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What do Affiliates Need to Consider in NZ from a Regulatory Perspective?

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Image by Marius Oberholster from Pixabay

 

Online gambling remains an increasingly popular pastime in New Zealand, thanks to a peculiar and surprisingly commonplace set of regulations in the market.

More specifically, while the country’s gambling laws currently prohibit natives from wagering within a private online casino based in New Zealand, there’s nothing in the Gambling Act of 2003 to prevent players from registering with an accessible international brand such as Betway.

This also creates an opportunity for affiliate marketers in the NZ iGaming space, although things may be about to change in the wake of a comprehensive legislative review by the Department of Internal Affairs (DIA). We’ll explore this in a little more detail below:

 

Can You Become a Gambling Affiliate in New Zealand?

Currently, there appear to be no restrictions on operating as an iGaming affiliate in New Zealand, while this is becoming an increasingly lucrative career option in the digital age.

After all, the figures demonstrate that New Zealanders have poured huge amounts of money into overseas casino websites and sportsbooks over the course of the last 18 months, wagering approximately $381 million during this period alone.

There are also numerous types of affiliates available in NZ, including platforms such as Onlinecasinonewzealand.nz. This operates broadly as a standalone and independent review site that compares reputable and accessible gambling brands online, while it is also categorised as an affiliate website.

This means that the platform receives commission from the virtual casinos that it lists, through the various links, products and verticals provided.

When visitors click on these links and subsequently open an account with the online casino in question, the commission is paid out at the agreed percentage and within a predetermined timeframe.

You will also find a large number of prominent casino affiliate programs in New Zealand, some of which promote a number of competing overseas operators and payout at various rates of commission.

Typically, however, these programs will offer a revenue share between 25% and 50% to affiliates, while some will provide two-tier commission plans and customised bonus plans depending on the players making deposits.

The availability of affiliate programs in NZ should not come as a surprise, with this innovative marketing channel widely accessible even in nations that have taken a more stringent approach to advertising in the iGaming space.

Take Italy, for example, as while the so-called “Dignity Decree” has placed a stringent ban on iGaming advertising of late, affiliate marketing continues to create a handy workaround for operators.

 

Will Affiliate Marketing Continue in New Zealand?

As we’ve already touched on, the review by the Department of Internal Affairs (DIA) is well underway in NZ, while a number of potential reforms have been proposed to help expand the marketplace in line with its increasingly digital nature.

The good news is that none of these are likely to affect affiliate marketers in New Zealand adversely, and in fact, they are far more likely to boost affiliates and create more opportunities within the sector.

The most likely reform would actually create additional licenses for both domestic and operators in NZ, for example, while broadening the market considerably and removing control away from centralised agencies like Lotto and TAB (who regulate lottery games and sports betting respectively).

This would create an increased demand for affiliate marketers and reputable programs in New Zealand, allowing established affiliates to scale their market shares and newcomers to carve themselves a lucrative niche within the industry.

Even if the legislation was adjusted to simply grant additional licenses to international casino and betting brands, this would also boost demand for affiliates while enabling existing programs to snap up new operators with the minimum of fuss.

Perhaps the only potential reform that would not directly benefit affiliates would see the government agencies Lotton and TAB extend their centralised offering to provide more gambling products to customers.

This would probably only see a single, centrally controlled online casino enter the NZ marketplace, creating little in the way of additional money-making opportunities for affiliates in the region.

Ultimately, however, it is clear that iGaming affiliates in NZ have little to fear from the current DIA review of the 2003 Gambling Act.

 

In fact, they’re most likely to benefit from any reforms, irrespective of any additional controls or regulatory measures that may be conceived much further down the line.

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8 Years Of Trust And Growth: The Story Of The N1 Partners × Askgamblers

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Since 2018, one of the iGaming affiliate leaders, AskGamblers, has been partnering with N1 Partners, right from the beginning of the affiliate program’s rise. This collaboration has evolved into a proven growth engine for both brands.

Partnering for Scale: Why AskGamblers Chose N1 Partners

Working together, AskGamblers and N1 Partners have leveraged data-driven optimisation across GEOs. This lets AskGamblers scale traffic and conversions while N1 Partners deepens its footprint across key markets. 

When the N1 Puzzle Promo was announced, the AskGamblers team shared their reaction:

“We received exciting news from our esteemed N1 Partners affiliate manager regarding this promotion. We are particularly thrilled about the grand prize – a helicopter – and are fully committed to participating with the goal of winning it!” said the AskGamblers team.

Driving SEO Traffic: The AskGamblers Formula

The AskGamblers’ focus is on providing genuine value and a high-quality user experience, so that visitors don’t just arrive, but return. That aligns seamlessly with N1 Partners’ philosophy of not just driving volume, but building players with retention and lifetime value.

“Secrets and tips exist in every domain. Still, great things are accomplished through hard work, an open mind, adaptability, and curiosity. Users will come back because of the added value and the best experience,” the AskGamblers team emphasised.

Stepping into the Race: AskGamblers Joins the N1 Puzzle Promo

When N1 Partners launched its huge-scale promotion campaign, the N1 Puzzle Promo, AskGamblers was quick to take a leading position. This promo offers a global affiliate competition with standout luxury prizes, including a grand prize – Robinson R22 Beta II helicopter – and a leaderboard structure that drives performance. 

As soon as the promo launched, the AskGamblers team decided to go for the grand prize and dominate the leaderboard. With the guidance and support of N1 Partners’ affiliate team, the AskGamblers team selected several brands from the N1 portfolio, prioritising high-converting brands within the network, pivoted resources, and increased focus on SEO and long-term traffic value.

Leaderboard Mindset: Motivation, Competition & Expectations

AskGamblers is a highly competitive team, and the N1 Puzzle Promo format hits the mark. For N1 Partners, this speaks directly to our goal: bringing top-tier affiliates into big campaigns where they can shine and scale. 

As participants get closer to the final stage of the N1 Puzzle Promo, the competition becomes even more intense, with the AskGamblers team confidently maintaining its position in the top 10 and actively moving towards the prize-winning places.

Beyond Traffic: What Success Looks Like

If AskGamblers wins the helicopter, the vision is as bold as it is fun.

“Wouldn’t it be great to skip notorious traffic and take a helicopter ride to the next iGaming event?” said the AskGamblers team.

Such an approach shows that this is about partnership, performance, and flair — not just metrics.

The N1 Puzzle Promo runs through the end of 2025, giving you a live chance to climb the leaderboard, win luxury prizes, and capture the grand prize: a Robinson R22 Beta II helicopter.

Don’t wait, sign up now, drive high-quality traffic and earn puzzle pieces! With N1 Partners’ multi-brand affiliate program, dedicated support, and global reach, your chances of rewards are streamlined. Join the race, collect your puzzle pieces, and hit the top!

Plus, there is a special bonus activity to earn even more puzzle pieces, and premium prizes. From September 1 to November 30, enter the 2nd lottery of the N1 Puzzle Promo with a fresh set of luxury prizes.

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Special Missions in N1 Puzzle Promo: Two Weeks Left to Grab Extra Puzzles!

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The race for the grand prize of N1 Puzzle Promo – a real Robinson R22 Beta II helicopter – is entering the final stretch! Just two months left until the promo ends on December 31, and only two weeks to earn extra puzzle pieces and get a chance to win the exclusive “Pilot Course” VR set by completing special missions.

Deadline: November 15

How to join the final challenge and get +3 bonus puzzles (+ an automatic entry into the VR set draw):

  1. Be an active participant of N1 Puzzle Promo and earn at least one puzzle for your traffic.
  2. Share positive feedback about your experience with N1 Partners on four platforms:
  1. Follow N1 Partners on social media:
  1. Complete a short N1 Partners feedback survey.

What’s inside the “Pilot Course” VR set:

  • Meta Quest 3 (128 GB) 
  • Licensed VR simulator
  • PC-compatible cable

Time is running out – this is your moment to break into the leaderboard and boost your chances to take home the helicopter!
Don’t wait – complete your special missions before November 15 and get closer to the sky.

Find full details on our official website.

Be number one with N1!

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Power affiliate QiH Group rebrands to Quantum to reflect ambitious diversification strategy

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Power affiliate QiH Group rebrands to Quantum to reflect ambitious diversification strategy

The tech powerhouse has a new website, name and branding that are set to take the affiliate marketing company into the next 10 years.

Quantum International Holdings, the affiliate formerly known across the tech, sports, iGaming betting industries as QiH Group has launched its official rebrand to Quantum. With a new-look website, logo and assets, the company has chosen the pared down name to reflect the strategic direction it will be taking, starting in 2026.

Speaking about the change, Quantum CEO Jamie Walters said: “I’m incredibly proud and excited to share the next chapter in our journey: the evolution of QiH into Quantum. For over a decade, QiH has been our foundation, a story of success, growth and innovation in iGaming. But the world – especially digitally – moves fast, and so do we.

“‘Quantum’ was already in our name, so we’ve simplified and streamlined, and it now represents the next version of who we are and where we’re going. A rebrand is about a lot more than a new logo, colours and identity – we’ve also evolved our mindset, ambition and of course, our strategic direction.

Walters continues: “Over the past few months, the Quantum team has worked tirelessly to get to this exciting new stage for our growth. We’re building on everything that has already made QiH Group so brilliant – our talent, creativity, and data-driven approach – and supercharging it to perform on the biggest global stage.

“Our vision is simple: to expand our affiliate marketing roots to become the world’s most-used digital comparison service, delivering simplicity and value to millions of users around the globe.”

Tom Murch, creative director at Quantum, shared: “The rebrand brief was simple: evolution. This wasn’t just about a new identity, it was about building on a decade of growth and turning momentum into acceleration. Quantum is the brave new chapter in our story, a brand, a strategy, a mindset, and a framework for high performance culture at scale and where elite talent can really thrive.”

The story so far

QiH Group was launched in London in 2014 to address a gap in the iGaming affiliate market for smart, digital-first, data-focused affiliate partnerships for iGaming operators.

The company has seen a host of accolades, such as:

  • Moving from 21st to 15th on EGR Global’s Power Affiliates list in 2025

  • Growing from five initial employees to 60 now

  • Hiring an experienced C-suite of talent, including a CFO, CMO and CTO and promoting internally for their COO

  • Building our entire tech team from outsourced to a fully in-house, tech capability, expanding the team from 0 to 14 employees this year

  • Shortlisted for eight major awards in iGaming, from Employer of the Year to Affiliate of the Year

  • Fostering years-long relationships with Tier 1 operators

“2026 and beyond are going to be incredibly exciting times for Quantum, and we’re so pleased to be bringing a new look, simplified name and a honed strategic direction and operational delivery for our clients – and of course, an environment where our talented and ambitious team can thrive,” says Walters.

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