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What do Affiliates Need to Consider in NZ from a Regulatory Perspective?

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Image by Marius Oberholster from Pixabay

 

Online gambling remains an increasingly popular pastime in New Zealand, thanks to a peculiar and surprisingly commonplace set of regulations in the market.

More specifically, while the country’s gambling laws currently prohibit natives from wagering within a private online casino based in New Zealand, there’s nothing in the Gambling Act of 2003 to prevent players from registering with an accessible international brand such as Betway.

This also creates an opportunity for affiliate marketers in the NZ iGaming space, although things may be about to change in the wake of a comprehensive legislative review by the Department of Internal Affairs (DIA). We’ll explore this in a little more detail below:

 

Can You Become a Gambling Affiliate in New Zealand?

Currently, there appear to be no restrictions on operating as an iGaming affiliate in New Zealand, while this is becoming an increasingly lucrative career option in the digital age.

After all, the figures demonstrate that New Zealanders have poured huge amounts of money into overseas casino websites and sportsbooks over the course of the last 18 months, wagering approximately $381 million during this period alone.

There are also numerous types of affiliates available in NZ, including platforms such as Onlinecasinonewzealand.nz. This operates broadly as a standalone and independent review site that compares reputable and accessible gambling brands online, while it is also categorised as an affiliate website.

This means that the platform receives commission from the virtual casinos that it lists, through the various links, products and verticals provided.

When visitors click on these links and subsequently open an account with the online casino in question, the commission is paid out at the agreed percentage and within a predetermined timeframe.

You will also find a large number of prominent casino affiliate programs in New Zealand, some of which promote a number of competing overseas operators and payout at various rates of commission.

Typically, however, these programs will offer a revenue share between 25% and 50% to affiliates, while some will provide two-tier commission plans and customised bonus plans depending on the players making deposits.

The availability of affiliate programs in NZ should not come as a surprise, with this innovative marketing channel widely accessible even in nations that have taken a more stringent approach to advertising in the iGaming space.

Take Italy, for example, as while the so-called “Dignity Decree” has placed a stringent ban on iGaming advertising of late, affiliate marketing continues to create a handy workaround for operators.

 

Will Affiliate Marketing Continue in New Zealand?

As we’ve already touched on, the review by the Department of Internal Affairs (DIA) is well underway in NZ, while a number of potential reforms have been proposed to help expand the marketplace in line with its increasingly digital nature.

The good news is that none of these are likely to affect affiliate marketers in New Zealand adversely, and in fact, they are far more likely to boost affiliates and create more opportunities within the sector.

The most likely reform would actually create additional licenses for both domestic and operators in NZ, for example, while broadening the market considerably and removing control away from centralised agencies like Lotto and TAB (who regulate lottery games and sports betting respectively).

This would create an increased demand for affiliate marketers and reputable programs in New Zealand, allowing established affiliates to scale their market shares and newcomers to carve themselves a lucrative niche within the industry.

Even if the legislation was adjusted to simply grant additional licenses to international casino and betting brands, this would also boost demand for affiliates while enabling existing programs to snap up new operators with the minimum of fuss.

Perhaps the only potential reform that would not directly benefit affiliates would see the government agencies Lotton and TAB extend their centralised offering to provide more gambling products to customers.

This would probably only see a single, centrally controlled online casino enter the NZ marketplace, creating little in the way of additional money-making opportunities for affiliates in the region.

Ultimately, however, it is clear that iGaming affiliates in NZ have little to fear from the current DIA review of the 2003 Gambling Act.

 

In fact, they’re most likely to benefit from any reforms, irrespective of any additional controls or regulatory measures that may be conceived much further down the line.

Awards

Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024

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Slotsjudge Awarded Slots Review Affiliate of the Year at AffPapa iGaming Awards 2024

 

Securing the Slots Review Affiliate of the Year award at AffPapa iGaming Awards 2024 marked another crucial milestone in the expertise and professional growth of Slotsjudge. The reward from one of the most prestigious iGaming award ceremonies in the world did not only acknowledge the current achievements of Slotsjudge but also encouraged its further development and aspirations.

The Achievement and Its Significance

Slotsjudge took an honorable spot among the winners of the Slots Review Affiliate of the Year award. This achievement acclaimed Slotsjudge’s mastery and expertise in the iGaming industry, fueling the company’s development and future incentives for providing first-rate online entertainment to customers and enhancing their knowledge of the iGaming trends.

The Essence of the Award

The 3rd annual AffPapa iGaming Awards ceremony took place on May 27th, 2024 in Malaga, Spain with the main goal of honoring the industry’s leading affiliates, operators, and B2B providers and rewarding their dedication to improving the iGaming sector and introducing breakthrough approaches to online entertainment.

AffPapa is a major trendsetter in the iGaming industry, whose acknowledgment stimulates the growth of international online entertainment providers and lays out the right courses of action for everyone involved in enriching and diversifying the online gaming experience for customers.

Future Outlook

“The Slots Review Affiliate of the Year award is a sign that Slotsjudge is doing a great job at keeping customers up-to-date with innovations in the iGaming field, which is constantly changing and evolving,” stated Jekaterina Dubnicka, the Marketing and Communications Manager at Slotsjudge. “It gives us a powerful incentive to move forward and constantly broaden our expertise.”

The award is not only a prestigious and valuable acknowledgment but also a powerful stimulus to the operations and services provided by Slotsjudge and other acclaimed slot review affiliates.

“In this award, we see an opportunity to prove ourselves to the public once again, to show that Slotsjudge lives up to the title of the Slots Affiliate of the Year and that our work largely contributes to the industry’s advancement,” remarked Pauls Spakovskis, a game expert at Slotsjudge. “Our main goal is to show that we are doing everything to move the iGaming sector forward, and the AffPapa award is the best indicator of that.”

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E2 Communications next one to join Quality Mark Responsible Affiliates

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E2 Communications next one to join Quality Mark Responsible Affiliates

 

Quality Mark Responsible Affiliates was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets: The UK, Denmark, Germany, Norway, Sweden, Spain, Ontario, Estonia, Poland, Belgium and USA Michigan.

Various websites and companies joined us already. Game Lounge, Applied Digital Media, Gaming Innovation Group, Leadstar Media, Betterworldcasinos, Place2Bet and more.

Today, E2 Communications applied for QMRA. E2 Communications is a privately owned international digital agency with a focus on sports and sports betting. The company’s service portfolio comprises an international marketing portfolio, the technical infrastructure for the distribution of digital adverts as well as a portfolio of innovative social gaming products, which allows for addressing a target group with a strong interest in sports.

The QMRA Compliance team will conduct compliance checks for the offered websites. E2 Communications is known for a highly responsible approach when it comes to regulatory compliance, which makes this a logical decision.

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iGB

2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

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2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

 

Following what it’s describing as an ‘unprecedented response’ to the unique exhibiting opportunities available at The Gran Via, Barcelona Clarion Gaming has confirmed that January’s edition of ICE/iGB Affiliate will be the biggest meeting of the global gambling industry on record featuring 1,000+ exhibitors occupying 120,000 sqm of space – 20% bigger than at London 2024.

In an update to stakeholders Clarion Gaming Managing Director Stuart Hunter said: “The 2025 editions of ICE and iGB Affiliate are already reaching capacity despite the show floor being 20% bigger than in 2024 which itself established a new record.” He added: “As part of the Barcelona bid to host ICE/iGB Affiliate, we ensured that we had access to the entire Gran Via campus comprising over 200,000 sqm, allowing the opportunity  to secure more space as and when the industry required.

“Whilst we had the option to utilise more space for 2025, we have taken the strategic decision to cap the size of the 2024 show at 120,000 sqm in order to pursue a structured and sustainable growth plan in line with our customer’s needs and which is also designed to deliver optimum visitor density.

“There has been a huge demand for space both from existing exhibitors and those businesses wanting to show at ICE/iGB Affiliate for the first time. Whilst Clarion is a commercial organisation, we also recognise that as partners to the industry we carry numerous responsibilities which in this case means expanding the show but in a controlled and measured manner and in line with the growth of the industry. This is a continuation of the strategy implemented when the first edition of ICE to take place at ExCeL in 2013 comprised 31,000 sqm. Each year we have grown the show floor in line with a campaign to grow the buy-side attendance and therefore increase return on investment for all participants.”

Addressing the composition of the show Hunter added: “As well as their physical size we are curating the make-up of the exhibitions ensuring that they reflect the industry covering every sector. Our overarching objective is to ensure that ICE and iGB Affiliate reflect the needs of the totality of the global industry and the migration to Barcelona enhances our ability to deliver this.”

ICE/iGBA 2025 will occupy 120,000 gross sqm of The Gran Via across Halls 1 (iGB Affiliate) and 2-5 (ICE). An additional 120,000 sqm has been reserved exclusively for ICE/iGBA across the five-year tenancy.

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