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Casinos around the world cautiously reopen to a new normal

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Given how devastatingly hit the casino business has been in the past few months, it should come as little surprise that casino operators around the world are hurriedly reopening their doors at the first opportunity.

Revenue reports from March to July – effectively when the novel coronavirus had spread across the planet and forced countries to impose severe lockdown measures – made for grim reading in the United States, United Kingdom, Europe, and Asia.

In Nevada and New Jersey – the biggest casino hotspots in the US – recorded losses of up to and more than 90 percent compared to the same months in 2019. In the UK and mainland Europe, the figures were similar, while Macau – the gambling capital of the world – saw three successive months of revenue drops over 90 percent.

While online operations have seen a surge as millions of people have been forced to stay at home, that makes no difference to the many people whose livelihoods depend on land-based casinos opening their doors and welcoming customers. Indeed, thousands of jobs have been lost and thousands more are still at risk.

So even as Covid-19 continues to plague many countries, casinos have understandably started to open their doors once again.

The United States – the country where the pandemic has hit harder than any other – has allowed casinos to reopen, even as new cases cross more than 50,000 per day. In Las Vegas, Nevada and Atlantic City, New Jersey casino floors are once again welcoming guests, while casinos across the United Kingdom reopened on July 4.

Las Vegas has also reopened its sportsbook operations, so guests can visit to get the latest Kentucky Derby odds (although you can find them online easier through TwinSpires.com). You can place wagers on races and sports that, like the casino business, also went into lockdown but are now re-emerging.

Meanwhile, in Macau, casinos have also reopened but the mandatory 14-day quarantine for foreign visitors has severely limited foot traffic. The same applies to other countries like Singapore, South Africa, and Monte Carlo.

While casinos have resumed operations in an attempt to bounce back from a financially damaging few months, they do so amid a new normal for operators and visitors alike.

Strict rules and health measures have been put in place to ensure the safety of guests and staff and to limit the potential spread of the coronavirus.

Maximum capacity limits range between 20 and 30 percent and face masks must be worn at all times. Drinking, eating, and smoking have been banned for the time being, while temperature check points and hand sanitizer stations have been placed all around casino floors. Glass barriers have also been placed around table games in some casinos to prevent the spread of germs between players and dealers.

Those guests returning to casinos may also notice higher gambling minimums or at least fewer options of lower minimum games. This is thought to have been introduced for two reasons. Firstly, it is viewed as an attempt by many casinos to drive revenues up as quickly as possible and secondly, to deter some players to ensure going over the imposed limited capacities.

Even with the many restrictions in place and the pandemic still raging on, the economical decision to reopen has helped to address growing unemployment in casino-focused cities and towns.

For instance, the union representing casino workers in New Jersey reported that in the first few days of reopening, between 20 and 30 percent of union members got their jobs back.

As measures loosen and capacities gradually increase, more people will be able to return to work after months of struggle and uncertainty.

It had been deemed callous to talk about reopening economies and getting people back to work during the early stages of the pandemic and when the death toll was rapidly increasing. But as the crisis continued and there was a realization that ‘normal’ would not return for the foreseeable future, then tackling increasing poverty as a result of the outbreak has become an inevitable priority.

The casino business is just one of many industries that rely heavily on visitors and tourism, and its cautious reopening shows that life must go on in the current climate, even if ‘normal’ is some way away from returning.

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King Billy shortlisted again in the 2020 EGR Operator Awards

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King Billy shortlisted again in the 2020 EGR Operator Awards

 

You gotta give the King Billy people credit for their choice of “title” for their King:

“His Majesty King Billy, First of His Name, Rightful Ruler of the Kingdom, Guardian of the Realm, Supreme Commander of the Royal Forces and Protector of the Players.”

And now, Collector of Awards.

King Billy has done it again. After being shortlisted in the EGR Awards in 2019 for their immensely popular Affiliate Program, they have also been shortlisted this year, and they have done so in style and in a EGR headline category: Rising Star. This accomplishment brings the casino’s total number of distinctions to 11, which is not bad for a brand in only its third year of operations.

King Billy CEO (and “First Lord of the Kingdom” as etiquette demands) Volodymyr Harkusha speaks about King Billy’s latest heroics: “Three years ago, when we got our first ever award, AskGamblers Best New Casino 2017, I was asked the same thing: to share a few thoughts about the award.

Well, what I said then still applies today, the formula has not changed! Work, differentiation, honesty, transparency and care for the player are our elements of success making us the casino of choice for hundreds of thousands of players in Australia, Canada, Japan, Russia and the EU.

Furthermore, there’s one more happy coincidence for us! Just a few days ago, we got our accreditation from Casinomeisters, one of the industry’s first and most respectable casino portals. Actually, there have been only 58 accredited casinos in the portal’s 22-year history. So, we are really proud to have made the cut!”

It seems that there is a pile of awards and accreditations for King Billy. At the end of the day, it’s good, indeed, to be the King!

The reputable EGR Operator Awards, colloquially known as the “Oscars” of the egaming sector, reward B2C operators for setting the standard in egaming excellence, with categories ranging from customer service to social responsibility, and recognizing achievements across all verticals. The 2020 Awards will be held online on November 11 & 12, 2020.

King Billy Casino is a new generation online casino, available in 6 languages (English, Russian, German, Finnish, Norwegian, and Japanese) with an impressive record of 11 awards and nominations in 3 years of existence and a dazzling variety of features. King Billy has created a superb user experience by focusing on the legend of King Billy and his Kingdom and treats all players with the attention they deserve.

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SlotsJudge.com – Your trusted advisor in the world of slots and gambling

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SlotsJudge.com - Your trusted advisor in the world of slots and gambling

 

Slotsjudge.com is all set to re-launch!

Slotsjudge.com was a project initially touted to launch in 2018 but it went on hold, that is, until now. During 2020, Scanteam.pro decided to relaunch this project on a global scale. Why? Because Slotsjudge.com has the potential to be hugely beneficial within the iGaming world providing a platform where players can share their game experiences. On top of this, it enables players to offer their unbiased views about the plethora of slot games that are out there. This is innovation at its best as the site will help bring together professionals and those playing the games for fun. All this is to create a portal where both worlds collide. 

During the new update, the site setup has been upgraded utilising to provide a user-friendly interface and colour scheme. Moreover, the platform will be fully adaptable to mobile devices so users can access it’s comprehensive information bank whenever and wherever they choose. With SlotsJudge’s arrival on the horizon, discover how this expansive project can help take gaming to the next level.

Innovation from Slotsjudge.com

The project relaunch of SlotsJudge by Scanteam is an exciting one. The idea behind the site is an innovative one allowing not only professionals to write and create reviews on slots, but also those of you who actually play them. Players from all backgrounds are encouraged to join up and write about the slots and their experiences with them. 

Better still, players will be rewarded for doing so as well as for any comments they write. The more active players on Slotsjudge.com are, the more rewards and bonuses they receive and this is all through the exciting SJ points system. The points then are exchanged for cash and other goods in the SJ shop

The site will also remain one of the most up-to-date out there with reviews of new slots arriving instantly on the SlotsJudge platform so that you can test out the game right away for yourself. The back catalogue is also comprehensive so players can check out reviews of games gone before. Sharing opinions and comments on the latest slots is highly encouraged. In short, everyone gets to be a slots judge when using this exciting and unique platform.

Youtube channel launch

Taking an additional step into the online world, SlotsJudge is also offering a Youtube channel for players to get involved with. On this channel, players will find the SlotsJudge team of experts discussing anything and everything you can think of when it comes to the world of gambling. There will be the latest news so you never have to miss a slot release again. Plus, you will have honest reviews from some of the very best in the business. 

The team will also be discussing the best casinos at that moment, helping players find the perfect place to settle down and get playing. In short, there’s a ton of things going on, and all of it is designed to bring players together in one large community. With the continuous interactivity taking place on this platform, you will also be able to suggest topics for upcoming Youtube videos, bring up some burning questions, or even request reviews for a wide variety of gaming aspects it doesn’t just stop at slots but will cover software providers, casinos, and more.

What does SlotsJudge entail?

The team behind SlotsJudge consists of professional gamblers who have years of experience. They’re also raring to share their knowledge with the world. The site provides completely reliable information too there’s no paying for a rating here. Instead, any ratings for games or software are created completely through the reviews, comments, and voting that you and other players provide. In this way, players access unbiased information. 

As mentioned before, players will also earn points to be spent in the SJ Shop with a higher points store earning players bigger rewards. There’s a referral system too along with welcome SJ points for newcomers signing up and so much more. With the highest number of slots featured on its site, more than any other, a full social media network in place, and continuous plans to expand, SlotsJudge promises to be the first and last stop you will need when venturing into the world of slot games. This relaunch is a much-needed breath of fresh air in the iGaming world.

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Qualities of a great affiliate from an operator’s perspective

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Qualities of a great affiliate from an operator’s perspective

 

As the igaming industry continues to grow, innovators everywhere are creating businesses designed to get in on the act.

One of the most lucrative ways to tap into the online casino business is through an affiliate site. These portals are used to drive traffic to online casinos through the affiliate marketing technique.

Although there is plenty of money to be made in this avenue of work, the reality is that not all affiliates make fistfuls of cash. Why? Well, the fact is that some are simply better than others! For operators, they will want to work only with the very best affiliates, namely those with the most desirable attributes.

With that in mind, it is tough to overstate the importance of affiliates to the business. Indeed, a spokesperson from the UK casino Fruity King said “affiliate sites are one of the most vital marketing avenues available to igaming operators.”

In this article, we will take a deeper look at these attributes. From the essentials such as knowledge of the business to more technical things such as SEO expertise, affiliates are expected to boast a wide variety of traits.

So, without further ado, let’s get down to it and take a peek at our list of qualities of a great affiliate from an operator’s perspective.

Know the business inside out

Perhaps the most important thing for any affiliate to remember is that an in-depth knowledge of the igaming business is essential. To effectively function as an affiliate, operators insist on an excellent level of knowledge on all things related to the business.

Think like a gamer

In order to really be a hit with operators, affiliate sites must have the ability to think like a gamer. For operators, sites that function as closely as possible to the way that real players do are the ideal affiliate. This is because the odds of driving traffic to a given operator increase dramatically when the affiliate is positioned close to real-life players!

Whether a pay by phone casino or a site that specializes in another niche, it is key for affiliates to think like gamers!

Be a marketing guru

Increasingly, online casino marketing is an essential component of all advertising. Whether through the use of SEO or link building or an alternative method, the importance of marketing knowledge for affiliates is tough to overstate. More than ever, operators require their affiliates to boast professional-level marketing expertise in order to boost traffic.

The importance of image

The best affiliates know how important it is to maintain a high-quality site. Whether through a stunning design that radiates trustability or through gaining a high profile all over the web, it is possible to get players on board through having a high-end image across the board.

Pedigree is a key factor

Similar to the previous point, operators always look to engage with affiliates that have a strong pedigree in the industry This is a tough one to develop for affiliates as pedigree is hard to acquire instantly. Rather pedigree and respect is something that comes through operating in a high-quality manner over time. With that said, this is just an important element as all others on our list.

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