Affiliate Announcements
STS Launches Affiliate Programme with Income Access

STSpartner programme for Poland’s leading bookmaker to be managed using Income Access affiliate platform
Montreal, QC. 28th February 2018 – STS, the biggest bookmaker in Poland in terms of market share, has launched an affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The new STSpartner affiliate programme will be managed by STS’ in-house team using Income Access’ affiliate software.
Founded in 1997, STS today holds an almost 50% share of the regulated Polish sports-betting market. The brand’s site allows players to wager online on almost 25 different sports, including football (from the Premier League, Spain’s La Liga, and France’s Ligue 1 to international tournaments), tennis, ice hockey and basketball. STS also provides eSports betting, and was the first brand to introduce wagering on competitive video gaming contests to the Polish market.
To support its overall sports-betting offering, the bookmaker provides broadcasts on over 2,000 sporting events a month through STS TV, enabled through media rights contracts with relevant broadcasters.
STS places a strong and ongoing focus on technological innovation. The brand’s iOS and Android apps are prominent examples of its innovative approach.
European and global iGaming affiliates will now be able to promote the brand following the launch of the STSpartner affiliate programme. The programme’s integration with the Income Access platform, which has won eGR’s B2B ‘Affiliate Software’ four times since 2013, will allow STSpartner’s experienced affiliate managers to target campaigns down to a city level and according to players’ language, device and browser, among numerous other criteria.
More broadly, Income Access’ technology will allow STS to maximise online traffic and optimise conversion rates through the affiliate marketing channel.
Mateusz Juroszek, President of STS, said: “STS is the leading bookmaker in Poland, setting trends for the domestic market. We’re strongly focused on continuously rolling-out pioneering solutions, and our partnership with Income Access, an experienced marketing tech company, is part of this wider strategy. Our goal is to work closely together to achieve synergies across STS-managed online marketing campaigns.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “With the largest economy in Eastern Europe and enjoying one of the strongest GDP growth rates of any EU country, Poland is fast becoming a major global sports-betting market. We are therefore excited to partner with STS, the leading Polish bookmaker, and look forward to supporting and maximising the brand’s customer acquisition strategy through our affiliate technology.”
For more information about the new affiliate programme, contact STS.
About STS
STS is the biggest bookmaker company in Poland that accepts bets for results of sport events, as well as social and political events. The company was founded in 1997 and from that moment on it has operated successfully within the territory of the entire country. Due to dynamic development, in recent years STS has dominated in the market of legal bookmaker companies in Poland – significantly increasing market share that at present amounts to approximately 48%.
The company constantly invests in the development of modern and innovative technologies due to which it outdistances domestic competitors. STS makes services online available not only through the website, but also its mobile version, as well as applications for Android and iOS systems. The company continuously develops its offer, making available, inter alia, successive live bets and strengthening its leading position in the field of e-sport. The bookmaker has also created its own system of payments – STSpay – allowing for fast transfers 7 days a week from 10 a.m. to midnight. STS, due to the capital investment in Czech company Greep, became the co-owner of bookmaker system Betsys which STS uses.
STS actively engages in support of domestic sport. It is the biggest private entity on the market of sport sponsorship in Poland. The company is the official partner of the Polish national football team, the main sponsor of Jagiellonia Białystok, as well as the official bookmaker of Lech Poznań, Cracovia, Pogoń Szczecin, Górnik Zabrze, Asseco Resovia, Vive Kielce, and other clubs and sports associations. STS engages also in support of e-sport – it is the official bookmaker of Polska Liga Esportowa and the team Izako Boars and the sponsor of Paweł ‘innocent’ Mocek, one of the best Polish esport players. On the initiative of STS, the foundation Sport Twoją Szansą was established, helping talented sportsmen from the entire country.
Due to effective system of Customer Service, STS is able to respond perfectly to increasing needs of clients. The bookmaker is also the organizer of cyclical Championships of Poland in live betting in which the best players from the entire country compete with each other. The company offers also the possibility to watch broadcasts of sport events live through STS TV. The service is available also for users of mobile devices. Each month the company makes available broadcasts of nearly 2,000 sport events, including, without limitation, football, tennis, volleyball, basketball and other sports.
At present, modern bet placement points are located in each bigger town – jointly, within the territory of Poland there are over 420 of such points. STS employs almost 1300 people.
More information may be found at www.sts.pl
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,600 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit: www.paysafe.com.
Affiliate Announcements
Double Up Media announces relaunch of Best Bingo Websites online bingo comparison site

Nottingham-based affiliate marketing agency Double Up Media has announced the relaunch of one of the UK’s most popular comparison websites, Best Bingo Websites.
For more than a decade, Best Bingo Websites has been consistently rated as one of the best comparison sites for online bingo players, enabling them to find the best value bonuses, promotions and UK-licensed bingo sites.
The newly relaunched Best Bingo Websites brings together the trusted reputation of this much-loved brand with Double Up Media’s web development expertise and in-depth experience in online gambling affiliation.
The site redesign has been 12 months in the making and takes a player-centric approach. The new layout has been designed in a logical way with a close attention to UX, enabling players to find exactly what they want, quickly and easily.
The new site is also packed with fresh, fun and well-researched content, including in-depth game and bonus guides. All bingo site reviews have been overhauled to give players even more information, helping them to make an informed choice when looking for the perfect place to play.
The vision of Best Bingo Websites is to be the number one online bingo comparison site. In keeping with this aim, the revamped site now has an increased selection of the best UK-licensed bingo sites, offering excellent value for players. Top brands currently available on the site include Bet365 Bingo, Betfred Bingo, Heart Bingo, Mecca Bingo and Tombola to name a few.
Double Up Media’s commitment to responsible gambling means Best Bingo Websites includes extensive guidance about Safer Gambling resources and tools, including links to responsible gambling organisations, such as GamCare, Gamble Aware and GamStop.
Director of Double Up Media, Pavlos Sideris, said: “We’re delighted to be relaunching such a well-respected bingo comparison website. Best Bingo Websites visitors are sure to love the bold redesign and insightful new content, which includes in-depth reviews of even more of the UK’s best bingo sites. We are fully committed to offering bingo fans the most comprehensive, trustworthy and responsible online gambling resource, ensuring they have all the information they need when deciding where to play.”
Affiliate Announcements
BettingLadies.com Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women – By Women

BettingLadies.com, the first sports betting affiliate and content site for all sports written by women, for women, announced it has officially launched its public-facing site. All content on the site is written, created and produced by women content creators to explicitly provide sports betting news, information, odds and statistics for women bettors of all skill levels.
While most sites which target the women-bettor demographic segment their offering by exclusively discussing women’s sports, BettingLadies.com differentiates itself through the discussion of both women’s and men’s sports. This mixed approach to female-targeted content enables bettors to participate in and enjoy wagering opportunities around dominant leagues such as the NBA, NHL and MLB, while also embracing the emerging market of women’s sports betting.
“The genesis of BettingLadies.com is about making sports betting more accessible for women. I looked for content to help educate myself as a bettor, but found the majority of resources were clearly created to be consumed by a male audience,” said Val C. Martinez, CEO and founder of BettingLadies.com. “Multiple studies have found that nearly a third of the betting market is women, however the opportunities for female-centric content have been limited. While there are women content creators in the market, I strategically saw whitespace and wanted to create a new space where bettors could consume content from like-minded female sports fans, as well as build a platform where female creators can find a voice in the emerging sports betting market.”
Martinez brings more than 20-years experience as a banker and financial executive, leading large business groups in major financial institutions, to her role as founder of BettingLandies.com.
In addition to daily news from the sports world and daily betting lines, BettingLadies.com currently hosts the following signature elements:
- BettingLadies.com Community – Sign up and meet, interact and discuss betting with like-minded women.
- Lady Locks – Daily videos provide insights and betting information on the day’s biggest sporting events.
- Betting Guides – Educational videos, tutorials and how-to’s for all betting skills from beginners to the advanced.
- Tarot Reading – A fun free-to-play game for users to get their fortune on different sports betting experiences.
The site’s most noted content creator is a professional wrestler and sports broadcast talent Danielle Kamela. In addition to writing for BettingLadies.com, Kamela creates the site’s signature digital asset, the daily “Lady Locks” series, which posts to Instagram, Facebook and Twitter.
“What drew me to working with BettingLadies.com was Val’s vision to create an approachable, judgement free and inclusive community, built on educating and supporting the growth of women bettors across the country,” Kamela said. “As a fan and bettor of all sports, Lady Locks provides me the opportunity to be flexible in the content I create, moving seamlessly from NBA to MLB games and NFL games in the fall. I’m excited about the future of this site and giving a voice to women bettors.”
In addition to Kamela, BettingLadies.com has plans to expand to more than a dozen featured personalities in the coming months.
“Beyond the launch, our goal is to evolve BettingLadies.com to be synonymous with the betting experience for women. We’ll soon begin creating in-person regional betting events based on the growth of our community,” said Martinez. “We’re continually looking for new affiliate partners, as well as voices and creators, to scale and expand our content to new mediums, social platforms and sports. As a true first mover in this category, we see nothing but potential for the future of women sports bettors.”
Affiliate Announcements
Vahe Khalatyan appointed new PartnerMatrix CEO

PartnerMatrix, an award-winning affiliate software provider in the iGaming industry, is proud to announce the appointment of Vahe Khalatyan, previously PartnerMatrix Chief Technical Officer, as its new CEO.
Since day one, Vahe has played a crucial role in the development and success of PartnerMatrix in the last eight years, proving to be a key asset and leader within the team.
His appointment follows the recent departure of previous CEO and co-founder Levon Nikoghosyan who left the business to pursue his own personal projects.
Vahe Khalatyan, CEO of PartnerMatrix, said: “I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market.
“In 2023 we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client.”
Ebbe Groes, CEO of EveryMatrix, added: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.
“This is a significant step, both for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.”
PartnerMatrix was awarded Best Affiliate Software at the EGR B2B Awards 2022, demonstrating its commitment to providing the best solutions in the industry. Under Vahe’s leadership, the company will continue to innovate and provide exceptional services to its clients in the iGaming sector.
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