partnerships
GAMBLING AFFILIATES CREATE NEW GROUP TO PROTECT CONSUMERS: RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION (“RGAA” or the “Group” or the “Association”)
The Responsible Gambling Affiliate Association (RGAA), founded by the six major US gambling affiliates, will serve as a trade association to advocate for reasonable regulation, responsible advertising, and consumer protection.
We are proud to announce the formation of the RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION, a coalition of like-minded companies dedicated to nurturing an environment where gambling affiliate companies can serve the commercial needs of the regulated online gambling market.
The RGAA’s mission is to champion responsible gambling marketing and advertising practices, empower gambling affiliate companies to influence sensible regulation, and protect consumer interests, while effectively participating in the market.
Comprising six major players in the US online gambling affiliate sector, the Association includes Better Collective, Catena Media, Gambling.com Group, oddschecker Global Media, Spotlight Sports Group, and XLMedia plc. These initial members have recognized that affiliate marketing providers must participate in broader industry initiatives in the United States to advocate for sensible advertising regulation that balances consumer protection and the practicalities of digital advertising.
Although gambling affiliates are subject to significant regulation, there is potential for further improvement in elevating the standards of the affiliate marketing sector.
The new trade association is built on five strategic pillars:
- Promotion of Competitive Gambling Markets, emphasizing the importance of open and competitive online gambling markets to ensure consumers can access a diverse selection of modern online gambling services.
- Industry Education through developing an upcoming slate of initiatives to heighten visibility and generate greater recognition within the gambling sector for gambling affiliates, including inviting additional businesses to join in time.
- Consumer Protection, Empowerment, and Choice that steers consumers toward their locally licensed and regulated options, promoting greater product innovation, elevated customer service standards and maximized consumer experience.
- Advertising Codes of Conduct to ensure ethical marketing and advertising practices that play an important role in minimizing problem gambling while serving the commercial needs of the broader gambling industry.
- Responsible Business Practices based on thoughtful dedication, intelligent advocacy and a profound sense of responsibility toward both the industry and the consumers it serves.
The Association is currently in the process of hiring a permanent President to act as the figurehead of the organization and play a pivotal role in shaping the future of responsible affiliate practices, advocating the needs and interests of its members, fostering collaboration with industry stakeholders, and advocating for the highest standards of integrity. A forthcoming announcement will be made once an RGAA President has been appointed.
Mark Frank Pedersen, CEO of North America, Better Collective:
“We are committed to doing everything possible to help empower our industry to promote gambling as entertainment and enable our customers to enjoy our products and services responsibly. Having the industry come together with a unified approach to creating standards and guidelines puts the best interests of our consumers, customers, and their families at the forefront. Not only is this the right thing to do for our customers, it’s the best thing to ensure the success and longevity of the industry and our businesses.”
Michael Daly, Chief Executive Officer of Catena Media, commented:
“The US gambling market is swiftly regulating, and affiliates are vital to the overall industry. Catena Media is proud to be a founding member of the RGAA, an association committed to promoting responsible, positive wagering experiences through legal, regulated operators.”
Charles Gillespie, Chief Executive Officer of Gambling.com Group, commented:
“All stakeholders in the American online gambling market need to understand the critical role affiliate companies play in helping regulated online gambling operators achieve their growth targets. Gambling.com Group is proud to be part of the new Responsible Gambling Affiliate Association to ensure that standards remain high among our peers and that the voice and message of the affiliate marketing community is heard loud and clear.”
Stuart Simms, Chief Executive Officer of oddschecker Global Media, commented:
“Our consumers are at the heart of everything we do so we, together with our fellow founding members, wanted to lead the way in promoting social responsibility in the affiliate industry and creating a safer gambling environment for consumers in the US as that market continues to grow. Our ambition is that the RGGA will support fair play for all.”
Mark Renshaw, Chief Executive Officer of Spotlight Sports Group, commented:
“Spotlight Sports Group has always been at the forefront of the responsible gambling ecosystem, consistently looking to go above and beyond regulatory requirements. We are extremely proud to be a founding member of the Responsible Gambling Affiliate Association, which I believe will play a key role in ensuring the highest standards are set among the affiliate industry.”
David King, Chief Executive Officer of XLMedia plc, commented:
“XLMedia is very proud to be a founding member of the RGAA, an association committed to promoting responsible online gambling. As an affiliate marketing company, we play a critical role in providing consumers with choice while supporting regulated online gambling operators to reach customers and grow their business.”
Casumo, a multi-award-winning Online Casino and Sportsbook, has renewed its partnership with NetRefer, a leading affiliate marketing platform provider. The iGaming business is one of the most distinctive online casino and sports betting operators in Europe.
Founded in Sweden in 2012 and headquartered in Malta, Casumo is an innovative and mobile-first online gaming group. Over the years, the company has gone from strength to strength and today offers its products in several highly regulated markets including Sweden, the United Kingdom, and other emerging markets worldwide. The iGaming company has been with NetRefer since its inception.
Casumo Services Limited hold licences in Malta, the United Kingdom, Sweden, Gibraltar, Ontario, and Spain. These licences are the backbone of their operations and regulate the company to maintain a safe and secure gambling environment.
Numerous features on Casumo’s platform offer players unique betting experiences. Reel Races are daily tournaments that let players compete with each other in real-time slots races for a chance to win cash prizes.
Everything players participate in at Casumo is part of a greater game. As members play their favourite online casino games, they also partake in an in-game adventure, collecting points and getting rewarded as they level up.
To ensure players can log in fast and easily, Casumo developed their own Casumo App, which supports Fingerprint Login, TouchID, and FaceID. The Spotlight game search lets players look up all their favourite mobile slots while the Quick Launch gives instant access to the last played mobile slot games. Another unique feature allows players to minimise the mobile slot game by pinching the screen.
By creating a user-friendly, highly rewarding, and entertaining experience, Casumo has witnessed great success and growth, and its achievements have not gone unrecognised. Over the years, the iGaming company has won various awards in numerous categories from EGR, ICA, and IGA.
To support their players, they have a team of dedicated ambassadors who work around the clock with customer support. Over 300 employees work for the company in offices across Malta, Barcelona, and Gibraltar.
Casumo has a team of professionals available to assist individuals struggling with gambling issues and a dedicated website called casumocares.com. They help players control their gambling habits and set customised limits.
The Casumo Affiliation Team’s goal is to support their affiliate partners in a personal and helpful manner. They believe trust and transparency are key factors in building sustainable relationships. Affiliates can sign up for the affiliate program to receive their digital affiliate welcome pack.
Ivan Vuckovic, Growth Director at Casumo, expressed the company’s content with their partnership renewal. “NetRefer’s robust platform has provided a solid base for us to develop strong affiliate relationships and scale our business.”
“Casumo understands the importance of transparency with their affiliates to ensure long-term successful relationships,” Dexter Cutajar, CEO at NetRefer, claimed. “We are delighted to continue partnering with Casumo, with whom we share core values and a search for excellence.”
4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.
Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.
Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.
Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”
By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.
ReferOn, a state-of-the-art affiliate program management system, is pleased to sign an affiliate agreement with Don.ro, Soft2Bet’s newest B2C brand, launched in Romania last year. This strategic partnership will see Don.ro use ReferOn’s advanced data analytics and affiliate program management tool to optimise marketing efforts.
Alexia Gauci, B2B Sales Manager at ReferOn, commented, “We are delighted to join forces with Don.ro, a brand that is the epitome of innovation and quality in the online gaming sector. By integrating our sophisticated partner management system, we aim to expand Don.ro’s marketing capabilities, giving them the tools they need to achieve exceptional growth and success in the Romanian market.”
Peter Smith, Business Unit Manager of Don.ro highlighted: “Partnering with ReferOn is a strategic move to maximise our reach and engagement in the Romanian market. ReferOn’s advanced partner management system will allow us to optimise our marketing efforts and provide a seamless experience for our partners, ultimately benefiting our players through better offers and promotions.”
The partnership between ReferOn and Don.ro signifies a new era for online gaming and affiliate marketing in Romania. By combining ReferOn’s advanced affiliate management technology with Don.ro’s innovative gaming platform, both companies are poised to set new benchmarks in the industry and deliver unparalleled experiences to players and affiliates alike.
The ReferOn team recently celebrated an eventful 12 months since launch. The EGR B2B Awards 2024 recognized the system in the Affiliate Software Supplier and Software Rising Star categories. It was also nominated as the second favorite in the Rising Star Provider category at the Affpapa iGaming Awards 2024.
How Online Slot Games Have Transformed Social Interaction
The rise of online gaming has dramatically reshaped the landscape of social interaction. What was once a solitary or local...
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the...
Casino Guru takes the top distinction in SBC Awards 2024
Casino Guru has won the SBC Awards 2024 in the “Casino Affiliate of the Year” category, which was contested by...
QMRA Online Certificates launched to boost transparency and trust in the iGaming Industry
Quality Mark Responsible Affiliates (QMRA), the certification initiative for iGaming affiliate websites, is proud to announce the launch of...
Nigel Leigh Appointed CTO at Footballco from XL Media PLC
Hire boots Footballco’s revenue diversification strategy Global football content and media company, Footballco has announced the appointment of Nigel...
Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply
Gentoo Media is pleased to announce that the partnership with Betsson Group Affiliates (BGA) for GiG Comply has been...
QiH Group’s first-ever CTO joins the London office, underpinning in-house tech talent
Affiliate giant grows from strength to strength as the latest member of the C-suite team joins, bringing international B2B...
Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
Casumo, a multi-award-winning Online Casino and Sportsbook, has renewed its partnership with NetRefer, a leading affiliate marketing platform provider....
BetPokies.org — Comprehensive Gambling Guide and Successful Affiliate Product
BetPokies is a leading online casino review platform for Aussie gamblers created by experienced gambler John Gold in 2020....
Rightlander Announces Appointment of Sarafina Wolde Gabriel as CEO
Rightlander, a leading provider of affiliate compliance and partner monitoring solutions, is pleased to announce the appointment of Sarafina...