Thimba Media, the iGaming performance marketing company, delivered on one of the companies core strategic goals of growing through both organic and M&A pillars by announcing its acquisition of the UK based organic affiliation website theslotbuzz.com (“theslotbuzz”).

As a result of the acquisition, Thimba Media’s revenues within locally regulated markets will be approximately 40%.

The agreed purchase price for The Slot Buzz represents a multiple of approximately 3.9 times Net Income, based on current run rate. The Slot Buzz is expected to generate EBITDA of $500,000 in this financial year.

Chris Russell, CEO of Thimba said: “The acquisition of The Slot Buzz is an important strategic deal for us from the perspective that we view ourselves as a contrarian investor. When many affiliates are looking solely at the US market for acquisitions, we are looking at value markets where there is strong regulation and rule of law to govern our business stability in the coming years.”

With its strong brand and community of Slots Players, theslotbuzz.com is a perfect addition to our business. We see the step as a strengthening of our commitment to locally regulated markets globally. Our next step for this asset is to grow it from a UK facing brand to a brand which focuses on locally regulated English speaking markets including the ever-regulating US market.

Mark Wadie, of site owner’s Helicon One Digital Ltd, said “We are excited to be completing this sale with Thimba Media which is testament to our hard work and dedication. The Slot Buzz has achieved fantastic growth in the UK and becomes part of a company with a history of successfully growing affiliate sites across the regulated global market. We now look forward to continuing our own journey as we enter the North American markets with our new site, The Casino Heat.” (thecasinoheat.ca)

The acquisition was settled using Thimba Media’s current cash balance.

Slots Temple, the innovative iGaming affiliate has emphasized their recent focus on building solid industry relationships with their latest announcement in partnering with Relax Gaming to include the developer’s content within their on-site, points-based Tournament format.

The free to play weekly and monthly competitions, which have become popular with their followers and gained industry recognition for its original promotional value, provide an exciting alternative to the standard affiliate review site offering, giving players access to the latest titles, affording developers unique marketing opportunities.

The addition of games from Relax Gaming, the outstanding B2B multi-product provider, including titles such as TNT Tumble and Temple Tumble Megaways™ is testament to the attraction of the slot tournament format, and how operators are now regarding the affiliate community as a vital promotional tool in their marketing strategy, especially those affiliates who understand the user and create products which are as enjoyable as they are informative.

The affiliate provider has placed a strong focused on developing close and productive connections with both operators and developers in recent times, an approach which has been validated by the new partnership with Relax.

Fraser Linkleter, CMO of Slots Temple, said: “It is an honour to welcome Relax Gaming to Slots Temple and to offer their games in our Slots Temple Tournaments.

“Our Free to play tournaments have received a great response from all sides and our plans for further improvements, with social features and prizes, will only go to enhance their popularity.

“Being able to partner with the very best providers, such as Relax Gaming, has been immensely pleasing and reaffirms that creative thinking affiliates can be a real asset to the iGaming community.”

Simon Hammon, CPO of Relax Gaming, said: “The affiliate market is a tremendously competitive space and the acceleration of innovation in recent times is really exciting to witness.

“Slots Temple are at the forefront of that surge and we are pleased to be able to partner with the team and offer their followers the chance to experience our content through the format of their exciting points-based tournaments.

“We are looking forward to building on the relationship and including more of our portfolio in the weeks and months to come.”

AffiliateINSIDER’s Agency features as a Top 50 Client Rated Digital Agency in The Drum’s Digital Agency Census 2021.

AffiliateINISDER has won a place as one of the top client rated agencies in The Drum’s Digital Agency Census for 2021. The UK Digital Agency Census is a major piece of market research conducted by  The Drum which polls digital agencies, employees and clients to form a comprehensive picture of the UK’s foremost agencies for digital services.

Valued by clients around the world to deliver expert lead affiliate program management and strategy

AffiliateINSIDER, was founded in 2018 by industry veteran Lee-Ann Johnstone who has been a passionate advocate for affiliate program management for more than two decades. As a leading content hub for affiliate managers and affiliates alike, their agency service provides brands with expert strategy and account management that helps develop program growth and successful launches.

In this third industry poll , released today by leading digital marketing platform The Drum who measured the quality of each digital agency’s client relationships against criteria such as value for money and service effectiveness, the team have managed to secure a top placement within the census findings and secured position 11 out of 50 agencies nominated in the top review.

Affiliate Marketing made simple and successful for all businesses

Lee-ann Johnstone, Founder of AffiliateINSIDER said “ We are delighted to be recognised as a leading UK Digital and Affiliate Marketing Agency. We remain passionate about affiliate marketing and building successful affiliate program partnerships for our clients as a key area of their brand marketing and business growth. It’s this passion that drives us forward to continue to grow our Affiliate agency and support offering providing the expertise and strategies we have tried, tested and proven to help them drive consistent sales. I’m incredibly proud of our team and the work they deliver for brands around the globe, it’s this experience and diversity that our clients really get the benefit of, when selecting to work with us and we look forward to helping more brands to connect with the right strategy, partnerships and continue to grow!“ 

AffiliateINSIDER will also be placed in the running to feature on The Drum’s ELITE AGENCY list, which will be announced next week during their Digital Transformation Festival (22 -26 March).  This is the second agency accolade AffiliateINSIDER has secured since the start of the year alongside CEO, Lee-Ann Johnstone who was recently inducted to the Forbes.com  Member Council as a thought leader for Affiliate Program Marketing.