Connect with us
MARE BALTICUM Gaming & TECH Summit 2024
No campaign with ID: 4 on the server! Please check if the domain is not blocked on the server.

News

Advertising gambling in Italy: how the dignity decree has affected online casinos

Published

on

Advertising gambling in Italy: how the dignity decree has affected online casinos

 

One of the oldest pastimes, the fine sport of gambling, is at risk with strict new laws taking effect in countries like Italy, with the government’s 2018 implementation of the Dignity Decree that directly affects advertising gambling in Italy.

The creation of the Dignity Decree placed a strict ban on gambling-related companies from advertising, providing sponsorship, the marketing of gaming services & products, and all promos related to gambling including on billboards as well as online.

Talk about a challenge for gaming companies operating in Italy, this decree hits advertisers and sponsors hard but also sponsees, such as with soccer clubs are losing huge amounts in potential sponsorships from online gambling companies.

What is the Italian gambling dignity decree?

The Italian Gambling Dignity Decree would be approved and implemented in 2018 drastically changing the way in which gambling-related companies would be able to advertise within Italy. The general gist of the decree prevents direct and indirect gambling related advertising such as  commercial ads, billboards, and sponsorships either in print form or online including social media platforms. A financial nuisance and major obstacle for the surge of online gambling companies that have recently hit the online space in Italy.

The purpose of the Italian Gambling Dignity Decree, which was ushered in by Italy’s Autorità per le Garanzie nelle Comunicazioni (AGCOM), was to establish a layer of control and protection for Italian citizens reducing exposure to gambling opportunities and therefore preventing a potential rise in gambling addiction.

Another key component of the Decree was the new layer of player protection being provided. In just the last year alone due to COVID-19 and mandatory stay-at-home orders imposed throughout Italy there has been a steep rise in the number of online gamblers with a diverse background counting young professionals and elderly amongst the spectrum of players.

The caveat of the dignity decree is the ability for companies to advertise if promoting and pushing messages surrounding responsible gambling and legal gambling products and services, however even during these promotional campaigns gambling companies are still not permitted to use their logo or branding.

The country’s gambling advertising ban on sports

The Italian gambling Dignity Decree has had an immediate and direct effect on sports in Italy from the Olympics all the way to A series sports clubs. As most of Italy’s sports clubs work with betting companies through sponsorship support the loss in ability to advertise alongside them is leaving clubs at a financial disadvantage.

Post COVID and a year-long shutdown the sporting industry including football clubs have had to aggressively rally to find new business solutions pressing them to demand from the Italian government a suspension of the Decree.

Getting new clients with the Italian gambling advertising ban

The question you’re probably asking yourself is the same question every gambling company operating in Italy once asked: So then how do we acquire new clients if we aren’t permitted to advertise?

Let’s see the possibilities a company has with the advertising ban:

What’s banned by the Italian gambling Dignity Decree

As we mentioned above, the Italian gambling Dignity Decree limits the possibilities of advertising gambling in Italy.

To protect Italian players it prevents both, direct and indirect gambling related print and online advertising including commercials, sponsorships and billboards.

Advertising gambling in Italy: what’s still possible?

Despite Italy’s Anti-gambling 5Star movement and the current administration’s support of the Decree there have been countless pleas from the business, sports and gambling-related sector to suspend the Decree.

The holy grail of workarounds for gambling companies is the popular online practice of affiliate marketing. Affiliate marketing occurs when online companies pay websites to mention and link their company.

The advertisement in this marketing tactic involves text and links (SEO) as opposed to flashy advertisements oftentimes found on the side of articles we read, or our Facebook feeds, or even the advertisements when we Google search.

Casino comparison sites in Italy

Affiliate marketing in Italy is essential for online gambling companies to be able to reach potential new players while respecting the italian gambling advertising ban.

The necessity of affiliate marketing for advertising gambling in Italy has then created the need for casino comparison sites such as ProCasino, where players can find all the casinos related information in one place and can pick the one that best fit their needs.

These casino comparison sites are flooding the online space, with new sites operating and catering to gambling-related companies in need of affiliate marketing. These sites tend to create a spreadsheet of comparisons including the gambling company’s welcome deposit bonuses, fee amounts, payout times and a number of other key information a player may be interested in learning.

A popular new section being added to comparison sites includes the deposit and payout options as gambling-related companies are finding Millennial and Gen Z users in particular looking more and more to use cryptocurrencies when playing.

Conclusion

In conclusion, we can say that the Italian gambling Dignity Decree, as much as it is making advertising gambling in Italy through common practices almost impossible, it has also proved its effectiveness in protecting players.

Furthermore, the Italian gambling advertising ban is permitting the growth of casino comparison sites that provide updated information on various providers. Each user can then compare all the platforms, evaluate which one best fits his knowledge, possibilities and needs.

 

Awards

Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024

Published

on

Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024

 

Securing the Slots Review Affiliate of the Year award at AffPapa iGaming Awards 2024 marked another crucial milestone in the expertise and professional growth of Slotsjudge. The reward from one of the most prestigious iGaming award ceremonies in the world did not only acknowledge the current achievements of Slotsjudge but also encouraged its further development and aspirations.

The Achievement and Its Significance

Slotsjudge took an honorable spot among the winners of the Slots Review Affiliate of the Year award. This achievement acclaimed Slotsjudge’s mastery and expertise in the iGaming industry, fueling the company’s development and future incentives for providing first-rate online entertainment to customers and enhancing their knowledge of the iGaming trends.

The Essence of the Award

The 3rd annual AffPapa iGaming Awards ceremony took place on May 27th, 2024 in Malaga, Spain with the main goal of honoring the industry’s leading affiliates, operators, and B2B providers and rewarding their dedication to improving the iGaming sector and introducing breakthrough approaches to online entertainment.

AffPapa is a major trendsetter in the iGaming industry, whose acknowledgment stimulates the growth of international online entertainment providers and lays out the right courses of action for everyone involved in enriching and diversifying the online gaming experience for customers.

Future Outlook

“The Slots Review Affiliate of the Year award is a sign that Slotsjudge is doing a great job at keeping customers up-to-date with innovations in the iGaming field, which is constantly changing and evolving,” stated Jekaterina Dubnicka, the Marketing and Communications Manager at Slotsjudge. “It gives us a powerful incentive to move forward and constantly broaden our expertise.”

The award is not only a prestigious and valuable acknowledgment but also a powerful stimulus to the operations and services provided by Slotsjudge and other acclaimed slot review affiliates.

“In this award, we see an opportunity to prove ourselves to the public once again, to show that Slotsjudge lives up to the title of the Slots Affiliate of the Year and that our work largely contributes to the industry’s advancement,” remarked Pauls Spakovskis, a game expert at Slotsjudge. “Our main goal is to show that we are doing everything to move the iGaming sector forward, and the AffPapa award is the best indicator of that.”

Continue Reading

News

E2 Communications next one to join Quality Mark Responsible Affiliates

Published

on

E2 Communications next one to join Quality Mark Responsible Affiliates

 

Quality Mark Responsible Affiliates was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets: The UK, Denmark, Germany, Norway, Sweden, Spain, Ontario, Estonia, Poland, Belgium and USA Michigan.

Various websites and companies joined us already. Game Lounge, Applied Digital Media, Gaming Innovation Group, Leadstar Media, Betterworldcasinos, Place2Bet and more.

Today, E2 Communications applied for QMRA. E2 Communications is a privately owned international digital agency with a focus on sports and sports betting. The company’s service portfolio comprises an international marketing portfolio, the technical infrastructure for the distribution of digital adverts as well as a portfolio of innovative social gaming products, which allows for addressing a target group with a strong interest in sports.

The QMRA Compliance team will conduct compliance checks for the offered websites. E2 Communications is known for a highly responsible approach when it comes to regulatory compliance, which makes this a logical decision.

Continue Reading

iGB

2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

Published

on

2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

 

Following what it’s describing as an ‘unprecedented response’ to the unique exhibiting opportunities available at The Gran Via, Barcelona Clarion Gaming has confirmed that January’s edition of ICE/iGB Affiliate will be the biggest meeting of the global gambling industry on record featuring 1,000+ exhibitors occupying 120,000 sqm of space – 20% bigger than at London 2024.

In an update to stakeholders Clarion Gaming Managing Director Stuart Hunter said: “The 2025 editions of ICE and iGB Affiliate are already reaching capacity despite the show floor being 20% bigger than in 2024 which itself established a new record.” He added: “As part of the Barcelona bid to host ICE/iGB Affiliate, we ensured that we had access to the entire Gran Via campus comprising over 200,000 sqm, allowing the opportunity  to secure more space as and when the industry required.

“Whilst we had the option to utilise more space for 2025, we have taken the strategic decision to cap the size of the 2024 show at 120,000 sqm in order to pursue a structured and sustainable growth plan in line with our customer’s needs and which is also designed to deliver optimum visitor density.

“There has been a huge demand for space both from existing exhibitors and those businesses wanting to show at ICE/iGB Affiliate for the first time. Whilst Clarion is a commercial organisation, we also recognise that as partners to the industry we carry numerous responsibilities which in this case means expanding the show but in a controlled and measured manner and in line with the growth of the industry. This is a continuation of the strategy implemented when the first edition of ICE to take place at ExCeL in 2013 comprised 31,000 sqm. Each year we have grown the show floor in line with a campaign to grow the buy-side attendance and therefore increase return on investment for all participants.”

Addressing the composition of the show Hunter added: “As well as their physical size we are curating the make-up of the exhibitions ensuring that they reflect the industry covering every sector. Our overarching objective is to ensure that ICE and iGB Affiliate reflect the needs of the totality of the global industry and the migration to Barcelona enhances our ability to deliver this.”

ICE/iGBA 2025 will occupy 120,000 gross sqm of The Gran Via across Halls 1 (iGB Affiliate) and 2-5 (ICE). An additional 120,000 sqm has been reserved exclusively for ICE/iGBA across the five-year tenancy.

Continue Reading
Advertisement
Stake.com
Advertisement

Latest News

Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024 Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024
Awards1 day ago

Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024

  Securing the Slots Review Affiliate of the Year award at AffPapa iGaming Awards 2024 marked another crucial milestone in...

E2 Communications next one to join Quality Mark Responsible Affiliates E2 Communications next one to join Quality Mark Responsible Affiliates
News1 day ago

E2 Communications next one to join Quality Mark Responsible Affiliates

  Quality Mark Responsible Affiliates was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following...

2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time 2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time
iGB2 days ago

2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

  Following what it’s describing as an ‘unprecedented response’ to the unique exhibiting opportunities available at The Gran Via, Barcelona Clarion Gaming...

Boomerang Partners Wins Marketing of the Year at AffPapa iGaming Awards 2024 Boomerang Partners Wins Marketing of the Year at AffPapa iGaming Awards 2024
Awards2 days ago

Boomerang Partners Wins Marketing of the Year at AffPapa iGaming Awards 2024

  Boomerang Partners was nominated in three prestigious categories at the AffPapa Awards 2024, taking home the esteemed “Marketing of...

L&G team — received prizes in four championships this month. L&G team — received prizes in four championships this month.
News1 week ago

The L&G esports team founded by Alona Shevtsova got four prize-winning places this month

The L&G esports team founded by Alona Shevtsova got four prize-winning places this month. Team’s sponsor — Sends company —...

E2 Communications next one to join Quality Mark Responsible Affiliates E2 Communications next one to join Quality Mark Responsible Affiliates
News1 week ago

QMRA Launches Ontario Quality Mark for Affiliates

  QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a...

ReferOn has Been Nominated In Two Categories for the EGR B2B Awards ReferOn has Been Nominated In Two Categories for the EGR B2B Awards
Awards3 weeks ago

ReferOn has Been Nominated In Two Categories for the EGR B2B Awards

  ReferOn, a state-of-the-art affiliate management system, has been recognized in two categories – “Affiliate Software Supplier” and “Software Rising...

Affiliate Roulette and iGamingAffiliates.IO Forge Powerful Partnership to Empower Affiliates and Simplify Operator Acquisition Affiliate Roulette and iGamingAffiliates.IO Forge Powerful Partnership to Empower Affiliates and Simplify Operator Acquisition
News3 weeks ago

Affiliate Roulette and iGamingAffiliates.IO Forge Powerful Partnership to Empower Affiliates and Simplify Operator Acquisition

  Affiliate Roulette, the industry’s leading platform for affiliate discovery and collaboration, and iGamingAffiliates.IO, a premier iGaming affiliate management agency,...

Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games. Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.
Affiliate Program News4 weeks ago

Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts

  Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled...

ReferOn Insights Seminar ReferOn Insights Seminar
News1 month ago

ReferOn Insights Seminar: A Comprehensive Guide for Operators

  ReferOn, a state-of-the-art affiliate management system developed exclusively for casino and sports betting operators in the iGaming industry, announces...

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania