LEON continues to strengthen its presence in esports with the launch of LEONBET Masters, a new Counter-Strike 2 tournament set to take place from September 24 to 27 at the SAW Esports Arena in Vila Nova de Gaia, Portugal.

The tournament will bring together 16 teams competing for a €30,000 prize pool and valuable VRS points, which play a key role in qualification opportunities for major international events, including the Singapore Major later this year.

LEONBET Masters will feature a group stage with four groups of four teams, followed by playoffs that will determine the tournament champion. The event is expected to attract some of the strongest Tier 2 and Tier 3 teams looking to improve their rankings and continue their path toward the highest level of professional Counter-Strike competition.

The launch of LEONBET Masters marks another step in LEON’s long-term commitment to esports. Over the past few years, the company has actively supported the competitive gaming ecosystem through partnerships with prominent organizations and by hosting its own tournaments across multiple disciplines. Previous initiatives include the LEON Masters Dota tournament, the LEON Masters Deadlock competition, and the LEON Esports Cup Free Fire, further demonstrating the brand’s investment in developing competitive gaming. 

LEON currently partners with German esports organization GamerLegion, supporting both its Counter-Strike 2 and Dota 2 rosters. The company also partners with teams such as SAW, one of Portugal’s most recognizable esports organizations, and FlyQuest, further strengthening its presence across key international esports markets. 

By creating LEONBET Masters, LEON aims to provide emerging teams with additional opportunities to compete at a high level, gain valuable ranking points, and showcase their talent on a larger stage.

Additional information about the participating teams, tournament format, broadcast talent, and where to watch the event can be found on the official tournament page here: 

https://leonbetmasters.com/ 

About LEON

LEON is an international sportsbook and online casino brand with over 17 years of industry experience. The company actively supports esports through strategic partnerships, sponsorships, and competitive gaming initiatives, working with organizations and communities across multiple regions worldwide.

At iGaming, dozens of solutions are behind the high conversion, retention, and LTV rates of the product: from UX and payment infrastructure to personalisation and constant hypothesis testing.

Behind the Game is a series of expert materials where N1 Partners team explains how successful iGaming products work from the inside.

In this issue, N1 Partners’ Product Line Manager will tell you how to identify a promising brand at the start, what distinguishes a strong product from an average one, and how to choose offers with maximum potential.

What distinguishes a strong iGaming product from dozens of similar offers in the market today?

Today, many products are focused on the rapid monetisation of the player. A strong product has a different approach: it is built around long-term value, player loyalty, and audience retention. 

Personalisation, usability, and the ability of a product to adapt to the interests of a particular user play a key role. 

Modern analytics and AI tools allow you to predict user behaviour more accurately, offer relevant mechanics, and create a more personalised gaming experience.

UX is equally important. In Tier-1 GEOs, even minor inconveniences can cost a player. If the user has to perform unnecessary actions or encounter an inconvenient interface, the probability that he’ll leave increases significantly.

What early signs show that a product has the potential to become a strong brand?

From the product’s point of view, two metrics are crucial: conversion and retention.

If a product consistently shows good player engagement rates and at the same time keeps the audience at or above market benchmarks, this is a strong signal of its potential.

An additional indicator is the team’s ability to regularly test new hypotheses and implement mechanics that expand the possibilities of interaction with the audience.

Practical criteria are also important for partners: the availability of in-demand payment methods for a specific GEO, high-quality localisation, a strong game library and a convenient user path.

A separate recommendation for affiliate teams is to independently walk the player’s path before launching traffic. This allows you to quickly identify the strengths and weaknesses of the product before scaling.

What is more important for long-term growth: constantly attracting new players or working with the existing base?

One cannot exist without the other.

Attracting new players remains a prerequisite for growth, but without strong retention and working with a loyal base, the product will not be able to show stable results over the long run. That is why the N1 Partners products have a high retention and players’ LTV, those are really crucial metrics to pay attention to.

A high churn leads to a situation where the operator constantly compensates for losses due to new traffic. This model becomes unprofitable both for the product itself and for partners working on RevShare.

That’s why long-term growth is built around retaining players and building a loyal audience that keeps coming back to the product.

What mistakes do new casino projects most often make in the early years of their work?

Many new projects begin to actively increase traffic even before they are convinced of the product effectiveness on test volumes.

Before opening large amounts of traffic, it is important to make sure that all key processes are working correctly: funnels, retention mechanics, payment infrastructure and user path.

Many problems arise due to flaws from the product’s side itself. Errors in payments, incorrect localisation, problems with the availability of functions or an inconvenient interface quickly affect conversion and retention.

For the player, such shortcomings become the reason for leaving even before he has time to get acquainted with the product.

How do you know that a player is returning because of the product itself and not just bonuses or individual games?

One of the key factors is emotional attachment to the product and the level of personalisation.

Bonuses can attract attention, but long-term loyalty is shaped by familiar mechanics, individualised interaction and high-quality communication with the user. This is especially noticeable in the VIP segment, where personal support, attention to the player and long-term relationships are of great importance.

A strong product is always based on treating players as people, not as a set of numbers in reports.

What metrics best show that a product will be successful at a distance?

Among the main indicators:

• repeated deposits;
• deposit funnel depth;
• Retention Rate;
• Churn Rate;
• technical stability of the product;
• key scenarios’ speed.

Special attention is paid to the transitions between deposits and the product’s ability to return players a week, a month or more after the first deposit.

How are the expectations of the players changing in 2026, and what is already considered a mandatory brand standard today?

A mandatory standard is perfect GEO localization, the most user-friendly interface, as well as brand reputation.

Another underestimated factor is the brand’s reputation. Products need to actively work with ORM (Online Reputation Management): monitor the brand’s reputation on feedback (for example, Trustpilot) and third-party sites and respond to comments and questions from players, forming loyalty. 

N1 Partners pays special attention to this: the company systematically works with feedback from partners and players, maintaining the brand’s reputation on thematic websites.

What helps N1 Partners products stay competitive in Tier-1 GEOs?

Constant testing of new mechanics and flexibility in product development remains one of the factors.

N1 Partners team adheres to an approach in which new solutions are first tested under controlled conditions and only implemented on a larger scale after effectiveness confirmation.

Among the mechanics that have shown a good effect are Lucky Spin/LuckyBox, Puzzle Hunt and a number of other gamification solutions aimed at increasing player engagement and retention.

Deep audience segmentation and the development of specialised retention areas for different groups of players also play an important role.

If you had to choose a product for RevShare, which indicators would you look at first?

First of all, it is worth paying attention to:

• player retention;
• user path quality;
• the presence of errors and technical problems;
• payment infrastructure;
• the range of games;
• indicators of repeated deposits.

In the RevShare model, the key is how long a player remains active and how often they return to deposits.

What do partners most often underestimate when choosing a product to drive traffic?

Partners often start scaling a new product too early.

Even with a strong offer and good terms of cooperation, it is crucial to first check the actual performance of the product and only then proceed to scaling.

Another underestimated factor is the brand’s reputation. Before driving traffic to an offer, it is important to check player reviews, ratings on relevant sites, and the general perception of the product on the market.

If you had to launch a new brand from scratch today, which three things would you focus on first?

First of all, attention should be paid to three fundamental elements:

• a strong payment infrastructure for chosen GEO;
• a high-quality set of gaming providers and content;
• technical stability of the product and an optimized user path.

Even minor problems with download speed, payments, or registration can significantly reduce conversion and affect the further growth of the product.

The effectiveness of all subsequent marketing and product initiatives directly depends on the quality of these components.

To summarise, a strong iGaming product begins where the pursuit of short-term results ends. Attention to user experience, audience retention, localisation, and continuous product improvements allows brands to grow from a distance and turn the attracted traffic into long-term value.

If you are looking for brands with high LTV and Reg2Dep, join N1 Partners, a multi-brand affiliate program with 14+ casinos and betting brands in Tier-1 GEO with payouts up to €700 CPA and RevShare up to 55%.

Be number one with N1!

Summer 2026 remains one of the busiest seasons for betting and Prediction Markets traffic. While the decisive FIFA World Cup 2026 group stage matches are still underway and the playoff picture is becoming clearer, N1 Partners affiliates can capitalise on the growing audience interest to scale their traffic with the N1 Sport Promo.

The promotion runs till July 20, meaning there are still several weeks of major sporting events and boosted payouts ahead.

What to launch during N1 Sport Promo?

Over the coming days, football fans will be focused on several high-profile FIFA World Cup 2026 group stage fixtures. Spain will face Uruguay on June 24, while Norway takes on France on June 25.

Audience engagement will remain strong throughout the end of June thanks to several other major sporting events as well, including the NBA Draft on June 25, the NHL Draft on June 26–27, the Formula 1 Austrian Grand Prix on June 28, and the start of Wimbledon on June 29. In early July, attention will shift to the opening stages of the Tour de France, which kicks off in Barcelona on July 4.

These events traditionally generate spikes in search traffic, social media engagement, and advertiser demand.

Get the most out of N1 Sport Promo: expert insights

The N1 Partners team sat down with Vlad Chernov, Deputy Head of Affiliates at N1 Partners, to answer the hottest questions and help affiliates maximise their payouts.

1. Which events within N1 Sport Promo have the highest FTD potential?
   “Campaigns built around specific sporting events consistently deliver the strongest FTD performance. For example, UFC at the White House, where underdog Justin Gaethje defeated the lightweight champion via TKO, generated excellent FTD results across our N1 Bet, RollXO, and Lucky Hunter brands. However, FIFA World Cup 2026 is undoubtedly driving the biggest buzz right now. Millions of football fans worldwide are following the tournament and actively placing predictions on a wide range of match outcomes”.
2. What’s your number one piece of advice for affiliates who want to see results over the next few weeks?
   “Don’t put all your focus on a single event. Stay on top of the sports calendar, react quickly to results, and keep producing fresh, event-driven creatives. This approach consistently attracts a more engaged and higher-quality audience”.
3. Which traffic sources and strategies are performing best for scaling right now?
   “Event-driven campaigns are delivering the strongest results. They attract higher-quality players who are more likely to stay active over the long term and generate better overall performance. Based on what we’re seeing today, the strongest traffic sources for sports offers are Facebook, ASO, SEO, and tipsters”.
4. What are the most common mistakes affiliates make during major sporting events?
   “The biggest mistake is relying on generic sports creatives instead of event-specific ones. Another common issue is failing to warm up audiences before major events, especially once CPCs start climbing. We also see affiliates focusing on just one match instead of covering an entire series of events, or sending traffic to brands with an overly long user journey and a complicated registration process”.

N1 Sport Promo explained

N1 Sport Promo runs from June 10 to July 20, 2026, and covers both sports and Prediction Markets traffic across Tier-1 GEOs.

The promotion mechanic is easy: the more qualified FTDs an affiliate delivers, the higher their CPA payout becomes.

• For SEO and PPC traffic, the CPA increases by €50 for every 10 FTDs, with no cap on earnings growth.
• For Facebook, In-App, UAC, ASO, Email, and SMS traffic, the CPA increases by €10 for every 30 FTDs, up to +€100 on top of the basic rate.

Full promotion terms are available via the link.

If you haven’t joined the promotion yet, reach out to your affiliate manager or contact LeadGen Chris to get started and make the most of this sports season.

Why choose N1 Partners?

• 14+ casino and sportsbook brands with high Reg2Dep 
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!