News
The Rise and Rise of Live Dealer Gaming
Live Dealer games are a relatively youthful part of a relatively youthful industry. However, like iGaming itself, it hasn’t taken long for Live Dealer games to become a huge part of the gambling industry.
While the popularity has been there since the outset, recent technological advancements have given the opportunity for this game type to lift itself to a whole new level.
The History of Live Dealer Games
Since the inception of iGaming, the desire for players was to get that true to life casino experience from the comfort of their own homes.
It was, therefore, far from a surprise that the first Live Dealer games found an instant player base.
Live Blackjack and Live Roulette were the first two to appear, and while the games were limited, with one table, and a set time limit on playing time due to there usually only being one host, players loved them.
As is often the case with online casino games, it didn’t take long for evolution to take place, with the likes of Craps and Poker swiftly being added to the list.
As time went on, further developments took place, with more tables being added, more software developers creating their own Live Dealer offerings, and before long, Live Dealer games were available 24/7.
The Present of Live Dealer Games
In the eyes of many, Live Dealer games have peaked, and while there will undoubtedly be further evolutions, it’s hard to argue with that opinion.
The biggest change that has been made recently is the advancement of Live Dealer games from lifelike echoes of the real life casino experience, to games that use the online format to add extra dimensions to the gameplay.
Live Dealer games these days often offer intricacies and complexities that would not be possible in a brick and mortar casino.
As always, one of the biggest factors in the development of Live Dealer games being so swift, is competition, with several software developers battling it out for supremacy in this lucrative field.
NetEnt
NetEnt have historically been one of the first developers to step into a new section of the industry, but they were a little late to the party with Live Dealer games, launching their suite in late 2013.
Highlights of the NetEnt portfolio of Live Dealer options include multiple language options with dealers from around the world, and unlimited player Blackjack.
While there is less variation than from some other developers, NetEnt’s Live Dealer games often have a higher RTP than competitors.
Ezugi
Ezugi were a late entry too, but their focus on Live Dealer games has ensured a strong reputation has quickly developed.
Ezugi’s collection is headed up by a collection of innovative titles, they are one of very few developers to offer Live Keno, and have their own unique titles such as Wheel of Dice.
Playtech
Like NetEnt, Playtech is a developer that has made its name through other game types, primarily slots, before stepping foot in the Live Dealer world.
The fact that Live Dealers are not the sole, or indeed main focus for Playtech means they stand behind the big guns in this area of iGaming, but there is still a lot on offer here.
Games out of the Playtech studio in Latvia are available all across Europe and include all the classic games, as well as Unlimited Blackjack and a Dual Roulette game which allows for playing at two table at one time.
Evolution Gaming
While there are many pretenders to the throne, there can only be one King of Live Dealer games, and in the eyes of most, the crown rests firmly on the head of Evolution Gaming.
From Dual Play Roulette, which allows an unlimited number of online players to join a roulette game in a brick and mortar casino, to unique, branded titles such as Deal or No Deal Live and Monopoly Live Wheel, to the likes of Lightning Roulette and Lightning Dice, which bring unique gameplay aspects to Evolution’s games, it’s clear to see why this developer holds the top spot.
Evolution Gaming powered live dealer games are available at more than 100 online casinos and they hold a local license in almost all regulated casino markets. This includes the regulated USA states, Spain, Italy, Portugal, Belgium, Switzerland and many more.
The Future of Live Dealer Games
As stated above, many believe Live Dealer games to have peaked, but as the popularity of this form of gambling keeps increasing, and technological advancement allow for further additions and progressions, we can expect more changes to come.
What these changes will be is anyone’s guess, but we can safely assume there will be more unique Live Dealer games, as well as further exciting tweaks on classic titles in the near future.
The Benefit of Live Dealer Games
While there are obvious advantages to Live Dealer games in terms of the excitement offered by the unique game types, there is a larger advantage for many players, and that is peace of mind.
For many players, even knowing a Random Number Generator (RNG) is exactly what it described, there are still concerns about how random these generators actually are.
It should be stated that these RNGs undergo strict scrutiny from regulators to ensure they are random, but to many, nothing ensures security in the random nature of a game like seeing a right in front of you.
This is where the benefit of Live Dealer games comes in, offering the same surety that one would get in a land based casino, but without the need to dress up smart and actually leave one’s house in order to play them.
With this added sense of comfort, the constantly evolving game types, the excellent designs and themes that the games have, and the ability to play them from home, and time of day or night, it is pretty much a guarantee that the popularity of Live Dealer games will not only maintain, but continue to increase over time.
News
Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo
June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.
With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar.
Key Sports Events in June
N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.
Soccer
The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.
11.06–19.07 | FIFA World Cup 2026
Key opening-stage matches:
- 11.06 | Mexico vs South Africa
- 12.06 | Canada vs Bosnia
- 13.06 | USA vs Paraguay
- 14.06 | Brazil vs Morocco
- 14.06 | Germany vs Curacao
- 15.06 | Netherlands vs Japan
- 16.06 | France vs Senegal
- 17.06 | Argentina vs Algeria
- 18.06 | England vs Croatia
- 20.06 | Netherlands vs Sweden
- 21.06 | Germany vs Ivory Coast
- 24.06 | England vs Ghana
- 25.06 | Scotland vs Brazil
- 26.06 | Ecuador vs Germany
- 27.06 | Uruguay vs Spain
- 28.06–04.07 | FIFA World Cup Round of 32
MMA
UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.
- 14.06 | UFC Freedom 250
Basketball
The NBA Finals remain one of the strongest traffic drivers for North American audiences.
- 04.06–20.06 | NBA Finals Series Begins
Tennis
June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.
- 08.06–14.06 | WTA London
- 29.06–12.07 | Wimbledon
Formula 1
In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.
- 14.06 | Barcelona Grand Prix
- 28.06 | Austrian Grand Prix
Esports
Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.
- 02.06–21.06 | IEM Cologne 2026
Cricket
Cricket remains one of the most important verticals for many Tier-1 GEOs.
- 09.06 | Bangladesh vs Australia (ODI)
- 11.06 | Bangladesh vs Australia (ODI)
- 25.06 | England vs New Zealand (Test Series)
How to maximize results from event-driven traffic
June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.
For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.
To make the most of June traffic:
- prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
- prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
- increase budgets during high-profile fixtures and knockout rounds;
- test both Sports Betting and Prediction Market offers to capture different audience segments;
- monitor performance daily and scale winning campaigns quickly while demand remains high.
June sports traffic insights
June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.
The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.
Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.
Top promos for N1 Partners projects in June
Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.
Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000
Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000
Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS
Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS
Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS
Wanna learn more? Contact your manager right now!
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
News
N1 Brand Series: RollXO — Brand Breakdown & Traffic Setups
Picked a brand but not sure how to turn your traffic into profit? Looking for really working bundles? Want to understand the iGaming product better in order to scale efficiently?
N1 Partners team has launched N1 Brand Series — practical product reviews from experts with a focus on real working approaches, metrics, and peculiarities.
This article is dedicated to RollXO — read how to get the most out of the brand!
RollXO: product review
RollXO focuses on modern user experience, a wide range of game content, fast onboarding of players, a user-friendly interface and a diverse bonus program.

- Brand: RollXO
- GEO: AU, NZ, AT, DE, CA, CH, IE
- Main vertical: casino, betting
- Target audience: users aged 25-55 interested in online casinos, slots and live games, focused on a fast and convenient gaming experience
- Player value: ease of use, quick access to games, bonuses and promo mechanics
- Features / advantages: simple and fast registration form, user-friendly UX, a wide selection of slots and live games, as well as the speed of deposits/withdrawals and regular promos
- Reg2Dep:
PPC 40-55%
FB: 25-35%
SEO: 40-45% - Retention Rate: 25-35%
- LTV: up to 1500 EUR
Conversion and user behaviour
Conversion is influenced by traffic quality and relevance, registration speed, first deposit bonuses, the convenience of payment methods, and the level of trust in the product.
For retention at RollXO, the most effective tools are personalized bonuses, VIP/loyalty programs, as well as communication through SMS, push notifications, in-app messages, email, stories, and inbox channels with continuous updates of gaming content.
After the first deposit, player behavior largely depends on their initial experience: some continue actively following promotions through communication channels, while others engage with on-site offers within the product itself, such as promotions, tournaments, bonus offers, and other mechanics available on the website.
Bonus policy
The RollXO brand uses a variety of bonus mechanisms: welcome and reload bonuses, free spins, free bets, cashback, VIP/loyalty rewards, lotteries, tournaments, loot boxes, wheel of fortune, a bonus shop, and limited-time promotions.
- Best-converting: simple and easy-to-understand bonuses that provide clear value to the player — enhanced welcome bonuses, free spins, cashback, and personalised offers.
- Less effective: complex mechanics with unclear conditions or overloaded/insufficient communication.
- Common mistakes: overly long communication texts without specific details or clear bonus requirements. In addition, an excessive volume of promotional communications can lead to lower player engagement.
Creatives and traffic types
At RollXO, creatives that focus on clear and specific value propositions perform best, for example, those that highlight a bonus or reward. It is also important to adapt creatives to the specific GEO, audience, and gaming preferences.
Creatives overloaded with bonuses perform poorly: three or more bonuses displayed on a small image can confuse players and discourage them from engaging with such communications. Additionally, the effectiveness of creatives declines over time if visuals and offers are not refreshed.
The most effective traffic sources depend on the region, creative quality, and audience-product fit. The primary channels are SEO, PPC, Influence, and Facebook.
Top 3 traffic setups for RollXO
Setup #1
This setup pays for itself due to the high quality of traffic. Despite a potentially high deposit cost (slightly above average), it can deliver strong results and attract an active audience.
- Traffic Source: Facebook
- GEO: AU
- Page Type: PWA
- Approach: The creative is built around the Dragon Train slot. Large multipliers x15 / x10 / x5 appear on the screen from the very first seconds, drawing attention to the possibility of a significant win.
The lower part of the creative displays the new player bonus as well as the payment methods available for making a deposit.
- Why it works: A static creative with a clear visual structure. The game and bonus are immediately visible, while all key information can be understood within 1-2 seconds without unnecessary visual noise.
- Risks / Limitations: Potentially higher deposit cost.
Setup #2
This approach can attract a broader audience, while its key advantage is a significantly lower deposit cost compared to average benchmarks.
If acquisition costs can be maintained at a low level, this approach can work effectively for scaling and blending traffic with higher-quality audiences.
- Traffic Source: Facebook
- GEO: NZ
- Page Type: PWA
- Approach: A popular influencer is selected based on the target GEO and age group, after which a high-quality deepfake with accurate lip-syncing is created. In the creative, the influencer talks about fast gameplay and winning opportunities: “If you have X amount of money, you can try this slot/casino.”
It is important that the mentioned amount exceeds the minimum deposit, as this helps attract a higher-quality audience. The video then showcases gameplay, including bonuses, multipliers, and winning spins. - Why it works: Trust in the influencer, their recognisability, the visual appearance of a physical casino, and the slot demonstration work together to capture audience attention effectively.
An additional advantage is the low entry threshold: the creative mentions a relatively small amount that users can potentially start with and still have a chance to win.
- Risks / Limitations: Lower audience quality.
Setup #3
This setup can attract a higher-quality audience, but the key factor is the consistency of the funnel. The PWA, FP, and domain should visually align with a specific land-based casino. This increases trust in the offer and positively impacts conversion rates.
- Traffic Source: Facebook
- GEO: CA
- Page Type: PWA
- Approach: The creative is centred around a well-known land-based casino shown from a visually striking angle that is immediately recognisable to the audience.
Bonuses and payment methods are displayed at the bottom, while the top section features the message “(Name of the land-based casino) is now officially online.” - Why it works: Recognition of the land-based casino increases trust in the offer, while all key information is communicated quickly and without unnecessary visual clutter.
- Risks / Limitations: Ad rejections.
Based on the RollXO review, several key factors make the brand a strong product for scaling. The brand delivers strong performance thanks to its user-friendly product, high player engagement, and effective retention mechanisms.
With proper creative adaptation, a well-structured funnel, and high-quality traffic, the brand can consistently generate profit and successfully scale volumes in Tier-1 markets.
Launch RollXO with N1 Partners, and scale your campaigns with top conditions:
- 14+ casino and betting brands with high Reg2Dep and LTV;
- 10+ Tier-1 GEOs;
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates;
Be number one with N1!
Affiliate Success
ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth
ReferOn, the data-driven affiliate management platform, has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”.
These nominations reflect ReferOn’s rapid evolution from a fast-growing platform into a mature affiliate management solution trusted by operators seeking greater scalability, automation, and operational control.
Solving Affiliate Management Complexity at Scale
Over the past year, ReferOn has focused on solving one of the industry’s most persistent challenges: managing affiliate programmes efficiently at scale. By automating key affiliate management processes and transforming fragmented data into actionable insights, the platform enables operators to scale partner programs more efficiently while maintaining full visibility and control.
Turning Data Into Faster Decisions
As platform capabilities expand, Refie serves as an intelligent UX layer that makes complex data instantly understandable. By translating backend logic into intuitive visual guidance, it helps users move faster, make better decisions, and spend less time navigating reports.
By translating technical precision into intuitive visual feedback, Refie eliminates the need to dig through dense reports, guiding users toward real-time performance and faster decision-making. It moves beyond simple functionality; it’s about giving teams their time back by making complex data instantly readable.
Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”
The winners will be announced at the EGR B2B Awards ceremony, taking place on June 3 at City Central, HAC, in London.
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