partnerships
GAMBLING AFFILIATES CREATE NEW GROUP TO PROTECT CONSUMERS: RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION (“RGAA” or the “Group” or the “Association”)
The Responsible Gambling Affiliate Association (RGAA), founded by the six major US gambling affiliates, will serve as a trade association to advocate for reasonable regulation, responsible advertising, and consumer protection.
We are proud to announce the formation of the RESPONSIBLE GAMBLING AFFILIATE ASSOCIATION, a coalition of like-minded companies dedicated to nurturing an environment where gambling affiliate companies can serve the commercial needs of the regulated online gambling market.
The RGAA’s mission is to champion responsible gambling marketing and advertising practices, empower gambling affiliate companies to influence sensible regulation, and protect consumer interests, while effectively participating in the market.
Comprising six major players in the US online gambling affiliate sector, the Association includes Better Collective, Catena Media, Gambling.com Group, oddschecker Global Media, Spotlight Sports Group, and XLMedia plc. These initial members have recognized that affiliate marketing providers must participate in broader industry initiatives in the United States to advocate for sensible advertising regulation that balances consumer protection and the practicalities of digital advertising.
Although gambling affiliates are subject to significant regulation, there is potential for further improvement in elevating the standards of the affiliate marketing sector.
The new trade association is built on five strategic pillars:
- Promotion of Competitive Gambling Markets, emphasizing the importance of open and competitive online gambling markets to ensure consumers can access a diverse selection of modern online gambling services.
- Industry Education through developing an upcoming slate of initiatives to heighten visibility and generate greater recognition within the gambling sector for gambling affiliates, including inviting additional businesses to join in time.
- Consumer Protection, Empowerment, and Choice that steers consumers toward their locally licensed and regulated options, promoting greater product innovation, elevated customer service standards and maximized consumer experience.
- Advertising Codes of Conduct to ensure ethical marketing and advertising practices that play an important role in minimizing problem gambling while serving the commercial needs of the broader gambling industry.
- Responsible Business Practices based on thoughtful dedication, intelligent advocacy and a profound sense of responsibility toward both the industry and the consumers it serves.
The Association is currently in the process of hiring a permanent President to act as the figurehead of the organization and play a pivotal role in shaping the future of responsible affiliate practices, advocating the needs and interests of its members, fostering collaboration with industry stakeholders, and advocating for the highest standards of integrity. A forthcoming announcement will be made once an RGAA President has been appointed.
Mark Frank Pedersen, CEO of North America, Better Collective:
“We are committed to doing everything possible to help empower our industry to promote gambling as entertainment and enable our customers to enjoy our products and services responsibly. Having the industry come together with a unified approach to creating standards and guidelines puts the best interests of our consumers, customers, and their families at the forefront. Not only is this the right thing to do for our customers, it’s the best thing to ensure the success and longevity of the industry and our businesses.”
Michael Daly, Chief Executive Officer of Catena Media, commented:
“The US gambling market is swiftly regulating, and affiliates are vital to the overall industry. Catena Media is proud to be a founding member of the RGAA, an association committed to promoting responsible, positive wagering experiences through legal, regulated operators.”
Charles Gillespie, Chief Executive Officer of Gambling.com Group, commented:
“All stakeholders in the American online gambling market need to understand the critical role affiliate companies play in helping regulated online gambling operators achieve their growth targets. Gambling.com Group is proud to be part of the new Responsible Gambling Affiliate Association to ensure that standards remain high among our peers and that the voice and message of the affiliate marketing community is heard loud and clear.”
Stuart Simms, Chief Executive Officer of oddschecker Global Media, commented:
“Our consumers are at the heart of everything we do so we, together with our fellow founding members, wanted to lead the way in promoting social responsibility in the affiliate industry and creating a safer gambling environment for consumers in the US as that market continues to grow. Our ambition is that the RGGA will support fair play for all.”
Mark Renshaw, Chief Executive Officer of Spotlight Sports Group, commented:
“Spotlight Sports Group has always been at the forefront of the responsible gambling ecosystem, consistently looking to go above and beyond regulatory requirements. We are extremely proud to be a founding member of the Responsible Gambling Affiliate Association, which I believe will play a key role in ensuring the highest standards are set among the affiliate industry.”
David King, Chief Executive Officer of XLMedia plc, commented:
“XLMedia is very proud to be a founding member of the RGAA, an association committed to promoting responsible online gambling. As an affiliate marketing company, we play a critical role in providing consumers with choice while supporting regulated online gambling operators to reach customers and grow their business.”
Affiliate Program News
Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet
Alpha Affiliates, the leading iGaming affiliate partner program, has announced the newest addition to its iGaming portfolio: Monixbet. Set to revolutionise the online gaming landscape with its innovative platform and extensive game selection, Monixbet is designed with a mobile-first philosophy to ensure a seamless gaming experience across all devices.
Monixbet offers a selection of over 8,000 games from 57 top-tier providers, ranging from adrenaline-pumping slots to strategic table games. Holding a Curaçao licence, all games are regulated as well as embodying responsible and fair gaming to uphold the highest standards of integrity and trust. In addition, Monixbet offers currency flexibility, embracing a broad spectrum of financial preferences that supports both fiat and cryptocurrencies.
Alongside the welcome pack for new players, which offers up to €5000, a 350% bonus, and 335 free spins, Alpha Monixbet also brings regular incentives to the table, including:
- The Monday Supercharge: Kick off your week right from the get-go with an explosive offer of up to 100 free spins.
- The Tuesday Bonus Bounty: Score up to 15% every Tuesday.
As part of the Alpha family, Monixbet offers its affiliates a golden opportunity to engage with a cutting-edge platform. By promoting Monixbet, affiliates can expect competitive conversion rates and the unwavering support of the Alpha team.
Boris Pashnev, CEO of Alpha Affiliates says: “We’re incredibly proud to share our latest foray into the iGaming arena. With its large selection of games, every aspect of the casino experience has been optimised for excitement and user satisfaction, while ensuring that variety is never in short supply. Monixbet is not just another online casino, but a revolution within digital gaming. Each spin, each hand and each play is infused with the excitement of possibility, and we are thrilled to include Monixbet within our portfolio, and continue to grow and expand our offerings.”
Affiliate Announcements
QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well
QMRA was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets initially: The UK, Denmark, Germany, Norway, Sweden, Spain and USA Michigan.
Various websites joined already. Among which Leadstar Media with 4 German websites, BetterWorldCasinos.Com (UK, launching member), Unilead with a Swedish website and the Gaming Innovation Group with websites for three markets (UK, Germany, Sweden).
As of now, QMRA will be active within the following three markets as well: Poland, Estonia and Belgium.
For Belgium, the situation is interesting. All advertising, including affiliation, was initially banned under a Royal Decree. Recently though, the government decided to allow search engine affiliation (https://gamingcommission.be/nl/operatoren/kb-reclame) under the terms of article 10 of the named Royal Decree.
Compliance will be of high importance within the Belgium market. QMRA received applications for this market immediately.
Two new QMRA applicants:
Game Lounge, a well-known and large iGaming affiliate company (over 200 employees), applies with GuideCasino.Be. Place2Bet applies to QMRA as well, with Place2Bet.Be.
Affiliate Announcements
Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management
Casino Guru, the leading information source and online casino database, has recently joined forces with AffPapa, the ultimate iGaming directory connecting affiliates and operators, to deliver a brand-new free professional course on affiliate management. The course, titled iGaming Affiliate Management Essentials, is the latest addition to the Casino Guru Academy and aims to contribute to a broader understanding of affiliate management while sharing best practices with the rest of the industry. Designed for everyone looking to enhance their knowledge of the iGaming affiliate landscape, the course caters to both aspiring affiliate managers and seasoned professionals.
With over 6,200 online casinos in its extensive database, Casino Guru is no stranger to affiliate management. Combined with AffPapa’s role as a facilitator in connecting operators and affiliate websites for a fruitful partnership, the course seamlessly combines the expertise of two prominent figures in the iGaming affiliation sector. In as little as 90 minutes, participants of the course can receive a certificate that not only backs up their knowledge of affiliate management essentials but also showcases their commitment to cultivating affiliate management best practices.
The course is structured into three chapters. While the first chapter aims to explain the fundamental principles of affiliate management, the second one incorporates insights from AffPapa, the ultimate iGaming directory, who drew inspiration from the expertise of their seasoned affiliate managers operating affiliate program management services for casinos. The third and final chapter offers a snapshot of activities related to affiliate management from the perspective of affiliate websites. This includes a detailed overview of how Casino Guru approaches affiliate business, including the company’s philosophy, values, and strategic vision when it comes to building and maintaining relationships with affiliates.
Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, expressed his enthusiasm over the latest release of Casino Guru Academy: “I’m thrilled to announce the launch of this course and finally get it out there! Working with AffPapa has been a fantastic experience, and I’m glad we were able to bring their expertise with affiliate programs into the mix and offer yet another unique point of view. I’m confident that as individuals engage with the content, they’ll not only gain essential insights but also discover innovative approaches that can significantly impact their affiliate path in the future.”
Levon Nikoghosyan, AffPapa’s CEO & Co-Founder, commented: “We are thrilled to announce our collaboration with Casino Guru for the launch of their latest course on iGaming Affiliate Management. The kickoff of our affiliate management service last year was driven by the growing demand from our registered operators, leveraging our expertise in the field. Casino Guru’s commitment to educating the iGaming industry aligns seamlessly with our vision, and we are delighted to contribute our extensive knowledge in affiliate management to enhance this initiative.”
An exciting update accompanies the launch of the course – a brand new look featuring a completely redesigned system that enhances interactivity and flexibility across various devices. This marks a unique opportunity to witness the difference firsthand, as the revamped design will soon be applied to older courses as well. With the latest course now available online, Casino Guru Academy invites participants to uncover the world of iGaming affiliate management through the combined lens of Casino Guru and AffPapa.
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