Connect with us
List your 728x90 banner here

News

How Will Gambling Affiliates be Affected by Rule Changes in the UK?

Published

on

As the iGaming market in the UK has grown exponentially since 2010, we’ve also seen associated money-making opportunities emerge in the sector.

For example, the most successful gambling affiliates can earn in excess of £20,000 per month when ranking well for competitive search volume keywords, simply by promoting a particular casino brand through their site.

However, given the recent proposals aimed at safeguarding players in the iGaming market and the wider impact of Brexit on the European gambling industry in the UK, the future for affiliates has become uncertain. But how will they be affected by any rule changes?

 

Exploring Current Affiliate Restrictions

During the House of Lords Select Committee meeting on the Social and Economic Impact of the Gambling Industry in February, delegates discussed a wide range of measures to help protect vulnerable and underage gamblers.

They also entertained the ambitious proposals by the All-Party Parliamentary Group (APPG) for Gambling Related Harm, which included measures such as a £2 online slots betting cap and a comprehensive review of the licensing criteria imposed on operators.

Another key topic for discussion was the role of affiliates, and more specifically how operators feel about regulating these entities and the way in which they advertise to their customers.

Currently, there is a clear rule which makes operators liable for the actions of their affiliate partners, with this having been in place since the last review of the market in 2018.

This rule created a sense of accountability amongst operators and made them directly responsible for the marketing activity (and breaches) of their affiliates, resulting in a slew of financial sanctions for brands across the board.

This was also part of a wider drive to curb the publication of misleading information on affiliate sites, which could occasionally be utilized to target vulnerable or underage players.

Aside from misleading advertising, this body of rules and wider regulatory framework also covers specific database practice requirements, including the requirement to demonstrate explicit consent for any person who happens to be on an affiliate’s email marketing list.

By attempting to control sponsored iGaming messaging in this way, both the UK regulator and the government caused a considerable splash in the affiliate market.

For example, Sky Bet closed their affiliate program completely after the new rules were imposed, while a host of other market-leading operators listed on mybettingsite.uk ceased to partner with their most inefficient and untrustworthy affiliates.

This also contributed to the significant spike in mergers and acquisitions in the iGaming market during 2018/19, so it should come as no surprise that stakeholders are watchful in the event that new affiliate laws are passed.

 

So, What Does the Future Hold for iGaming Affiliates?

The main worry here is that the previous measures clearly have not resulted in the level of control and conformity that regulators would like, which is why alternative (and potentially stricter) measures may be under consideration.

In fact, the most logical and likely move would be to see the government (in conjunction with the UK Gambling Commission) attempt to regulate affiliates and their activity directly.

In theory, this could broadly follow the US model, where sports betting affiliates are required to register or license their operations in full before deals can be struck to promote online sportsbooks and iGaming brands.

This would not only potentially result in the formation of a new and standalone regulatory body, but costs may also be introduced to create a barrier to entry for new affiliates and make the practice less profitable for rogue operators.

Just as in 2018/19, any new rule changes could also trigger another wave of mergers and acquisitions.

In this instance, such strategic moves could well help smaller operators to absorb increased operational costs, while enabling larger corporations to strengthen their market share.

On a fundamental level, however, any new rule changes would require operators (and, to a lesser extent, affiliates) to boost their legal representation, in order to help minimize regulatory costs and pay for any external legal support that may be required.

These challenges will be compounded by Brexit, particularly for UK operators who may also be struggling with the increased RGD levy and other regulatory restrictions.

So, all stakeholders will be waiting with bated breath in the coming months, to see which of the new iGaming rules and regulations are likely to impact on the lucrative practice of affiliate marketing.

 

 

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

FAVBET apps receive ‘Lite Mode’ for slower networks

Published

on

FAVBET apps receive ‘Lite Mode’ for slower networks

 

The newly revealed ‘Lite Mode’ setting is now available in both the FAVBET’s Android and iOS apps and lets users have quality gaming experience on weaker connections.

The company said that the new mode allows its apps to be used even with minimal internet connectivity during the massive blackouts or power outages.

“We have thoroughly reviewed traffic consumption, turned off everything that wasn’t important for gaming, optimized app performance, and reduced the number of autoloads. That is, we only left the things you need to continue to comfortably use the app and enjoy the game,” the company said in a statement.

‘Lite Mode’ can be activated in the user settings. Once it’s on, the app will not automatically download advertising images and game covers, and will limit the frequency of updates to reduce traffic. That said, the app’s functionality will remain unchanged. Users are also advised to switch to a dark theme for additional charge savings.

According to FAVBET, they continue to work on improving the apps and optimizing the ‘Lite Mode’ for better user experience and comfort.

Continue Reading

Affiliate Success

Fiat & Crypto: King Billy players get the best of both worlds

Published

on

Fiat & Crypto: King Billy players get the best of both worlds

 

See how the casino players can deposit in crypto and play in fiat. 

Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.

But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto. 

What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.

First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.

Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch. 

Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”

Well said and well done your Majesty. 

For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).

King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve. 

Continue Reading

London Affiliate Conference

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

Published

on

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

 

The 2023 edition of iGB Affiliate London has broken all records with more attendees travelling from more countries than at any time in the event’s history. The number of unique show visitors attending iGB Affiliate London ’23 totaled 5,763 a 40% uplift on the April 2022 edition (4,116) and 19% ahead of 2020 (4,844) which was the last edition of iGB Affiliate London to take place prior to Covid. The number of visitor days which measures return visits, stands at 7,176.

The brand’s impressive international credentials were once again in evidence with visitors travelling to London from 101 nations – the first time that iGB Affiliate London has broken through the symbolic ‘three figures’ for international representation.

With every show metric in positive territory Portfolio Director Naomi Barton expressed her thanks to the entire iGB Affiliate community for its support and for helping to make the 2023 edition so successful. She stated: “We’ve worked in partnership with colleagues active in the iGaming Affiliate sector to deliver an event that provides what the industry requires across all fronts.

“Our focus was to deliver on our pledge to provide delegates with access to new business strategies, new thinking, new trends, new technologies and new content, in the process keeping the iGB Affiliate London proposition fresh and compelling.”

“This edition of iGB Affiliate London was physically the largest on record and the continued demand for space from both new and existing exhibitors underlines the fact that iGB Affiliate London is regarded by our stakeholders -who are based throughout the world –  as being their flagship event.”

“Significantly 24% of attendees were making their first appearance at iGB Affiliate London with 1 in 10 affiliate visitors new to gambling. The ability to bring new people into the igaming affiliate space represents an important attribute of the brand.”

Away from the exhibition show floor a total of 450 sector professionals attended the prestigious iGB Affiliate Awards which recognized the ‘best of the best’ across 19 categories. Better Collective Co-founders, Jesper Søaard (CEO) and Christian Kirk Rasmussen (COO) were awarded with the blue riband ‘Affiliate Idol – Lifetime Achievement Award’ for their successful contributions to the industry.

On receiving the Award Jesper Søgaard, Co-founder and CEO said: “I speak for Christian too, when I say that it is an incredibly humbling feeling to not only have been considered but chosen to receive the Affiliate Idol Award. Christian and I may have laid the foundation for something great but without our dedicated colleagues, Better Collective would not be where it is today. I am very honoured but also trust that with our vision to become the Leading Digital Sports Media Group, ‘the best has yet to come’.”

The Affiliate Awards sponsors comprised V.Partners (Stage Sponsor), Safe Affiliates Programs (Photobooth), YGAM (Safer Gambling) and Trueplay (NFT).

Continue Reading
Advertisement

Latest News

FAVBET apps receive ‘Lite Mode’ for slower networks FAVBET apps receive ‘Lite Mode’ for slower networks
News2 days ago

FAVBET apps receive ‘Lite Mode’ for slower networks

  The newly revealed ‘Lite Mode’ setting is now available in both the FAVBET’s Android and iOS apps and lets...

Fiat & Crypto: King Billy players get the best of both worlds Fiat & Crypto: King Billy players get the best of both worlds
Affiliate Success2 weeks ago

Fiat & Crypto: King Billy players get the best of both worlds

  See how the casino players can deposit in crypto and play in fiat.  Since the dawn of e-gaming robust...

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations
London Affiliate Conference3 weeks ago

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

  The 2023 edition of iGB Affiliate London has broken all records with more attendees travelling from more countries than...

Casino Guru Awards invites you to watch the live ceremony on February 22 Casino Guru Awards invites you to watch the live ceremony on February 22
Awards1 month ago

Casino Guru Awards invites you to watch the live ceremony on February 22

  The Casino Guru Awards Ceremony is just a week away with the grand date set for Wednesday, February 22...

News1 month ago

Representatives of the Ukrainian IBOX BANK and LEO IPS took part in the ICE London 2023 conference

  On February 7-9, the management of IBOX BANK and the LEO International Payment System (IPS) participated in one of...

Soft2Bet launches a new affiliate management system ReferOn Soft2Bet launches a new affiliate management system ReferOn
Affiliate Announcements2 months ago

Soft2Bet launches a new affiliate management system ReferOn

  A new, feature-filled affiliate management system powered by the platform provider  Soft2Bet, a top-notch online platform provider has recently...

Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London
London Affiliate Conference2 months ago

Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London

  Visitors to the Partners.io stand (L50) at iGB Affiliate London (8th – 11th February, show open days 9th –...

AffPapa surpasses 500 registrants for iGaming Club London AffPapa surpasses 500 registrants for iGaming Club London
News2 months ago

AffPapa surpasses 500 registrants for iGaming Club London

  iGaming Club London, the latest in a series of global events powered by AffPapa, has exceeded all expectations after...

FAVBET switches to Single Wallet for increased player comfort and smoother operations FAVBET switches to Single Wallet for increased player comfort and smoother operations
News2 months ago

FAVBET switches to Single Wallet for increased player comfort and smoother operations

    FAVBET is doing away with the practice of creating several wallets in the player’s personal account on favbet.com...

Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI
Affiliate Success3 months ago

Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI

  By: Richard Metcalf, Global VP, Sports Betting & Online Gaming, TrafficGuard   Betting companies can adopt cutting-edge technology and...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania