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What do Affiliates Need to Consider in NZ from a Regulatory Perspective?

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Image by Marius Oberholster from Pixabay

 

Online gambling remains an increasingly popular pastime in New Zealand, thanks to a peculiar and surprisingly commonplace set of regulations in the market.

More specifically, while the country’s gambling laws currently prohibit natives from wagering within a private online casino based in New Zealand, there’s nothing in the Gambling Act of 2003 to prevent players from registering with an accessible international brand such as Betway.

This also creates an opportunity for affiliate marketers in the NZ iGaming space, although things may be about to change in the wake of a comprehensive legislative review by the Department of Internal Affairs (DIA). We’ll explore this in a little more detail below:

 

Can You Become a Gambling Affiliate in New Zealand?

Currently, there appear to be no restrictions on operating as an iGaming affiliate in New Zealand, while this is becoming an increasingly lucrative career option in the digital age.

After all, the figures demonstrate that New Zealanders have poured huge amounts of money into overseas casino websites and sportsbooks over the course of the last 18 months, wagering approximately $381 million during this period alone.

There are also numerous types of affiliates available in NZ, including platforms such as Onlinecasinonewzealand.nz. This operates broadly as a standalone and independent review site that compares reputable and accessible gambling brands online, while it is also categorised as an affiliate website.

This means that the platform receives commission from the virtual casinos that it lists, through the various links, products and verticals provided.

When visitors click on these links and subsequently open an account with the online casino in question, the commission is paid out at the agreed percentage and within a predetermined timeframe.

You will also find a large number of prominent casino affiliate programs in New Zealand, some of which promote a number of competing overseas operators and payout at various rates of commission.

Typically, however, these programs will offer a revenue share between 25% and 50% to affiliates, while some will provide two-tier commission plans and customised bonus plans depending on the players making deposits.

The availability of affiliate programs in NZ should not come as a surprise, with this innovative marketing channel widely accessible even in nations that have taken a more stringent approach to advertising in the iGaming space.

Take Italy, for example, as while the so-called “Dignity Decree” has placed a stringent ban on iGaming advertising of late, affiliate marketing continues to create a handy workaround for operators.

 

Will Affiliate Marketing Continue in New Zealand?

As we’ve already touched on, the review by the Department of Internal Affairs (DIA) is well underway in NZ, while a number of potential reforms have been proposed to help expand the marketplace in line with its increasingly digital nature.

The good news is that none of these are likely to affect affiliate marketers in New Zealand adversely, and in fact, they are far more likely to boost affiliates and create more opportunities within the sector.

The most likely reform would actually create additional licenses for both domestic and operators in NZ, for example, while broadening the market considerably and removing control away from centralised agencies like Lotto and TAB (who regulate lottery games and sports betting respectively).

This would create an increased demand for affiliate marketers and reputable programs in New Zealand, allowing established affiliates to scale their market shares and newcomers to carve themselves a lucrative niche within the industry.

Even if the legislation was adjusted to simply grant additional licenses to international casino and betting brands, this would also boost demand for affiliates while enabling existing programs to snap up new operators with the minimum of fuss.

Perhaps the only potential reform that would not directly benefit affiliates would see the government agencies Lotton and TAB extend their centralised offering to provide more gambling products to customers.

This would probably only see a single, centrally controlled online casino enter the NZ marketplace, creating little in the way of additional money-making opportunities for affiliates in the region.

Ultimately, however, it is clear that iGaming affiliates in NZ have little to fear from the current DIA review of the 2003 Gambling Act.

 

In fact, they’re most likely to benefit from any reforms, irrespective of any additional controls or regulatory measures that may be conceived much further down the line.

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BC.GAME Casino Review: The Top-Notch Online Crypto Casino

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BC.GAME casino is a highly-rated online crypto-gambling platform that has taken the industry by storm. Established with a commitment to providing a thrilling and secure gambling experience, BC.GAME has quickly become a favorite among online gamblers. Founded in 2017, BC.GAME holds a reputable license from the Government of Curacao, ensuring that players can enjoy their favorite games with confidence and peace of mind. With a diverse range of games, including casino classics, sports betting, and more, BC.GAME offers endless entertainment options for all players. Get ready to embark on a thrilling journey of excitement and fortune with BC.GAME.

Discover Your Winning Potential with BC.GAME’s Lucrative Bonuses and Rewarding Loyalty Program

BC.GAME takes your gaming experience to new heights with its enticing welcome bonus, generous deposit bonus, and rewarding loyalty program. As a new player, you’ll be greeted with a warm welcome through BC.GAME’s welcome bonus, giving you an excellent boost to kickstart your gaming journey. BC.GAME values your continued loyalty and offers a fantastic deposit bonus on subsequent deposits. This ensures that every time you top up your account, you receive extra funds to extend your gameplay and increase your winning opportunities.

Moreover, BC.GAME’s loyalty program is designed to appreciate and reward its dedicated players. As you keep enjoying the exciting games and thrilling sports betting options, you’ll earn loyalty points that can be redeemed for exclusive benefits. These perks may include personalized promotions, higher betting limits, faster withdrawals, and even dedicated account managers to enhance your overall gaming experience.

BC.GAME’s Casino and Sportsbook Offer Endless Excitement

BC.GAME is a dynamic online platform that offers both a captivating casino experience and an exhilarating sportsbook. Whether players are drawn to the thrill of slots, the strategic gameplay of card games, or the excitement of live casino action, BC.GAME’s casino has it all. With its provably fair system, players can enjoy a transparent and trustworthy gaming environment.

In addition to its exceptional casino offerings, BC.GAME also features a comprehensive sportsbook that caters to sports enthusiasts worldwide. The sportsbook covers a vast selection of sports and events, providing ample opportunities for betting and engaging in the thrill of sports wagering.

Effortless Transactions: BC.GAME’s Convenient Deposit and Withdrawal Methods

BC.GAME offers a seamless and hassle-free experience when it comes to depositing and withdrawing funds. With a variety of convenient methods available, players can effortlessly manage their finances on the platform. Whether you prefer to transact with popular cryptocurrencies like Bitcoin, Ethereum, or Litecoin, or opt for traditional payment methods such as credit cards or e-wallets, BC.GAME has you covered.

The platform ensures speedy deposits, allowing you to quickly start enjoying your favorite games or sports betting. When it’s time to cash out your winnings, BC.GAME maintains the same level of efficiency. Withdrawals are processed promptly, ensuring that you receive your funds in a timely manner.

Unleash Your Gaming Adventure with BC.GAME: Games, Promotions, and Secure Payments Await!

BC.GAME is a gaming destination that encompasses the perfect trifecta of captivating games, rewarding promotions, and secure payment methods. Unleash your gaming adventure with BC.GAME and discover a world where excitement knows no bounds. Get ready to immerse yourself in unforgettable entertainment and start winning today!

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Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks

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Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks

 

As online sports betting continues to expand in the United States, gambling affiliate companies in the country are also growing in number.

The primary objective of affiliate companies is to earn their own small share of the multi-billion dollar market, but they also play a big role in helping new and smaller sportsbooks find their feet in the industry.

The American sports betting market is dominated by a handful of sportsbooks, with FanDuel alone owning about 50% of the market. DraftKings and Caesars are also solidly placed on the podium, making it very difficult for new operators to break through.

This is where gambling affiliate companies come in. Partnering with affiliate sites is a financially-prudent way of online marketing, as the cost is often directly related to the success of the campaign.

Swedish-based affiliate company Leadstar Media is one of many European companies that have turned their focus on the American market, launching a wide array of US focused products, including bonus comparison site, Betting Bonus USA.

Lee Cooper, editor-in-chief at Betting Bonus US, believes affiliate sites are important to all sportsbooks, but even more vital to new and smaller operators.

“For established sites like FanDuel and DraftKings, it is all about consolidating their positions at the top of the market”, he said.

“They have got the big bucks to run sponsorships and advertisements, but they also want to be on top of every list and not give room for complacency”.

“Many smaller operators don’t have the financial muscle to compete with the big guys, and rely heavily on affiliation to get customers and push their brand”, Cooper observed.

Having already enjoyed great success in other countries like Brazil and the United Kingdom, where they send thousands of new players to their partners on a monthly basis, Leadstar Media are confident of having similar success in the United States, considering the enormous potential of the country.

“We have invested a lot of quality resources into the United States, and are beginning to reap the dividends of all that effort”, Cooper stated.

The American gambling market is already quite big, but it is still nowhere near its full capabilities. Sports betting is now legal in some capacity in over 30 states, but significantly fewer states in the country allow online casino gambling.

With more states set to open their doors to the different forms of online gambling, there are many more new customers to be had. This again highlights the importance of affiliate gambling sites to smaller operators in the American market.

It is difficult enough for a new operator to break into the American market, given the different regulations across the states and fairly high licensing fees and taxes. It is even more difficult to usurp the established order and run the business profitably.

The big players look set to keep hold of their positions for the foreseeable future. They’ve already amassed a lion share of the gambling revenue, and are in a vantage position regarding advertising.

Gambling affiliate sites offer a more level playing field for the smaller operators to rub shoulders with the current market leaders and compete for customers. It’s a much fairer fight for the newbies!

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OLBG gives away more than £1 million to tipsters

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OLBG gives away more than £1 million to tipsters

 

  • £1m prize mark passed on 1 May 2023
  • 76,953 prizes given away to tipsters
  • Most successful winners have taken home £9,115 each

Sports betting community and affiliate OLBG has now given away more than £1 million to users in its popular free-to-enter tipster competitions.

The contest, launched back in August 2003, offers players the chance to enter competitions across 22 sports.

Players win prizes based on their tips on sports including football, horse racing, baseball, basketball, boxing, cricket, darts, golf, greyhounds, handball, motor racing, American football, ice hockey, rugby, snooker, tennis and volleyball.

They can also offer tips on more niche markets such as eSports and politics, while the site has also recently added Gaelic sports, Aussie Rules and Lacrosse to the competition.

Each month OLBG gives away £7,100 in cash, with more than 800 individual prizes on offer. The largest prize fund is for football tips, with £2,100 given away each month, followed by horse racing at £1,600.

“Our tipster competitions have been fundamental in building our engaged sports betting community. Many of our members have been using OLBG on a daily basis for years,” said Richard Moffat, CEO at OLBG.

“Over 500,000 users have joined OLBG, with several thousand taking part in the competitions on a daily basis. This creates a huge amount of valuable content for those who like to follow tips and learn betting strategies.

“For some, it’s the challenge of proving themselves and winning prize money, others find it helps them with their own betting by recording their reasoning for each bet and being able to analyse their records. And for many, it’s a bit of free fun with the chance to win cash prizes.

“We believe that the OLBG tipster competitions are the most comprehensive free-to-enter contests available and the first ever to pass the £1 million milestone. We look forward to giving away even more cash to our loyal users in the future, they deserve every penny they receive.”

Some 10 members have won more than £5,000 each, with two members surpassing £9,000. Some of the top tipsters have also built up big followings, with one having more than 50,000 followers on the OLBG app.

As well as cash, OLBG members can accumulate OLBG crowns via their tipping and other community contributions. These can be exchanged in the OLBG store for merchandise, including the famous orange and black OLBG scarves.

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