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What Types of Bonuses Do Online Casinos Offer?

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While it might be true that all online casinos offer bonuses, each of them tends to have its own unique style of promotional offers. It’s crucial that you sign up for a casino that matches your interests in terms of the types of bonuses they offer. This article outlines some of the most popular kinds offered by top casinos. Of course, it’s by no means an exhaustive list, but it will give you a good picture of what types of bonuses exist.

Type #1: Casino Welcome Bonuses

This category features the most popular type of bonus offer. It’s designed to draw players in by providing them with incentives to sign up and try out the casino platform. Oftentimes, this kind of bonus can be claimed without having to deposit any money. Some online casinos offer this type of bonus as a means of saying “thank you” for signing up, and it gives players the opportunity to check out the casino software.

Type #2: Matching Deposit Bonuses

This is one of the most common types of bonus. Players are offered a percentage match on their initial deposit when they sign up, with some casinos offering match bonuses in increments of 100% all the way to 400%. To claim this type of offer, players will have to make a deposit which falls within the stated terms and conditions of the offer. For example, if a casino advertises a 100% matching bonus of up to $100, you must make a deposit within that limit in order to be eligible for the bonus.

Type #3: Loyalty Programs

Casinos want their frequent players to feel like they’re getting rewarded for their patronage, and what better way to do that than by implementing a loyalty program? These types of bonuses work on a points system, where players accumulate points for every real money bet they place. There are separate point systems for different games (slots, blackjack, etc.), and when you hit certain milestones in your point accumulation during a designated time period (usually one month), you qualify for the bonus.

Type #4: Free Spins

Free spins are usually offered to give players an incentive to try out new casino games. This type of bonus doesn’t require any deposit, and oftentimes you can claim up to a certain number of free spins with a single account. The real money value of the free spins may vary, depending on what game you choose to play.

Type #5: Cash Back Bonuses

Cash back bonuses are offered as a percentage of the money you lose while gambling at an online casino. This way, players can still gamble with their cash without having to worry about losing it all if they’re unlucky. The casino itself will still profit from the money you lose as it’s the house edge, so having a cash back bonus allows players to feel like they’re getting extra value for their money.

Type #6: Extra Bonuses & Promotions

Each online casino has its own set of promotions and bonuses that change with time and seasonality like the bet365 bonus code no deposit. Sometimes, you’ll find that casinos offer unique types of bonuses which make them stand out from the rest. For example, you might see a casino give away free tickets to a major sporting event, free hotel stays, or even cash prizes in casino tournaments.

As you can see, online casinos have their own ways of drawing players in and rewarding them for their patronage. The key is finding a casino that offers a bonus type or promotional offer you’re interested in, and trying out the games for free.

Making the Most of Online Casino Bonuses

If you’re just getting started with online casinos, it’s important to get familiarized with the different types of bonuses offered by casinos. This way, you can find an offer that fits your preferences and gives you a chance to play games without having to spend any money on them.

As mentioned above, there are many variations in how much money you get to keep depending on the type of bonus you claim. It’s important to read the terms and conditions carefully, so you know exactly what you need to do in order to make a withdrawal when your balance reaches a certain level.

It should be noted that each casino has its own rules for claiming bonuses, depositing money, making withdrawals, and so on. This means that in order to get the most out of your bonus, you’ll need to find an online casino that has a reputation for being reliable in terms of its payment processing and customer service.

Wrapping Up

A reputable online casino will have no problems when it comes to making payouts or answering any questions you might have about bonuses or promotions. In fact, they might even offer unique bonuses of their own if you’re a loyal customer.

In order to get the most out of online casino bonuses, it’s important to choose an online casino that meets your needs in terms of software and payout processing.

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FAVBET switches to Single Wallet for increased player comfort and smoother operations

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FAVBET switches to Single Wallet for increased player comfort and smoother operations

 

 

FAVBET is doing away with the practice of creating several wallets in the player’s personal account on favbet.com in favor of its own Single Wallet solution which makes it much easier for users to manage their accounts. Migration to the new system is automatic and will not require any action from users.

The Single Wallet replaces the previous system where casino players and bettors had to create a separate account called “wallet” for each payment method without the ability to transfer funds between different wallets. In contrast to the previous approach, the Single Wallet combines all user accounts into one that allows deposits and withdrawals using different cards and payment systems.

The key advantage that FAVBET users get after switching to the Single Wallet is one account for all payment methods. Now, there is no need to create separate wallets for debit cards, Skrill, or other payment methods.

This is not an update to the existing system, but rather a solution developed from the ground up that not only adds convenience but also significantly increases the capabilities of our platform. On the surface, the changes don’t seem like much, but what we created here is in fact a full-fledged banking system that is similar in its functionality and efficiency to the solutions used by the leading financial institutions,” says Serhii Kostiushkin, Head of Engineering at Betinvest.

According to the company’s tech lead, developing the new system was unavoidable as the previous solution was created quite a while ago and could no longer keep up with the company’s growth and user numbers. Additionally, its outdated architecture significantly complicated financial accounting and put excessive load on the platform. The new system processes five times more transactions while being much more stable and not requiring as many resources.

The Single Wallet approach is now a standard for the world’s leading sportsbooks and casinos. Now, all of its advantages are available to favbet.com users.

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Affiliate Success

Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI

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Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI

 

By: Richard Metcalf, Global VP, Sports Betting & Online Gaming, TrafficGuard

 

Betting companies can adopt cutting-edge technology and offer the very best odds, but amplifying your brand is still difficult in a saturated industry. As a result of relaxing regulations, international players can break into an increasing number of new markets but reaching local target audiences can be a challenge. For these businesses, affiliate marketing is a vital channel in driving new user acquisition and some of the largest sportsbooks like Paddy Power and DraftKings are among those utilising the strategy.

With competition fierce, businesses are in a constant battle to keep costs low. Cost-per-thousand (CPT) payment models for traditional TV advertisements are progress towards paying for performance, but vendors still cannot guarantee that exposure will translate to depositing customers. Affiliate marketing provides a cost-efficient, low-risk alternative because businesses pay for conversions only.

But with money to be made, affiliate advertising fraud is rife and affiliate partners are likely delivering invalid engagement. If betting companies are looking to expand their user base and market amongst big players, they must improve their visibility over affiliate partners’ traffic.

 

Tracking Affiliate Activity

From smaller players to large conglomerates, there’s an exciting opportunity for betting companies to establish their presence across global markets. In the US especially, rapid legalisation across multiple states has turned betting into a million-dollar industry and created a profitable opportunity for overseas operators to move into the new market.

However, marketing globally can be expensive and driving brand awareness in a new location is often time-consuming and resource-heavy. With affiliate marketing, betting companies can create a network of partners from across the globe and easily access international audiences. This strategy is also much more efficient and expansive than physical marketing methods as it removes the difficulties that are tied to building a target audience from scratch.

Although affiliate marketing is a valuable marketing tool for increasing brand awareness and authenticity, affiliate management platforms aren’t prioritising fraud. The measures they put in place themselves are often basic and easy to get around and fraudsters can easily fly under the radar by taking advantage of the lack of protection. The nature of affiliate marketing means there is a disconnect between the promotion, analytics and payment, preventing companies from getting a holistic view of the fraud impacting them in addition to paying out for valueless traffic.

Affiliate fraud in the betting industry includes any deceitful action taken by a third party to exploit marketing techniques. This can include click fraud, where fake clicks are generated on ads to earn commission payments; or cookie stuffing, where fake cookies are placed on computers to hijack affiliate sales. Malicious affiliate ad programs do this so they can earn money from false clicks or sales and target high-investment marketing campaigns.

Research by Forrester revealed that 81% of advertisers include affiliate marketing as part of their marketing strategy. The growth of the market, paired with the increase in competition, is why many are turning to affiliate marketing. However, by being cost-effective through performance-based pay, there is an increased attraction from fraudsters. Sports betting companies are not well-equipped to address the problems they face with ad fraud.

Statista predicts affiliate marketing spending in the US alone will reach $8.2 billion by the end of 2022. With the vast amount of money involved, sports betting companies are a target for fraudsters.

 

Getting Instant Access

In order to prevent fraudulent traffic, betting companies must increase the visibility they have over affiliates. By keeping track of partners’ activity, including reviewing their demographics, reputation and quality of traffic, they can increase the quality of their affiliate partners.

Betting companies can do this using third-party technology that can indicate that affiliate scams are taking place in real-time to deliver the most reliable fraud protection. Intelligent software that uses behaviour analysis, such as machine learning, can track the volume of data required to deliver an accurate, instant analysis of which traffic is valid, invalid and fraudulent. Machine learning can identify granular details such as an unusually high number of clicks on an ad, or a high number of sales from a single IP address to confidently assess and deal with invalid traffic so the betting company doesn’t have to pay out.

With this data, operators gain the confidence to cross reference the engagement affiliates charge them for, prevent any partners from trying to outmanoeuvre them and safeguard their business against malicious activity. With more protection over advertising campaigns and a larger proportion of clicks coming from conversion-ready leads, companies can build cleaner audience groups from high-value affiliate partners.

 

Better Visibility, Better ROI

Reaching a market size of $231 billion in 2022, the sports betting industry is becoming increasingly attractive to international operators and fraudsters alike. If you’re running an affiliate marketing program, there’s a high chance you’re paying out for partners’ invalid traffic.

Only using the data your affiliate program partners declare means you’re at risk of being misled. Affiliate programs need to be monitored to avoid scams and program fraud. By understanding which affiliate partners are directing invalid traffic to their websites and charging a premium price for it, sportsbooks can optimise their pay-outs and exceed competitors’ efforts.

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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup

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November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.

While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.

However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.

“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.

The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.

This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.

In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:

Support those who support us

FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page

As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.

Credentials

FAVBET

Head of Brand – Alexander Tarasov

Brand Manager – Anna Lytvynchuk

Marketing Project Manager – Yanina Baranetska

Creative Producer – Oleksii Marakhovskyi

Digital Content Producer – Iryna Kondratyeva

Creative Lead – Anatoly Simachynskyi

Creative Copywriter – Mykola Bezkrovnyi

Digital Religion

Director – Gleb Feldman

Taktika

Creative Director – Roman Gurbanov

Art Director – Illia Pochkun

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