Slotsroom.com has relaunched and features a fresh design that’s focused around the user experience first. The website has been created by adventures.io which created the design and customized back-end. Every page was carefully crafted and designed in Sketch which included all page elements and mobile version. The end result is a slots portal has a unique way of listing the slots and casinos with minimal information to make it easier to navigate.
“Working on slotsroom.com was a fun but challenging project. As the designer, the biggest challenge was finding a balance between having an innovative and fresh design versus standard designs we are all used to whether in igaming or another industry. The biggest risk here is doing something new without knowing for sure if it’s going to be effective or not. There are some design elements that are experimental to test if it helps or hurts the conversion rate or keeping the users engaged on the site. The homepage is a landing page with slots cascading, without trying it we won’t know if players will like it or not without collecting data and feedback through analytics. That’s the risks and rewards of testing, you assume every experiment will be successful but it’s dangerous to not look at the feedback, you’ll want to know when something isn’t working. Overall the site has a long way to go to become a good slots website as there are thousands of slot games to write about with a constant stream of new games launching every week.“
Slots Search Filter
The design of the slots filter was all about trying to keep it simple for users while letting them find exactly what they want. The main set of filters focus on the type of slot such as classic, 5 reel video slots, progressive jackpots and 3D slots. The Software filter lets users find slots based on the casino software maker where some players actively seek popular games like NetEnt or new and trending games like QuickSpin and Thunderkick. Other filters include New, Popular and by alphabetical order or of course users can search the slot by name or keyword.
SlotsRoom.com has existed as a slots affiliate website for well over 15 years and was recently launched with a basic design in 2016. With the new design and new back-end, the site aims to become one of the top slots websites for players where they can find any slot by software maker, slots category, themes and numerous features to let players find exactly what they want. The site is also compiling RTP values to help players find the slot that suits their need whether house edge or variance is more important to them. The site features embedded games to let players experience slots on the site without having to leave. To stay on top of the newest slots being launched, just visit the homepage to see them flowing on the screen.
The website focuses more on recommended casinos rather than trying to list every casino possible. The main objective of the site is to focus on slots first and having every online slot game catalogued to be the #1 source of slots information around.
adventures.io was founded in 2017 by John Wright. The company was created to evolve from the consulting model to partnerships and working with companies and individuals with website design, customized back-ends and marketing. It is an extension of his affiliate coaching experience and the company helps accelerate startups in the industry by investing in them by providing resources and years of experience.
If you are an affiliate that needs a partner to help accelerate your website, reach out to see how they can help.
Bojoko appoints Joonas Karhu as CEO
Chief Business Officer promoted to top job while current CEO Toni Halonen starts new role as Chief Product Officer
Bojoko, the award-winning online casino affiliate site, has appointed Joonas Karhu as Chief Executive Officer amid a management reshuffle.
Joonas moves into the top job from the role of Chief Business Officer, with current CEO and Bojoko Co-founder, Toni Halonen, moving to the newly created role of Chief Product Officer.
The reshuffle will see Joonas take over the day to day running of the business and take on the task of ensuring Bojoko becomes the first globally recognised online gambling affiliate brand.
He will also be responsible for strategy development and execution, driving growth, overseeing resources and development and inspiring and motivating the wider team.
In his role as Chief Business Officer, Joonas has developed strong relationships with a wide range of industry stakeholders which he will continue to work with as CEO.
As Chief Product Officer, Toni will focus on taking the Bojoko product and user experience to levels the industry has never seen before and further establishing the company as a leader in the sector.
This comes after several major product upgrades, including the launch of two in-house developed game training apps that can be downloaded from the Apple App Store and Google Play store.
Joonas Karhu, Bojoko Chief Executive Officer, said: “I am honoured to have been named CEO of Bojoko, a business that I have been proud to be a part of since the very beginning.
“Over the past four years, I have watched it grow into an award-winning, market-leading online gambling affiliate organisation with a presence in markets around the world.
“I have always worked closely with Toni in my role as Chief Business Officer and believe I am in a strong position to take over the reins and continue to drive the business forward and on to greater success.
“I’d like to thank Toni and the other co-founders for putting their trust in me and promise to do all I can to achieve the goal of Bojoko becoming the first globally recognised affiliate brand.”
Toni Halonen, Chief Product Officer at Bojoko, said: “In Joonas we have the perfect candidate for the CEO role; he knows the business and also has unrivalled knowledge of, and experience in, the market.
“This reshuffle allows me to refocus on my passions – technology and SEO – and to ensure that Bojoko continues to push the boundaries in the areas of technology and user experience.
“This really is an exciting chapter for the business, and I look forward to seeing the incredible things we can achieve under Joonas’ leadership.”
247Partners strengthens leadership with strategic appointment
The leading multi-brand affiliate programme 247Partners has appointed Alex Boiko to the position of Head of Affiliate.
Alex brings with him more than three years’ experience, having most recently worked as Affiliate Marketing Manager for 7StarsPartners.
He will work across the company’s three unique casino brands, Amun Ra, 5Gringos and 7Signs and well as its partners, located in a broad range of markets.
The appointment comes as the company’s global affiliate network continues to grow and offer a product that is tailored to a varied selection of regulated territories.
Denys Butko, the founder and CEO of ButOn Group, said: “We are excited to welcome Alex to our evolving affiliate team. His recruitment is yet another step in our aim to further strengthen our senior management team.
“A goal of ours is to have the industry’s best and his track record shows that he is a proactive affiliate professional with all-embracing expertise and an exceptional performance record in the igaming and tech-related industries.”
Alex said: “247Partners has achieved a lot in a very short space of time so it is exciting to be joining when the company is hitting its stride. I am looking forward to growing the business alongside such hardworking industry experts and help the company to achieve its bold vision.”
Introducing The Affiliate Agency
Full service iGaming affiliate staffing and management for emerging markets
With an eye on emerging iGaming markets, The Affiliate Agency (TAA) has launched to help merchants with affiliate program management and day-to-day management of their affiliate programs. The two veteran owners of TAA each have over 20 years experience with affiliate program management and relationship building. The Affiliate Agency is ready to leverage this experience and connections to help launch new and grow existing affiliate programs in all industries, with a focus on iGaming.
The Affiliate Agency is a full service affiliate marketing agency that is committed to flexibility when working with clients. Along with affiliate management staffing, TAA helps with affiliate recruitment, program setup, affiliate engagement, and manager training. The Agency also has a team ready to provide design of creatives, copywriting services and more. Each offering by TAA is available a la carte. The Agency is also affiliate software agnostic and will work with any tracking platform required, and can recommend the best system for each client from a list of trusted providers.
“The most difficult part of running a successful affiliate program is hiring seasoned affiliate managers who have connections to high value affiliates,” said General Manager Connie Burstin. “With The Affiliate Agency we plan to streamline and provide this process out of the box for brands, allowing them to hit the ground running and earning revenue with their affiliate programs from day one.”
The Affiliate Agency is based in the United States and Canada and has staff in Costa Rica, positioning itself to service iGaming operators targeting the Americas but also worldwide.
For more information about the Affiliate Agency, contact info@TheAffiliateAgency.co or visit TheAffiliateAgency.co
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