News
Stars Affiliate Club sponsor $1000 Pokerstars freeroll at the Digital Marketing Mixer – 22 May

The Digital Marketing Mixer hosted by Affiliate Marketing veteran Lee-Ann Johnnstone is a FREE to attend business networking event taking place on Friday 22 May between 5-7pm (GMT) via virtual conference.
This event seeks to unite all digital and affiliate marketers to facilitate new business, support much needed networking and offer an open platform for active product , service and program promotion. The event will offer a series of social experiences to help delegates engate virtually and promote sales collaboration.
For a bit of friendly competition, Stars Affiliate Club will be sponsoring a special freeroll for all attendees on Friday, May 22 at 19:15 BST. With $1,000 to play for at PokerStars, this special Digital Marketing Mixer Freeroll gives attendees the chance to come together, have fun and compete. Stars Affiliate Club has also added a $100 bounty on Lee-Ann Johnstone which will be rewarded to anyone who can knock her out of the event.
“With this event, I am supporting smaller businesses to get the help they need to thrive. This means using my professional community to bring people together to network and share business ideas for mutual success. I’m also thrilled to have Stars Affiliate Club on board supporting this initiative, who have generously sponsored a $1000 in a freeroll poker tournament for my guests to enjoy socialising at this inuagural event ” said Lee-Ann Johnstone
The Digital Marketing Mixer is hosted in collaboration with leading affiliate and digital industry brands such as: Income Access (A Paysafe Company), Hipther.Agency, iBet Directory, GPWA.org, AGD , Wirwetten and Affpapa.com an online directory for operators to connect with more affiliate partners.
Lisa Stainfield, Head of Affpappa said ” AffPapa is very excited to participate in this professional networking event dedicated to iGaming professionals. We will also have a unique opportunity to expand our network and showcase our fresh solution to both affiliates and operators alike”
The Digital Marketing Mixer event will also offer a live demonstration to create a cocktail or mock-tail, from basic ingredients found in your store cupboards at home, host icebreaker challenges with prizes to be won and host a co-ordinated “Pitch it, Buy it or Sell it” – speed networking session for commercial discussions to get started.
To join this inaugural event, please RSVP to attend HERE, for free.
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.
Affiliate Announcements
Affilka by SOFTSWISS Unveils Updates for Affiliates

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
News
Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

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Seamless integration of sign-up offers, bonuses, promotions, and ambassador-led bets
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A streamlined back end powered by Checkd’s Automated Betting Solution CMS, enabling affiliates to easily configure and control the full content proposition
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A tailored, user-centric experience that boosts engagement and monetisation potential which is based on many years of Checkd’s learnings within the ultra-competitive UK affiliate landscape
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