Affiliate Success
PartnerMatrix makes its comeback
![PartnerMatrix makes its comeback](https://gamblingaffiliatevoice.com/wp-content/uploads/partnerMatrix-levon.jpg)
Levon Nykoghosyan, PartnerMatrix CEO, speaks in this interview about the product revamp, key features and product vision, as well as how to overcome the present industry challenges.
Can you detail why PartnerMatrix is such an important release for EveryMatrix in 2017?
Nykoghosyan: PartnerMatrix has been one of the first projects of EveryMatrix and it is not only an important release in 2017 but it has always been an important part of our full package solutions for operators, ranging from sportsbook to casino and payments solutions.
Although the new PartnerMatrix version it’s just two years old, is already a competitive product with a responsive and easy to use interface allowing operators manage affiliates’ data, payment plans, marketing tools, reports and user settings, all from a single location. Simple to implement and supplied with continuous updates, the system is fully adaptable for different markets and regions and has gained trust among both startups and big operators.
Under constant improvement, our system is an ever-evolving solution. The 2017 releases include, among new languages support and many other small improvements, the launching of real-data reporting and the integration with our payment service provider, MoneyMatrix. This integration allows us to provide so many ways for affiliates to withdraw their commissions and this is another step towards providing one of the most powerful affiliate systems in the iGaming market.
From a product perspective what marks PartnerMatrix as a unique software for the saturated affiliate market place?
Nykoghosyan: The most important thing, which was at the core of our key features from the start, (back in 2015), was to build a real-time system, for both affiliates and agents, and track everything under one system instead of using two separate systems that track the same data.
PartnerMatrix allows affiliates to operate as agents (transfer money to specific players, place a bet in the system, place a bet on behalf of a player) and at the same time the agents can operate as affiliates (use banners to bring traffic, provide promo-codes to customers, keep sub-affiliates). This unique system has been designed to offer our clients the ability to widen their users’ base by using agent networks to target offline customers.
I am very happy about the feedback we received from the industry for which I would like to thank our solid and hard-working team.
From your perspective, where do you feel industry affiliates are being underserved, and how has this factor shaped the development of PartnerMatrix as a platform?
Nykoghosyan: I think one of the most significant issues nowadays, is the lack of transparency. It is important for affiliates to be able to see how every single number is being generated instead of just being fed with partial data, like many systems do. More than this, the lack of transparency could lead, over time, to trust problems.
Our solution provides very detailed and comprehensive reports by displaying breakdown of every number, costs, bonuses, etc. We can also provide, like in case of some operators, detailed bets history for a better insight.
Transparency is not the only issue we see within the industry. Lack of support is among things that are on the table and often brought in discussions. To tackle this concern, PartnerMatrix has been established with its own dedicated Account Management team, which allows us to be close to operators, understand their needs, receive their requirements and deliver the solution in the shortest time.
From a marketing and operations perspective, what new obstacles are facing affiliate as an industry acquisition vertical?
Nykoghosyan: There is a huge organic competition between affiliates and our focus is always helping our clients and their affiliates and make sure we give them a powerful advantage over competition.
To this end, the Back-office in PartnerMatrix is highly focused on affiliate manager and administrator comfort. It gives opportunity to reach each angle of the website and successfully manage all the operations.
Relatively new, ad blocking and domain blocking is definitely an obstacle in terms of traffic loss. At PartnerMatrix, we do offer a solution to this problem (which our current affiliates use) by allowing them to choose affiliate domains which do not contain “block words”. Furthermore, operators can immediately change affiliate tracking links if the current domain gets blocked.
Finally, following its initial launch, how do you see PartnerMatrix growing as an EveryMatrix service?
Nykoghosyan: I am happy to see it growing every day, by every new release deployment, with every added feature and, the most rewarding, with every new client.
We strongly believe that finding the right balance between high performance and product quality requires team work and common vision. To that end, EveryMatrix has assembled PartnerMatrix project as a separate business unit in the company to fully concentrate on providing one of the leading performance marketing and partnership solutions in the world. The bar is set high for us, and this is a good thing.
I’m fully confident that competitive pricing, on top of its features, will help PartnerMatrix shine as people’s platform. Whether you are a start-up or a decent sized operator, the platform will meet all operators and affiliates’ needs.
The original version of this article can be found here.
Affiliate Success
Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant
![Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant](https://gamblingaffiliatevoice.com/wp-content/uploads/QMRA-1.png)
QMRA is a Quality Mark for iGaming affiliates, launched in February 2024. QMRA is available for the following jurisdictions: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland, Estonia, Ontario
QMRA is a follow up from successful Dutch Quality Mark KVA, which currently has most affiliates as members and works with several operators (like LeoVegas, TonyBet, HardRockCasino, 711 and Tombola).
QMRA now has various prominent members, like: Gaming Innovation Group (Gentoo), Applied Digital Media Group, Leadstar Media (for Germany) and Game Lounge as well.
Game Lounge joined QMRA with GuideCasino.Be before, and has now joined QMRA with various markets. For Sweden, the first website has been found compliant: SveaCasino.Se
Having the Quality Mark will instill trust in Swedish consumers, authorities and operators.
SveaCasino.Se is a well known Swedish website, with estimated traffic (SEMRUSH) of about 100.000 per month. SveaCasino.Se will be carrying the QMRA mark from now on. This means that the website has been checked against the QMRA Compliance Code:
- Channelling objectives
- The affiliate shall not advertise or promote the offer of unlicensed operators.
- The affiliate shall not make use of brand imagery, call-to-actions or make other references to the website and offer of unlicensed operators.
- Responsible advertising
- The affiliate shall never aim their advertising activities at persons that have not reached the age of 18.
- The affiliate shall add an 18+ characteristic to every webpage of their website and to any marketing activities on social media. The characteristic shall be clearly identifiable and visible to the consumer.
- The affiliate shall be mindful of the design of their marketing activities, as to not directly or indirectly target or exploit minors.
- The affiliate shall not make use of minors, directly or indirectly, in any marketing activity or imagery used in relation to marketing for games of chance.
- The affiliate shall not aversely influence excluded persons in a way that may convince or encourage them to start gambling, discourage them from further self-exclusion or target them in any marketing activity targeted at advertising games of chance.
- Careful and balanced design
- All marketing activities shall use no uncertain terms or mislead the consumer as to the nature, workings, prizes, risks and odds of the offer.
- The affiliate shall not use any uncertain terms or mislead the consumer as to their affiliation, role or activities. The affiliate shall clearly disclose their role as a marketeer.
- The affiliate shall not imply or state that the consumer may have a predominant influence on the outcome of a game of chance, or that the outcome may be influenced in any other way other than chance.
- The affiliate shall clearly state the type of game of chance is offered.
- The affiliate shall clearly state the license status of the operator.
- The affiliate shall not claim that it is quick or easy to win often or a large amount of money in any game of chance.
- The affiliate shall not encourage excessive or irresponsible gambling behavior.
- The affiliate shall not claim that the offer is free, the best, the cheapest or on sale in any way.
- Contributing to responsible gaming
- The affiliate shall share information regarding the risks associated with gambling for money.
- The affiliate shall share information and the means to get help with a (developing) gambling addiction. This information shall be:
- The national support helpline for gambling addiction;
- Parties that offer further assistance for a gambling addiction;
- Further information on gambling addiction;
- The possibility of self-exclusion and the Swedish Gambling Authority.
Affiliate Success
ReferOn Announces Second Seminar for Affiliates: ReferOn Insights
![ReferOn Announces Second Seminar for Affiliates: ReferOn Insights](https://gamblingaffiliatevoice.com/wp-content/uploads/referon-insights-20.png)
Following the success of the first seminar for operators, ReferOn is delighted to announce its second seminar, “ReferOn Insights,” specifically designed for affiliates. This highly anticipated event will take place on Thursday, 11th July at 2 PM CET and promises to deliver invaluable knowledge and strategies for affiliates in the iGaming industry.
The seminar will be led by David Harris, B2B Affiliate Team Manager at ReferOn, who boasts over 8 years of experience in the iGaming market. He will be joined by Alexia Gauci, B2B Sales Manager at ReferOn, who will serve as the moderator for the session.
What to expect at the seminar:
- Data Discovery and Reporting: Gain insights into effective data analysis and reporting techniques to optimize affiliate performance.
- Tracking Methodology: Learn about advanced tracking methods and how to implement them for better accuracy and efficiency.
- Management tips: get advice on security, optimizing payment processing, processes and technical support team resources.
Additionally, following the main seminar program, there will be a Q&A session – participants will have the opportunity to speak directly with David Harris and Alexia Gauci and have their individual questions answered.
Join this opportunity to elevate your affiliate strategies and network with industry leaders. Spaces for the seminar are limited, so sign up promptly to secure your spot. The seminar will take place just a few days before the ReferOn team travels to one of the main iGaming industry events of the year iGB Live! You can be the first to find out online what ReferOn is preparing to present at booth 10-F38 at RAI Amsterdam from July 17-18.
Affiliate Success
Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time
![Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time](https://gamblingaffiliatevoice.com/wp-content/uploads/Casino-Guru-wins-Affiliate-of-the-Year-at-AffPapa-Awards.png)