Mr. Gamble, an award-winning online casino comparison platform, has recently announced the appointment of Paul Puolakka as its new Chief Marketing Officer. Puolakka, who brings close to a decade of experience in the iGaming industry, has already started in his new role to help the company boost its reach.

Mr. Gamble’s co-founder Jonas Kyllönen congratulated Paul on his appointment, stating that his extensive knowledge and expertise would help the company continue its impressive growth trajectory.

Puolakka himself expressed excitement at joining the team: “I am thrilled to join such a dynamic and talented team. The company has already earned a reputation as a leader in the online gambling industry, and I look forward to helping drive this success forward.”

As the new CMO, Puolakka will be responsible for overseeing all aspects of Mr. Gamble’s marketing efforts, including branding, acquisition, and retention. He will work closely with both the marketing and sales teams to develop and implement new strategies for driving growth and revenue.

As a leading informational hub for casino comparisons and reviews, Mr. Gamble has earned multiple accolades for its informative content and commitment to transparency. Most recently, the Mr. Gamble team’s coverage of the best online casino bonuses won them the title of the Best Bonus Comparison Affiliate of 2022.

The platform also aims to provide unbiased information about online casinos, bonuses, and payment methods, making it a valuable resource for online gamblers.

Having tapped Puolakka for the CMO role, Mr. Gamble is poised to solidify its position in the industry, with leadership expressing enthusiasm over the upcoming changes.

The 2023 edition of iGB Affiliate London has broken all records with more attendees travelling from more countries than at any time in the event’s history. The number of unique show visitors attending iGB Affiliate London ’23 totaled 5,763 a 40% uplift on the April 2022 edition (4,116) and 19% ahead of 2020 (4,844) which was the last edition of iGB Affiliate London to take place prior to Covid. The number of visitor days which measures return visits, stands at 7,176.

The brand’s impressive international credentials were once again in evidence with visitors travelling to London from 101 nations – the first time that iGB Affiliate London has broken through the symbolic ‘three figures’ for international representation.

With every show metric in positive territory Portfolio Director Naomi Barton expressed her thanks to the entire iGB Affiliate community for its support and for helping to make the 2023 edition so successful. She stated: “We’ve worked in partnership with colleagues active in the iGaming Affiliate sector to deliver an event that provides what the industry requires across all fronts.

“Our focus was to deliver on our pledge to provide delegates with access to new business strategies, new thinking, new trends, new technologies and new content, in the process keeping the iGB Affiliate London proposition fresh and compelling.”

“This edition of iGB Affiliate London was physically the largest on record and the continued demand for space from both new and existing exhibitors underlines the fact that iGB Affiliate London is regarded by our stakeholders -who are based throughout the world –  as being their flagship event.”

“Significantly 24% of attendees were making their first appearance at iGB Affiliate London with 1 in 10 affiliate visitors new to gambling. The ability to bring new people into the igaming affiliate space represents an important attribute of the brand.”

Away from the exhibition show floor a total of 450 sector professionals attended the prestigious iGB Affiliate Awards which recognized the ‘best of the best’ across 19 categories. Better Collective Co-founders, Jesper Søaard (CEO) and Christian Kirk Rasmussen (COO) were awarded with the blue riband ‘Affiliate Idol – Lifetime Achievement Award’ for their successful contributions to the industry.

On receiving the Award Jesper Søgaard, Co-founder and CEO said: “I speak for Christian too, when I say that it is an incredibly humbling feeling to not only have been considered but chosen to receive the Affiliate Idol Award. Christian and I may have laid the foundation for something great but without our dedicated colleagues, Better Collective would not be where it is today. I am very honoured but also trust that with our vision to become the Leading Digital Sports Media Group, ‘the best has yet to come’.”

The Affiliate Awards sponsors comprised V.Partners (Stage Sponsor), Safe Affiliates Programs (Photobooth), YGAM (Safer Gambling) and Trueplay (NFT).

AffPapa has hailed the monumental success of its recent iGaming Club networking event that hosted over 250 industry affiliates, operators and providers in London.

The second in a series of networking events for the biggest names in iGaming saw leading companies in attendance including Betsson Group, Campeon Affiliates, Raketech, AskGamblers, Sofascore, CatenaMedia, Soft2Bet and Casino Guru.

Having sold out its initial capacity of 200 seats in the week leading up the landmark event, organisers made additional seating available at the De Vere Grand Connaught Rooms, to accommodate for iGaming Club’s extremely high demand, with over 500 registrations recorded in total.

As part of the one-of-a-kind iGaming Club experience, AffPapa kicked-off proceedings with a unique speed dating event that assisted attendees in finding possible partners more efficiently. The hosts provided special tables divided into sections that facilitated networking and an opportunity for companies to showcase their products, services and develop relationships with other brands.

Upon the conclusion of welcome drinks and speed dating, guests enjoyed an exclusive networking dinner where they were provided an opportunity to spend time with friends, colleagues, and new acquaintances.

During dinner, Levon Nikoghosyan, CEO of AffPapa, and Yeva Avagyan, Head of Commercials, shared exciting plans for the upcoming iGaming Club event in Malta in conjunction with iGaming NEXT. The event will take place from June 20 – 22 and will see AffPapa host its second annual iGaming Awards, shining a light on the strongest performers in the industry.

Levon Nikoghosyan, CEO at AffPapa, said: “iGaming Club went beyond our expectations. We had astounding amount of interest towards our event and had already sold out a week prior to it, leading us to disable registration for the last couple of days. We see the huge demand, and we’ll make sure to take that into account and welcome each and every registrant at our upcoming Malta event in June.”