Get Ready For Google’s New Mobile Index
At the last Pubcon conference, Google’s Gary Illyes (Webmaster Trends Analyst) finally announced that they will be adding a new mobile index within the next few months. Google is working hard to make the Internet experience for mobile users way better by indexing search results for smartphones. Not to mention that this mobile index will become the Primary Google Index.
This is no surprise as more than half of all the searches already happen on mobile devices, but also if a site takes more than just a few seconds to load, the user will abandon and visit somewhere else.
As you may know Google’s been really busy to make the UX for mobile better, they introduced the Accelerated Mobile Pages thus making site speed a ranking factor and not to mention the most infamous of them all, releasing Mobilegeddon! The conclusion is or maybe that Google is encouraging mobile behavior rather than following user trends.
Whatever the case, below you’ll find some things you should know on how to prepare your website:
- The most important: make sure that your website is mobile friendly: Once the new index will be fully implemented it’s going to have a major impact on your rankings, so had on over to Google’s Mobile Friendly Test Tool and check your websites mobile friendliness! If your website is already mobile friendly (as it should be) you can use your Search Console (Webmaster Tools) account to get the full list of mobile usability issues across your site.
- Google’s AMP (Accelerated Mobile Pages): this project was announced in 2015, and there are already 600 million AMP documents that have been created in over 100 languages across the globe. The AMP Project targets sites that have a slow loading time, it’s purpose is to make your website’s pages load really quick on mobiles. It’s very simple it’s strips down your HTML but it’s still providing the necessary information or design only it has way less information to load. Find out more on Accelerated Mobile Pages.
- Last but not least keep an eye on your rankings to see if your site is affected or not!