Affiliate Announcements
Vita Media Group acquired AffiliSearch
The latest business development opens an even faster path to growth for Vita Media Group
Vita Media Group, a Top 20 Affiliate for 2021 according to EGR Global, is excited to announce the acquisition of Affili Search, a European affiliate network.
AffiliSearch in the future will operate as an integrated part of Vita Media Group’s business vertical OMG Affiliates. AffiliSearch has been founded in 2009 and operates in different European markets with the UK being the leading one.
With the latest acquisition, Vita Media Group has kept a trend of growth and expansion as a step towards broadening the business verticals and improving the commercial offer for all stakeholders in the iGaming industry.
The Chief Executive Officer of Vita Media Group, Jimmi Meilstrup believes this investment will increase the quality of the commercial offer of the company in several layers.
“Our company is expanding once again. I am most certainly happy that our collective effort of growing activities is translating into higher Danish expertise in iGaming by acquiring the Danish affiliate network AffiliSearch, as well as better overall quality of what Vita Media Group has to offer.
With the strong company culture and values we have nurtured over the years, we feel ready to take over and set a leading example for the complete affiliate experience.” stated Jimmi Meilstrup, Chief Executive Officer at Vita Media Group.
The clear growth vision for OMG Affiliates is what makes the company certain with the acquisition of Affili Search, believes Elena Shokarovska, Head of Affiliates at Vita Media Group and Head of OMG Affiliates.
“The OMG Affiliates platform has shown its growth potential on multiple occasions in little less than 2 years since the program has been launched, and with the latest development, OMG Affiliates confirms its market position as a fast-growing affiliate program. In the next period, we will maximize our efforts in integrating the affiliate base of Affili Search and welcome the affiliates with what OMG Affiliates does best – a personalized approach that results in maximizing traffic and overall business growth for affiliates.” stated Elena Shokarovska, Head of Affiliates at Vita Media Group and Head of OMG Affiliates.
Combining knowledge of affiliate networks and affiliate programs is the right direction to growth, believes Mads Nichloas, CMO of AffiliSearch.
“I only see a positive development in Affili Search becoming part of the large Vita Media Group family. Of course, I am more than happy that another Danish company is taking over the wheel of our network, prepared to bring it to new heights with exclusive brands,” stated Mads Nicholas, CMO of AffiliSearch.
In the year of 2021, Vita Media Group multiplied its growth efforts. The company managed to make the Affiliate of the year shortlist at the EGR Nordics 2021, EGR Operator Awards 2021, and a Top 3 spot in Casino Product at the iGaming Idol Awards, and on top of that, the company was listed as the Top 20th Affiliate in the world according to EGR Global. The OMG Affiliates business vertical in its second year of existence managed to make the Rising Star shortlist both at the iGB Affiliate Awards 2021 and the EGR Operator Awards 2021.
Previously in 2021, Vita Media Group solidified its growth case by the acquisition of the winning Trada Casino.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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