Press Releases
Intertops celebrates 25 years since online gambling first
A milestone in gambling and ecommerce history took place 25 years ago this month when Intertops became the first company ever to accept an online bet.
The Austria-based operator’s brand new Intertops website handled a $50 wager, placed by a Finnish punter, on Tottenham Hotspur to beat Hereford United in an FA Cup fourth round tie on January 17, 1996.
At odds of just 1.04, the Premier League side’s 5-1 demolition of their lower-league opponents meant the punter profited by just $2, but it was a game-changing day for the betting industry, which until that day had been restricted to in-person and telephone wagering.
That $50 wager was the first of billions placed in the intervening quarter of a century, during which time Intertops has remained at the forefront of online betting. In 2000, the operator, responding to the growing potential of cell phones, launched the first-ever mobile betting site, and two years later introduced live betting.
In the years since 1996 Intertops has expanded beyond sports, with the creation of Intertops Casino in 1998 and the launch of Intertops Poker in 2003, thus always ensuring that its valued players can enjoy a full range of online gaming entertainment.
Intertops marks a quarter of a century of online betting by this year launching its new, redesigned in-play Sportsbook.
“We remain proud of our unique place in gambling history,” an Intertops spokesperson commented. “Gambling in one form or another had been around for millennia, yet Intertops brought it into the digital world in January 1996 thanks to our foresight and pioneering spirit, which remains the same today.
“In the years since that historic day, we have striven to stay at the head of the gambling sector, offering entertainment to millions of players each year through our comprehensive Sportsbook, Poker and Casino platforms.
“We will always be the first, but the introduction of our new Sportsbook will also ensure that we remain the best.”
Intertops was actually established in London back in 1983, and initially offered bookmaking services to players in Germany through a combination of telephone interactions and cash sent through the post.
It relocated to Austria almost a decade later to avoid British postal delays, but even in 1992 the World Wide Web was still more than a year away from common usage. Pizza Hut is considered to be the first company to complete an online transaction through the sale of a large pepperoni pizza in 1994, and it was Intertops that soon after took gambling into cyberspace.
“After all the years of success in the past, we remain committed to the future and providing players with the games they love to play,” the Intertops spokesperson added. “Here’s to 25 more years of a fun in a safe gaming environment.”
News
Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
Casumo, a multi-award-winning Online Casino and Sportsbook, has renewed its partnership with NetRefer, a leading affiliate marketing platform provider. The iGaming business is one of the most distinctive online casino and sports betting operators in Europe.
Founded in Sweden in 2012 and headquartered in Malta, Casumo is an innovative and mobile-first online gaming group. Over the years, the company has gone from strength to strength and today offers its products in several highly regulated markets including Sweden, the United Kingdom, and other emerging markets worldwide. The iGaming company has been with NetRefer since its inception.
Casumo Services Limited hold licences in Malta, the United Kingdom, Sweden, Gibraltar, Ontario, and Spain. These licences are the backbone of their operations and regulate the company to maintain a safe and secure gambling environment.
Numerous features on Casumo’s platform offer players unique betting experiences. Reel Races are daily tournaments that let players compete with each other in real-time slots races for a chance to win cash prizes.
Everything players participate in at Casumo is part of a greater game. As members play their favourite online casino games, they also partake in an in-game adventure, collecting points and getting rewarded as they level up.
To ensure players can log in fast and easily, Casumo developed their own Casumo App, which supports Fingerprint Login, TouchID, and FaceID. The Spotlight game search lets players look up all their favourite mobile slots while the Quick Launch gives instant access to the last played mobile slot games. Another unique feature allows players to minimise the mobile slot game by pinching the screen.
By creating a user-friendly, highly rewarding, and entertaining experience, Casumo has witnessed great success and growth, and its achievements have not gone unrecognised. Over the years, the iGaming company has won various awards in numerous categories from EGR, ICA, and IGA.
To support their players, they have a team of dedicated ambassadors who work around the clock with customer support. Over 300 employees work for the company in offices across Malta, Barcelona, and Gibraltar.
Casumo has a team of professionals available to assist individuals struggling with gambling issues and a dedicated website called casumocares.com. They help players control their gambling habits and set customised limits.
The Casumo Affiliation Team’s goal is to support their affiliate partners in a personal and helpful manner. They believe trust and transparency are key factors in building sustainable relationships. Affiliates can sign up for the affiliate program to receive their digital affiliate welcome pack.
Ivan Vuckovic, Growth Director at Casumo, expressed the company’s content with their partnership renewal. “NetRefer’s robust platform has provided a solid base for us to develop strong affiliate relationships and scale our business.”
“Casumo understands the importance of transparency with their affiliates to ensure long-term successful relationships,” Dexter Cutajar, CEO at NetRefer, claimed. “We are delighted to continue partnering with Casumo, with whom we share core values and a search for excellence.”
News
Rightlander Announces Appointment of Sarafina Wolde Gabriel as CEO
Rightlander, a leading provider of affiliate compliance and partner monitoring solutions, is pleased to announce the appointment of Sarafina Wolde Gabriel as its new Chief Executive Officer (CEO). Sarafina, who brings over 19 years of experience in digital marketing and leadership within the affiliate compliance and monitoring industry, previously served as the Chief Strategy Officer at Rightlander.
In her role as Chief Strategy Officer, Sarafina was instrumental in driving the company’s growth and expansion into new markets. Her strategic vision and leadership have been pivotal in enhancing Rightlander’s product offerings and forging key partnerships. With a proven track record of success, Sarafina is well-positioned to lead Rightlander into its next phase of innovation and growth.
Ian Sims, Founder of Rightlander Limited, commented: “We are thrilled to have Sarafina step into the role of CEO. Her extensive experience and understanding of the industry make her the ideal leader to continue advancing our mission of providing cutting-edge compliance solutions. We are confident that under her leadership, Rightlander will continue to thrive and set new standards in affiliate compliance.”
Sarafina Wolde Gabriel added: “I am honoured to take on the role of CEO at such an exciting time for Rightlander. I look forward to working with our talented team to build on our successes and drive further innovation in our solutions. Together, we will continue to support our clients in navigating the complexities of affiliate compliance and achieving their business goals.”
Rightlander Limited is committed to delivering comprehensive compliance solutions that help businesses save time, reduce risk, and optimize marketing performance. With Sarafina at the helm, the company is poised to further enhance its offerings and expand its global footprint.
Affiliate Success
Casino Guru secures SBC Awards shortlist for Casino Affiliate of the Year
Casino Guru, the world’s largest and most up-to-date database of online casinos, has landed on the shortlist for SBC Awards 2024 in the Casino Affiliate of the Year category.
Casino Guru, which has processed more than 6,930 casinos, and prides itself on the world’s largest forum community built around informing players, enters a competitive field of 12 contestants all vying for the distinction.
SBC Awards 2024 is due to take place on September 26 at the MEO Arena on the final day of the SBC Summit, celebrating industry-wide achievements. Casino Guru is proud to be shortlisted for this important accolade. The company has worked tirelessly to establish itself at the top of the industry.
In embracing the affiliate business model, Casino Guru has created a groundbreaking and industry-shifting paradigm through the introduction of the Safety Index, a complex algorithm powered by big data, consumer feedback, and a meticulously in-house analyst team that has allowed Casino Guru to not only be the go-to repository for online casinos but also provide players with a credible source of information when it comes to the inherent trustworthiness of each casino brand listed in the constantly-growing database.
In welcoming the nomination, Šimon Vincze, Head of Sustainable & Safer Gambling, said: “I am thrilled to see Casino Guru shortlisted for the category again this year! Our competitors for the winner are recognised companies with a considerable impact on the online gambling affiliate business. The criteria for the winner go beyond our unique approach to affiliation and consider growth in multiple areas. I am convinced that we have much to offer in this sense as well, and I am looking forward to the judge’s conclusion.”
The Safety Index in particular has been a dynamic and living ecosystem that has been evolving on a weekly and monthly basis, registering movements in casinos’ overall ranking based on a comprehensive set of factors, such as complaint resolution, terms and conditions, licensing issues and more.
Having those efforts recognized by the SBC Summit Awards is a huge milestone for the company, which has operated with an unwavering commitment to bringing consumers the best possible choices from a database that easily constitutes the world’s largest.
Casino Guru is a trailblazer in building an affiliate business that is fully consumer-focused and consumer-facing, by offering an uncompromising, verifiable and transparent accreditation process that ultimately benefits consumers and helps match their preferences with the best casino brand.
Casino Guru is looking forward to September 26 and is excited about the opportunity to demonstrate to the panel of judges that the company is committed to raising standards for the way consumers engage with the industry in a manner that protects consumers and distinguishes the best operators and brands on the market, helping drive a sustainable and healthy environment for all.