Affiliate Success

PartnerMatrix makes its comeback

Published

9 years ago

December 21, 2017

Levon Nykoghosyan, PartnerMatrix CEO, speaks in this interview about the product revamp, key features and product vision, as well as how to overcome the present industry challenges.

Can you detail why PartnerMatrix is such an important release for EveryMatrix in 2017?

Nykoghosyan: PartnerMatrix has been one of the first projects of EveryMatrix and it is not only an important release in 2017 but it has always been an important part of our full package solutions for operators, ranging from sportsbook to casino and payments solutions.

Although the new PartnerMatrix version it’s just two years old, is already a competitive product with a responsive and easy to use interface allowing operators manage affiliates’ data, payment plans, marketing tools, reports and user settings, all from a single location. Simple to implement and supplied with continuous updates, the system is fully adaptable for different markets and regions and has gained trust among both startups and big operators.

Under constant improvement, our system is an ever-evolving solution. The 2017 releases include, among new languages support and many other small improvements, the launching of real-data reporting and the integration with our payment service provider, MoneyMatrix. This integration allows us to provide so many ways for affiliates to withdraw their commissions and this is another step towards providing one of the most powerful affiliate systems in the iGaming market.

From a product perspective what marks PartnerMatrix as a unique software for the saturated affiliate market place?

Nykoghosyan: The most important thing, which was at the core of our key features from the start, (back in 2015), was to build a real-time system, for both affiliates and agents, and track everything under one system instead of using two separate systems that track the same data.

PartnerMatrix allows affiliates to operate as agents (transfer money to specific players, place a bet in the system, place a bet on behalf of a player) and at the same time the agents can operate as affiliates (use banners to bring traffic, provide promo-codes to customers, keep sub-affiliates). This unique system has been designed to offer our clients the ability to widen their users’ base by using agent networks to target offline customers.

I am very happy about the feedback we received from the industry for which I would like to thank our solid and hard-working team.

From your perspective, where do you feel industry affiliates are being underserved, and how has this factor shaped the development of PartnerMatrix as a platform?

Nykoghosyan: I think one of the most significant issues nowadays, is the lack of transparency. It is important for affiliates to be able to see how every single number is being generated instead of just being fed with partial data, like many systems do. More than this, the lack of transparency could lead, over time, to trust problems.

Our solution provides very detailed and comprehensive reports by displaying breakdown of every number, costs, bonuses, etc. We can also provide, like in case of some operators, detailed bets history for a better insight.

Transparency is not the only issue we see within the industry. Lack of support is among things that are on the table and often brought in discussions. To tackle this concern, PartnerMatrix has been established with its own dedicated Account Management team, which allows us to be close to operators, understand their needs, receive their requirements and deliver the solution in the shortest time.

From a marketing and operations perspective, what new obstacles are facing affiliate as an industry acquisition vertical?

Nykoghosyan: There is a huge organic competition between affiliates and our focus is always helping our clients and their affiliates and make sure we give them a powerful advantage over competition.

To this end, the Back-office in PartnerMatrix is highly focused on affiliate manager and administrator comfort. It gives opportunity to reach each angle of the website and successfully manage all the operations.

Relatively new, ad blocking and domain blocking is definitely an obstacle in terms of traffic loss. At PartnerMatrix, we do offer a solution to this problem (which our current affiliates use) by allowing them to choose affiliate domains which do not contain “block words”. Furthermore, operators can immediately change affiliate tracking links if the current domain gets blocked.

Finally, following its initial launch, how do you see PartnerMatrix growing as an EveryMatrix service?

Nykoghosyan: I am happy to see it growing every day, by every new release deployment, with every added feature and, the most rewarding, with every new client.

We strongly believe that finding the right balance between high performance and product quality requires team work and common vision. To that end, EveryMatrix has assembled PartnerMatrix project as a separate business unit in the company to fully concentrate on providing one of the leading performance marketing and partnership solutions in the world. The bar is set high for us, and this is a good thing.

I’m fully confident that competitive pricing, on top of its features, will help PartnerMatrix shine as people’s platform. Whether you are a start-up or a decent sized operator, the platform will meet all operators and affiliates’ needs.

The original version of this article can be found here.

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ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026

Published

1 week ago

July 9, 2026

George Miller

ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.

Turning Complexity into Clarity

Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.

This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.

Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.

Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.

Affiliate Success

Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026

Published

1 week ago

July 8, 2026

George Miller

Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.

The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.

iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.

The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.

David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.

“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.

“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”

Affiliate Success

ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth

Published

1 month ago

June 4, 2026

George Miller

ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth

ReferOn, the data-driven affiliate management platform, has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”.

These nominations reflect ReferOn’s rapid evolution from a fast-growing platform into a mature affiliate management solution trusted by operators seeking greater scalability, automation, and operational control.

Solving Affiliate Management Complexity at Scale

Over the past year, ReferOn has focused on solving one of the industry’s most persistent challenges: managing affiliate programmes efficiently at scale. By automating key affiliate management processes and transforming fragmented data into actionable insights, the platform enables operators to scale partner programs more efficiently while maintaining full visibility and control.

Turning Data Into Faster Decisions

As platform capabilities expand, Refie serves as an intelligent UX layer that makes complex data instantly understandable. By translating backend logic into intuitive visual guidance, it helps users move faster, make better decisions, and spend less time navigating reports.

By translating technical precision into intuitive visual feedback, Refie eliminates the need to dig through dense reports, guiding users toward real-time performance and faster decision-making. It moves beyond simple functionality; it’s about giving teams their time back by making complex data instantly readable.

Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”

The winners will be announced at the EGR B2B Awards ceremony, taking place on June 3 at City Central, HAC, in London.