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Affiliate Announcements

Income Access to Host EGR Global Webinar on US Affiliate Market

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Income Access to Host EGR Global Webinar on US Affiliate Market

 

Income Access marketing director to chair 15th Nov. online panel discussion on the US gaming and lottery affiliate markets

 

Income Access, Paysafe Group’s marketing technology and services provider, has partnered with EGR Global, a leading B2B publisher for the online gambling industry, to host a webinar panel discussion on the US gaming and lottery affiliate space on Thursday 15th November from 8:00 a.m. PDT/11:00 a.m. EDT/4:00 p.m. GMT. Moderated by Income Access Marketing Director Erica Anderson, the webinar will feature experienced gaming and lottery affiliates as well as operators and service providers.

Titled ‘The Expanding Frontier: Affiliate Marketing & the Evolution of the American iGaming and iLottery Space’, the free one-hour webinar will include the following affiliate panellists: Adam Small, CEO of USBets; Becky Kingman-Gros, COO at Casino Connection Intl.; Chris Capra, former Vice President of Online & Internet Marketing at Tropicana Entertainment (Tropicana Atlantic City Online); Merv Huber-Calvo, Director of Growth Marketing at Scientific Games, which powers Pennsylvania Lottery’s iLottery; and Michael Daly, General Manager U.S. at Catena Media.

In addition to moderating the panel, Anderson will also share Income Access’ experience in the US affiliate market. The company’s platform powers multiple New Jersey iGaming brands’ affiliate programmes and its affiliate team has managed Caesars Interactive’s New Jersey and Nevada-facing channel since 2015. In addition, the team has managed Michigan Lottery and Pennsylvania Lottery’s Income Access-powered affiliate programmes since their respective launches this year.

Income Access is also part of Paysafe Group, which has been providing payment services tailored for sports betting globally for decades and has experience processing payments for regulated online gaming in North America. The company offers credit card and ACH payment processing capabilities, online cash solutions, and digital wallet products, such as its proprietary wallets Skrill and NETELLER, for the iGaming market.

The webinar will explore affiliate marketing’s role in growing the New Jersey and Nevada iGaming markets from their 2013 launches, focusing on both the challenges and the progress to date. Following the repeal of the Professional and Amateur Sports Protection Act (PASPA)’s federal ban on single-event sports-betting and ahead of the launch of Pennsylvania’s iGaming market, the panellists will also discuss how the gaming affiliate space could evolve going forward.

In addition, the webinar will analyse the emerging state iLottery affiliate space. With states like New Hampshire recently launching online lotteries, the panel will also assess the outlook for the affiliate channel.

Following a 45-minute panel discussion, there will be a 15-minute Q&A period.

Tara Wilson, General Manager at Income Access, said: “With the repeal of PASPA and state lotteries now leveraging affiliate marketing, 2018 has been a landmark year for the US gaming and lottery industries. We look forward to contributing to a far-ranging and insightful debate on the next phase of the affiliate channel’s American evolution.”

Visit the EGR Global site to register for the webinar.

 

About Income Access’ EGR Global Webinar
Time (one hour, including 15-minute Q&A): From 8:00 a.m. PDT/11:00 a.m. EDT/4:00 p.m. GMT on Thursday 15th November 2018
Info on webinar: https://egr.global/events/egr-webinar-the-expanding-frontier-affiliate-marketing-the-evolution-of-the-american-igaming-ilottery-space/
Webinar registration page: https://register.gotowebinar.com/register/1114846910612659467

 

About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

 

About Paysafe
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.

With over 20 years of online payment experience, an annualized transactional volume of over US $80 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.

Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.

Affiliate Announcements

3 New Websites Approved by QMRA

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E2 Communications next one to join Quality Mark Responsible Affiliates

 

QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.

QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).

QMRA is available for the following markets:

Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia

Various well known international affiliate companies joined QMRA already:

  • Game Lounge, Gaming Innovation Group and Leadstar Media

Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.

The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:

https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/

We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!

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Affiliate Announcements

WA.Technology Launches WA.Affiliates

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WA.Technology Launches WA.Affiliates

 

WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations. 

WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.

Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.

Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.

Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”

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Affiliate Announcements

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

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CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

 

Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.

The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.

Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.

The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.

The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.

The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.

The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.

The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.

The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.

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