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How Will Gambling Affiliates be Affected by Rule Changes in the UK?

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As the iGaming market in the UK has grown exponentially since 2010, we’ve also seen associated money-making opportunities emerge in the sector.

For example, the most successful gambling affiliates can earn in excess of £20,000 per month when ranking well for competitive search volume keywords, simply by promoting a particular casino brand through their site.

However, given the recent proposals aimed at safeguarding players in the iGaming market and the wider impact of Brexit on the European gambling industry in the UK, the future for affiliates has become uncertain. But how will they be affected by any rule changes?

 

Exploring Current Affiliate Restrictions

During the House of Lords Select Committee meeting on the Social and Economic Impact of the Gambling Industry in February, delegates discussed a wide range of measures to help protect vulnerable and underage gamblers.

They also entertained the ambitious proposals by the All-Party Parliamentary Group (APPG) for Gambling Related Harm, which included measures such as a £2 online slots betting cap and a comprehensive review of the licensing criteria imposed on operators.

Another key topic for discussion was the role of affiliates, and more specifically how operators feel about regulating these entities and the way in which they advertise to their customers.

Currently, there is a clear rule which makes operators liable for the actions of their affiliate partners, with this having been in place since the last review of the market in 2018.

This rule created a sense of accountability amongst operators and made them directly responsible for the marketing activity (and breaches) of their affiliates, resulting in a slew of financial sanctions for brands across the board.

This was also part of a wider drive to curb the publication of misleading information on affiliate sites, which could occasionally be utilized to target vulnerable or underage players.

Aside from misleading advertising, this body of rules and wider regulatory framework also covers specific database practice requirements, including the requirement to demonstrate explicit consent for any person who happens to be on an affiliate’s email marketing list.

By attempting to control sponsored iGaming messaging in this way, both the UK regulator and the government caused a considerable splash in the affiliate market.

For example, Sky Bet closed their affiliate program completely after the new rules were imposed, while a host of other market-leading operators listed on mybettingsite.uk ceased to partner with their most inefficient and untrustworthy affiliates.

This also contributed to the significant spike in mergers and acquisitions in the iGaming market during 2018/19, so it should come as no surprise that stakeholders are watchful in the event that new affiliate laws are passed.

 

So, What Does the Future Hold for iGaming Affiliates?

The main worry here is that the previous measures clearly have not resulted in the level of control and conformity that regulators would like, which is why alternative (and potentially stricter) measures may be under consideration.

In fact, the most logical and likely move would be to see the government (in conjunction with the UK Gambling Commission) attempt to regulate affiliates and their activity directly.

In theory, this could broadly follow the US model, where sports betting affiliates are required to register or license their operations in full before deals can be struck to promote online sportsbooks and iGaming brands.

This would not only potentially result in the formation of a new and standalone regulatory body, but costs may also be introduced to create a barrier to entry for new affiliates and make the practice less profitable for rogue operators.

Just as in 2018/19, any new rule changes could also trigger another wave of mergers and acquisitions.

In this instance, such strategic moves could well help smaller operators to absorb increased operational costs, while enabling larger corporations to strengthen their market share.

On a fundamental level, however, any new rule changes would require operators (and, to a lesser extent, affiliates) to boost their legal representation, in order to help minimize regulatory costs and pay for any external legal support that may be required.

These challenges will be compounded by Brexit, particularly for UK operators who may also be struggling with the increased RGD levy and other regulatory restrictions.

So, all stakeholders will be waiting with bated breath in the coming months, to see which of the new iGaming rules and regulations are likely to impact on the lucrative practice of affiliate marketing.

 

 

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Affiliate Announcements

SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK

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SKILLONNET AFFILIATES TO RALLY BEHIND SAFER GAMBLING WEEK

 

EGO (EgamingOnline.com) affiliates partners will drive conversation about safer gambling this October

EGO (EGamingOnline.com), the affiliate program for SkillOnNet’s network of proprietary online casinos, is urging its affiliate marketers to embrace Safer Gambling Week.

With the aim to stimulate conversation around safer gambling, the industry-led annual event will take place between 17th and the 23rd October. Organisers are asking the whole of the UK gambling industry to participate and to help drive awareness of how to approach gambling more safely.

All SkillOnNet brands will be involved, including PlayOJO, Slingo, Genting Casino and SpinGenie. And EGO is asking its affiliate partners to get in on the act, too.

Affiliates will be carrying a Safer Gambling Week banner on the homepages of all UK-facing casino sites for the duration of the campaign. Those who regularly mail their database of players or members have been asked to send a Safer Gambling Week email during the week.

Additionally, affiliates will be following and liking Safer Gambling Week Twitter, Facebook and Instagram and have been asked to share or repost a selection of Safer Gaming Week posts on all relevant social media channels at least once during the campaign.

Those concerned about their gambling can visit the Safer Gambling Week website now to get advice and learn about resources available to help them stay in control.

Michael Golembo at SkillOnNet said: “Safer gambling has always been a watchword for SkillOnNet and we have always expected the same of our EGO affiliate marketing partners. They have always done a great job of arming players with the tools and knowledge they need to make responsible decisions and informing them about resources available if gambling becomes a problem. But let’s push that message even harder during Safer Gambling Week.”

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Steps to Have Strong Blackjack Skills

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Who does not know the game of blackjack? Maybe it is difficult to find such people. No wonder! This iGaming product is among the most playable in the industry of online casinos. The reason is that it is full of excitement and fun. While some gamers believe that blackjack is a game of fortune, other players think about tactics and strategies for playing this amazing game.

It is very important to deal with the fundamentals of this gambling product before diving into it. We prepared some effective steps that will help you to be as close as possible to the winning money prize at blackjack.

Basics is a foundation

General rules of any blackjack including blackjack online game in Australia are the must for players especially if they are the newbies in the iGaming world. They should keep in mind the fact of facing up two cards at every start of this game. Speaking about the dealer it is essential to remember that he also has two cards but one is up, another is down its face. After the player should do one of the options (case in point, Aces splitting).

These are just a few examples of general cases of blackjack. At the first glance they are so simple. But it is a key idea to practice every point of them.

Learn diversity of strategies

There are plenty of strategies for gambling blackjack online including those that were developed for real money online casinos. You can read about such gambling platforms here toponlinecasinoaustralia.com/online-casino-australia-legal-real-money.

We recommend looking through the best blackjack strategies and finding one that will be suitable for your game and needs. Of course, you can add or change something in the strategy of your selection.

Try live games

The games with live dealers are so attractive. You can get an experience of a real casino sitting on your sofa with a glass of cold drink in your hands. Speaking about online blackjack it is about being at the table with the live dealer, taking one of five seats and seeing more cards that were dealt. In addition, you have a perfect chance to learn charts with strategic cases while you are waiting for your next hand.

It is known that the study process will go more rapidly in the online environment with dealers and other players. You will see cards in different positions and in different circumstances. It will improve your game for sure.

Use bonuses

Take into account the programs of bonuses and special promotions that are offered by online casinos. Moreover, these bonuses depend on the term of your playing on the online gambling platform.

So, you can use a welcome bonus that will be presented for registration, bonus coins for the minimum depositing. But before using them, learn carefully all terms and conditions of the website. There you will get essential information about the size of deposits (minimum and maximum), requirements of wagering and other important facts.

Bottom lines

We presented just some of the steps on the way to successful blackjack playing. If you follow all these points and combine them with other information you will create and develop your own way of gambling blackjack online. In addition, we want to say that this game is pretty funny and simple to understand, so you will have no difficulties with the game of blackjack. But play safe and responsible.

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Affiliate Program News

AstroPay expands services with the launch of Global Affiliates Programme

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AstroPay expands services with the launch of Global Affiliates Programme

 

AstroPay, the online payment solution of choice for millions of users worldwide, has launched a flagship global Affiliate Programme to provide revenue generating opportunities to individuals and businesses that want to generate online income and grow their business. The new programme is aimed at increasing AstroPay’s consumer base worldwide, while ensuring that those who are professionally dedicated to affiliate marketing can rely on a solid partner to thrive.

AstroPay launched the programme to enable affiliate partners access to special deals where they can generate income on an ongoing basis for every new user that joins the payment platform. The programme offers up to 20% revenue share commission, as well as dedicated teams and expertise on sales conversion. Affiliate partners will be able to rely on multilingual support and local experts for any of their needs and will also benefit from the AstroPay payment platform/solutions that have been tested and optimised for cross-border payments.

AstroPay will welcome a diverse range of partners including platforms, comparison sites and content creators in the payment industry as well iGaming, forex trading, and many others.

The programme will be available across countries in Asia, Africa, Latin America and Europe where AstroPay is available, and through hundreds of merchants that offer AstroPay as a payment option.

Leonardo Alonso, Head of Affiliates at AstroPay, said: “I am excited to see our new programme go live today. The Affiliate Programme is a new way of doing business with AstroPay. All those who are professionally dedicated to affiliate marketing will be very welcome and we look forward to working together and rewarding partners with a robust partnership that provides added value through an alternative way to continue growing their business.”

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