World leading iGaming affiliate, Better Collective, co-founds new trade association, Responsible Affiliates in Gambling, that is established to promote the socially responsible marketing of gambling products and a safer gambling environment for consumers.

The three iGaming actors Better Collective, Oddschecker and Racing Post have launched the trade association, Responsible Affiliates in Gambling (RAIG), as they recognise the role affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.

As a condition of membership of RAIG, each member will be subject to an annual social responsibility audit which will be conducted by Gambling Integrity. This audit is designed to ensure compliance with a range of existing statutory and non-statutory regulation as well as any additional measures which might be adopted over time. These will include:

• The UK Code of non-broadcast Advertising and Direct and Promotional Marketing (the ‘CAP’ code)
• The UK Code of Broadcast Advertising (‘BCAP’ code)
• The Gambling Industry Code for Socially Responsible Advertising
• Any relevant guidance issued by regulators such as the Advertising Standards Authority; Gambling Commission; and Information Commissioners’ Office on affiliate marketing requirements.

Jesper Søgaard, CEO of Better Collective, said: “For Better Collective, compliance and responsible gambling have always been core focus areas due to our commitment and vision to empower iGamers. I am therefore extremely proud that we become co-founders of RAIG which I believe can be a game-changer for compliance standards for affiliates and which will ensure a lift of the entire industry in terms of responsible behaviour for the benefit of the users”.

Clive Hawkswood has been appointed inaugural chairman of RAIG.

Read more about Responsible Affiliates in Gambling here: https://www.raig.org/

RAIG directors

Clive Hawkswood (Chairman): was most recently Chief Executive of the Remote Gambling Association (RGA) from August 2004 to January 2019. He was formerly head of the Betting & Racing Branch at the Department for Culture, Media & Sport (DCMS). Prior to that, he was at the Home Office, spending time in both the Gambling Section and the Horseracing Policy Team. He has been on the boards of GambleAware; GAMSTOP (The National Online Self Exclusion system); The Industry Group for Responsible Gambling; and the Gambling Anti-Money Laundering Group. He was also the author of the Industry Code for Socially Responsible Advertising and various industry good practice guidance publications ranging from complaints handling to GDPR implementation.

Karl Pugh: Head of Business Development at Better Collective

Guy Harding: Head of Commercial at Oddschecker

Cian Nugent: Digital Director at the Racing Post

About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory.

About Responsible Affiliates in Gambling
Responsible Affiliates in Gambling (RAIG) is a trade association founded in 2019 by the three gambling affiliate players The Racing Post, Oddschecker and Better Collective. The purpose of the association is to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and create a safer gambling environment for consumers. As a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party.

The affiliate company behind Bojoko.com sells Eurheilu.com to Esports Media Solutions for an undisclosed sum

Good Game Limited, the online casino affiliate organisation behind popular comparison site Bojoko.com, has sold its esports news asset Eurheilu.com for an undisclosed sum.

The site has been purchased by Esports Media Solutions and will allow Good Game to reinvest and fully focus on driving growth in Bojoko.

Eurheilu.com was launched in early 2016 and is updated daily with news, features, interviews, streams and guides about the thriving esports industry.

It has proved particularly popular among enthusiasts in Finland and other Nordic countries as esports continues to grow rapidly across the region.

Aleksi Halsas, co-founder of Esports Media Solutions, said: “Our Eurheilu.com acquisition supports our strategy in Finland well and we are extremely excited about the opportunities it presents us.”

The sale of Eurheilu.com comes a little over a year after Good Game sold its network of Finnish online casino comparison sites to XLMedia for a total consideration of €15 million.

Good Game now operators just one site, Bojoko.com, which is being positioned as the Trip Advisor of the online casino world.

Bojoko, which was launched in 2017, allows operators and suppliers to upload their own listings with players able to leave their own ratings and reviews.

It has proved a hugely popular concept with operators, suppliers and players alike, with more than 320 casinos and suppliers listed to date.

Joonas Karhu, chief business officer at Good Game Limited, said: “We have spent the past few years building Eurheilu.com into a popular and thriving esports information site and community.

“But as we continue to invest more time and resources into establishing Bojoko as the most popular online casino comparison site in the UK and beyond, the time was right to sell the brand.

“We are thrilled that Esports Media Solutions will be running the site moving forwards as their passion and expertise will take it to the next level.”

On June 21, Switzerland’s first and single event dedicated to gambling business and affiliate marketing – Zurich iGaming Affiliate Conference – will feature five panel discussions.

They will allow experts from various sectors to share their experience and discuss market trends.

Panel discussion: How to create and maintain an attractive online offer

• It will be focused on offer issues: what they should be in order to increase customer loyalty and retain clients. Participants include Chris Looney, Commercial Director at Red Tiger Gaming, who has been engaged in the gambling and microgaming industry since 2010.

Panel discussion: Successful affiliate marketing: how to attract online players

• Speakers will reveal how an online gambling project can catch the interest of potential customers so that they decide to join it. The discussion will involve Clas Dahlen, The Best Marketing Executive 2013 in Sweden and Chief Brand & Strategy Officer at Metal Casino, as well as gambling expert Levon Nikogosyan, CEO at PartnerMatrix.

Panel discussion: Belgium and Switzerland: comparing two markets

• Participants will explain how these two jurisdictions should establish mutually beneficial business. One of the speakers is Pieter Paepe, Attorney at Astrea, specializing not only in gaming, but also in sports, healthcare, IT, electronic communications, and broadcasting.

Panel discussion: Data protection issues

• Experts will tell guests what measures should be taken to protect private data of both players and companies. Participants include Iris Sidler, a lawyer with 12 years of experience in IP, IT, and communications.

Panel discussion: Responsible gambling as the future of gambling

• Experts will highlight why companies should necessarily comply with the responsible gambling concept in order to protect players from negative consequences of gambling. The discussion involves Steve Donoughue, Gambling Consultant at GamblingConsultant.co.uk Limited, who has been operating in the online and offline gambling sector for 25 years.

Exhibition Area and Networking

Besides panel discussions, participants of Zurich iGaming Affiliate Conference will be able to attend the exhibition area where companies will introduce their iGaming solutions.

By the way, all participants will be able to find business partners during networking. Note: each visitor is a potential client.

Venue and Organizer

Zurich iGaming Affiliate Conference will take place at Sheraton Zurich Hotel at the address: Pfingstweidstrasse 100, Zurich, Switzerland.

The event is organized by Smile-Expo, a company that has been holding high-tech business conferences for 13 years.

Hurry up to buy a ticket to Zurich iGaming Affiliate Conference at the reduced price, as it will go up on May 20!