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The Rise and Rise of Live Dealer Gaming

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The Rise and Rise of Live Dealer Gaming

 

Live Dealer games are a relatively youthful part of a relatively youthful industry. However, like iGaming itself, it hasn’t taken long for Live Dealer games to become a huge part of the gambling industry.

While the popularity has been there since the outset, recent technological advancements have given the opportunity for this game type to lift itself to a whole new level.

The History of Live Dealer Games

Since the inception of iGaming, the desire for players was to get that true to life casino experience from the comfort of their own homes.

It was, therefore, far from a surprise that the first Live Dealer games found an instant player base.

Live Blackjack and Live Roulette were the first two to appear, and while the games were limited, with one table, and a set time limit on playing time due to there usually only being one host, players loved them.

As is often the case with online casino games, it didn’t take long for evolution to take place, with the likes of Craps and Poker swiftly being added to the list.

As time went on, further developments took place, with more tables being added, more software developers creating their own Live Dealer offerings, and before long, Live Dealer games were available 24/7.

The Present of Live Dealer Games

In the eyes of many, Live Dealer games have peaked, and while there will undoubtedly be further evolutions, it’s hard to argue with that opinion.

The biggest change that has been made recently is the advancement of Live Dealer games from lifelike echoes of the real life casino experience, to games that use the online format to add extra dimensions to the gameplay.

Live Dealer games these days often offer intricacies and complexities that would not be possible in a brick and mortar casino.

As always, one of the biggest factors in the development of Live Dealer games being so swift, is competition, with several software developers battling it out for supremacy in this lucrative field.

NetEnt

NetEnt have historically been one of the first developers to step into a new section of the industry, but they were a little late to the party with Live Dealer games, launching their suite in late 2013.

Highlights of the NetEnt portfolio of Live Dealer options include multiple language options with dealers from around the world, and unlimited player Blackjack.

While there is less variation than from some other developers, NetEnt’s Live Dealer games often have a higher RTP than competitors.

Ezugi

Ezugi were a late entry too, but their focus on Live Dealer games has ensured a strong reputation has quickly developed.

Ezugi’s collection is headed up by a collection of innovative titles, they are one of very few developers to offer Live Keno, and have their own unique titles such as Wheel of Dice.

Playtech

Like NetEnt, Playtech is a developer that has made its name through other game types, primarily slots, before stepping foot in the Live Dealer world.

The fact that Live Dealers are not the sole, or indeed main focus for Playtech means they stand behind the big guns in this area of iGaming, but there is still a lot on offer here.

Games out of the Playtech studio in Latvia are available all across Europe and include all the classic games, as well as Unlimited Blackjack and a Dual Roulette game which allows for playing at two table at one time.

Evolution Gaming

While there are many pretenders to the throne, there can only be one King of Live Dealer games, and in the eyes of most, the crown rests firmly on the head of Evolution Gaming.

From Dual Play Roulette, which allows an unlimited number of online players to join a roulette game in a brick and mortar casino, to unique, branded titles such as Deal or No Deal Live and Monopoly Live Wheel, to the likes of Lightning Roulette and Lightning Dice, which bring unique gameplay aspects to Evolution’s games, it’s clear to see why this developer holds the top spot.

 

Evolution Gaming powered live dealer games are available at more than 100 online casinos and they hold a local license in almost all regulated casino markets. This includes the regulated USA states, Spain, Italy, Portugal, Belgium, Switzerland and many more.

The Future of Live Dealer Games

As stated above, many believe Live Dealer games to have peaked, but as the popularity of this form of gambling keeps increasing, and technological advancement allow for further additions and progressions, we can expect more changes to come.

What these changes will be is anyone’s guess, but we can safely assume there will be more unique Live Dealer games, as well as further exciting tweaks on classic titles in the near future.

The Benefit of Live Dealer Games

While there are obvious advantages to Live Dealer games in terms of the excitement offered by the unique game types, there is a larger advantage for many players, and that is peace of mind.

For many players, even knowing a Random Number Generator (RNG) is exactly what it described, there are still concerns about how random these generators actually are.

It should be stated that these RNGs undergo strict scrutiny from regulators to ensure they are random, but to many, nothing ensures security in the random nature of a game like seeing a right in front of you.

This is where the benefit of Live Dealer games comes in, offering the same surety that one would get in a land based casino, but without the need to dress up smart and actually leave one’s house in order to play them.

With this added sense of comfort, the constantly evolving game types, the excellent designs and themes that the games have, and the ability to play them from home, and time of day or night, it is pretty much a guarantee that the popularity of Live Dealer games will not only maintain, but continue to increase over time.

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Already Media opens new Warsaw headquarters

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Already Media opens new Warsaw headquarters

 

Already Media, the tech-driven affiliate and media company, has opened its new headquarters in the Polish capital of Warsaw.

The office will initially house more than 20 members of Already Media’s 250-strong global team, with a focus on C-suite positions including CEO, COO, CLO, CFO, as well as senior SEO department heads.

Officially opening on July 1, the office provides a base for the company as it continues to pursue a primarily remote-work strategy, hiring on-the-ground talent worldwide, particularly in the emerging markets it focuses on.

Alina Famenok, CEO of Already Media, said: “It’s a proud moment to open our new headquarters in Warsaw. We’re excited to tap into the city’s thriving tech and start-up scene, as well as adding to our team from the huge amount of local talent here. Already Media has expanded rapidly over the last couple of years, and this HQ positions us well to continue what has been a remarkable journey so far.”

Members of the Already Media team – whether they work remotely or are based in Warsaw – enjoy a wide-range of benefits, with a focus on professional growth, health and work-life balance.

The approach has helped the company build a unique culture which contributes significantly to maintaining its edge when it comes to innovation.

It has been a busy few months for Already Media. In March, it acquired iconic affiliate asset PokerListings. In the months since, PokerListings has already significantly ramped up its video content output and launched into additional markets.

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SiGMA East Europe edition moves to Budapest with Affiliate World

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SiGMA East Europe will hold its third event for the Balkan-Slavic markets in Hungary this September. Powered by Soft2Bet and taking place at the Hungaro Expo in Budapest from the 2nd to 6th of September, the event is expected to attract a 9,000-strong crowd to the expo’s Pavilion E arena.

The event will also be held back-to-back with Affiliate World, which takes place on the 5th and 6th of September in Budapest – making SiGMA East Europe a must attend for operators.

This unique partnership promises an unrivalled networking environment, offering operators the chance to connect with top tier affiliates from a diversity of sectors. With an estimated 5,000 new affiliates expected to participate, this collaboration is set to elevate opportunities for operators and suppliers alike, while also bringing many of the world’s top affiliates closer to the iGaming community. Affiliate World also took place alongside the SiGMA Eurasia event, held in Dubai earlier this year.

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Affiliate Announcements

Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’

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Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’

 

PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.

PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”

Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.

“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”

She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!

“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”

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