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Better Collective establishes leading position in German speaking markets with acquisition of Bola Webinformation GmbH (wettbasis.com)

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Better Collective establishes leading position in German speaking markets with acquisition of Bola Webinformation GmbH (wettbasis.com)

Monday 2nd July, 2018 – Better Collective has completed the acquisition of all shares in Austrian based Bola Webinformation GmbH, including its flagship product Wettbasis.com.

On a proforma basis, the company’s annual revenue in 2017 was approximately 9million EUR and EBITA was approximately 6.5million EUR. The purchase price has been agreed at 36.3million EUR to be paid in cash.

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has today acquired Bola Webinformation GmbH. This eleventh acquisition is so far the largest acquisition for Better Collective.

Better Collective becomes the leading sports betting affiliate in German speaking markets

Bola Webinformation GmbH, founded in 2008, owns strong brands focused on sports betting, including the flagship product Wettbasis.com, which is the leading affiliate website in the German sports betting market.

On a proforma basis, and after adjustment for certain non-core assets of the business that were divested before completion, the company generated revenues of approximately EUR 9 million and EUR 6.5 million in operating earnings (EBITA) in 2017.

Last year, Better Collective acquired Sportfreunde GmbH, including websites sportwettentest.net and wettfreunde.net, both large sports betting affiliate websites also targeting the German speaking markets. When combined with the portfolio from Bola Webinformation GmbH and Better Collective’s other websites (including bettingexpert.com), Better Collective is now positioned as the market leader in the German speaking markets.

With the recent establishment of a new office in the center of Vienna to house Better Collective’s employees in Austria, the team from Bola Webinformation GbmH will join the existing “Better Collective Vienna” team in these new facilities. A close collaboration with Better Collective’s headquarter in Copenhagen will be established to ensure that synergies are realised successfully and quickly.

The purchase price has been agreed to 36.3 million EUR whereof 30.8 million has been paid in cash upon closing and the remaining part will be paid in cash after 12 months.

Jesper Søgaard, CEO of Better Collective, said:We are truly excited about having reached an agreement with Bola Webinformation GbmH. This is the largest acquisition we have completed, and it is a great first step after our IPO earlier in June, where we raised funds to continue our acquisition strategy. With the acquisition of Bola, we are very pleased that we now take the position as the leading sports betting affiliate in the German speaking markets, a market where we see high growth potential.

Florian Körner, Founder of Bola Webinformation, added: “Speaking on behalf of the founders of Bola Webinformation GmbH, we are very excited that we have been able to conclude the sale of our company to Better Collective, a company we have known well for a long time. We are very proud of the company we have built over the years, and we are happy to see our employees and our products continue in a well-managed company where values and quality are priorities.

 

About Better Collective:

Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal

 

Affiliate Announcements

Acroud acquires Voonix, Matching Visions and Traffic Grid to strengthen its strategic position on the market

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Acroud acquires Voonix, Matching Visions and Traffic Grid to strengthen its strategic position on the market

 

Acroud AB, has entered into an purchase agreement with the owners of Voonix ApS, Matching Visions Ltd. and Traffic Grid Ltd. to acquire 100 percent of the shares in the Target Companies for a consideration of EUR 4.8 million, plus an additional potential consideration based on EBT development in fiscal year 2022, on a cash- and debt- free basis. The consideration is paid in cash and in newly issued Acroud shares. The purchase agreement is based on Acroud’s signed letter of intent and previously communicated press release on 9 November 2020 regarding the acquisition of assets in PMG Group. The Target Companies are fast-growing companies mainly on the European market with the affiliate network Matching Visions and the performance marketing company Traffic Grid, but is also an industry leading SaaS service provider with Voonix. During 2020, the Target Companies generated net sales of approximately EUR 0.9 million and EUR 0.9 million in EBITDA. The Transaction is not subject to any further conditions and is completed as of 20 January 2021.

Background and rationale

The acquisition includes Matching Visions, an iGaming network with a premier position in Casino Affiliation in the European market, as well as the fast-growing Voonix, a software company that provides successful B2B software aimed at improving information and productivity for affiliates in various industries. Furthermore, the acquisition includes Traffic Grid, which is mainly focused on delivering marketing campaigns within iGaming to regular affiliate networks.

The acquisition of the Target Companies, together with the previously announced ongoing acquisitions, positions Acroud not only as a leading affiliate company in Casino, Sports Betting and Poker, but also as a B2B provider of iGaming marketing campaigns and software solutions for iGaming as well as for other affiliates industries. The acquisition is in line with the previously communicated new strategy and complements the previous acquisition focused on Sports Betting and Emerging Markets. With the acquisition, Acroud sees not only a strong financial growth driver but also significant synergies.

“This is another important piece of the puzzle in the implementation of Acroud’s strategy to become a fast-growing global challenger in digital comparison and news services. After the integration of the acquired assets, the focus will be on ‘operational excellence’ and on developing the new Acroud together with our new team and our new partners on an exciting journey forward” Robert Andersson, CEO and President, Acroud

Morten Marcussen, CEO of PMG, comments on the acquisition:

“We are convinced that the synergies and strategic benefits of this transaction will help push Acroud to the next level and give the company a unique position on the market. The product portfolio in the group becomes diversified and adapted for fast growth. Both parties and our teams share a vision that is easy to get behind. We are thrilled to be joining the ride”

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Affiliate Announcements

SoftSwiss Affiliate Platform expands to 4 new third-party clients

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SoftSwiss expands its Affilka brand presence

 

The SoftSwiss Affiliate Platform, recently singled out under the brand name Affilka, has inked deals with 4 new third-party clients, with the very first one being multi-cryptocurrency casino platform BC.Game. These agreements are significant milestones for Affilka’s product growth and distribution. 

Affilka, an Affiliate Platform designed by SoftSwiss, is a reliable, safe and trustworthy standalone tool for iGaming operators to manage, track and analyze their affiliates and their marketing performance in real-time. The solution allows to unite several casinos or sportsbook brands and products under one referral program as well as offering automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting and in-depth analytics.

Affilka has shown amazing results working with a variety of brands operating on the SoftSwiss Online Casino Platform. Now it keeps on actively expanding its client portfolio. And as a result Affilka signed a deal with a big crypto-friendly gaming platform in Q4 2020. The third-party platform integration is a significant milestone for Affilka in breaking new ground and strengthening its global footprint.

“We are extremely excited to introduce our very first third party client BC.Game, who will expanded our business partner network within the Affilka solution. The integration with a third-party platform is a major step in the Affilka development plan. The deal will accelerate our reach into the market as a standalone affiliate tracking product. In the nearest future, we expect Affilka’s further massive brand growth as well as expansion into new exciting markets”, noted Anastasia Borovaya, Affilka Product Owner at SoftSwiss.

Additionally, BC.Game has recently signed a cooperation agreement with another SoftSwiss sub-brand – the SoftSwiss Game Aggregator. The deal will include the delivery of various slot games produced by BGaming and 50+ other popular game providers.

Affilka continues to gain momentum enhancing the solution with even more new features as well as collaborating on new interesting projects with major industry players.

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Affiliate Announcements

Affiliate Capital Joins Safe Affiliate Programs to Share Expertise and Experience

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Affiliate Capital Joins Safe Affiliate Programs to Share Expertise and Experience

 

Affiliate Capital has joined the Safe Affiliate Programs alliance enabling its members to benefit from the experience of some of the most successful affiliate programs in the business and to share their own expertise to the benefit of their affiliates.

Affiliate Capital was launched last month when Jackpot Capital Casino, Grande Vegas Casino and Slotastic merged their affiliate programs into one. The group has developed new, enhanced software that provides affiliates with detailed reporting and dynamic tracking. Affiliates have just one logon and one commission payment for the three well-established brands.

Safe Affiliate Programs is an association of like-minded affiliate programs all committed to sharing expertise and providing support to each other and their affiliates. It includes Intertops Affiliates,  Legend Affiliates, Golden Euro Affiliates, Drake Affiliates, Juicy Stakes Affiliates, Slots Vendor and Springbok Affiliates.

These affiliate programs share a belief in honest and supportive business relationships. The benefits for all include easy recommendations between partners, trouble shooting for affiliates across programs and a collective flow of information in one combined newsletter.

“If you have an idea or an issue to discuss then one of our members can pitch it to one or all of the other programs for you” said Ellen at Safe Affiliate Programs.  “We’re all in this together!”

Safe Affiliate Programs members share business acumen with each other ethically, honestly and with integrity. They also enjoy socializing together at joint dinners and open bar events at conferences like Safe’s launch party at the iGB Affiliate Conference in London last February.

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