Connect with us
Wisegaming

Affiliate Announcements

Vita Media Group acquired AffiliSearch

Published

on

Vita Media Group acquired AffiliSearch

 

The latest business development opens an even faster path to growth for Vita Media Group

Vita Media Group, a Top 20 Affiliate for 2021 according to EGR Global, is excited to announce the acquisition of Affili Search, a European affiliate network.

AffiliSearch in the future will operate as an integrated part of Vita Media Group’s business vertical OMG Affiliates. AffiliSearch has been founded in 2009 and operates in different European markets with the UK being the leading one.

With the latest acquisition, Vita Media Group has kept a trend of growth and expansion as a step towards broadening the business verticals and improving the commercial offer for all stakeholders in the iGaming industry.

The Chief Executive Officer of Vita Media Group, Jimmi Meilstrup believes this investment will increase the quality of the commercial offer of the company in several layers.

“Our company is expanding once again. I am most certainly happy that our collective effort of growing activities is translating into higher Danish expertise in iGaming by acquiring the Danish affiliate network AffiliSearch, as well as better overall quality of what Vita Media Group has to offer.

With the strong company culture and values we have nurtured over the years, we feel ready to take over and set a leading example for the complete affiliate experience.” stated Jimmi Meilstrup, Chief Executive Officer at Vita Media Group.

The clear growth vision for OMG Affiliates is what makes the company certain with the acquisition of Affili Search, believes Elena Shokarovska, Head of Affiliates at Vita Media Group and Head of OMG Affiliates.

“The OMG Affiliates platform has shown its growth potential on multiple occasions in little less than 2 years since the program has been launched, and with the latest development, OMG Affiliates confirms its market position as a fast-growing affiliate program. In the next period, we will maximize our efforts in integrating the affiliate base of Affili Search and welcome the affiliates with what OMG Affiliates does best – a personalized approach that results in maximizing traffic and overall business growth for affiliates.” stated Elena Shokarovska, Head of Affiliates at Vita Media Group and Head of OMG Affiliates.

Combining knowledge of affiliate networks and affiliate programs is the right direction to growth, believes Mads Nichloas, CMO of AffiliSearch.

“I only see a positive development in Affili Search becoming part of the large Vita Media Group family. Of course, I am more than happy that another Danish company is taking over the wheel of our network, prepared to bring it to new heights with exclusive brands,” stated Mads Nicholas, CMO of AffiliSearch.

In the year of 2021, Vita Media Group multiplied its growth efforts. The company managed to make the Affiliate of the year shortlist at the EGR Nordics 2021, EGR Operator Awards 2021, and a Top 3 spot in Casino Product at the iGaming Idol Awards, and on top of that, the company was listed as the Top 20th Affiliate in the world according to EGR Global. The OMG Affiliates business vertical in its second year of existence managed to make the Rising Star shortlist both at the iGB Affiliate Awards 2021 and the EGR Operator Awards 2021.

Previously in 2021, Vita Media Group solidified its growth case by the acquisition of the winning Trada Casino.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Affiliate Announcements

PartnerMatrix inks new affiliate channel deal with AdmiralBet

Published

on

PartnerMatrix inks new affiliate channel deal with AdmiralBet

 

PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.

Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.

AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.

Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.

“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.

Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.

Continue Reading

Affiliate Announcements

QUANTUM GAMING AND MYAFFILIATES HAVE ESTABLISHED A LANDMARK PARTNERSHIP

Published

on

QUANTUM GAMING AND MYAFFILIATES HAVE ESTABLISHED A LANDMARK PARTNERSHIP

 

We are ecstatic to start cooperating with MyAffiliates, the top-of-the-line affiliate tracking software platform.

Founded in 2007 by a group of devotees, MyAffiliates quickly rose to prominence for its superior flexibility, impeccable support, complete transparency, and absolute reliability. As a dedicated online gambling affiliate tracking platform, MyAffiliates proudly stands on the throne when it comes to managing affiliate programs and streamlining sales activities.

Its super-efficient features – affiliate, customer, and media management, advanced reporting, and commission plans – empower operators to raise brand awareness, increase traffic and profits, expand their customer base, and keep all affiliate marketing activities at the highest possible level of quality. All features are incredibly flexible, customizable, and scalable, designed to meet all business needs and keep pace with casino growth.

All things considered, it’s no surprise that the MyAffiliates marketing solution is experiencing such crazy-big success, attracting, like a magnet, hundreds of casino providers and powering some of the largest online affiliate programs.

“The MyAffiliates team constantly goes the extra mile regarding product innovation. The platform isn’t just client-oriented but also solution-oriented, forming a powerful combination of business support and software functionalities that puts it in a superior position compared to other affiliate software providers. We are thrilled to have partnered up with such dedicated professionals.”, commented Oliver de Bono, Quantum Gaming CEO.

“MyAffiliates is very excited to be one of the very first partners of Quantum Gaming following their recent launch. We really look forward to providing them with our software in order to be part of their growth and success.” – added Clemence Dujardin, Managing Director.

Continue Reading

Affiliate Announcements

TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack

Published

on

TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack

 

Leading digital ad verification and fraud prevention platform, TrafficGuard, today announced a partnership with online gaming affiliate tracking RavenTrack aimed at helping brands and advertisers to maximise their returns on ad spend on their affiliate marketing with invalid traffic and ad fraud prevention.

The global pandemic has undoubtedly caused a massive increase in the number of active users that indulge in sports betting regularly. A global statistic from Casino.org suggests that almost 26% of the world’s population bets, and the global market is expected to grow from $76.79 billion to an impressive $127.45 billion by 2025, according to Research and Markets.

Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition. However the level of financial and competitor growth within the industry has created a strong attraction from fraudsters, and companies can fall prey with little to no knowledge this is even occurring. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance. Through TrafficGuard’s Affiliate Protection service, brands and marketers can combat and prevent misattribution in common types of invalid traffic (IVT) such as cookie stuffing, domain spoofing, anonymised traffic and compliance fraud present in online gaming today.

TrafficGuard’s full-funnel, multipoint solution measures the end-users engagement, intent and propensity to convert to give the most transparent view of their advertising activity enabling the best possible return on ad spend. The product also offers customised filters so advertisers can ensure that their affiliate partners are only being rewarded for the activity that is permitted by their terms and conditions.

“This online gaming and gambling industry got a huge boost in the pandemic, but bad actors also joined in the fray quite actively. At TrafficGuard we are passionate about protecting the erosion of marketing spending and recognised that the damage done to businesses due to these malicious activities is enormous. Through our Affiliate Prevention and integration into RavenTrack, we want to enable the brands and advertisers using their market-leading software to get their optimised and accurate ROAS with the right data, at the right time. With our full-funnel protection and expert product channel team, affiliate platforms like RavenTrack can deliver positive business outcomes through their customers.” says Matt Sutton, CRO of TrafficGuard.

Adam Rowley, Managing Director (RavenTrack) commented, “We understand the value of accurate tracking where every minute movement in each measuring metric matters. Our clients already reap the rewards of our fraud prevention tracking, and the partnership between RavenTrack and TrafficGuard will see our customers benefit from TrafficGuard’s premier expertise across ad networks, especially supporting customers in the global gaming and sports betting arenas, thereby helping us further our mission of ensuring the best possible performance for our customers.“

To support, grow and enable the success of this channel, TrafficGuard will deploy a structured team of affiliate experts helmed by Kalen Bushe, VP of Affiliate Partnerships.

Riding on the success and wins of major clients such as Disney Streaming Services, the integration with RavenTrack also marks the company’s second major announcement in recent weeks, having previously unveiled TrafficGuard Social – a solution that offers complete ad fraud prevention and protection on Facebook. Come 2023, TrafficGuard will roll out social capabilities for self-serve SMB users whilst expanding its offering to TikTok, Twitter, and LinkedIn, in response to rising client demand.

Continue Reading
Advertisement

Latest News

News4 days ago

“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup

  November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football...

News2 weeks ago

Where to play online casino games in Indiana

  If you are an Indiana resident looking for the best sites to play online casino games, you’ve come to...

News3 weeks ago

Ten percent of World Cup bets will be with crypto

  One in every 10 dollars bet on the 2022 World Cup will be a cryptocurrency wager, according to new...

News1 month ago

Twitch bans crypto-casinos, but all other forms are still allowed

Crypto-casino streaming has been banned by Twitch, but the platform still enables vast amounts of fiat currency gambling. The industry...

News1 month ago

5 rules to starting an online casino or sportsbook (anywhere in the world)

  If you’re looking to invest in a business sector that can outrun large-scale economic downturns, including a global pandemic,...

News2 months ago

Chilli Games: New Game Provider

  Chilli Games is a spicy new addition to the market of gambling providers. It is certified by international laboratories...

Casino Guru establishes Awards Project to recognize greatest industry achievements Casino Guru establishes Awards Project to recognize greatest industry achievements
Affiliate Success2 months ago

Casino Guru establishes Awards Project to recognize greatest industry achievements

  The Casino Guru Awards is the latest project by Casino Guru inspired by guiding the dialogue on consumer safety,...

SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK
Affiliate Announcements2 months ago

SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK

  EGO (EgamingOnline.com) affiliates partners will drive conversation about safer gambling this October EGO (EGamingOnline.com), the affiliate program for SkillOnNet’s...

News2 months ago

Steps to Have Strong Blackjack Skills

  Who does not know the game of blackjack? Maybe it is difficult to find such people. No wonder! This...

AstroPay expands services with the launch of Global Affiliates Programme AstroPay expands services with the launch of Global Affiliates Programme
Affiliate Program News4 months ago

AstroPay expands services with the launch of Global Affiliates Programme

  AstroPay, the online payment solution of choice for millions of users worldwide, has launched a flagship global Affiliate Programme...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania