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Affiliate Announcements

Tipico U.S. Partners with Income Access for Affiliate Program

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Tipico U.S. Partners with Income Access for Affiliate Program

 

Soon to launch New Jersey-facing sportsbook to leverage Income Access’ platform and affiliate management services

Tipico U.S., a division of Tipico Group, one of the largest European sports book operators, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Tipico U.S. unveil a new affiliate program in New Jersey for its imminently launching sports betting and iGaming brand, which will be managed by Income Access’ team of affiliate marketing experts, while leveraging the company’s technology solution.

Tipico Group, which possesses nearly 15 years of online and retail sports betting experience in Europe, is one of the few operators to use proprietary technology to power its gaming products. Regulated by the New Jersey Division of Gaming Enforcement (DGE), Tipico U.S. will officially unveil its new gaming brand to sports enthusiasts within the state in 2020.

Supporting affiliates with their acquisition and retention efforts is Income Access’ affiliate software, which features comprehensive tracking and reporting tools. As the upcoming Tipico U.S. program will also be managed by the company’s in-house affiliate management team, the brand will benefit from expert knowledge in affiliate recruitment, outreach, maintenance, payments and more.

The launch of the Tipico U.S. affiliate program will enable affiliates to develop and monitor digital marketing campaigns for the international sports gaming and entertainment company. Aiming to engage with active sports bettors, Tipico U.S. is a brand for players who want cutting-edge sports betting experiences. At launch, Tipico will offer simple enrollments via their mobile app, web and desktop platforms, as well as competitive player promotions.

Adrian Vella, Managing Director, U.S. Business at Tipico, said: “We’re thrilled to partner with Income Access and look forward to the great work the company will be able to produce for our team. As part of our U.S. expansion, we’ve made sure Tipico is aligned with the best in the business, particularly those with deep experience in the regulated New Jersey market.”

Keith Gormley, Head of U.S. Marketing at Tipico, added: “This partnership will serve as a key piece in our marketing strategy for both our upcoming launch in New Jersey and our expansion into other regulated markets in the U.S. Through our collaboration, we’re anticipating driving high-quality players into the Tipico sports betting product.”

Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “Sports affiliates will soon be able to promote Tipico, a well-known brand in the gaming industry, thanks to our partnership. Both our platform and management services will help affiliates establish a presence in New Jersey, while also encouraging overall program growth.”

Affiliate Announcements

Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management

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Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management

 

Casino Guru, the leading information source and online casino database, has recently joined forces with AffPapa, the ultimate iGaming directory connecting affiliates and operators, to deliver a brand-new free professional course on affiliate management. The course, titled iGaming Affiliate Management Essentials, is the latest addition to the Casino Guru Academy and aims to contribute to a broader understanding of affiliate management while sharing best practices with the rest of the industry. Designed for everyone looking to enhance their knowledge of the iGaming affiliate landscape, the course caters to both aspiring affiliate managers and seasoned professionals.

With over 6,200 online casinos in its extensive database, Casino Guru is no stranger to affiliate management. Combined with AffPapa’s role as a facilitator in connecting operators and affiliate websites for a fruitful partnership, the course seamlessly combines the expertise of two prominent figures in the iGaming affiliation sector. In as little as 90 minutes, participants of the course can receive a certificate that not only backs up their knowledge of affiliate management essentials but also showcases their commitment to cultivating affiliate management best practices.

The course is structured into three chapters. While the first chapter aims to explain the fundamental principles of affiliate management, the second one incorporates insights from AffPapa, the ultimate iGaming directory, who drew inspiration from the expertise of their seasoned affiliate managers operating affiliate program management services for casinos. The third and final chapter offers a snapshot of activities related to affiliate management from the perspective of affiliate websites. This includes a detailed overview of how Casino Guru approaches affiliate business, including the company’s philosophy, values, and strategic vision when it comes to building and maintaining relationships with affiliates.

Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, expressed his enthusiasm over the latest release of Casino Guru Academy: “I’m thrilled to announce the launch of this course and finally get it out there! Working with AffPapa has been a fantastic experience, and I’m glad we were able to bring their expertise with affiliate programs into the mix and offer yet another unique point of view. I’m confident that as individuals engage with the content, they’ll not only gain essential insights but also discover innovative approaches that can significantly impact their affiliate path in the future.”

Levon Nikoghosyan, AffPapa’s CEO & Co-Founder, commented: “We are thrilled to announce our collaboration with Casino Guru for the launch of their latest course on iGaming Affiliate Management. The kickoff of our affiliate management service last year was driven by the growing demand from our registered operators, leveraging our expertise in the field. Casino Guru’s commitment to educating the iGaming industry aligns seamlessly with our vision, and we are delighted to contribute our extensive knowledge in affiliate management to enhance this initiative.”

An exciting update accompanies the launch of the course – a brand new look featuring a completely redesigned system that enhances interactivity and flexibility across various devices. This marks a unique opportunity to witness the difference firsthand, as the revamped design will soon be applied to older courses as well. With the latest course now available online, Casino Guru Academy invites participants to uncover the world of iGaming affiliate management through the combined lens of Casino Guru and AffPapa.

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Affiliate Announcements

Catena Media launches online sports betting affiliation in Vermont

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Catena Media launches online sports betting affiliation in Vermont

 

Catena Media, one of North America’s largest sports betting affiliates, launches online sports betting affiliation in Vermont as the north-eastern state opens for licensed sports wagering.

Vermont’s Department of Liquor and Lottery selected three operators to go live on 11 January.

All Catena Media’s national brands are carrying strong Vermont content to coincide with the launch. Complementing this coverage is content published by the group’s media partners, which include NJ.com and TheSportingNews.com.

Vermont, a small state with an adult population of 0.5 million, is the last of the New England states to allow online sports betting and is the first new market to open in North America in 2024. The next slated state is North Carolina, which is expected to launch legal sports betting in the coming months.

Ryan Harper, Catena Media’s Vice President for North America, said: “Initial interest from both the industry and sports bettors in Vermont is strong. Vermonters have enjoyed online daily fantasy sports products and horse-race wagering so are no strangers to the online market.”

Vermont expands Catena Media’s operational footprint in North America to more than 28 US states and Canadian provinces.

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Affiliate Announcements

iGB Affiliate announce One Hundred Shoreditch as new HQ Hotel

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iGB Affiliate announce One Hundred Shoreditch as new HQ Hotel

 

The organising team responsible for iGB Affiliate has announced One Hundred Shoreditch as its new HQ Hotel for February’s event (6-9 February, ExCeL London).

Located in a prominent position on fashionable Shoreditch High Street, One Hundred Shoreditch is an acclaimed independent 258 room hotel offering a choice of places to eat and drink including Seed Library, an attractive rooftop bar and terrace offering panoramic views of the London skyline, a coffee shop, and the Lobby Bar which hosts a curated programme of weekly DJs alongside £10 cocktails. The venue offers five meeting and event spaces including the floor-to-ceiling glass One Hundred Room.

Announcing the new HQ Hotel, iGB Affiliate’s Naomi Barton said: “We were looking for a hotel close to ExCeL and that would connect with the unique personality of the Affiliate community.

“I have to say that One Hundred Shoreditch could have been designed with affiliates in mind! It’s as sassy as hell with great facilities, a roof top bar with amazing views of East London and it’s situated in the social heart of the vibrant East End. The bedrooms and suites provide headspace and calm in contrast to the energy of the ultra-cool hotel bars.

“I am confident One Hundred Shoreditch will resonate with show attendees – it will allow guests to socialise, network and hang out together, continuing the unique iGB Affiliate experience.  We have secured 150 rooms which will be allocated on a first come, first served basis, so book now and don’t miss out on the chance to be with your peers and friends!”

She added: “The 2024 edition of iGB Affiliate will be the last held in London prior to our relocation to Barcelona the following year. As a consequence, there will be an iGB Affiliate ‘Farewell to London’ party like no other and we will be celebrating alongside our sister show ICE to ensure that we deliver something exceptional. The farewell party, iGB Affiliate Awards and our new Hotel HQ are all part of the social and networking opportunities which are pivotal to the show experience and make iGB Affiliate so special”.

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