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Metal Casino goes “All in” with Ozzy Osbourne as mega influencer in UK social media channels

Casino for hard rock music fans takes first steps in Britain with incredible videos in which Ozzy plays casino games and reveals the truth about Lemmy, Jimi and Slash
22 February 2018 – MALTA: The world’s only online casino for hard rockers – Metal Casino – is now boosting its marketing outreach with ambassador and partner Ozzy Osbourne in a unique campaign.
Starting February 26th, the casino is going to be increasingly visible on both Facebook and Instagram.
After the casino’s successful launch in August 2017, Metal Casino will now turn up the volume in the UK, with a social media campaign boosted by Ozzy, who acts as a mega influencer through his own channels.
In January, Metal Casino travelled to Culver City, Los Angeles to film some exclusive material with Ozzy, including an extended interview where the legend plays the hard rock games Motörhead, Guns & Roses and Jimi Hendrix while reminiscing about his friends Lemmy, Slash and Jimi. He also introduces us to the legendary Rainbow Room and tells us never-heard-before stories about The Beatles and his guitarists, and recalls crazy casino trips with Motörhead’s Lemmy.
The half-hour long interview will be divided into five episodes, which will be released separately through social media channels. In these episodes Ozzy will be giving away signed prizes to lucky lottery winners.
The campaign will reach its peak this spring and summer when Ozzy is touring.
“We are absolutely delighted by the results,” said Metal Casino’s Clas Dahlén. “The recordings with the quick, witty and super-professional Ozzy became an epic rock documentary with elements of casino gaming.
“The interviews will be a perfect vehicle for reaching out to music and gaming fans. Metalheads will be wowed by Ozzy’s personal memories from the history of rock that have never been told before, and hopefully they will go viral on social media.”
Previously, Metal Casino has brought together the world’s top hard rock stars as influencers, such as Scott Ian (Anthrax), David Ellefson (Megadeth), Lord Ahriman and Sweden’s own king of rock, Dregen.
“This spring’s campaign with Ozzy, together with our new Metal Casino Live stream on Wednesdays and Fridays, will increase the brand awareness and strengthen our three promises: True, Relevant and Dedicated, and boost customer influx even more,” added Dahlén.
Metal Casino – All in for the fans!
Preview MetalCasino UK TV ad here!
About Metal Casino:
Metal Casino is owned by VRTCL Gaming AB and is the world’s first casino that embraces Metal music fans and casino lovers. Players will be able to win Metal merchandise, concert tickets, meet bands backstage and more. Launched in 2017, its founders have spent over 30 years working in the most successful music, gaming and tech companies in the world, including Mr Green, Universal Music, EMI, Spotify, Microsoft, and Apple iTunes.
Metal Casino is set for an international launch in the UK, Germany, Sweden, Norway and Finland. Communication will be only in the “universal language of Metal”, English.
Metal Casino, created by Metal music fans for Metal music fans, is licensed by the Malta Gaming Authority and the UK Gambling Commission.
Awards
Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

We are delighted to announce that Slotsjudge received two nominations for the AffPapa iGaming Awards 2025. Milestones like this highlight our team’s dedication and strong position in the iGaming industry.
Slotsjudge was nominated in two key categories: “Rising Star Affiliate of The Year” and “Slots Review Affiliate of The Year.” The first nomination recognizes our fast growth and impact in a competitive market, while the second one emphasizes the quality and reliability of our game reviews. We highly value the trust our audience places in us as a credible and influential voice within the industry.
What sets Slotsjudge apart is our honest, straightforward content. Our team creates reviews that players can rely on, helping them make informed choices. We actively encourage community engagement and user-generated content, ensuring our reviews reflect real player experiences. Our approach combines simplicity, transparency, and a direct connection with our audience. We believe that this strong content strategy and dedication to genuine player feedback are the reasons behind these nominations.
“We are very grateful and proud of these nominations,” said Jekaterina Dubnicka, Head of Marketing and Communications. “It is exciting to see our team’s hard work acknowledged. We appreciate our users and partners, whose support has been key to our success.”
The AffPapa iGaming Awards ceremony will take place online on June 20, 2025. Slotsjudge looks forward to attending and celebrating with the industry. We thank the jury for their recognition, and we are excited about the future, continuing to grow alongside our valued community and partners.
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Makeberry Affiliates Becomes the Direct Advertiser for WinSpirit and RocketPlay Casino

Makeberry is a performance-driven agency with deep expertise in media buying, analytics, and affiliate marketing. Our team specialises in building smart, data-driven solutions that help businesses grow, scale, and optimise results. We create partnerships that go beyond traffic, delivering value, insights, and long-term success.
Makeberry Affiliates is our affiliate network designed to provide both affiliates and advertisers with high-converting offers, transparent conditions, and reliable payouts. With in-house media buying and advanced analytics, we ensure quality traffic, optimised flows, and continuous improvement for all partners.
We are excited to announce that WinSpirit and RocketPlay Casino have now operated by Makeberry Affiliates. This decision strengthens our position in the market and unlocks new opportunities for affiliates looking for high-quality offers with a streamlined, data-driven approach.
This move brings significant benefits to our partners. With Makeberry Affiliates now managing these products directly, we enhance operational efficiency, support quality, and profitability. Affiliates can expect faster and more reliable payouts, dedicated account managers, and a smoother workflow. By leveraging our expertise in media buying and data analytics, we optimise traffic flows, improve conversions, and maximise earnings for our partners.
As the direct advertiser for WinSpirit and RocketPlay, Makeberry Affiliates offers a simplified system with clear analytics, full control over traffic quality, and optimised conversion paths. Our mission is to create efficient, transparent, and profitable partnerships where affiliates can maximise their earnings while advertisers get premium traffic with real impact.
Join Makeberry Affiliates today and unlock a smarter, more transparent way to scale your business!
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Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal

Leadstar Media, a global leader in affiliate marketing for the online gaming industry, is excited to announce the relaunch of BookmakerBonus.it, the premier Italian platform for comparing sportsbook and casino enthusiasts.
The rebranding reflects the company’s commitment to providing updated insights and in-depth information to help both current and prospective users navigate the Italian online betting market, which is in the midst of significant regulatory changes.
A New Chapter for BookmakerBonus.it and Italian punters
Since its initial launch in 2018, BookmakerBonus.it has become a trusted resource for Italian bettors, providing unbiased reviews and expert betting guides.
The website’s relaunch marks a significant step forward for the brand, with a fresh design and a wealth of information that will help betting enthusiasts better navigate and understand the complicated landscape of online gambling in Italy.
The new user-friendly website features advanced navigation and comprehensive information about the Italian betting market, including an improved ranking system that allows users to more easily compare bookmakers and bonus offers according to different evaluation criteria.
Key improvements include:
• Advanced Ranking System: Enhanced comparison tools to evaluate bookmakers and bonus offers based on multiple criteria.
• User-Friendly Navigation: A modern, mobile-friendly design that ensures seamless navigation.
• Comprehensive information on bookmakers in Italy: Up-to-date news on the latest promotions and sportsbooks, and expert advice to help users maximize their betting experience.
“Welcome bonus promotions in Italy are considered to be some of the most complicated in the industry, which can be confusing for punters – especially if they are just starting out,” said Amra Hadzic, Website Manager of Bookmakerbonus.it. “We felt it was necessary to present that information in a clearer, more accessible way. Our goal with this relaunch is to help users make informed decisions without all the confusion.”
The relaunch of BookmakerBonus.it reinforces Leadstar Media’s position as a leading affiliate in the regulated Italian betting market. With a strong reputation for delivering high-quality content and unbiased recommendations, the company continues to expand its influence in key European markets.
“At Leadstar Media, we always strive to enhance the way users access betting information,” said Paolo Strano, Account Manager of Bookmakerbonus.it. “Italy is a crucial market for us, and with this relaunch, we are reaffirming our commitment to providing Italian bettors with the best tools to make informed decisions in the betting space.”
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