News
FrankFred partners with Enteractive to win back lapsed players
Douglas Roos casino looks to improve retention across markets
Enteractive, the global leader in player reactivation and retention for the iGaming industry, has announced a new partnership with FrankFred to reactivate NDCs and NRCs for the Frank & Fred Casino.
Frank & Fred Casino, co-founded by iGaming entrepreneurs Douglas Roos and Simon Jernstrom, started reactivation campaigns with Enteractive in February to begin one-to-one player calls for its leading casino brand, Frank & Fred Casino, across markets including Sweden, Finland, Germany, Ireland, Canada, and New Zealand. In March the activity was expanded to include NRCs for the same markets.
In the first month of activity, Enteractive delivered an overall conversion rate of 35%.
Using Enteractive’s proprietary tech (Re)Activation Cloud platform, FrankFred has been able to seamlessly integrate their player databases to Enteractive’s reactivation teams using APIs, allowing native-speaking call agents to personalise outreach to dormant player accounts immediately.
Douglas Roos, co-founder at FrankFred, is a well known Nordic entrepreneur, with a wealth of experience in the world of iGaming. He previously founded Labrokes Norden and has appeared on the Swedish Dragon’s Nest TV series as a venture capitalist.
Of the new partnership, Roos commented, “Enteractive’s innovative approach to player personalisation is both unique and well-established. We can clearly see the benefits to their one-on-one approach with phone calls rather than digital CRM methods, and we’re looking forward to converting more players from our lapsed databases that are often harder to reach.”
Enteractive’s scalable personalisation approach, with ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call.
Simon Jernstrom, FrankFred co-founder, added, “We want all our players to get the most from the FrankFred brand, so reaching out with a personalised approach to player engagement will unlock more traffic from our dormant accounts as well as developing good will and loyalty amongst our userbase.”
Andrew Foster, Enteractive Director of Business Development, commented: “Players respond well to a more personal approach, meaning we can open doors for operators to revenue streams from their previously lost player databases. Our personal calls promote trust and loyalty which allows operators to reduce churn and develop closer relationships with their players”.
Enteractive has more than twelve years experience in player reactivation, and is in the top four traffic generators globally for the iGaming sector.
Conferences
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.
A new era is dawning at Parimatch and we want to celebrate it with you in style!
Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.
We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:
- Fantastic deals: The latest updates and exclusive offers you can’t miss
- Giveaways where you’ll have the chance to win unique prizes
- Our Hall of Fame: Become part of Parimatch’s history
But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:
- The party headliner – world-famous DJ Steve Aoki
- The very best in performance art that Barcelona has to offer
- The world of Asian luxury merging with American pop culture
Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!
Delegates attending next week’s iGB Affiliate Barcelona will have access to a programme of 14 business critical insight sessions delivered by a 40 strong assembly of industry thought leaders and experts in their respective fields.
The 2025 Program comprises sessions entitled: Affiliate Rundown L!VE: The 2024 Trends That Will Define 2025, Video Killed the Text-based Star: Platforms & Formats for Engaging the Next Generation, Navigating the Road Ahead, New Localisation Strategies to Secure a Slice of the Latin America and Africa Pies, Parasite SEO in iGaming: A Winning Formula to Dominate Search Engines or a Risky Gamble?, Growing Pains: Scaling Operations for Accelerating Affiliate Growth, Plugging Into a Fast Growing Vertical: Sweepstakes, Mastering PPC in iGaming Affiliate Marketing: A Data-Driven Blueprint for Paid Media Success, Market Insights: Unlocking the Next Big Opportunity in Asia and the Middle East, Crack the Code to Viral Success: The Ultimate Guide to a Million Views & Building a Robust Multi-Stream Influencer Business Model, Finding Your Next Role in a Time of Flux: The Inner Workings of Affiliate Recruiters, Masterclass: Reddit 101, Trust and Transparency: What Does a Win-Win Affiliate Data Share Look Like? and Business Without Borders: Boost Your Affiliate Game with International SEO.
The industry-leading line-up assembled by the iGB Affiliate organising team includes Michael Caselli, Non-Executive Chairman – Clarion Gaming, Corey Padveen, Partner – T2 Marketing International and Editor-at-Large, iGB Affiliate, Caleb Dykema, Co-founder & CEO – Vault Sports, Jamison Selby, CEO – Rubystone, Martin Calvert, Marketing Director – ICS-digital, Miruna Pandele, Head of Acquisition – Affiliates Bay, Jonas Warrer, CEO – Gentoo Media, Ben Cove, Chief Marketing Officer – Logifuture, Luis Portela de Carvalho, Partner – Lektou Advogados, Sasha Boerma, Commercial Director for Africa – Split The Pot, Dragan Berak, Head of SEO (AskGamblers and CasinoMeister) – Gentoo Media, Jamie Walters, CEO & Cofounder – QiH, Lee-Ann Johnstone, Founder – Affiverse, Rosi Bremec, COO – Game Lounge, Seth Schorr, CEO – Fifth Street Gaming , Simon Pilkington, Managing Director – Best Betting Media, Stephen Carter, Head of Affiliate Content – Clarion Gaming, and Alex Windsor, CMO – GameTime Digital.
Looking ahead to the first edition of iGB Affiliate to be held in Barcelona, Naomi Barton, Global Portfolio Director, iGB Events said: “I am incredibly passionate about delivering an exceptional and holistic experience on behalf of all of our customers. The Conference Program is an essential part of our pledge to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. The Program has been curated in consultation with our customers in order the key topics impacting their business and is being delivered by industry experts. It is a key part of the iGB Affiliate experience.”
iGB Affiliate 2025 will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
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