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The Ins and Outs of Online Gambling in India: Laws and Legislation Explained

Published

5 years ago

May 27, 2021

Needless to say, the online gambling industry has dominated the world by storm. In a nutshell, gaming industries from across the globe are thriving. In particular, the Indian market has experienced significant growth throughout the last couple of years. More and more players are trying their hand out at casino games and just in general experience what the gambling world has to offer.

Whether they’re raising their stakes at floating casinos in India, abroad or online, Indian players have expressed a keen interest in gambling. This is illustrated in some stats and figures; by the end of 2020, the Indian market generated over 90 billion in Indian Rupees.

Whilst all this sounds great, there is one issue that India has been dealing with for years. Even though we are living in 2021, Indian lawmakers still abide by ancient gambling laws, some of which are over 154 years old! So, what does this mean for players and casino operators?

An Insight into India’s Gambling Laws

With reference to the Indian Constitution, it is stated that all forms of gambling are regulated at state level. In other words, this mean that each Indian state has its own laws and legislations when it comes to gambling, particularly when it comes to online casino games. Needless to say, players and operators aren’t happy about this since it’s severely impacting the industry.

This all boils down to one thing. As mentioned in earlier sections of this post, India remains stuck in the past as far as gambling rules are concerned. A prime example of this is the Public Gaming Act of 1867. This 134 legislative document was published during the British role. Evidently, such documents don’t make sense now that most of us have witnessed the advent of the internet and the continuous developments made in the technological field.

But alas, Indian lawmakers beg to differ. Let’s take a look at some statements in the Public Gaming Act of 1867. For starters, the operation of Indian casinos is strictly prohibited. So, is the assisting and visiting of these venues. On top of that, financial gambling, devices and anything remotely related to gambling is also forbidden. In fact, you can face a ₹200 fine or even face up to 3 months in prison.

The Act also defines gambling into two separate categories – Games of Chance and Games of Skill. The problem with this lies here – one cannot completely class a casino game as a Game of Skill or Chance. This is because certain games have hints of both skill and chance.

At the time of writing, India has identified only 13 card games as games of skill, including rummy and poker. As far as online betting goes, horse racing and cricket betting also fall under this category. Without a doubt, lots of reforms are in order if lawmakers want to see the industry really thrive in the years to come.

The Problem with Online Gambling

All this brings us to the main topic of this discussion – online gambling in India. Evidently, there is a dire need for more sensible laws to be imposed. Since lawmakers are still adamant to stick to incredibly archaic laws, this is causing a lot of problems for casino operators who want to set up shop in India.

What’s even more surprising is that all these acts and laws don’t even given an appropriate definition to what online gambling is. As of now, only states like Nagaland, Telangana and Andhra Pradesh have chosen to update their anti-gambling policies. On top of that, they have also stated where they stand with online gambling. So far, it’s not good news.

Very recently, the state of Andhra Pradesh published its Gaming Ordinance. Initially, casino operators thought this would benefit them, but once again they couldn’t be more wrong. In other words, if you’re an operator, you can rule out the possibility of having online casinos set up in this state for the time being. On top of that, the ordinance has also issued a ban on all online games including games of skill. Of course, casino operators aren’t very happy about this and rightly so. In fact, they plan on appealing this at the Supreme Court.

That said, there is some good news to report here. As of now, the Supreme Court of Andhra Pradesh has stated that games of skill aren’t really linked to gambling and operators who offer these services are allowed to do us under the Indian Constitution.

Still, it’s not all sunshine and rainbows for casino operators who want to offer casino games and services in the country. In fact, operators have had to deal with more acts such as the Information Technology Act of 2000. Given that it’s all about gambling one would think that the government is actually thinking about adequate solutions that would make both parties happy.

But alas, we’re back in square one. This act caused more harm than good as the blocking servers restricted operators from offering their services to Indian players. What’s more, we also have yet another example where no appropriate definition is given to online gambling. Let’s face it, the world is living and breathing gambling at this point. After all the industry is worth billions nowadays – so how can one not explain what online gambling is? The mind boggles.

We understand that lawmakers want to curb the rise of unregulated gambling from dodgy casinos, however, sticking to ancient laws will cause more problems in the long run.

Players Can Still Enjoy the Online Casino World

That said, there is a silver lining. Whilst operators still have to long road ahead of them, players can still enjoy their time online. In fact, you’ll find lots of reputable providers listed on Casinos-india.in. Given that this is an affiliate partner, the games and bonuses are obviously not offered by them. Instead, you are offered trusted offshore casino partners that are legally allowed to offer their services to Indian players.

As you can see, things aren’t so bad for players. That said, there are still some regulations you should keep in mind. Whilst you are required by law to choose an offshore licensed platform, it’s still your safest bet. In this way, you can avoid getting scammed by dodgy providers that still manage to slip through the cracks even though the situation is heavily regulated. Trust us when we say that rogue casinos offer rigged games and you’ll probably never get your winnings. In other words, avoid at all costs.

You can sign up to platforms that clearly state that they are licensed by reputable gaming bodies such as the Malta Gaming Authority.

One also has to keep in mind the legal gambling age. In this case, it’s generally 18 and over. However, some online casinos will require to be over 21 years of age. So, make sure you read all the Terms and Conditions carefully when you track down your desired provider. Finally, you can also join an offshore casino if it is Rupee-friendly. You can also avail from alternatives that allow conversions.

The Benefits of Legalizing Online Casinos

At this point, it’s fair to say that Indian gambling laws are all over the place. We can only hope that the situation changes over time. At the end of the day, the market and India in general can benefit from the legalizing and regulation of online casinos.

Whilst we acknowledge that there is a problem with unregulated gambling, the right regulations can mark a significant change in the way things are carried out in the country. Strict laws that don’t make sense will not solve anything; on the contrary, these will cause of more uproars by casino operators and in general more confusion. Simply put, the country needs to stick to one legislation that is able to fully regulate and license games of skill. The laws in place can then be supported by further regulations created by gaming bodies.

Given that Indian players are allowed to sign up to offshore platforms, lawmakers should consider making it official in India. In this way, India will get more recognition, whilst players can get a taste of the best online casino games, bonuses and more. Above everything else, they’ll still be signing up to safe and secure platforms that do things by the book.

Of course, a complete reform is needed when it comes to online gambling. That said, some progress has been made. For example, in states like Maharashtra, casino operators and lawmakers are constantly in talks with regard to how they can legalize and regulate online gambling. At this point, nothing is confirmed, but it’s a start.

In the long run, we really think that India can benefit form a regulated market. In fact, some statistics suggest that the country is losing over $140 million per year due to unregulated gambling. This can be solved if both casino operators and lawmakers can come to an agreement on how to offer a licensed and regulated market.

At the time of writing, the growth behind India’s online gambling market is driven by the middle class and the continuous development of the internet and advanced technologies. With a 50% penetration rate, there are 560 million internet users in the country. Needless to say, this is great considering India is in second place after China.

All we’ll say is don’t understatement the Indian market even though it’s one of the smaller ones. Clearly, it’s making it’s mark on the world and it’s very obvious that casino operators and players are keen. Keep in mind that this is something that wasn’t available in the past. Of course, lifestyles became more comfortable over the years. This also meant that people started expressing an interest in different things – online casino is one of them.

Legalizing online casinos will also offer more jobs. Without a doubt, this would be extremely beneficial to India since the country can compete within this competitive market. This can open more doors to more start-up businesses within the e-Commerce and iGaming sectors. On top of that, the Indian economy will also benefit from all this. Other job opportunities can also crop up if this is done properly. Some of these include employment within software development companies and online payments.

At the end of the day, a regulated market will not only put lawmakers’ minds at rest, but it also creates a safe space for players and operators who just want to do things by the book. This can be achieved if one carries out regular audits of casino operators that have been approved and regulated by the government.

This is the only way that the situation can be monitored and one is able to distinguish a good casino from a bad one.

Without a doubt, the interest in the online gambling world won’t be dying away any time soon. So let’s hope Indian lawmakers can get on board with more adequate regulations that make sense in this day and age.

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N1 Partners at iGB L!VE 2026: Art Collabs with Clym Evernden and Yoomoota, Exclusive Drops and N1 Sport Promo

Published

2 hours ago

June 17, 2026

Master Editor

N1 Partners team will participate in iGB L!VE 2026 in London, July 1-2. At booth K50, N1 Partners will present exclusive art collaborations with trendy British illustrator Clym Evernden and designer Yoomoota, a new collection of branded merch drop and the N1 Sport Promo opportunities.

N1 Partners exclusive collaborations at iGB L!VE 2026

One of the main events at the N1 Partners booth on July 1 will be an art performance with the participation of Clym Evernden, a BAFTA Award winner known for his collaboration with fashion brands Tiffany & Co., Chanel, Louis Vuitton, Vogue, Diptyque, and Hermes.

Within the framework of iGB L!VE, the artist will create a large-scale artwork in his signature continuous line technique. Guests of the stand will be able to watch the process in real time as well as receive signed postcards and the author’s sketches.

N1 Partners has also prepared an exclusive limited-edition collection with Clym Evernden, which will be included in a select series of gifts for partners.

Another premiere will be a collectible toy created in collaboration with Yoomoota, an art project by artist and designer Taras Yoom, winner of the A’ Design Award and the Good Design Award. His work has been exhibited at PAD London, Art Miami, and the Red Dot Museum and has been featured in Forbes, Hypebeast, Vice, Elle Decor, and Designboom.

Scale sports traffic with N1 Sport Promo

One of the key business topics of the conference will be N1 Sport Promo, which runs from June 10 to July 20.

The promo was created for partners working with sports and Prediction Markets traffic, and is timed to coincide with one of the busiest sports seasons of the year. The FIFA World Cup 2026, UFC, Formula 1, Wimbledon, and other major sporting events open up additional opportunities for scaling campaigns and increasing traffic profitability.

The campaign participants receive additional bonuses for high-quality sports and prediction traffic, which allows them to increase payouts during the period of maximum demand.

N1 Duality: booth concept and activities

At iGB L!VE 2026, N1 Partners will present a new creative concept, N1 Duality, exploring the intersection of opposites: strategy and intuition, technology and creativity, business and art. It is at this juncture that new ideas, partnerships, and growth opportunities are born.

The concept will be reflected in the new limited-edition merch drop SPLIT: London.

The N1 Partners booth will be a visual continuation of N1 Duality. The space will combine business communication, creative activations, and interactive mechanics, reflecting the idea of finding new opportunities through a combination of different approaches and views.

One of the central mechanics will be the interactive DICE game with the opportunity to win instant prizes and limited gifts from N1 Partners.

N1 Partners shortlisted in iGB Affiliate Awards

During iGB L!VE 2026, the results of the iGB Affiliate Awards will be announced. N1 Partners is represented in two categories at once:

Best Affiliate Program;

Marketing Campaign of the Year.

Being shortlisted for one of the most prestigious awards in the affiliate industry has become a recognition of the company’s achievements in developing an affiliate program and implementing large-scale marketing projects.

Book a meeting with N1 Partners

Guests of the booth at the conference will be able to learn more about working with more than 14 casino and betting brands of the partner program in 10+ Tier-1 GEO with flexible cooperation models for different types of traffic.

Guests can discuss the following with the N1 Partners team:

New opportunities for casino, sports and prediction traffic;
Individual terms of cooperation;
Product updates;
Strategies for scaling and increasing traffic profitability.
Current promos and special offers from N1 Partners.

N1 Partners invites existing partners and those interested in cooperation to meet at booth K50 at iGB L!VE 2026.

Contact the team in advance to schedule a convenient meeting time:

Alexa – Head of Affiliates
Vlad – Deputy Head of Affiliates
Vladislav – Affiliate Team Lead
Daria – Affiliate Team Lead
Alina – Affiliate Team Lead
Polina – Affiliate Manager
Victoria – Affiliate Manager
Artem – Affiliate Manager
Pavel – Affiliate Manager
Alexandr – Affiliate Manager
Shirin – Affiliate Manager
Aleksandrs – Affiliate Manager

If you wish to discuss marketing activities, content projects, media placements or other collaboration formats, N1 Partners’ marketing team will be happy to meet you at iGB L!VE 2026.

Tatiana – Head of Brand Marketing (B2B & B2C)
Maria – Team Lead of PR, Event, Production
Oleksandra – Head of SMM & Content

See you at booth K50 in London.

Start working with N1 Partners — become number one!

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N1 Brand Series: N1 Bet — Player Profile & GEOs

Published

13 hours ago

June 17, 2026

Master Editor

Every brand requires its own approach, which is why in the N1 Brand Series, the N1 Partners team breaks down products through a practical, hands-on lens.

In this episode let’s look inside N1 Bet: its core strengths, audience specifics, and approaches to improving traffic efficiency. In addition, the team has prepared a traffic setup for N1 Sport Promo, a new promotion aligned with the upcoming high-intensity sports season and FIFA 2026.

Within the campaign running from June 10 to July 20, partners will be able to earn additional bonuses for high-quality sports and prediction traffic, increasing their potential rewards alongside the number of acquired FTDs.

N1 Bet: Product breakdown

N1 Bet combines classic sports betting, casino, and Prediction Markets into a single product, offering users a wide variety of markets, an intuitive interface, fast onboarding, and attractive promotional mechanics designed to boost engagement.

Brand name: N1 Bet
GEOs: AU, NZ, AT, DE, CA, CH, IE, NO, IT
Main verticals: Casino, betting, prediction markets
Target audience: Users aged 25-55 interested in online casinos, slots, and live games, oriented toward a fast and seamless gaming experience.
User value: Ease of use, fast access to games, bonuses, and promotional mechanics
Features/advantages: Simple and fast registration flow, smooth UX, wide selection of slots and live games, fast deposits/withdrawals, and regular promotions.
Reg2Dep:
PPC: 40–60%
FB: 22–30%
SEO: 40–45%

Retention Rate: 25–35%
LTV: up to €1500

Player’s portrait

N1 Bet audience is primarily composed of Tier-1 GEO users, which directly influences their behaviour and expectations toward the product. From a payment behaviour perspective, Tier-1 audiences demonstrate a higher average deposit compared to Tier-2 and Tier-3 markets, especially in Australia, New Zealand, and the DACH region.

Another key product characteristic is strong mobile dominance. On average, 87% of active users play from mobile devices. In English-speaking GEOs, this share is even higher:

AU — 95%
NZ — 96%
CA — 95%

In practice, this is mostly a mobile-only audience. In the DACH region, mobile traffic is also dominant, although desktop still retains a presence:

DE — 89% mobile
AT — 91% mobile

Peak player activity occurs in the evening — from 19:00 to 23:00 local time.

Player characteristics by GEO

Austria

A premium audience segment.
91% of users play on mobile devices.
High interest in slots, especially classic titles such as Legacy of Dead and Book of Ra.
Higher rates with fewer deposits.
Behavior is close to a VIP segment.

Germany

Also a premium segment.
89% mobile traffic, while maintaining a noticeable desktop share.
The most balanced mix of slots, live casino, and sportsbook.
Slots share is lower than in other GEOs, but classic slots remain in demand.

Australia

95% mobile users.
High average revenue per user.
Main interest focused on slots and crash games.
Branded games, including Chicken Road 2 x N1 Bet, are among the most popular products.

Canada

95% mobile audience.
Average ARPPU is comparable to Australia.
Gaming behaviour is mostly slot-oriented.
High interest in branded content.
Lower sensitivity to bonus offers compared to other markets.

New Zealand

The most mobile-driven audience — 96%.
Lower ARPPU and average bet size.
The only GEO with a consistently high share of live casino activity — 17% to 56% vs 10-22% in other markets.
The most diverse gameplay behavior overall.

New players’ behavior

New user behaviour largely depends on traffic source:

Facebook Crash campaigns — users start with crash games (Chicken Road, Aviator, etc.) and then gradually move into slots.
Facebook Slots campaigns — users immediately engage with slots without switching categories.
PPC — most common mix: slots + live casino.
Influence — mixed interest across slots, crash games, and live casino.
SEO — primarily focused on slots and live games.

General trends

Slots remain the main driver of new player activity, accounting for 60–80% of playtime (higher in AT and AU, lower in DE and CA).
Crash games work extremely well as a primary conversion tool, especially for Facebook traffic.
Live casino becomes more popular after the 2nd–3rd deposit, especially among users from DACH and NZ.

High-LTV Player Behavior

High lifetime value players are not characterised by single large deposits but by consistent product engagement:

more than 4 active gaming sessions per week;
use of multiple verticals simultaneously (slots + live, slots + sportsbook, sportsbook + prediction markets);
active participation in VIP and loyalty programs;
use of cashback and loyalty systems instead of bonus hunting;
strong interest in new providers, tournaments, and product updates;
stable deposit patterns without sharp promo-driven spikes;
engagement in onsite activities (tournaments, bonus shop) and CRM communications.

This category of users forms the most stable and long-term LTV for partners.

Top 3 Working Funnels for N1 Bet

Funnel 1

This funnel is designed for a broad audience and performs well due to a simple and clear message. The main focus is the ability to start with a small amount and potentially win big. This approach helps maintain a low FTD cost and quickly scale traffic volume.

Traffic source: Facebook
GEO: AU
Page type: PWA
Audience: Men and women 25+
Approach: The creative is based on a dynamic video. It starts with a stack of cash in front of a smartphone or computer screen, then shifts to gameplay featuring slots, bonuses, and winning combinations. A voiceover explains the low entry threshold, easy start, and the ability to play directly from a smartphone. The main goal is to create a sense of accessibility and highlight potential winnings.
Why it works: Users immediately see core triggers — money, wins, and a low entry barrier. The funnel appeals to the desire for fast results with minimal investment.
Key funnel element: Slots and PWA
Performance indicators: CPC, FTD cost, and average player value
Scaling method: Duplication of successful ad campaigns
Risks/limitations: May attract lower-quality traffic
Common mistakes: Launching too many campaigns at once with high budgets
Expert note: This funnel should be scaled gradually. The best approach is to start with a single campaign and allow algorithms to gather sufficient data. If stable FTD and average value metrics are achieved over several days, scaling should be done through duplication rather than abrupt budget increases.

Funnel 2

This approach can attract higher-quality audiences thanks to a combination of a recognizable influencer, a real casino environment, and a native-style product presentation. When executed properly, it can maintain an acceptable FTD cost while bringing in users with strong long-term engagement potential.

Traffic source: Facebook
GEO: AU
Page type: PWA
Audience: Men and women 25+
Approach: The creative features a well-known influencer inside a physical casino. They play a slot, share their experience, show bet sizes and winnings. The atmosphere is important: other casino visitors react emotionally, creating a sense of real entertainment and leisure. The entire video is positive and demonstrates that this experience is accessible to anyone.
Why it works: Users see a familiar face and recognizable environment, which increases trust in the ad.
Key funnel element: Creative and PWA
Performance indicators: CPC and FTD cost
Scaling method: Duplication of working campaigns
Risks/limitations: Improper scaling may significantly increase FTD cost
Common mistakes: Rapid budget increases instead of gradual scaling
Expert note: This funnel often delivers higher-quality audiences compared to standard gaming creatives. However, scaling should be done carefully. If performance is stable, it is better to increase volume gradually through duplication while keeping winning campaign settings.

Funnel 3 (for N1 Sport Promo traffic)

During the N1 Sport Promo campaign, sports traffic funnels become especially important.

Below is an approach that can perform well during the FIFA World Cup 2026.

Traffic source: Facebook Ads
GEO: Canada
Page type: PWA with content tailored to a specific World Cup match
Audience: Men 25–45 interested in football, sports betting, sports news, and international tournaments. Focus is on users actively following the World Cup, discussing matches, and looking for predictions.
Approach: The creative is built in a news or analytical format centered around a specific World Cup match. It includes predictions, team statistics, starting lineups, injury updates, team form, and expected outcomes. The content must be tightly linked to an upcoming match or trending topic actively discussed by the audience.
Why it works: Users engage with content they are genuinely interested in. Instead of a standard betting ad, they receive relevant match insights and become part of the analysis process. The high interest in the World Cup enables broader reach and high-quality sports traffic.
Key funnel element: Creative relevance and match context
Performance indicators: High CTR, strong registration conversion, and high percentage of users placing bets after registration
Scaling method: Continuous creation of new creatives for each match day, teams, popular fixtures, and trending tournament news
Risks/limitations: Creatives quickly lose relevance and require constant updates
Common mistakes: Using generic sports creatives without match context, scaling too early, and failing to update after the news cycle ends
Expert note: During the World Cup, funnels built around specific matches or teams perform best. Users respond more strongly to events happening today or tomorrow than to generic sportsbook ads. Fast content updates and relevance are key success factors.

Final Takeaways

N1 Bet consistently performs well across Tier-1 markets when using the right approach. Simple gaming creatives drive volume, influencer-based funnels improve traffic quality, and sports-driven funnels effectively capitalize on major event interest.

With the right strategy, N1 Bet remains a strong product both for scaling volume and for working with high-quality audiences.

Run traffic to N1 Bet with N1 Partners and maximize results during the hot sports season:

14+ casino and betting brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

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Connect with N1 Partners at G Gate Conf 2026

Published

2 days ago

June 16, 2026

Master Editor

The N1 Partners team will participate in G GATE CONF 2026, one of the largest affiliate conferences in the region, held on June 26-27 at Expo Georgia in Tbilisi, Georgia.

The conference will bring together more than 7,000 representatives of the affiliate industry, advertisers, arbitration teams, webmasters, and partner programs for networking, sharing experiences, and discussing current market trends. More than 100 booths will be presented at the event, as well as more than 50 speakers will be announced.

N1 Partners is a sponsor at the G Gate Conf of one of the zones and invites guests to take a look at the branded coconut station. You can find it to the left of the entrance, opposite the reception desk.

There is also a special offer for the company’s partners: the N1PARTNERS promo code provides a 15% discount on the purchase of a ticket to G Gate Conf.

Also, follow N1 Partners on Instagram for a chance to win one of five G Member tickets!

Why meet N1 Partners?

In Tbilisi, the N1 Partners team will discuss new scaling opportunities, current offers, and the N1 Sport Promo, a special promo for partners pouring sports traffic and working with the Prediction Markets vertical.

The promo runs from June 10 to July 20, 2026, and covers the biggest sporting events of the season, including the FIFA 2026 World Cup. As part of the promotion, partners can increase their CPA rate based on the number of FTDs generated and earn higher payouts.