Regardless of whether you are a player or not, you are probably aware of how big online casinos are nowadays. Now, if you are not a gambler, you might not know why that is so. To learn more and see whether this is something that might interest you as well, keep on reading.

Playing from Home

One of the biggest reasons why individuals decide to join an online casino is the fact that it allows them to play casino games from the comfort of their own home. For one, there are no crowds of people that can distract players from the game and mess with their focus. Being at home means that everyone can create the perfect atmosphere they like to play in. Maybe they need silence, maybe they want some chill or loud music in the background – playing from home makes all that possible. Then, there are no lines at certain games or tables. If all the slot machines in a land-based casino are taken, players have to wait. This is not an issue with online casinos. Finally, there are simply no traditional casinos in certain cities and people would have to travel far just to gamble for a few hours. It’s oftentimes not doable on a regular basis.

Mobile Apps On the Go

However, playing at home is not all online casinos are good for. Most reputable operators have released apps that people can use to play games when on the go. Whether it’s on their smartphone or tablet, these apps allow individuals to play during their commute to work, when on a lunch break or while they are waiting for an appointment.

Wide Variety of Games

Another big reason why people love playing in online casinos is the range of games they provide. When compared to traditional casinos, the online model simply has more to offer. While you can find the classic table games and slot machines in land-based establishments, there are more varieties of every single game online. From poker, roulette and blackjack through thousands of different slot games all the way to keno, there is truly something for everyone.

Live Events

In addition to the variety of games, online casinos have also started offering live casino games. People that love the real-life casino experience but cannot travel to a land-based casino most often choose this approach as there is a real croupier as well as players that can interact with each other using a chat system. Games such as live roulette, live blackjack and live Texas hold ‘em are just some of the available options.

Free Bets and Bonuses

Online casinos often offer free bets to individuals to show them what they can expect from their website or app. These are usually a free spin in a slot game and are given in a current game. On the other hand, there are also all sorts of bonuses that players that sign up can expect. From welcome bonuses that are offered when someone joins to refer-a-friend bonuses that are pretty self-explanatory, these deals allow people to play a few extra games that they don’t need to spend their own money on.

Special Promotions

Besides the aforementioned bonuses, online casinos are also aware of the importance of marketing. This is why they often include special promotions in their marketing strategy. Some players use this opportunity to only then deposit money into their account. For example, Christmas, Easter, Halloween and Black Friday all come with certain offers, which players are ready to jump on and get a great deal.

Ease of Depositing and Withdrawing Money

Just like one can play from the comfort of their home, they can also put money into their account from the same spot. Most reputable casinos accept Visa and MasterCard debit and credit cards as well as various e-wallets and regular bank transfers. The same goes for the withdrawal of one’s winnings. This means that there is no risk of being robbed on the street while carrying huge amounts of money that were just won in a land-based casino.

High Security

Other than not having to walk around town with loads of cash, online casinos also implement the latest security technology to keep their users’ data safe. The encryption they use means that no personal information can be stolen. Knowing that the casino is verified and licensed gives the players confidence that they will not be scammed.

As you can see, there are many reasons why someone would choose to play at an online casino. The variety of games on offer and continually advancing technology, designed to immerse you into the gaming experience, are hard to dismiss positives. Add to that the ability to safely test your skills for free, gain bonuses and promo offers, the appeal of the online gaming experience becomes clear.

The Digital Marketing Mixer hosted by Affiliate Marketing veteran Lee-Ann Johnnstone is a FREE to attend business networking event taking place on Friday 22 May between 5-7pm (GMT) via virtual conference.

This event seeks to unite all digital and affiliate marketers to facilitate new business, support much needed networking and offer an open platform for active product , service and program promotion. The event will offer a series of social  experiences to help delegates engate virtually and promote sales collaboration.

For a bit of friendly competition, Stars Affiliate Club will be sponsoring a special freeroll for all attendees on Friday, May 22 at 19:15 BST. With $1,000 to play for at PokerStars, this special Digital Marketing Mixer Freeroll gives attendees the chance to come together, have fun and compete. Stars Affiliate Club has also added a $100 bounty on Lee-Ann Johnstone which will be rewarded to anyone who can knock her out of the event.

“With this event, I am supporting smaller businesses to get the help they need to thrive. This means using my professional community to bring people together to network and share business ideas for mutual success. I’m also thrilled to have Stars Affiliate Club on board supporting this initiative, who have generously sponsored a $1000 in a freeroll poker tournament for my guests to enjoy socialising at this inuagural event ” said Lee-Ann Johnstone

The Digital Marketing Mixer is hosted in collaboration with leading affiliate and digital industry brands such as: Income Access (A Paysafe Company), Hipther.Agency, iBet Directory, GPWA.org, AGD , Wirwetten and Affpapa.com an online directory for operators to connect with more affiliate partners.

Lisa Stainfield, Head of Affpappa said ” AffPapa is very excited to participate in this professional networking event dedicated to iGaming professionals. We will also have a unique opportunity to expand our network and showcase our fresh solution to both affiliates and operators alike”

The Digital Marketing Mixer  event will  also offer a live demonstration to create a cocktail or mock-tail, from basic ingredients found in your store cupboards at home, host icebreaker challenges with prizes to be won and host a co-ordinated “Pitch it, Buy it or Sell it” – speed networking session for commercial discussions to get started.

To join this inaugural event, please RSVP to attend HERE, for free.

Player-friendly approach to casino comparisons sees audience grow to new highs 

In January 2019, two iGaming enthusiasts from southern Finland, Paavo Salonen and Jonas Kyllönen, created an affiliate site which follows a different path to competitors in the sector – Mr-Gamble.com was conceived to provide a user-friendly service that details the key benefits for different online casinos.

In a little over a year, the team at Mr-Gamble (owned by CashMagnet Ltd) has grown from two to sixteen people, and their site is attracting millions of views and an audience of thousands, eager to find a more discerning comparison site for online casinos.  With such impressive growth, the company is now moving to bigger offices in their adopted home town of Tallinn, Estonia.

Putting the players first has been key to this success, with the team’s focus to build a casino comparison site which highlights the various benefits from leading online casino operators.  Easy-to-use filters allow players to match specific search criteria to their needs, such as high quality casino bonuses, with a brand promise to help users “find a 200% bonus in under one minute”.

Moreover, with responsible gaming high on regulators agendas for 2020, not least due to COVID-19, Mr-Gamble’s onboarding policies for new casinos include strict criteria to ensure player protection.  Time-out periods, self-exclusion options, financial limits, and more are all in place to reassure players that beyond the entertainment factor, their well-being is key. 

Jonas Kyllönen explains, “While our competitors focus simply on the bonus offer and a select few aspects of gaming, Mr-Gamble.com highlights things like hidden T’s & C’s and other small details that make up the overall quality of a casino’s service and the bonuses they offer. We even include a section purely for casinos that offer free spins, allowing players to find free spin offers without deposits.  This sets us apart from old school affiliates and builds trust with our audience, resulting in a high proportion of returning visitors.”

Kyllönen, who leads on all aspects of marketing for Mr-Gamble, also realises that staying plugged in to media platforms such as Twitch and Instagram enable the company to attract some of their users from the elusive millennial market.  

“In just six months”, says Kyllönen, “we became the most watched slots channel on Twitch in Finland, and alongside our Instagram following, this allows us to stay in touch with our audience across multiple touch points – it’s been key to our growth. We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch are both entertaining and good for business.”

This well-rounded approach to the casino comparison sector is both innovative and forward-thinking, standing the company in good stead for the coming decade, during which adapting to change and staying on top of market trends will separate the men from the boys.

Mr Gamble’s affiliate offering is already well-established in Finland, and in April 2020 Mr-Gamble expanded operations to more English-speaking markets including the UK and Canada. The company also plans to target the US market, with licensing currently underway, and is looking at opportunities in Asia. 

Alongside Finnish casino enquiries, the company invites English language operators from international markets, particularly in the UK and Canada, to contact silver@cashmagnet.money for more information on deals and listings.