Slotsroom.com has relaunched and features a fresh design that’s focused around the user experience first. The website has been created by adventures.io which created the design and customized back-end. Every page was carefully crafted and designed in Sketch which included all page elements and mobile version. The end result is a slots portal has a unique way of listing the slots and casinos with minimal information to make it easier to navigate.
“Working on slotsroom.com was a fun but challenging project. As the designer, the biggest challenge was finding a balance between having an innovative and fresh design versus standard designs we are all used to whether in igaming or another industry. The biggest risk here is doing something new without knowing for sure if it’s going to be effective or not. There are some design elements that are experimental to test if it helps or hurts the conversion rate or keeping the users engaged on the site. The homepage is a landing page with slots cascading, without trying it we won’t know if players will like it or not without collecting data and feedback through analytics. That’s the risks and rewards of testing, you assume every experiment will be successful but it’s dangerous to not look at the feedback, you’ll want to know when something isn’t working. Overall the site has a long way to go to become a good slots website as there are thousands of slot games to write about with a constant stream of new games launching every week.“
Slots Search Filter
The design of the slots filter was all about trying to keep it simple for users while letting them find exactly what they want. The main set of filters focus on the type of slot such as classic, 5 reel video slots, progressive jackpots and 3D slots. The Software filter lets users find slots based on the casino software maker where some players actively seek popular games like NetEnt or new and trending games like QuickSpin and Thunderkick. Other filters include New, Popular and by alphabetical order or of course users can search the slot by name or keyword.
SlotsRoom.com has existed as a slots affiliate website for well over 15 years and was recently launched with a basic design in 2016. With the new design and new back-end, the site aims to become one of the top slots websites for players where they can find any slot by software maker, slots category, themes and numerous features to let players find exactly what they want. The site is also compiling RTP values to help players find the slot that suits their need whether house edge or variance is more important to them. The site features embedded games to let players experience slots on the site without having to leave. To stay on top of the newest slots being launched, just visit the homepage to see them flowing on the screen.
The website focuses more on recommended casinos rather than trying to list every casino possible. The main objective of the site is to focus on slots first and having every online slot game catalogued to be the #1 source of slots information around.
adventures.io was founded in 2017 by John Wright. The company was created to evolve from the consulting model to partnerships and working with companies and individuals with website design, customized back-ends and marketing. It is an extension of his affiliate coaching experience and the company helps accelerate startups in the industry by investing in them by providing resources and years of experience.
If you are an affiliate that needs a partner to help accelerate your website, reach out to see how they can help.
PartnerMatrix delivers its affiliate and agent platform technology to B2B partners
EveryMatrix’s affiliate and agent system PartnerMatrix enters several B2B partnerships with established turnkey providers seeking to offer affiliate marketing and agent management to B2C brands running on their platforms.
2020 saw PartnerMatrix expand its business into the B2B realm. The brand is becoming the affiliate software of choice for B2B platforms through a handful of selected partnerships with providers such as Digitain, Prisma Gaming, DAOGroup, and Soft2Bet, among others. PartnerMatrix’s B2B partners leverage the technology for their own B2C clients who are looking to launch high-performance affiliate programs.
Build under the vision of one platform to reach millions of players, PartnerMatrix aims to bring casino and sports operators, affiliates, and players closer. 70 new iGaming affiliate programs were successfully launched via PartnerMatrix’s solutions in less than 12 months, breaking PartnerMatrix’s own record set last year.
Levon Nikoghosyan, PartnerMatrix CEO, comments: “Although 2020 was not an easy year for our industry, PartnerMatrix is now stronger than ever. I’m happy to say that today we work with many platform providers in the iGaming space. These partnerships allow us to come and help providers complete their offering by plugging our affiliate and agent software into their PAMs in a quick and operative manner.
“We’re welcoming more B2B collaborations in the future with both established and emerging platform providers who seek to offer a comprehensive product suite to their online casino and betting operators.”
As part of EveryMatrix product suite and turnkey platform solution, PartnerMatrix provides its advanced affiliate and agent platform to over 100 international B2C brands.
Bojoko crowned Casino Affiliate of the Year 2020
Online casino comparison site takes home its first EGR Operator Award off the back of a hugely successful year
The party is continuing at Bojoko after the online gambling comparison site was named Casino Affiliate of the Year at the prestigious EGR Operator Awards 2020.
Bojoko fought off stiff competition from some of the biggest names in the affiliate industry, including Gambling.com Group, Catena Media and Blexr, to take home the trophy.
EGR judges said that Bojoko had showed “very strong growth” over the past three years having been the first to use the Airbnb and Trip Advisor model in the online casino sector.
The EGR judges said: “They continue to be innovative with a number of new features which has allowed them to grow to 26,000+ registered members.
“I really like the concept, it’s a true affiliate giving customers choice who to choose, growth looks decent and operators managing the page ensures compliance and cost control.
“It is a clever idea and model and shows good growth,” the judges added.
Bojoko allows online casino operators and game developers to create their own listing and tell their story through their own words, images and videos.
Bojoko members then rate and review online casinos and games based on the experience they receive, with Bojoko’s member base now standing at 26,000+.
Joonas Karhu, Chief Business Officer at Bojoko, said: “We are thrilled to have been named Casino Affiliate 2020 at the EGR Awards and for Bojoko to be recognised as a true leader in the space.
“The Covid-19 pandemic saw operators pivot to casino as part of efforts to mitigate the impact of the global sports blackout, making the casino comparison sector even more competitive than normal.
“The Bojoko team rose to this challenge and I am so pleased that their efforts have been recognised by EGR and its panel of esteemed judges.
“Our mission from day one has been to help players find the best casinos for them while also meeting the highest possible standards when it comes to responsible gambling and safe gaming.
“We continue to innovate and introduce new tools and features to help players filter and compare the 160+ casinos and 40+ game developers listed on Bojoko.
“We have ambitious plans for the coming 12 months, including expanding into the US market, and look forward to doing this with our first EGR award in the bag.”
Affiliate Capital Merges Affiliate Programs of Three Established RTG Brands
Three established online casino brands, all powered by Realtime Gaming, are merging their affiliate programs into one new one. Affiliate programs for Jackpot Capital Casino, Grande Vegas Casino and Slotastic will now be managed by the new Affiliate Capital. The group has developed new, enhanced software that will provide affiliates with a more detailed reporting system and dynamic tracking.
Login and registration starts working on November, 4th. As username, existing affiliates have to use the e-mail address they have used for registration. The password needs to be reset before first login.
Affiliate Capital has developed its own affiliate platform. The full-featured system will provide reports and marketing materials for all three brands.
Tony and Brian, who have been managing the affiliate programs for these brands until now, will be joined by Viktoria.
“Having just one login and one commission payment for all three brands is going to really streamline operations for Jackpot Capital, Grande Vegas and Slotastic affiliates,” said Viktoria.
“Affiliates can take advantage of the synergy effects in promoting all three brands,” noted Brian. “There will be no bundling, though. Commissions will continue to be calculated separately for each brand.”
“We’d love to be launching this new venture with a big party in London or Malta,” added Tony. “We’ll have to postpone that kind of celebration for now, but we definitely look forward to raising a glass or two with our partners when the time is right.”
Current affiliates of Jackpot Capital, Grande Vegas and Slotastic have been asked to download all reports currently saved in the former affiliate platform and to prepare to update their tracking links as the new ones become available. New affiliates interested in promoting these brands can find further information at Affiliate Capital’s new website: www.AffiliateCapital.com.
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