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Should affiliates be more honest when reviewing online slot games?

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Critics are paid to be impartial, they have no qualms about tearing into something they’ve been asked to review, whether that be a brand new box office release, album or video game. So why is it completely different in the world of iGaming?

There aren’t many industries out there that can match ours when it comes to the sheer amount of websites dedicated to one pastime (casinos and online slot games), for every new release there’s a minimum of ten reviews online within days of them arriving in casino lobbies.

Having spent the last year scouring the internet for slot games to critique ahead of their launch, Slot Gods, a comprehensive site dedicated to independent bias free online slot reviews have come to several solid conclusions about the somewhat dishonest business of slot write-ups.

Do some affiliates fear the truth will deny them acquisitions?

In last twelve months the expert team at Slot Gods have spent countless hours surveying the iGaming landscape with a fine-tooth comb, gauging affiliates ‘honest’ opinions on online slot games old and new, it’s certainly not everybody, but the conclusion to be drawn is that there seems to be a genuine fear about being honest when a slot game just isn’t very good.

Many of the reviews the team came across were written in a tone that suggested the game was 100% worth playing, positives were made out of negatives and despite a game’s shortcomings there’s always something that inferred to the reader that the game should definitely be played.

There’s no denying that approaching a review with a positive attitude is a good way to go, but it seems immoral to mislead a player in an industry that requires the end user to open their wallets and deposit money to play a game of chance which they might walk away from with nothing.

Obviously, players aren’t stupid and they know exactly what they’re getting into when they actively choose to gamble their money, but there’s a fine line between selling a game honestly and overselling it to the point in which the truth has been distorted to earn a sign-up.

If it were a table game such as roulette, poker or blackjack then perhaps we wouldn’t complain, because you know exactly what you’re getting with them… But with online slots there are many unique variables, and players have certain boxes a game must tick before they choose to actively play them.

To give some of these offending sites their dues, They never did shy away from giving players the raw data, they all clearly stated the RTP percentage, maximum win potential and volatility within the game specifications… It was just the written content that felt sketchy at times.

It’s understandable why an affiliate (in particular a smaller one) might want to put a little extra shine on a slot game in order to drive their visitors towards a sign-up at the associated casino. In doing so they’re likely going to leave the player with a bad taste in their mouth and a general distrust for the site that recommended it upon discovering the game isn’t exactly as described.

What can affiliates do to make their reviews more trustworthy?

If you’re planning on updating or adding slot reviews to your site then there are a number of things recommended and utilised by Slot Gods that you can do to ensure that your content comes across trustworthy and reliable, these are as follows:

Consistent structure

Make sure you have a consistent and well thought out structure to your reviews. Give players the key information in an order that makes sense to them. Don’t start your review with your personal opinion on how it plays, allow them to read all about the features, the design and other important elements before you summarise. 

Most people understand how a review should look, so don’t try and reinvent the wheel and overcomplicate things… Just make sure each and every review is consistent. 

Factual information

It almost sounds silly, but before you’ve even begun to write the review please make sure you play the actual game for a minimum of ten minutes, do your best to stick around until you’ve triggered a bonus feature as it makes a big difference to your overall opinion of the slot. 

It’s easy to write a review based on the text provided by the developer, but trust us when we say the experience of writing a review based on your own first-hand experience is so much easier.

On that note, we highly recommend that players do not rely on other affiliates for information on a slot, it can be very tempting to check out what they’ve written and take inspiration, however, it’s worth noting that you have no idea whether what they’ve written is correct if you haven’t properly played the game yourself. It’s a risk that won’t pay off.

Demo games and original screenshots

If possible try and include a demo game within the body of your review. Admittedly it makes the entire process of compiling the review a little more complicated and time-consuming, but there’s no trust signal quite as strong as actually giving players the opportunity to play the game before or after they’ve read your review. It adds legitimacy to the page.

If you aren’t in a position to add demo games to your site then consider adding watermarked screenshots, this makes it clear to the user that you’ve taken the time to play the game yourself.

Awards

2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026

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2RBO Affiliates has been named Affiliate Marketing Campaign of the Year at the 19th edition of the International Gaming Awards (IGA), one of the most respected global events recognizing excellence across the gaming and gambling industry.

The award ceremony took place on January 18, 2026, at the Intercontinental Hotel in Barcelona, welcoming senior leaders and professionals from both online and land-based gaming sectors.

Recognizing innovation and performance in affiliate marketing

The Affiliate Marketing Campaign of the Year category is among the most competitive at the IGA, highlighting affiliate programs that demonstrate outstanding creativity, measurable commercial impact, and strong brand development.

In selecting the winner, the judging panel evaluates campaign execution, audience engagement, scalability, and the ability to drive sustainable growth for both operators and partners.

2RBO Affiliates stood out through its data-driven approach, modern campaign structure, and focus on long-term affiliate value rather than short-term performance spikes.

Commitment to transparency and scalable growth

Commenting on the recognition, Aviv Rosenblit, Head of Affiliates at 2RBO, said:

“We are extremely proud to receive this award from industry peers. It confirms our commitment to innovation, transparency, and delivering sustainable growth for our partners. Our goal has always been to build long-term relationships supported by technology, trust, and measurable results.”

A high-performance affiliate ecosystem

2RBO Affiliates operates a comprehensive affiliate platform supporting several established iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet.

The program combines:

  • advanced gamification tools

  • flexible commission models

  • real-time performance analytics

  • proactive compliance monitoring

This integrated approach enables affiliates to maximize engagement, improve retention, and optimize revenue across multiple regulated markets.

Strengthening its position in the global affiliate market

The International Gaming Awards, supported by leading industry publication The iGaming Post, are widely regarded as one of the most prestigious charity-driven events in global gaming.

By securing this award, 2RBO Affiliates further reinforces its position as a high-performance affiliate program focused on sustainable partnerships, innovation-led marketing strategies, and long-term value creation.

About 2RBO Affiliates

2RBO Affiliates is a global affiliate program representing premium iGaming brands. The platform is designed to support affiliates through modern gamification mechanics, flexible commercial structures, detailed performance tracking, and strong compliance standards — enabling partners to scale efficiently in competitive markets.

About the International Gaming Awards (IGA)

The International Gaming Awards celebrate excellence across the global gaming industry, bringing together stakeholders from mobile gaming, online casinos, sportsbooks, and land-based operators. In addition to recognizing leadership and innovation, the IGA supports charitable initiatives worldwide.

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Conferences

Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona

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Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona

Gamblers Connect, the award-winning iGaming media and affiliate platform, has revealed that Mondoplay will be the official conference sponsor of its delegation at the upcoming ICE and iGB Affiliate Summit in Barcelona, Spain.

This sponsorship marks a significant collaboration between two innovative forces in the iGaming sector as the industry gathers for its most prestigious annual event. This partnership serves as another prime example of how strategic alliances can amplify impact within the community.

Both Gamblers Connect and Mondoplay share a unified vision of prioritising quality and user experience above all else. This sponsorship perfectly reflects that shared belief and commitment to excellence.

The summit in Barcelona represents a new chapter for the industry, and this partnership ensures Gamblers Connect can connect directly with operators, affiliates, and industry leaders from across the globe with greater resources and presence.

Mondoplay has established itself as a dynamic operator brand known for its comprehensive sportsbook and casino offering. Its platform is built on delivering seamless player experiences, a philosophy that aligns perfectly with the editorial standards of Gamblers Connect.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “By supporting our delegation, Mondoplay is directly investing in independent media coverage and the fostering of transparent industry dialogue. This partnership is more than just a sponsorship agreement. It is a celebration of shared ambition and mutual growth. Together, we can continue to prove that meaningful collaboration and genuine value creation are what truly move the iGaming industry forward.”

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News

Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner

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N1 Partners is heading to iGB Affiliate 2026 in Barcelona with a clear focus on partners and the grand finale of the global N1 Puzzle Promo. During the event dates, N1 Partners will welcome partners at the booth and host an exclusive evening side event in Barcelona, where the winner of the promo will be announced and awarded the grand prize: a Robinson R22 Beta II helicopter.

At iGB Affiliate 2026, N1 Partners will welcome industry colleagues at booth 80-C80. Conversations at the stand will focus on performance, traffic strategies, and the key priorities for growth in 2026.

At booth 80-C80, visitors will find an exclusive “The Sky Is Not the Limit” merch drop created specifically for iGB Affiliate 2026. A cocktail bar will be part of the booth experience, making it a convenient meeting point throughout the day. The N1 Partners booth is designed as a space where partners can easily stop by, start a conversation, and spend time, combining a relaxed atmosphere with the right setting for discussing deals and strategies.

Interactive elements with prizes will add an engaging touch to booth visits. Most importantly, partners will be able to speak directly with N1 Partners affiliate managers about current market dynamics, upcoming trends for 2026, traffic performance, and individual cooperation terms.

N1 Puzzle Promo Grand Finale Party

The N1 Puzzle Promo has been running globally from April 21 to December 31, 2025, bringing partners together around a long-term competition built on performance and consistency. Over the course of the year, participants progressed through the promo step by step, moving up the leaderboard and unlocking rewards as they advanced toward the final stage.

On January 20, N1 Partners will host a private party in Barcelona to mark the grand finale of the N1 Puzzle Promo. During the event, the company will announce the top three partners and the winner of the grand prize, a Robinson R22 Beta II helicopter

The evening is designed as a celebration of a year-long promo journey. It brings together partners, invited guests, and the N1 Partners team in an informal setting that combines recognition, entertainment, and shared moments. The program follows a structured show format with live performances and curated experiences created specifically for the N1 Partners community.

Find out who the special guest of the evening will be and secure your spot: https://n1puzzle.promo/en.html 

 

Why Meet N1 Partners in Barcelona

iGB Affiliate 2026 is an opportunity for partners to reconnect with the N1 Partners team and benefit from:

  • 14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
  • Top deals across 10+ Tier-1 GEOs
  • CPA up to €700 for partners with top-performing traffic, RevShare up to 45% + NNCO, and hybrid models

Book your meetings with N1 Partners affiliate managers at booth 80-C80 and join the N1 Puzzle Promo finale in Barcelona.

After all, why drive when you can fly?

Be number one with N1 Partners.

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