Connect with us
MARE BALTICUM Gaming & TECH Summit 2024
No campaign with ID: 4 on the server! Please check if the domain is not blocked on the server.

News

Metal Casino to conquer the Spanish market

Published

on

Metal Casino to conquer the Spanish market

 

 

When Spiffbet acquired Metal Casino the brand’s innovative community-based approach had to be adapted to a new regulatory reality and the casino was facing a migration to a new platform. A year later Metal Casino is back on track, with a design face lift and a new platform. Loyal fans of the brand in the UK and Sweden have returned and now Spiffbet is taking the brand to the Spanish market.

The Spanish online casino market has exhibited a stable growth in the last couple of years. Although Covid-19 resulted in a decline in betting, the Spanish market gross gaming revenue (GGR) grew from €748m 2019 to over €850m in 2020, according to Spain’s gambling regulator, the Dirección General de Ordenación del Juego.

During spring, all content on Metal Casino have undergone a major overhaul with a new frontend. In parallel all content has been translated into Spanish. In addition, the design of the casino has also been altered to appeal to Spanish players, without compromising Metal Casino’s recognisable style. Marielle Tengström, Brand Manager at Metal Casino since 2017, is excited about the Spanish expansion – ”We have been working hard with licensing, design, and translations to make this expansion possible, and we are looking forward to breaking new ground.”

The adaption of the Metal Casino site to Spanish is a step toward a potential expansion in Spanish-speaking countries in Latin America. Tengström continues: “We know that our brand works worldwide and has great potential in most markets. Almost half a billion people have Spanish as their native language. Spain is just a first but crucial step on the way. Rock and metal music is huge in Spain and Latin America, and we have high hopes that Metal Casino will be well received among the metal fans in those markets.”

Spiffbet’s CEO Henrik Svensson is delighted with the launch of the brand in Spain: “The acquisition of Metal Casino has thus far been very good for Spiffbet. The first step was the platform migration in the autumn of 2020. We also cut costs significantly and honed our services. Already in the first quarter this year, we reached an operational break-even for Metal Casino. We are confident that our launch in Spain will improve the Spiffbet’s margins even further and provide a bridgehead to Latin America for our BC2 business.”

News

Gaming Innovation Group Media Arm (GiG Media): Official Policy in place for joining QMRA

Published

on

Gaming Innovation Group Media Arm (GiG Media): Official Policy in place for joining QMRA

 

GiG Media is one of the most well-known international iGaming Affiliate companies—the listed iGaming giant places high value on regulatory compliance in all active markets. The company acknowledges that QMRA is a valuable tool for ensuring better compliance.

GIG Media has decided to implement a strategy that websites operating in markets serviced by QMRA will be required to adhere to the Quality Mark. Over the next few months, GiG Media will begin the process of ensuring compliance with the QMRA team. GiG Media has already partnered with QMRA on its websites targeting the Swedish and UK markets.

QMRA is very happy about this. Working together with the GiG specialists will improve the Quality Mark as a whole.

Quote by Milorad Matejic, COO, GiG Media: “Gig Media is pleased to cooperate with QMRA in enhancing our compliance initiatives. Adhering to their standards on our websites where QMRA services the market demonstrates to the market our commitment to compliance at Gig Media.”

Quote by Steven Vrolijk, LL.M., QMRA Director: “QMRA is a follow up for our Dutch Quality Mark KVA. KVA has been very successful in the Netherlands, which made our choice for expanding internationally easy. We now service a lot of geo’s, among which Ontario, Sweden, Germany, Denmark and more.

GiG was one of the first KVA members, so we know each other already. GiG knows our work and our serious efforts. I am happy to say that our KVA evidence led them to be the first to make QMRA official company policy.

I am proud of this as well: we just launched in February (2024) and GiG being one of the largest affiliate companies out there, this is a huge step!

As we continue to expand internationally, we’re excited to welcome more partners committed to excellence. Join us in setting the standard for compliance in the iGaming Affiliate Industry”

Continue Reading

Affiliate Success

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

Published

on

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

 

Casino Guru, the premier platform for online casino reviews and industry insights, is thrilled to announce its victory in the “Affiliate of the Year” category at the prestigious AffPapa iGaming Awards 2024.
This marks the third consecutive year that Casino Guru has received this esteemed recognition, cementing its position as a leader in the affiliate industry.
The AffPapa Awards celebrate excellence in the iGaming sector, highlighting outstanding affiliates, operators, and B2B providers. Casino Guru’s consistent triumph in the “Affiliate of the Year” category is a testament to its commitment to transparency, innovation, and player safety. The platform, known for its comprehensive reviews and user-friendly interface, continues to set industry standards, ensuring fair play and informed choices for online gamblers worldwide
Over the past year, Casino Guru has achieved unprecedented growth and several notable milestones. The platform has maintained its status as the largest online casino database, with reviews of over 6,200 casinos. In a commitment to transparency and player protection, more than 450 online casinos have adjusted their terms and conditions based on Casino Guru’s recommendations. Additionally, the online gambling forum has surpassed 5,000 monthly posts, reflecting its strong community engagement.
“We are honored and delighted to receive this award for the third time,” said Ivona Kulichova, Casino & Affiliate Communication Lead. “This recognition reflects our unwavering dedication to providing high-quality, trustworthy information to our users and partners. We extend our gratitude to the AffPapa Awards committee and our incredible team for their hard work and passion.”
Casino Guru’s dedication to responsible gaming initiatives has been a cornerstone of its success. Partnerships with organizations like Mindway AI further this mission, emphasizing responsible gaming practices. The Casino Guru Awards recognize the industry’s top operators and professionals who align with Casino Guru’s mission to make online gambling safer.
Additionally, the Casino Guru Academy has introduced new courses on key industry topics, such as player verification, ESG in gambling, customer complaint handling, and affiliate management, highlighting its commitment to professional development and high standards. The Global Self-Exclusion Initiative, which includes the Self-Exclusion Standards project developed with international experts and City, University of London, exemplifies Casino Guru’s proactive approach to player safety.
The Complaint Resolution Center has also achieved remarkable success. Over the past year, 12,161 complaints were published and 3,428 resolved, saving players over $11 million. This represents a significant increase in both the number of complaints handled and the amount of money recovered for players, underscoring Casino Guru’s role in protecting consumer interests.
Amidst these achievements, Casino Guru remains steadfast in its mission to provide comprehensive and reliable information to the online gambling community. The company is committed to continuous innovation, responsible gambling practices, and fostering a trustworthy and engaging online environment for its visitors and the broader public.
Continue Reading

Awards

Winners Announced at the First Annual Golden Boomerang Awards 2024 in Cyprus

Published

on

Winners Announced at the First Annual Golden Boomerang Awards 2024 in Cyprus

 

The 11 most significant participants in the Golden Boomerang Awards traffic tournament were awarded heavyweight golden statuettes for contributing to the iGaming industry. The tournament is set to become an annual, and looking forward to the 2025 season

The winners across 11 nominations were named and honored at the 2024 Golden Boomerang Awards Ceremony, organized by Boomerang Partners in Cyprus. More than 150 major affiliate marketing representatives from around the globe visited an exclusive, new, first-in-industry event designed to recognize affiliates.

The Golden Boomerang Awards incorporated a full-scale award event with a red-carpet experience. Boomerang Partners is the first company in the industry to create such an award, offering affiliates a one-of-a-kind awarding ceremony participation from the partner program. The ceremony was opened by Ivan Krainov, co-founder of Boomerang: “The Golden Boomerang Awards is a fantastic initiative for our affiliate program. It’s an exciting opportunity for me to have my debut in the public eye, as I wouldn’t want to miss the chance to engage with our partners at this event. The Golden Boomerang Awards is our expression of gratitude to the partners who contribute immensely to the growth of Boomerang Partners.”

The awarding ceremony featured real rewards – actual golden statuettes, emphasizing the value of winning and partnership. The ceremony included the best options of modern live events: a beach party in the morning, and an awards ceremony in the evening — all with high-level networking opportunities, entertainment, live performances, and a DJ set, creating a festival atmosphere befitting an honored celebration.

“We’ve worked a lot with Boomerang Partners over the past year. It took us a couple of years to reach this level, and it’s just the culmination of our efforts over these years. This award has exceeded our expectations, and a big deal for us. We’re looking forward to next year and possibly winning the next Golden Boomerang Award, — said Julian Pfennig, co-founder of Apex Media Ltd, the grand winner of the Golden Boomerang Awards. — Boomerang has been one of our top partners. They have a lot of brands and frequently launch new ones, so it never gets stale or boring. And we’re having a wonderful time at the Golden Boomerang Awards Ceremony: one winner after another, with spectacular shows between the nominations. The nominations themselves are exciting. So, yeah, this is a big show, and we’re enjoying it a lot.”

 

2024 Golden Boomerang Awards Winners:

  • Winner: Apex Media Ltd
  • Rising Star: iGaming Awards (iGamingTeam)
  • Most Innovative Campaign: IT Universe (Unbesiegbar)
  • Best SEO Traffic: Media24 (AffMedia)
  • Best PPC Traffic: Britex (Amirah&Co)
  • Best Casino Traffic: MashaMedia (Unicorns)
  • Best Sportsbook Traffic: Creatus Media (FTDeez)
  • Best Quality Traffic: Inovatiq (HighRoller Gaming)
  • Best Ambassador: G.Partners
  • Best Affiliate: Aviate Leads (Avia Traf)
  • People’s Choice: CasinoGuru (StarGlide)

“We plan to make the Golden Boomerang Awards an annual event. And right from the start they set a high level – for the final event and results. Today guests from all continents flew to the ceremony. These are the winners, partners and top-leaders of the tournament. We have brought together a great professional community. We invited our partners to enhance their networking experience with enjoyable and productive interactions,”said Vitalii Prokofev, CEO at Boomerang Partners.

As the Golden Boomerang Awards 2024 concludes, plans are already underway for next year’s event. Continuing its annual tradition, the Golden Boomerang Awards will return in 2025, once again offering unique opportunities to Boomerang Partners.

Continue Reading
Advertisement
Stake.com
Advertisement

Latest News

Gaming Innovation Group Media Arm (GiG Media): Official Policy in place for joining QMRA Gaming Innovation Group Media Arm (GiG Media): Official Policy in place for joining QMRA
News2 weeks ago

Gaming Innovation Group Media Arm (GiG Media): Official Policy in place for joining QMRA

  GiG Media is one of the most well-known international iGaming Affiliate companies—the listed iGaming giant places high value on...

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time
Affiliate Success3 weeks ago

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

  Casino Guru, the premier platform for online casino reviews and industry insights, is thrilled to announce its victory in...

Winners Announced at the First Annual Golden Boomerang Awards 2024 in Cyprus Winners Announced at the First Annual Golden Boomerang Awards 2024 in Cyprus
Awards3 weeks ago

Winners Announced at the First Annual Golden Boomerang Awards 2024 in Cyprus

  The 11 most significant participants in the Golden Boomerang Awards traffic tournament were awarded heavyweight golden statuettes for contributing...

Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024 Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024
Awards4 weeks ago

Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024

  Securing the Slots Review Affiliate of the Year award at AffPapa iGaming Awards 2024 marked another crucial milestone in...

E2 Communications next one to join Quality Mark Responsible Affiliates E2 Communications next one to join Quality Mark Responsible Affiliates
News4 weeks ago

E2 Communications next one to join Quality Mark Responsible Affiliates

  Quality Mark Responsible Affiliates was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following...

2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time 2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time
iGB4 weeks ago

2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

  Following what it’s describing as an ‘unprecedented response’ to the unique exhibiting opportunities available at The Gran Via, Barcelona Clarion Gaming...

Boomerang Partners Wins Marketing of the Year at AffPapa iGaming Awards 2024 Boomerang Partners Wins Marketing of the Year at AffPapa iGaming Awards 2024
Awards4 weeks ago

Boomerang Partners Wins Marketing of the Year at AffPapa iGaming Awards 2024

  Boomerang Partners was nominated in three prestigious categories at the AffPapa Awards 2024, taking home the esteemed “Marketing of...

L&G team — received prizes in four championships this month. L&G team — received prizes in four championships this month.
News1 month ago

The L&G esports team founded by Alona Shevtsova got four prize-winning places this month

The L&G esports team founded by Alona Shevtsova got four prize-winning places this month. Team’s sponsor — Sends company —...

E2 Communications next one to join Quality Mark Responsible Affiliates E2 Communications next one to join Quality Mark Responsible Affiliates
News1 month ago

QMRA Launches Ontario Quality Mark for Affiliates

  QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a...

ReferOn has Been Nominated In Two Categories for the EGR B2B Awards ReferOn has Been Nominated In Two Categories for the EGR B2B Awards
Awards2 months ago

ReferOn has Been Nominated In Two Categories for the EGR B2B Awards

  ReferOn, a state-of-the-art affiliate management system, has been recognized in two categories – “Affiliate Software Supplier” and “Software Rising...

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania