Affiliate Announcements
Vita Media Group acquired AffiliSearch

The latest business development opens an even faster path to growth for Vita Media Group
Vita Media Group, a Top 20 Affiliate for 2021 according to EGR Global, is excited to announce the acquisition of Affili Search, a European affiliate network.
AffiliSearch in the future will operate as an integrated part of Vita Media Group’s business vertical OMG Affiliates. AffiliSearch has been founded in 2009 and operates in different European markets with the UK being the leading one.
With the latest acquisition, Vita Media Group has kept a trend of growth and expansion as a step towards broadening the business verticals and improving the commercial offer for all stakeholders in the iGaming industry.
The Chief Executive Officer of Vita Media Group, Jimmi Meilstrup believes this investment will increase the quality of the commercial offer of the company in several layers.
“Our company is expanding once again. I am most certainly happy that our collective effort of growing activities is translating into higher Danish expertise in iGaming by acquiring the Danish affiliate network AffiliSearch, as well as better overall quality of what Vita Media Group has to offer.
With the strong company culture and values we have nurtured over the years, we feel ready to take over and set a leading example for the complete affiliate experience.” stated Jimmi Meilstrup, Chief Executive Officer at Vita Media Group.
The clear growth vision for OMG Affiliates is what makes the company certain with the acquisition of Affili Search, believes Elena Shokarovska, Head of Affiliates at Vita Media Group and Head of OMG Affiliates.
“The OMG Affiliates platform has shown its growth potential on multiple occasions in little less than 2 years since the program has been launched, and with the latest development, OMG Affiliates confirms its market position as a fast-growing affiliate program. In the next period, we will maximize our efforts in integrating the affiliate base of Affili Search and welcome the affiliates with what OMG Affiliates does best – a personalized approach that results in maximizing traffic and overall business growth for affiliates.” stated Elena Shokarovska, Head of Affiliates at Vita Media Group and Head of OMG Affiliates.
Combining knowledge of affiliate networks and affiliate programs is the right direction to growth, believes Mads Nichloas, CMO of AffiliSearch.
“I only see a positive development in Affili Search becoming part of the large Vita Media Group family. Of course, I am more than happy that another Danish company is taking over the wheel of our network, prepared to bring it to new heights with exclusive brands,” stated Mads Nicholas, CMO of AffiliSearch.
In the year of 2021, Vita Media Group multiplied its growth efforts. The company managed to make the Affiliate of the year shortlist at the EGR Nordics 2021, EGR Operator Awards 2021, and a Top 3 spot in Casino Product at the iGaming Idol Awards, and on top of that, the company was listed as the Top 20th Affiliate in the world according to EGR Global. The OMG Affiliates business vertical in its second year of existence managed to make the Rising Star shortlist both at the iGB Affiliate Awards 2021 and the EGR Operator Awards 2021.
Previously in 2021, Vita Media Group solidified its growth case by the acquisition of the winning Trada Casino.
Affiliate Announcements
Double Up Media announces relaunch of Best Bingo Websites online bingo comparison site

Nottingham-based affiliate marketing agency Double Up Media has announced the relaunch of one of the UK’s most popular comparison websites, Best Bingo Websites.
For more than a decade, Best Bingo Websites has been consistently rated as one of the best comparison sites for online bingo players, enabling them to find the best value bonuses, promotions and UK-licensed bingo sites.
The newly relaunched Best Bingo Websites brings together the trusted reputation of this much-loved brand with Double Up Media’s web development expertise and in-depth experience in online gambling affiliation.
The site redesign has been 12 months in the making and takes a player-centric approach. The new layout has been designed in a logical way with a close attention to UX, enabling players to find exactly what they want, quickly and easily.
The new site is also packed with fresh, fun and well-researched content, including in-depth game and bonus guides. All bingo site reviews have been overhauled to give players even more information, helping them to make an informed choice when looking for the perfect place to play.
The vision of Best Bingo Websites is to be the number one online bingo comparison site. In keeping with this aim, the revamped site now has an increased selection of the best UK-licensed bingo sites, offering excellent value for players. Top brands currently available on the site include Bet365 Bingo, Betfred Bingo, Heart Bingo, Mecca Bingo and Tombola to name a few.
Double Up Media’s commitment to responsible gambling means Best Bingo Websites includes extensive guidance about Safer Gambling resources and tools, including links to responsible gambling organisations, such as GamCare, Gamble Aware and GamStop.
Director of Double Up Media, Pavlos Sideris, said: “We’re delighted to be relaunching such a well-respected bingo comparison website. Best Bingo Websites visitors are sure to love the bold redesign and insightful new content, which includes in-depth reviews of even more of the UK’s best bingo sites. We are fully committed to offering bingo fans the most comprehensive, trustworthy and responsible online gambling resource, ensuring they have all the information they need when deciding where to play.”
Affiliate Announcements
BettingLadies.com Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women – By Women

BettingLadies.com, the first sports betting affiliate and content site for all sports written by women, for women, announced it has officially launched its public-facing site. All content on the site is written, created and produced by women content creators to explicitly provide sports betting news, information, odds and statistics for women bettors of all skill levels.
While most sites which target the women-bettor demographic segment their offering by exclusively discussing women’s sports, BettingLadies.com differentiates itself through the discussion of both women’s and men’s sports. This mixed approach to female-targeted content enables bettors to participate in and enjoy wagering opportunities around dominant leagues such as the NBA, NHL and MLB, while also embracing the emerging market of women’s sports betting.
“The genesis of BettingLadies.com is about making sports betting more accessible for women. I looked for content to help educate myself as a bettor, but found the majority of resources were clearly created to be consumed by a male audience,” said Val C. Martinez, CEO and founder of BettingLadies.com. “Multiple studies have found that nearly a third of the betting market is women, however the opportunities for female-centric content have been limited. While there are women content creators in the market, I strategically saw whitespace and wanted to create a new space where bettors could consume content from like-minded female sports fans, as well as build a platform where female creators can find a voice in the emerging sports betting market.”
Martinez brings more than 20-years experience as a banker and financial executive, leading large business groups in major financial institutions, to her role as founder of BettingLandies.com.
In addition to daily news from the sports world and daily betting lines, BettingLadies.com currently hosts the following signature elements:
- BettingLadies.com Community – Sign up and meet, interact and discuss betting with like-minded women.
- Lady Locks – Daily videos provide insights and betting information on the day’s biggest sporting events.
- Betting Guides – Educational videos, tutorials and how-to’s for all betting skills from beginners to the advanced.
- Tarot Reading – A fun free-to-play game for users to get their fortune on different sports betting experiences.
The site’s most noted content creator is a professional wrestler and sports broadcast talent Danielle Kamela. In addition to writing for BettingLadies.com, Kamela creates the site’s signature digital asset, the daily “Lady Locks” series, which posts to Instagram, Facebook and Twitter.
“What drew me to working with BettingLadies.com was Val’s vision to create an approachable, judgement free and inclusive community, built on educating and supporting the growth of women bettors across the country,” Kamela said. “As a fan and bettor of all sports, Lady Locks provides me the opportunity to be flexible in the content I create, moving seamlessly from NBA to MLB games and NFL games in the fall. I’m excited about the future of this site and giving a voice to women bettors.”
In addition to Kamela, BettingLadies.com has plans to expand to more than a dozen featured personalities in the coming months.
“Beyond the launch, our goal is to evolve BettingLadies.com to be synonymous with the betting experience for women. We’ll soon begin creating in-person regional betting events based on the growth of our community,” said Martinez. “We’re continually looking for new affiliate partners, as well as voices and creators, to scale and expand our content to new mediums, social platforms and sports. As a true first mover in this category, we see nothing but potential for the future of women sports bettors.”
Affiliate Announcements
Vahe Khalatyan appointed new PartnerMatrix CEO

PartnerMatrix, an award-winning affiliate software provider in the iGaming industry, is proud to announce the appointment of Vahe Khalatyan, previously PartnerMatrix Chief Technical Officer, as its new CEO.
Since day one, Vahe has played a crucial role in the development and success of PartnerMatrix in the last eight years, proving to be a key asset and leader within the team.
His appointment follows the recent departure of previous CEO and co-founder Levon Nikoghosyan who left the business to pursue his own personal projects.
Vahe Khalatyan, CEO of PartnerMatrix, said: “I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market.
“In 2023 we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client.”
Ebbe Groes, CEO of EveryMatrix, added: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.
“This is a significant step, both for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.”
PartnerMatrix was awarded Best Affiliate Software at the EGR B2B Awards 2022, demonstrating its commitment to providing the best solutions in the industry. Under Vahe’s leadership, the company will continue to innovate and provide exceptional services to its clients in the iGaming sector.
-
News6 years ago
Paddy Power departs the Italian market
-
Affiliate Success2 years ago
Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
-
News6 years ago
Use of Social Media for Online Gambling Affiliates
-
Affiliate Announcements4 years ago
How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference
-
Affiliate Success6 years ago
Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
-
News4 years ago
Casino Games for Real Money – Choosing One to Play
-
News5 years ago
Henrik Persson Ekdahl announces sale of stake in Catena Media
-
Affiliate Success6 years ago
Exclusive Interview with Christoph C. Cemper Founder & CEO of LinkResearchTools and Link Detox