News
Casino Guru Launches Initiative to Create Global Self-Exclusion Scheme
After months of behind-the-scenes work, Casino Guru is pleased to announce the official launch of the initiative to build a global self-exclusion system, with the goal of making online gambling safer for everyone and reducing harm caused by it to vulnerable players.
The team behind Casino Guru, a global informational website about online casinos, is always looking for things to improve within the gambling industry, especially in regard to player safety and fairness. When reviewing casinos and helping players mistreated by dishonest gambling sites, they kept noticing the insufficient protection offered by currently available self-exclusion tools.
That’s why they launched the Global Self-Exclusion Initiative, aiming to put things into motion and work towards creating a tool that has the potential to significantly increase player protection on a global level.
Simon Vincze, the manager of Casino Guru’s responsible gambling projects, leads their efforts in this area. He explains the reasoning behind the initiative: “Self-exclusion is one of the most effective tools to reduce gambling-related harm caused to vulnerable players. It allows players to block their access to gambling and therefore limit the negative impact of it on their lives. However, the effectiveness of self-exclusion is limited because of the scope of current options.”
According to Simon, the main drawback of current self-exclusion options is the fact that they can be circumvented by playing in a different casino or by looking for foreign operators that don’t have to comply with nation-wide schemes available in the player’s country. For this reason, he believes that current self-exclusion options are not an effective tool in blocking addicted players’ access to online gambling.
He believes that a global system could help fix these shortcomings: “If there was a truly global system in place, players would have an effective tool that could stop them from playing despite their efforts to circumvent the system when feeling cravings to start gambling again.”
Displaying ads to self-excluded players is also part of the issue. No gambling ads or promotional materials should be displayed or sent to players that have decided to exclude themselves from gambling activities. However, according to Simon, the closedness of the systems currently in place limits their effectiveness in this regard.
He also added that continuous help should be a much bigger part of self-exclusion: “…we feel that self-excluded players could benefit from a closer cooperation with problem gambling help and prevention centers, helping them overcome problem gambling or reduce gambling-related harm more than self-exclusion alone can.”
Casino Guru aims to create a reliable global self-exclusion system that allows people to exclude from all online gambling opportunities at once, on a global level. They also hope to be able to prove excluded players with resources and help they need to address the underlying issue of their addiction to increase their chances of a full recovery. Their goal is to create a system that becomes an industry standard, similar to that of gambling only being available to people that are at least 18 years old.
That said, they realise that they will not be able to do it alone. “We launched this initiative, because we knew that we would never be able to achieve something like this alone. Successfully carrying out such an ambitious project requires cooperation of multiple and varied members of the gambling industry,” Simon added.
For this reason, the first phase of the initiative will focus on spreading awareness of the issue and collecting feedback from the public and predominantly from industry professionals. Simon and the entire Casino Guru team hope to gain valuable feedback about the best way to implement such a system, as well as the effectiveness and feasibility of it all.
Casino Guru invites members of the gambling industry interested to join the initiative, discuss anything related to responsible gambling, or learn more about the goals of the initiative to reach out.
Affiliate Announcements
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.
Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.
“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”
She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.
“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”
Awards
Casino Guru takes the top distinction in SBC Awards 2024
Casino Guru has won the SBC Awards 2024 in the “Casino Affiliate of the Year” category, which was contested by 12 shortlists and, which was ultimately won by the company.
Casino Guru is the biggest database of online casinos and online casino bonuses with up-to-date information on thousands of online casinos on the internet, providing human-reviewed insight into individual casinos and devising a complex Safety Index to help assess brands and help players make an informed choice.
The database has grown rapidly, with Casino Guru upholding its “Casino Affiliate of the Year” status by consistently updating its repository with accurate, human-verified data. The accolade was awarded based on key performance indicators, including a more than 100% increase in organic traffic and a noticeable expansion in referring domains over the observed period.
Casino Guru’s Head of Sustainable & Safer Gambling Šimon Vincze, had this to add: “Winning a major award for best casino affiliate is an excellent achievement for us because, as a private company, we do not disclose every commercial detail in the nomination. Instead, we focus on unique achievements and use publicly available information, which puts us at a disadvantage against publicly listed companies. Despite such strong competition, we still managed to convince the judges this year.”
Casino Guru has so far processed more than 6,930 casinos and it currently is the world’s largest gambling casino forum, proving an invaluable source of information for players of all backgrounds. The Casino Guru Forum now numbers 200,000 users and has generated 53,000 posts in the 12 months leading up to the company’s submission for SBC Awards 2024.
In the observed period, the brand has similarly handled 13,514 disputes, compared to 10,708 from the previous period and recovered $10,121,109 in player funds. Casino Guru established 310 new partnerships over the same period.
The accolade comes after Casino Guru added 1,201 new casino brands in the period leading up to the company’s submission alone, with 3,750 casinos reviewed over the extended period, the result of a dedicated joint effort by the company’s team of experts.
The company has used big data, consumer feedback, and a fastidious in-house team of analysts to ensure that it remains at the very forefront of the sector, winning it the important SBC Awards accolade in the “Casino Affiliate of the Year,” and further consolidate its status as an indispensable industry source for matching players with the best casino websites.
This is hardly the first distinction won by Casino Guru this year, or the first time Casino Guru’s efforts have been rewarded at an industry summit.
Casino Guru similarly secured the Vixio Global Regulatory Awards distinction in the “Outstanding Contribution to Safer Gambling” category, demonstrating that as an affiliate company, Casino Guru remains multi-faceted, and fully committed to bringing the safest and most reliable information to its players.
News
QMRA Online Certificates launched to boost transparency and trust in the iGaming Industry
Quality Mark Responsible Affiliates (QMRA), the certification initiative for iGaming affiliate websites, is proud to announce the launch of individualized online certificates for its members. This new initiative is set to enhance transparency and trust among consumers, operators, and regulatory authorities by providing dedicated landing pages that validate each affiliate’s commitment to responsible and compliant practices.
Previously, QMRA members linked to a general certificate page. Now, each affiliate has its own specific online certificate, featuring a detailed overview of its compliance with the QMRA Code. This includes adherence to strict standards in responsible advertising, channelling objectives, and the promotion of responsible gambling. This change not only benefits stakeholders by showcasing the integrity and reliability of each certified website but also offers SEO advantages, as the certificates are uniquely tailored to the affiliate’s site.
Quote by Steven Vrolijk, LL.M., QMRA Director: “Our goal is to create a safer and more transparent iGaming environment. These online certificates reflect our members’ dedication to responsible gambling and compliance. This initiative will help consumers make informed choices and enhance the credibility of our affiliates in the eyes of operators and regulators.”
From now on, all new QMRA members will receive a dedicated certificate page upon certification. Existing members have been notified to update their footer links to their new, personalized certificate pages, which are accessible via the QMRA member overview page.
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News2 weeks ago
QMRA Online Certificates launched to boost transparency and trust in the iGaming Industry
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Awards5 days ago
Casino Guru takes the top distinction in SBC Awards 2024
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Affiliate Announcements3 days ago
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate