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Better Collective establishes leading position in German speaking markets with acquisition of Bola Webinformation GmbH (wettbasis.com)

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Better Collective establishes leading position in German speaking markets with acquisition of Bola Webinformation GmbH (wettbasis.com)

Monday 2nd July, 2018 – Better Collective has completed the acquisition of all shares in Austrian based Bola Webinformation GmbH, including its flagship product Wettbasis.com.

On a proforma basis, the company’s annual revenue in 2017 was approximately 9million EUR and EBITA was approximately 6.5million EUR. The purchase price has been agreed at 36.3million EUR to be paid in cash.

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has today acquired Bola Webinformation GmbH. This eleventh acquisition is so far the largest acquisition for Better Collective.

Better Collective becomes the leading sports betting affiliate in German speaking markets

Bola Webinformation GmbH, founded in 2008, owns strong brands focused on sports betting, including the flagship product Wettbasis.com, which is the leading affiliate website in the German sports betting market.

On a proforma basis, and after adjustment for certain non-core assets of the business that were divested before completion, the company generated revenues of approximately EUR 9 million and EUR 6.5 million in operating earnings (EBITA) in 2017.

Last year, Better Collective acquired Sportfreunde GmbH, including websites sportwettentest.net and wettfreunde.net, both large sports betting affiliate websites also targeting the German speaking markets. When combined with the portfolio from Bola Webinformation GmbH and Better Collective’s other websites (including bettingexpert.com), Better Collective is now positioned as the market leader in the German speaking markets.

With the recent establishment of a new office in the center of Vienna to house Better Collective’s employees in Austria, the team from Bola Webinformation GbmH will join the existing “Better Collective Vienna” team in these new facilities. A close collaboration with Better Collective’s headquarter in Copenhagen will be established to ensure that synergies are realised successfully and quickly.

The purchase price has been agreed to 36.3 million EUR whereof 30.8 million has been paid in cash upon closing and the remaining part will be paid in cash after 12 months.

Jesper Søgaard, CEO of Better Collective, said:We are truly excited about having reached an agreement with Bola Webinformation GbmH. This is the largest acquisition we have completed, and it is a great first step after our IPO earlier in June, where we raised funds to continue our acquisition strategy. With the acquisition of Bola, we are very pleased that we now take the position as the leading sports betting affiliate in the German speaking markets, a market where we see high growth potential.

Florian Körner, Founder of Bola Webinformation, added: “Speaking on behalf of the founders of Bola Webinformation GmbH, we are very excited that we have been able to conclude the sale of our company to Better Collective, a company we have known well for a long time. We are very proud of the company we have built over the years, and we are happy to see our employees and our products continue in a well-managed company where values and quality are priorities.

 

About Better Collective:

Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal

 

Affiliate Announcements

Betsson Group Affiliates and AffPapa extend partnership

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Betsson Group Affiliates and AffPapa extend partnership

 

AffPapa – the ultimate iGaming directory, is excited to announce that it has renewed its partnership with Betsson Group Affiliates.

After learning about AffPapa’s services in 2020, Betsson Group Affiliates decided it was in their greatest advantage to join forces with the ultimate iGaming directory. The two companies’ year-long collaboration has now been extended.

Commenting on the announcement, Shakyra Jonsson, BGA’s Senior Affiliate Operations Manager, said: “We have decided to renew our partnership with AffPapa, as the service provided has been exceptional. It’s a tool we have utilized daily and we look forward to our extended collaboration!”

Betsson Group Affiliates is the exclusive online affiliate program that incorporates the core of the traditional business with the best practices of the dynamic and profitable online gaming industry.

You will enjoy these advantages by working with Betsson Group Affiliates:

High commission rates of up to 40%
Excellent marketing tools for effectively optimizing campaigns for maximum revenue
The BGA Wallet – the ultimate financial tool for affiliates in the market
30+ languages offered – making it simple for affiliates to reach international markets and make players more comfortable
Unique approach and exclusive service

Apart from that, Betsson Group Affiliates provides more than 20 brands and pays a great deal to responsible gambling.

Yeva Avagyan, Head of Commercials at AffPapa, went on to say: “I’m thrilled to announce that, as a result of a smooth and successful collaboration, Betsson Group and AffPapa have come to extend our mutual partnership. It’s been a productive year with Betsson’s incredible team, and we are looking forward to 2022’s great unfoldings!”

AffPapa is thrilled to be continuing working with the leading Malta-based iGaming company. Betsson Group Affiliates’ decision to prolong the collaboration is an honest reflection of AffPapa’s ongoing efforts and high-quality service – an excellent compliment for the team’s efforts.

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Affiliate Announcements

Global brand 24kCasino removes admin fees for affiliates

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Global brand 24kCasino removes admin fees for affiliates

 

24KCasino is proud to be an independently run casino

24K Casino has recently stepped away from the white label offering of SG International and are proud to be an independently run casino.

Not only this, but 24kCasino has made many more upgrades to their product offering.

Firstly, they changed their payment processing provider, by integrating with a new provider they have been able to secure over 200 different deposit options for your players for all geos.

Secondly, they onboarded many new game providers, totalling around 6000 games from almost all top tier providers.

24kCasino CEO Mark Taylor said: “This gives us many more freedoms and the ability to be super reactive to both our Player and Affiliates needs. We believe these changes massively set us aside from any of our competitors and look to transform our partnership to be win win for both parties.”

Most importantly, being independent, 24kCasino Affiliates are able to significantly reduce the costs they had previously, passing on the savings directly to their loyal Affiliates by removing our admin fee completely. As of today, they have abolished all admin fee’s from the affiliate platform, 0% admin fee, you make your RS% from 100% of losses.

24kCasino has been in the industry since 2019, offering their Curacao licenced brand to a global market.  Covering 7 languages with 12 currencies, the casino offers the traditional payment methods as well as the expected Crypto options as well.

With so many casinos in the market, 24kCasino strives to continue to build on the customer journey and experience. Their welcome offer incorporates a deposit offer as well as free spins and has a high withdrawal limit per month.

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Affiliate Announcements

Frapapa Launch New Affiliate Program with Income Access

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Frapapa Launch New Affiliate Program with Income Access

 

Income Access is thrilled to announce their partnership with Frapapa, in addition to the launch of their new affiliate programme! Frapapa is an exciting new sportsbook and casino platform focused on the expanding Nigerian market.

We will be providing our industry-leading affiliate marketing tracking platform solution to Frapapa, as well as launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with 19 years of experience in the industry.

About Frapapa

Frapapa is a new sports betting and casino platform that is targeting the growing Nigerian market. They offer access to betting on all your favourite sports, including football, basketball, and rugby. In addition, they have a variety of casino games for their players, along with live and virtual games to play and bet on.

Their platform is easy to navigate and has several exciting features for sports lovers, to make their experience even more enjoyable! These features include Frapapa’s compact view of all daily events, filters for the market options, and an intelligent arrangement of the various sports to bet on. Despite the brand just barely being a year old, it is already well known to many sports betting fans, due to their exceptional service and amazing offers available.

About Player Opportunities

Frapapa has an array of exciting bonuses for their clients to benefit from, as new players get to take advantage of their 300% welcome bonus up to N300,000. They can even enjoy this offer up to three times! If players miss out on this welcome bonus, they can still claim 75% on the next two deposits made. Frapapa’s players can enjoy the convenience of their mobile app and live support seven days a week. They also offer instant pay-outs and in-play cash out to their users.

Frapapa’s Commission Promotion

With the launch of their affiliate programme, Frapapa is offering a premium-tiered commission deal, where new affiliates who sign up to the programme get a premium revenue share of up to 35%.

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