Affiliate Announcements
Real Luck Group Ltd. Announces Luckbox’s Launch of Affiliate Programme with Paysafe’s Income Access
Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox” (the “Group”), a leading provider of legal, real money esports betting, today announced the launch of its new affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider.
The Luckbox betting platform is designed for passionate esports fans, who can enjoy a wide range of markets on all major esports with live streams of popular games such as CS:GO, Dota 2, League of Legends, FIFA and NBA2K. Luckbox also offers wagering on more than 100 sports, including football, basketball, hockey, soccer and tennis. Luckbox’s affiliate programme launch will see the brand leverage the Income Access platform’s robust reporting features to make data-based marketing decisions to more effectively promote its products.
Luckbox, which is part of Real Luck Group Ltd, will also leverage the Income Access Network, which provides access to qualified advertising partners as well as content marketing support. In addition, the programme launch follows the announcement that Luckbox has integrated Paysafe’s Skrill and NETELLER payment options, making its products even more accessible for customers.
To complement the comprehensive product offering, affiliates will also promote a variety of player promotions, including event-specific free bet opportunities, combo bet cash back offers and other initiatives to attract new players and encourage customer loyalty.
Affiliates will also have access to a support team providing guidance and delivering strategic creative assets to drive customer engagement.
Quentin Martin, CEO at Luckbox, said: “We are delighted to formally launch our affiliate programme and know that the Income Access platform will introduce Luckbox to thousands of players.
“Affiliate marketing is a proven, cost-effective channel in the igaming industry and, as a leading name in the esports betting industry, we will work to ensure our affiliate programme is also the best in the business, both for our partners and our players. We look forward to working with Income Access, the existing network and new affiliates as we rapidly scale our customer acquisition efforts throughout 2021.”
Tara Wilson, Chief Operating Officer at Income Access, Paysafe Group, said: “We’ve been eagerly anticipating the launch of the Luckbox affiliate programme and are excited to see our platform and full suite of services drive the brand’s growth. By bringing together our comprehensive affiliate solution with Luckbox’s array of exciting products, we know this partnership is poised for long-term success.”
Affiliate Announcements
VERSUS Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
VERSUS, a leading online casino and sportsbook operator in the Spanish iGaming market, has renewed its partnership with NetRefer, a top provider of affiliate marketing solutions for the iGaming industry.
Founded in 2019 as a rebrand of VivelaSuerte by Spanish leisure and entertainment giant Grupo Orenes, VERSUS has quickly become synonymous with premium online gambling experiences in Spain. Leveraging cutting-edge technology and a user-centric platform, VERSUS has secured its position as a major player in the European iGaming landscape.
Since its launch, VERSUS has expanded substantially, adding Yaass Casino to its portfolio, which aims to become the #1 Online Supercasino in Spain. With a license from Spain’s Directorate General for the Regulation of Gambling (DGOJ), VERSUS operates across Spain and Mexico, with plans to expand into Brazil and Portugal in the next few months.
To deliver a unique and personalised betting experience, both VERSUS and Yaass Casino offer a wide range of customised promotions and bonuses, tailored to match players’ individual preferences and keep them engaged and rewarded.
With a strong commitment to mobile-first optimisation, users enjoy a seamless experience across all devices. Both brands provide dedicated apps that allow players to access sports betting, online casino games, and live betting options anytime, anywhere.
Customer service is a priority for both brands, with a professional support team ready to assist players with all types of questions and concerns. Responsible gaming is also central to the company’s policy; to support players facing gambling-related challenges, VERSUS provides resources, including a dedicated Responsible Gaming Test.
Miguel Albert García, Affiliate Manager at VERSUS, shared insights on the company’s approach to partnerships: “In just five years, VERSUS has experienced significant growth, thanks in large part to the partnerships we’ve built along the way. We’re excited to see where our journey with NetRefer will take both VERSUS and Yaass Casino.”
NetRefer’s CEO, Dexter Cutajar, expressed similar optimism: “Over the past four years, the relationship between VERSUS and NetRefer has been exceptionally rewarding, and we’re thrilled to have them renew their partnership with us. We’re equally pleased that VERSUS has chosen NetRefer for its second brand, Yaass Casino. We’re confident that our continued partnership will bring exciting opportunities for both companies in the years ahead.”
Affiliate Announcements
RavenTrack unites with StatsPlug to launch innovative affiliate tool
Affiliate tracking platform’s Odds Betting Banner Creation Tool allows publishers to create branded banners including real-time information and odds
RavenTrack, the fastest-growing affiliate tracking platform developed specifically for the industry, has joined forces with StatsPlug to add yet another cutting-edge tool to its platform.
The partnership means RavenTrack can use StatsPlug’s data-driven technology to roll out a first-of-its-kind Odds Betting Banner Creation Tool.
Operators can offer this tool to their affiliate partners, allowing them to create branded banners across a host of sports that include real-time information and odds.
This helps affiliates to push fresh content to their audiences which in turn allows them to drive acquisition and increase retention and player value from existing customers.
Adam Rowley, Managing Director at RavenTrack, said: “We are thrilled to be able to utilise the power of StatsPlug’s technology to provide yet another unique service to our clients.
“Our goal at RavenTrack is to give the greatest opportunity for success, and we believe implemented forward-thinking products like our Banner Creation Tool do just that.”
Mathew Symmonds, Co-Founder at StatsPlug, added: “RavenTrack is the perfect partner for StatsPlug’s self-service banner creation software.
“This integration enables RavenTrack’s affiliates and clients to create dynamic, on-brand banners independently, saving time and costs while driving higher conversions with timely and engaging media.”
To mark the launch of the product, expected in Q1 2025, RavenTrack is offering a one-month free trial to all existing customers who can utilise the power of the Banner Creation tool.
The launch of the Banner Creation Tool further enhances the RavenTrack platform, which allows operators to track, optimise and grow their affiliate programs.
It is a proprietary solution designed specifically for iGaming and to meet the unique demands of the sector including withstanding the pace and complexity of affiliate marketing for online sports betting and casino.
RavenTrack is reliable, accurate and fast, and has a seamless UX so operators don’t miss a single click or conversion and can easily dig into data and generate valuable insights.
Where RavenTrack really stands out is its reporting, with 20+ templates offering high levels of customisation and super granular levels of insight.
Affiliate Announcements
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“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
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