Raketech strengthens its position in the US with sport acquisition
Raketech, the iGaming performance marketing partner, today announced the acquisition of the assets of A.T.S. Consultants Inc (A.T.S.), a leading tipster asset providing tailored pre-game insights for sports, with key assets Winnersandwhiners.com, Statsalt.com and Pickpapa.com. The pre-game insights are served to sports fans across the US by a dedicated team of experts located in Baltimore, US. As a result of the acquisition, Raketech’s US revenues are expected to reach up to 20% percent of the group’s total already during Q1 2022. At the same time, Raketech’s sports segment is expected to reach up to 35% percent of the group’s total.
The agreed purchase price amounts to USD 15.5m (EUR 13.4m) on a cash and debt free basis. The purchase price will be settled in a cash payment of USD 12m (EUR 10.4m) as per Closing and through an additional cash payment of USD 1m six months post Closing. The additional purchase price will be settled through issuance of new Raketech (RAKE) shares amounting to USD 2.5m (EUR 2.1m). The number of Raketech shares issued will be determined by the volume-weighted RAKE share price 30 trading days prior to the date of the Closing. Further, the issued RAKE shares will be subject to a lock-up of 36 months following completion of the transaction. The purchase price represents a multiple of approximately 6x EBITDA and 2.5x revenues for the last twelve months, with the possibility of additional earnout payments based on certain performance measures 36 months post closing.
The acquisition complements Raketech’s US asset portfolio and includes 20 employees in Baltimore. The business model which is based on user subscriptions and sale of picks (tips) will furthermore be complemented with all of Raketech’s existing marketing services such as traditional affiliation, media sales and CRM. The A.T.S. team will continue to operate from Baltimore, led by A.T.S. current CEO Jordan Abrams and form Raketech’s local office in the US.
Oskar Mühlbach, CEO of Raketech said: “I am thrilled that we are able to follow up the latest acquisition of P&P Vegas Group with yet another strategically important acquisition in the US. This market is of specific interest to us as it is expected to grow substantially within the next years. And I believe that adding Raketech’s commercials and operational ability to the acquired assets is a great way to maximize this opportunity”.
He continues: “I am also excited to have the talented A.T.S. team on board, and I am looking forward to combining our commercial models and to share technology and know-how between us. Furthermore, as Raketech already offers sports insights and betting tips in the US, there are obvious opportunities to cross-promote and collaborate across our ecosystem of assets to provide even better service to the end user as well as even better marketing opportunities for our clients, the operators”.
The acquisition will be closed no later than December 15th 2021 and be settled using Raketech’s current cash together with funding from Raketech’s credit facility.
Vahe Khalatyan appointed new PartnerMatrix CEO
PartnerMatrix, an award-winning affiliate software provider in the iGaming industry, is proud to announce the appointment of Vahe Khalatyan, previously PartnerMatrix Chief Technical Officer, as its new CEO.
Since day one, Vahe has played a crucial role in the development and success of PartnerMatrix in the last eight years, proving to be a key asset and leader within the team.
His appointment follows the recent departure of previous CEO and co-founder Levon Nikoghosyan who left the business to pursue his own personal projects.
Vahe Khalatyan, CEO of PartnerMatrix, said: “I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market.
“In 2023 we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client.”
Ebbe Groes, CEO of EveryMatrix, added: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.
“This is a significant step, both for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.”
PartnerMatrix was awarded Best Affiliate Software at the EGR B2B Awards 2022, demonstrating its commitment to providing the best solutions in the industry. Under Vahe’s leadership, the company will continue to innovate and provide exceptional services to its clients in the iGaming sector.
iGB Affiliate London opens in style
The 2023 edition of iGB Affiliate London opened today (9th February) with visitors participating in the biggest edition of the show on record.
The annual event is this year occupying a record 11,800 square metres (net) with the demand for space from both new and existing exhibitors underlining iGB Affiliate London’s status as the flagship event for stakeholders and the ‘not to be missed’ business appointment of the year.
Jay Todd of exhibitors APCW described the show as being “..easily the most significant affiliate event of the year offering tremendous value from education to networking.”
Anthony Telesca, of GPWA said the show was “…an absolute must” and constituted the “..most valuable conference for new business and for strengthening existing relationships.”
A total of 31 brands are making their debut appearance on the show floor, with the newcomers drawn from a total of 18-nations comprising Malta (4 first time exhibitors), UK (4), Ukraine (3), Israel (3), Hungary (2), Australia (2), Cyprus (2) and one each from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia and Portugal.
Naomi Barton, Portfolio Director responsible for iGB Affiliate London, believes the balance between established long-time supporters and businesses which are new to the show represents a compelling proposition for visitors and delegates. She stated: “Alongside the provision of new business strategies, new tactics, new technologies, new thinking and new trends it’s really significant that we can also provide visitors with access to a host of new exhibitors who want to be a part of the iGB Affiliate London show experience.”
She added: “Attracting a community of new exhibitors who represent nearly one in four (23.8%) of the show floor total, has enabled us to grow iGB Affiliate London to the extent that this year’s show occupies three of the halls at ExCeL London for the first time.
“Joining the community at iGB Affiliate London provides an opportunity to engage with over 5,000 affiliates, advertisers, networks and tech suppliers, as well as network with non-gaming affiliates and find out how what works in other sectors can be deployed in gaming.”
Soft2Bet launches a new affiliate management system ReferOn
A new, feature-filled affiliate management system powered by the platform provider
Soft2Bet, a top-notch online platform provider has recently announced that it has gone live with top of the art affiliate management system, ReferOn.
This boasts a broad array of affiliate marketing services that are key to the partners they assist. ReferOn’s system has the ability to manage large networks of companies in one comprehensive system. Flexible and adaptable in accordance with the individual needs of each affiliate.
ReferOn offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.
The affiliate management system offers organised reporting on numerous levels allowing for full control over your data, in addition, you can customize what data you choose to share with your partners. Grouping variations can also be calculated according to brand, company, campaign and even geo levels through ReferOn. Reporting is also made extremely easy and allows for toggled groups and effective date breakdowns. ReferOn also makes use of multiple widgets, filters and statistics at every level which make the data accessible for the admin to explore and make informed decisions.
When using ReferOn, brands can be integrated into the system seamlessly and your support and account management are all under one roof. The system can connect the data points to your data provider. ReferOn dashboards are now clearer and easier to view and access, allowing for much more flexibility for users.
Accounts with multiple affiliate logins within other competitive software enable statistics to be grouped at a ‘master’ level. This makes payments and data management much simpler.
Vladyslav Bondarenaiko, Product Manager at Referon said: “ReferOn‘s highly-advanced features change the way we view affiliates and admin needs through. Seeing as this system is not only for internal usage, this creates an additional revenue stream for the business and allows a more streamlined process of integration and access.”
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