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Affiliate Announcements

BetSid Announces Launch of UK Affiliate Programme

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BetSid Announces Launch of UK Affiliate Programme

Sportsbook and casino provider BetSid have partnered with AffiliateINSIDER to launch their UK affiliate programme following a successful start to their online operation in 2018. The company becomes the third member to join up with AffiliateINSIDER and BetSid will harness their expertise as an expert Affiliate service provider to manage their programme

AffiliateINSIDER have a strong and trusted network behind them which includes tech provider FSB and that trust leads to a powerful organisation and one that can boast over two decades of experience within the affiliate space.

As part of the overall package, the programme will feature an aggressive commission rate of 45% for the first month of trading. Following on from that initial month, the rate becomes a strong 25% for both sport and casino referrals.

Commenting on the launch of the programme Paul Kirkby, Managing Director of BetSid said:

“We’re looking forward to welcoming affiliate referred customers onto the BetSid brand. We’re invested in growing our affiliate channel as a key component of our acquisition strategy and are looking forward to working with a variety of affiliate partners to grow the brand and present BetSid’s unique Lucky’s betting proposition to serious UK punters.”

CEO of AffiliateINSIDER Lee-Ann Johnstone also commented:

“BetSid has a unique brand and a solid affiliate offering. We’re looking forward to how this brand innovates in the UK to claim market share.

“With an attractive affiliate bonus, dedicated service team and attractive retention incentives, I’m sure they will be successful in building a solid affiliate brand that offers a competitive edge for affiliates promoting it.”

The BetSid operation began in 2013 when successful Lancashire entrepreneur Simon Rigby launched a betting service as a supplement to his catering business at Deepdale Stadium. The organisation has grown steadily ever since and can currently boast eight outlets across the North West of England in locations such as Preston, Blackpool and Chorley.

BetSid then reinforced their commitment to the region by signing a shirt sponsorship deal with Blackpool FC at the start of the 2018/19 English football season as part of their ongoing plan to support sport in the North West.

The unique aspect of the company’s online sportsbook is the Lucky’s betting proposition which features extra value on a number of bets. It’s a concept that BetSid took with them from the high street and into the virtual world and includes a market-leading treble odds payout for one winner on Lucky 15 bets. This increases to 4x for Lucky 31s and 5x for Lucky 63s giving customers a great chance to recoup their outlay if some selections let them down. A 10% bonus on four winners for Lucky 15s also puts makes their online sportsbook a popular place to play.

That online push now continues with the launch of BetSid’s UK affiliate programme alongside an experienced trusted partner in AffiliateINSIDER and it’s open for business right now.

Affiliate Announcements

3 New Websites Approved by QMRA

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QMRA Launches Ontario Quality Mark for Affiliates

 

QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.

QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).

QMRA is available for the following markets:

Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia

Various well known international affiliate companies joined QMRA already:

  • Game Lounge, Gaming Innovation Group and Leadstar Media

Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.

The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:

https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/

We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!

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Affiliate Announcements

WA.Technology Launches WA.Affiliates

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WA.Technology Launches WA.Affiliates

 

WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations. 

WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.

Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.

Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.

Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”

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Affiliate Announcements

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

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CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

 

Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.

The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.

Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.

The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.

The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.

The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.

The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.

The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.

The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.

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