An affiliate convention destined to become the industry standard for how the online gaming industry meets new and existing affiliates. This free to attend event for affiliates is taking place 15-16 May 2018 at the luxury Sofia Event Center.
The layout has been designed to create a relaxed atmosphere where it is easy to talk to gaming brands as well as meet and exchange knowledge with other affiliates. Booths and connection points are both a standard size and open, making it easy to approach and meet leading and dynamic brands like Intertops, LeoVegas, Karamba and bet365.
The two days of networking will be intertwined with ‘big opportunity’ keynote speakers, briefing affiliates on legal issues across European markets, the opportunities in social media and the relevance of eSports and Cryptocurrencies for affiliates. In addition, running parallel to the networking sessions, smaller ‘huddles’ will focus on specialist areas such as SEO, market trends and different gaming sectors.
Visit AffiliateCon.com to find out more information and register for your free tickets
Rightlander.com unites with The Pools
Leading sportsbook & casino operator to improve affiliate compliance with suite of innovative tools
Compliance specialist, Rightlander.com has put pen to paper on a deal that will see it provide online sportsbook and casino operator The Pools with its innovative technologies.
The Pools will now use Rightlander’s advanced solutions to take its compliance procedures to the next level. The technology which encompasses a comprehensive range of affiliate compliance tools will scan the sportsbook and casino aﬃliate websites, monitoring all activity which mentions or links to their brands for compliance related breaches, whilst also searching for certain events and conditions defined by the operator.
This puts the power in the operator’s hands, allowing it to ensure that all affiliates sending traffic to its sites are doing so in a compliant and responsible manner.
Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Rightlander has had the privilege of working with The Pools since the recent launch of their affiliate programme and it’s extremely encouraging to see affiliate advertising monitoring being implemented right from the start. We look forward to working helping them improve their affiliate compliance initiatives”
Andrea Foley, Marketing Manager at The Pools, said: “We have been growing digitally, inventing new games for new audiences, while remaining faithful to our heritage.”
“As a responsible operator it is important to us that any affiliates promoting our products are fully compliant and meet industry guidelines. Working with Rightlander ensures that all activity linked to our brand is monitored and any breaches are quickly brought to our attention.”
Rightlander offers compliance checks across 35 territories including the United Kingdom helping top operators and affiliates stay compliant across multiple regulated jurisdictions.
BuzzBingo.com teams up with Rightlander to boost affiliate compliance measures
Tier one operator becomes the latest to leverage Rightlander’s innovative compliance platform
Buzz Bingo has become the latest tier one operator to partner with leading compliance experts, Rightlander.com, to boost their responsible gambling capabilities.
The Rightlander compliance platform consists of several affiliate compliance tools that are tailored to cover market specific legislation and advertising standards. These include the Automated Compliance Monitor, PPC Monitor and Affiliate Mapping Tools all of which assist operators manage and monitor their affiliate traffic on-demand.
The Automated Compliance Monitor detects non-compliant content across multiple territories and flags violations such as missing terms and conditions, outdated offers, and incorrect marketing assets. This helps ensure that affiliates are aligned with the brand and marketing message, further strengthening Buzz Bingo’s compliance strategy.
The PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.
Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Operators understand the importance of ensuring that affiliates sending traffic to their sites are acting responsibly, but monitoring and managing all of this can be daunting.”
“The Rightlander platform takes the hassle out of ensuring affiliate compliance, and we are delighted to be working with Buzz Bingo to help them improve their processes and better manage their affiliate partners.”
David Abrams, Senior Online Media Manager at Buzz Bingo, said: “Responsible gambling measures are one of the highest priorities to us as an operator and partnering with Rightlander means we can ensure we’re running an even more robust and compliant affiliate strategy. Working with multiple affiliates, we need to ensure they are completely aligned with our responsible gambling positioning at all times, and this requires careful monitoring of all traffic coming our way. The Rightlander platform does exactly that so we’re very happy to be working with them”.
BonusFinder granted affiliate licence for Virginia
Top affiliate site BonusFinder.com has been given a licence to operate in the US state of Virginia, complementing its suite of licences for the country’s other regulated states which includes New Jersey, West Virginia, and Illinois.
BonusFinder.com Managing Director Fintan Costello celebrated the new approval, saying: “This increases BonusFinder.com’s reach into regulated US markets and we cannot wait to bring the best deals and bonuses for sports betting to players in Virginia.”
Presently there are five sports betting providers licensed in the state: Betfair, Draft Kings, BetMGM, Rivers Casino Portsmouth, and Caesars Virginia. Twelve licences are ultimately available, so the market is anticipated to grow, plus a further five to be allocated to the state’s newly-approved bricks-and-mortar casinos.
Despite the state enjoying a population of over 8.5m people, land-based casino gambling has arrived quite late, with the first of five casinos scheduled to open in 2022.
Virginia’s Sports Betting Vendor licence is the first of its kind to be done entirely by online application.
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