Affiliate Announcements

Income Access to Host EGR Global Webinar on US Affiliate Market

Published

5 years ago

November 7, 2018

Income Access to Host EGR Global Webinar on US Affiliate Market

Income Access marketing director to chair 15th Nov. online panel discussion on the US gaming and lottery affiliate markets

Income Access, Paysafe Group’s marketing technology and services provider, has partnered with EGR Global, a leading B2B publisher for the online gambling industry, to host a webinar panel discussion on the US gaming and lottery affiliate space on Thursday 15^th November from 8:00 a.m. PDT/11:00 a.m. EDT/4:00 p.m. GMT. Moderated by Income Access Marketing Director Erica Anderson, the webinar will feature experienced gaming and lottery affiliates as well as operators and service providers.

Titled ‘The Expanding Frontier: Affiliate Marketing & the Evolution of the American iGaming and iLottery Space’, the free one-hour webinar will include the following affiliate panellists: Adam Small, CEO of USBets; Becky Kingman-Gros, COO at Casino Connection Intl.; Chris Capra, former Vice President of Online & Internet Marketing at Tropicana Entertainment (Tropicana Atlantic City Online); Merv Huber-Calvo, Director of Growth Marketing at Scientific Games, which powers Pennsylvania Lottery’s iLottery; and Michael Daly, General Manager U.S. at Catena Media.

In addition to moderating the panel, Anderson will also share Income Access’ experience in the US affiliate market. The company’s platform powers multiple New Jersey iGaming brands’ affiliate programmes and its affiliate team has managed Caesars Interactive’s New Jersey and Nevada-facing channel since 2015. In addition, the team has managed Michigan Lottery and Pennsylvania Lottery’s Income Access-powered affiliate programmes since their respective launches this year.

Income Access is also part of Paysafe Group, which has been providing payment services tailored for sports betting globally for decades and has experience processing payments for regulated online gaming in North America. The company offers credit card and ACH payment processing capabilities, online cash solutions, and digital wallet products, such as its proprietary wallets Skrill and NETELLER, for the iGaming market.

The webinar will explore affiliate marketing’s role in growing the New Jersey and Nevada iGaming markets from their 2013 launches, focusing on both the challenges and the progress to date. Following the repeal of the Professional and Amateur Sports Protection Act (PASPA)’s federal ban on single-event sports-betting and ahead of the launch of Pennsylvania’s iGaming market, the panellists will also discuss how the gaming affiliate space could evolve going forward.

In addition, the webinar will analyse the emerging state iLottery affiliate space. With states like New Hampshire recently launching online lotteries, the panel will also assess the outlook for the affiliate channel.

Following a 45-minute panel discussion, there will be a 15-minute Q&A period.

Tara Wilson, General Manager at Income Access, said: “With the repeal of PASPA and state lotteries now leveraging affiliate marketing, 2018 has been a landmark year for the US gaming and lottery industries. We look forward to contributing to a far-ranging and insightful debate on the next phase of the affiliate channel’s American evolution.”

Visit the EGR Global site to register for the webinar.

About Income Access’ EGR Global Webinar
Time (one hour, including 15-minute Q&A): From 8:00 a.m. PDT/11:00 a.m. EDT/4:00 p.m. GMT on Thursday 15^th November 2018
Info on webinar: https://egr.global/events/egr-webinar-the-expanding-frontier-affiliate-marketing-the-evolution-of-the-american-igaming-ilottery-space/
Webinar registration page: https://register.gotowebinar.com/register/1114846910612659467

About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

About Paysafe
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.

With over 20 years of online payment experience, an annualized transactional volume of over US $80 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.

Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.

Related Topics:EGR Global Income Access Paysafe Group US Affiliate Market US gaming US lottery affiliate market Webinar on US Affiliate Market

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Better Collective acquires Danish sports media Tipsbladet.dk

Published

6 days ago

September 19, 2023

George Miller

Better Collective acquires Danish sports media Tipsbladet.dk

Digital sports media group Better Collective strengthens its position in Denmark through the strategic acquisition of Tipsbladet.dk, one of the leading soccer media in the country producing prime content for Danish sports fans.

For 75 years Tipsbladet has been a trusted sports media in Denmark covering sports news from across the world. Over time, the media has developed from publishing a printed magazine to now developing and distributing prime soccer content across digital channels. From October 2nd 2023, Tipsbladet.dk becomes part of the digital sports media group, Better Collective, headquartered in Denmark. Better Collective acquires Tipsbladet.dk for 6.5 mEUR.

Jesper Søgaard, Co-founder & CEO of Better Collective, says: “I am very proud that we have acquired Tipsbladet that for 75 years has been a go-to sports media for many Danes that want to engage with prime soccer content. The acquisition fits perfectly with our vision to become the leading digital sports media group and our strategy to acquire strong media brands with a loyal audience. I look very much forward to welcoming the dedicated editorial team at Tipsbladet to the Better Collective group and I am convinced that together we can further elevate the content that for years has excited so many Danish sports fans. ”

Founded in 1948, Tipsbladet is the oldest soccer magazine across the Nordics. Since 2000, the digital edition, www.tipsbladet.dk has developed into one of the leading digital sources for soccer related content such as news, articles, match previews, betting tips, videos and analysis with a monthly audience of around 6.8 million visits and more than 110 thousand followers across Facebook, X/Twitter, Instagram and TikTok.

Henrik Stegger Nielsen, former owner of Tipsbladet, says: “Since 2007, when I acquired Tipsbladet, I have worked hard to make it a healthy and sustainable business. I have succeeded, and I could hardly imagine a better buyer for Tipsbladet than Better Collective. I know that they will both take good care of Tipsbladet and, with their ambitions and competencies, develop it even further,”

Henrik Stegger Nielsen joins Better Collective together with all current employees at Tipsbladet.

Allan Olsen, Editor in Chief at Tipsbladet, says: “For Tipsbladet and its employees, this is a fantastic event. Even though we have experienced lots of growth and great numbers on the bottom line in an otherwise pressured media world, there is no doubt that Better Collective can help push Tipsbladet’s growth even further. We will continue to deliver strong football stories, but with Better Collective behind us, we can really make the content live on many more platforms and reach a wider audience.”

Highlighted synergies

Acquiring leading national sports media with a strong brand is an important pillar in Better Collective’s global strategy. Acquiring Tipsbladet.dk enables the Group to increase its presence in Denmark to further leverage its position as a key partner for advertisers in the market.
The editorial team at Tipsbladet creates a strong foundation to grow media products on all relevant platforms.
Better Collective will leverage its leading tech and search engine optimization (SEO) expertise in order to grow the audience.
Better Collective will invest in the development and growth of Tipsbladet.dk.

Esben Skou Vinther, VP of Europe at Better Collective, says: ”As a trusted sports media, Tipsbladet and its employees have built a unique position in the Danish sports market and is a media that will supplement our Danish media portfolio in a great way. We intend to invest in the development of Tipsbladet.dk to further strengthen the content across digital channels. In doing so, Tipsbladet will become an even more attractive advertisement partner for businesses that aim to activate their brand in a relevant and engaging sports context”.

Transaction details
The total purchase price will be 6.5 mEUR on a cash and debt free basis paid in three installments and will be financed with cash. Better Collective estimates that the post synergy 2024 EBITDA multiple will be below 5x. The 2023 financial targets remain unchanged following the acquisition.

Affiliate Announcements

Super Affiliate, betting.bet, Celebrates Brand-defining Re-launch

Published

2 months ago

July 28, 2023

George Miller

Online super affiliate betting.bet has enhanced its flagship brand by unveiling an improved design complemented by new functionalities.

The new website, created by the brand’s proprietors Kontempry Ltd, will aid the brand’s global expansion efforts as it moves from being a UK-centric brand to a “truly global” business.

The design was unveiled last week as part of the company’s re-launch event. Users can now utilise betting.bet to search for the most recent offers from licenced operators worldwide, including brands in Europe, Asia, Africa, the Middle East and so on. This has been made possible through the procurement of gambling licences in multiple jurisdictions and the formation of numerous strategic affiliate alliances.

With live odds feeds, bet calculators, a vast selection of offers, and support functions, betting.bet is now a resource that all punters can utilise. What’s more, betting.bet has forged working relationships with some of the world’s most recognisable brands, resulting in enhanced offers for platform users.

Steve Jones, a spokesperson for the brand, comments:

“We are pleased to offer our consumers a more dynamic service with significant enhancements to offer management, usability, brand diversity, and service reviews. Inevitably, this will enable our users to make more informed decisions when signing up with our esteemed partners. This new design also honours the numerous high-profile sponsorship agreements we’ve signed recently.

I would like to thank the team for their extraordinary commitment to the release of the most recent version of betting.bet. This will enable us to engage with new partners and exponentially expand our player offerings.”

Abigail Moses, the Head of Marketing for betting.bet and the broader Kontempry Ltd. group, explains:

“We are thrilled to introduce the all-new betting.bet to our rapidly expanding community of users and partners. As the brand transitioned from a UK-facing utility to a global comparison portal, a more global-focused design became necessary. It is always challenging to design and market a product that will resonate with audiences in multiple locations. The new version of our website precisely reflects who we are as a disruptive growth company, supporting our global expansion and bolstering our European presence.”

Affiliate Announcements

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

Published

2 months ago

July 27, 2023

George Miller

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

bet365 has announced the extension of their partnership contract with Rightlander, the foremost provider of innovative affiliate compliance solutions.

The agreement underscores bet365’s sustained dedication to promoting responsible gambling and ensuring the highest level of affiliate compliance. Since the partnership began, Rightlander’s cutting-edge compliance tools have been instrumental in assisting bet365 to maintain ethical advertising standards and abide by the strict regulatory landscape.

“We are excited to renew our contract with Rightlander,” said a spokesperson from bet365. “Their comprehensive compliance solution has become an integral part of our affiliate program. The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers.”

The Rightlander platform offers a host of advanced features, and the technology is designed to facilitate compliance with evolving gambling regulations, a fundamental aspect of bet365’s operations.

Rightlander’s Head of Customer Success, Nicole Mitton, expressed her enthusiasm about the ongoing partnership, stating, “We’re delighted to extend our relationship with bet365. This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements.”

The extended contract is expected to further strengthen the robust compliance infrastructure at bet365 and drive innovation in affiliate compliance within the online gambling industry. This strategic partnership will continue to provide an example for industry standards of affiliate compliance, further solidifying the companies’ shared commitment to promoting responsible gambling practices.