Affiliate Announcements
Real Luck Group Ltd. Announces Luckbox’s Launch of Affiliate Programme with Paysafe’s Income Access
Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox” (the “Group”), a leading provider of legal, real money esports betting, today announced the launch of its new affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider.
The Luckbox betting platform is designed for passionate esports fans, who can enjoy a wide range of markets on all major esports with live streams of popular games such as CS:GO, Dota 2, League of Legends, FIFA and NBA2K. Luckbox also offers wagering on more than 100 sports, including football, basketball, hockey, soccer and tennis. Luckbox’s affiliate programme launch will see the brand leverage the Income Access platform’s robust reporting features to make data-based marketing decisions to more effectively promote its products.
Luckbox, which is part of Real Luck Group Ltd, will also leverage the Income Access Network, which provides access to qualified advertising partners as well as content marketing support. In addition, the programme launch follows the announcement that Luckbox has integrated Paysafe’s Skrill and NETELLER payment options, making its products even more accessible for customers.
To complement the comprehensive product offering, affiliates will also promote a variety of player promotions, including event-specific free bet opportunities, combo bet cash back offers and other initiatives to attract new players and encourage customer loyalty.
Affiliates will also have access to a support team providing guidance and delivering strategic creative assets to drive customer engagement.
Quentin Martin, CEO at Luckbox, said: “We are delighted to formally launch our affiliate programme and know that the Income Access platform will introduce Luckbox to thousands of players.
“Affiliate marketing is a proven, cost-effective channel in the igaming industry and, as a leading name in the esports betting industry, we will work to ensure our affiliate programme is also the best in the business, both for our partners and our players. We look forward to working with Income Access, the existing network and new affiliates as we rapidly scale our customer acquisition efforts throughout 2021.”
Tara Wilson, Chief Operating Officer at Income Access, Paysafe Group, said: “We’ve been eagerly anticipating the launch of the Luckbox affiliate programme and are excited to see our platform and full suite of services drive the brand’s growth. By bringing together our comprehensive affiliate solution with Luckbox’s array of exciting products, we know this partnership is poised for long-term success.”
Affiliate Announcements
Catena Media readies for online sports betting launch in North Carolina
Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.
The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.
In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.
Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.
North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.
Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”
North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.
Affiliate Announcements
QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well
QMRA was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets initially: The UK, Denmark, Germany, Norway, Sweden, Spain and USA Michigan.
Various websites joined already. Among which Leadstar Media with 4 German websites, BetterWorldCasinos.Com (UK, launching member), Unilead with a Swedish website and the Gaming Innovation Group with websites for three markets (UK, Germany, Sweden).
As of now, QMRA will be active within the following three markets as well: Poland, Estonia and Belgium.
For Belgium, the situation is interesting. All advertising, including affiliation, was initially banned under a Royal Decree. Recently though, the government decided to allow search engine affiliation (https://gamingcommission.be/nl/operatoren/kb-reclame) under the terms of article 10 of the named Royal Decree.
Compliance will be of high importance within the Belgium market. QMRA received applications for this market immediately.
Two new QMRA applicants:
Game Lounge, a well-known and large iGaming affiliate company (over 200 employees), applies with GuideCasino.Be. Place2Bet applies to QMRA as well, with Place2Bet.Be.
Affiliate Announcements
Catena Media appoints Manuel Stan as new CEO
Catena Media’s board of directors today announces the appointment of Manuel Stan as CEO, an experienced business executive in the online sports betting and casino gaming industry.
Manuel will lead Catena Media’s North American and global market operations from Las Vegas, where he is based. He will assume his position on July 1, 2024.
A veteran of almost 20 years in the industry, Manuel spent 16 years at Kindred Group, where he led marketing teams and served as Senior Vice President North America. At Kindred, Manuel led marketing teams for six years and played a core role in shaping the group’s affiliate marketing programme. He also has experience of customer marketing, business development, financial planning and analysis, and corporate governance.
Manuel holds a bachelor’s degree in International Business and Economics from Bucharest University of Economic Studies and an Executive Management Programme Diploma from Yale School of Management.
He said: “I am delighted to have this opportunity to drive Catena Media forward on the next stage of its journey as the group takes on new challenges while further advancing its presence in North America. This is a strong business with talented employees and I look forward to working with the teams to capitalise fully on the opportunities that lie ahead.”
Göran Blomberg, Catena Media Chairman of the Board of Directors, said: “Manuel was the outstanding candidate for this position among the names considered and we are extremely pleased that he is joining us. He is a leader with proven leadership skills and wide-ranging experience within our industry. His close knowledge of the North American market and of both the operator and affiliate sides of the business will be a significant asset for Catena Media and our North America-focused organisation as we begin this new chapter for the group.”
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