News
BetterBetting Today Opens ICO Public Sale for BETR, the Betting Currency of the Future

BetterBetting , a software systems enabler for sports betting on the blockchain, today launched their ICO Public Sale for BETR, a digital currency that will pave the way for a decentralised peer-to-peer sports betting system, and revolutionise online sports gaming.
The token sale is an integral part of the company’s advanced distributed peer-to-peer and peer-to-sportsbook wagering platform. As BetterBetting continues to gain ground, ICO and gambling experts expect that BETR will soon become the betting currency of the leading sports betting sites.
Following BetterBetting’s successful pre-ICO sale period, their website will open at 14:00 GMT on December 15, 2017 for Public Sales. Given the high level of interest, pundits expect a rapid progression through the early-bird bonus levels (the first $5M have a progressive bonus level applied –see website for details). Cryptocurrency enthusiasts can purchase their desired share of the ICO until the projected sale end in January 2018 or hard cap of $30 million.
BetterBetting to ICO Enthusiasts: Get Tokens Before You Regret It
Once the hard cap is reached, a total of up to 650,000,000 BETR will have been released (with some kept in reserve and embargoed). These tokens will immediately be usable by sports bettors for wagers in sportsbooks that cater to BETR clients, and in peer-to-peer bets.
The target date for the launch of the fully fledged, much-awaited, Better Betting Nodes compatible with BETR is in March 2018, but owners of the crypto coin will be able to use their BETR with select sportsbooks prior to the full launch date.
As the digital currency is geared toward becoming the betting currency of the future, BetterBetting encourages everyone to make the most from the sale as the token is expected to appreciate in value within a short time of launch. There is minimal risk in buying tokens as they are tradable within two weeks after purchase, and will almost immediately start being used as value tokens on associated sportsbooks. When the ICO is over, the hard cap for BETR cannot be increased beyond the 650M limit.
BETR: A Promise of Transparency and Provable Fairness
Adriaan Brink, the CEO and Founder of Better Betting Foundation, stated: “With Better Betting we are excited to bring a new paradigm to the world of sports betting. By combining the power of blockchain with our experience and knowledge of the sports betting industry, we are introducing a new betting currency that understands the underlying structure of a sports bet, ensuring fair and robust betting opportunities between two parties, who may not have any relationship with one another.”
By removing much of the friction associated with placing sports bets, Brink’s team has created a transparent and provably fair peer-to-peer sports betting system that is not controlled by a central authority. With a core team of seasoned industry experts, BetterBetting is now in the final stages of introducing BETR to the world.
Brink added: “Working with major industry players, this decentralized liquidity marketplace for sports betting can be used in many different ways and provides automated programmatic interfaces so that existing sportsbooks can link into the system. Working with, rather than against, major industry players with a zero margin model, we seek to provide the railway tracks for sports betting in the future.”
About BetterBetting:
The BetterBetting Foundation was established in 2017 in Estonia, aiming to integrate blockchain technology into sports betting for a decentralized gambling system. Founded by Adriaan Brink and David Vanrenen, BetterBetting is a non-profit group of ICO and sports betting experts inclusive of the supervisory board members David Vanrenen, Hilly Ehrlich, and Mitchell Rankin; and the advisors Jon Matonis, Ronnie O’Sullivan, Jez San, and Eric Benz. For more information, go to https://betterbetting.org/
Awards
Blask wins Best Tech at iGB Affiliate Awards 2025

Blask, the data-driven analytics ecosystem transforming iGaming oversight, has been named ‘Best Tech’ at the prestigious iGB Affiliate Awards 2025 in London.
The win underscores the platform’s transition from a promising startup into an industry mainstay.
Launched publicly in May 2024, Blask has already secured two major accolades: SiGMA Asia Startup Pitch 2024 and Startup of the Year at the Starlet Awards, making this the third milestone in its brief yet impressive journey.
“Winning this award proves that Blask has outgrown its startup roots and become a data-first iGaming institution,” said Max Tesla, CEO and co‑founder. “We’re continuing to build out the platform, and with the recent launch of Blask Games, we now offer Game Visibility Rank across casino titles. No guesswork, just transparent, repeatable insights.”
Blask is now used by some of the biggest operators, affiliates and suppliers in the iGaming industry, providing real-time, data-driven market intelligence as well as a competitive edge in more than 60 markets worldwide.
The platform is regularly updated with new features and functionality.
Last month Blask Games was added, giving operators, affiliates, and analysts access to granular intelligence around game placement within casino lobbies.
Conferences
EEGS Affiliate Conference Returns – Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe

Building on the success of previous years, the EEGS Affiliate Conference is set to host its fourth edition, reaffirming its position as the leading event dedicated to affiliates, affiliate managers, and industry partners in Eastern Europe.
The conference will take place on 25th November in Sofia, Bulgaria, as a key accompanying event to the Eastern European Gaming Summit (EEGS). It provides a premier platform for affiliates to connect, share insights, and drive growth within the rapidly evolving gaming and entertainment sectors.
Since its launch, the EEGS Affiliate Conference has attracted over 150 top-tier affiliates, affiliate managers, and industry stakeholders from across Europe. It serves as a vital hub for networking, strategic partnerships, and the exchange of innovative ideas, enabling attendees to maximize their success in a competitive market.
The upcoming edition promises to be even more impactful, featuring engaging panel discussions, expert-led presentations, and exclusive networking opportunities tailored specifically for the affiliate community. The event will culminate in a lively networking party, offering attendees a relaxed environment to forge new collaborations and strengthen existing relationships.
As the only dedicated affiliate conference in Eastern Europe, this event offers unparalleled visibility for brands and affiliates seeking to expand their reach, share best practices, and stay ahead of industry trends.
EEGS also offers premium sponsorship opportunities designed to elevate brand presence and maximize exposure. Interested parties are encouraged to stay tuned for sponsorship details or contact the organizers directly at [email protected].
Mark your calendars for the upcoming EEGS Affiliate Conference in Sofia, Bulgaria, and seize the opportunity to connect with industry leaders, share insights, and explore new avenues for growth and innovation. The program and registration details will be announced soon. More updates will be shared shortly!
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.
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