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3 Things To Consider Before Starting A New Casino Affiliate Business

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3 Things To Consider Before Starting A New Casino Affiliate Business

 

There can be no question that the online casino business is flying right now. It seems that nothing can stop the rapid rise of this exciting industry!

Individuals across the globe are looking to get in on the action, creating gambling affiliate websites to tap into the lucrative wealth that the industry can provide.

Although seriously competitive and ever-changing, the affiliate biz is an exciting one that brings endless possibilities. Whether you are looking to strike out as a review and information portal such as newcasinosites.me.uk, or prefer something slightly different, the affiliate industry can be truly exciting.

In this article, we will take a look at 3 things to consider before starting a new casino affiliate business. From research to the importance of tech, we will cover it all.

Let’s get going with the foundation of any career in the affiliate industry.

Know your stuff: The importance of research

If you are serious about launching a new casino affiliate business, you’re really going to have to know your stuff.

Online gambling is a lucrative yet complex world, packed with variables and jargon and more that can leave newcomers bewildered. If you are looking to launch a new casino affiliate business, you will need to research the industry heavily. Of course, the best way to do this is to play some casino games yourself! Sign up to a few different sites and get playing, practice makes perfect after all!

You will need a strong grasp of modern technology

If you are serious about starting a new casino affiliate business, understanding the tech behind the industry is also key. You will save plenty of money when building your website if you can learn basic HTML, not to mention you will gain total creative control of your project. After all, this is your project!

When you know HTML, you can constantly revamp and polish your site to keep things fresh for new players. Image is extremely popular in the new casino affiliate business and so you should not underestimate this aspect.

Another key tech to understand is Search Engine Optimisation (SEO). In fact, this is more a type of marketing than anything else, which functions by using keywords, interlinking and meta titles to ensure that a given site finishes as high up as can be in search engine results. If it sounds simple, then that’s because it is, at least on the surface. There is no end to the ways you can manipulate SEO to ensure that your new casino affiliate business gets plenty of airtime.

Consider using gambling affiliate programs

If you are still interested in starting a new casino affiliate business, well done! One of the best ways to do so is to join a program, which removes plenty of the burden on you at first.

Basically, these programs show new casino affiliate businesses how to drive traffic to their site, thereby getting your foot in the door of what can be a seriously tough industry to break into. You should really consider joining a program if you feel that your site is not getting the coverage you desire.

Affiliate Success

The Digital Marketing Mixer delights with SEO MasterClass and a Mad Hatter Themed Summer Networking Party

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The Digital Marketing Mixer delights with SEO MasterClass and a Mad Hatter Themed Summer Networking Party

 

The 3rd iteration of the Digital Marketing Mixer  a FREE business networking event will kick off the British Summer Bank Holiday weekend in style. Guests will enjoy a Mad Hatter Summer Themed, virtual Tea Party on Friday the 28th August between 4-6pm (GMT) via live Zoom.

The virtual networking event, hosted by AffiliateINSIDER CEO and affiliate industry veteran, Lee-Ann Johnstone – is designed to help connect suppliers , brands, agencies and affiliates together virtually to kick start new commercial conversations whilst physical conferences are delayed.

Join the party – Learn the latest SEO Insight and enjoy the show!

“The Digital Marketing Mixer is about making new personal connections virtually in a structured setting. This month we are privileged to also have visiting lecturer Matthew Hughes from the Arts University of Bournemouth (AUB) in the United Kingdom, which offers leading digital media courses. Matthew will be giving an exclusive SEO Masterclass – which shouldn’t be missed!”  mentions Johnstone.

The event offers hosted speed networking sessions where a variety of industry topics are discussed in groups along with fun ice breaker games (with great prizes to be won) and themed entertainment. The Mad Hatter Tea Party will also offer guests a mind boggling display of “Alice in Wonderland” style visual trickery delivered live by Canadian entertainer and magician, Ray Anderson.

The focus of this event will bring digital and affiliate marketing businesses together to start new commercial discussions.

Sarafina Wolde Gabrielle, VP of strategy at Income Access, a Paysafe Company, said The Digital Marketing Mixer offers affiliates, suppliers and operators  a chance to connect in-person and enjoy a fun, short and structured virtual networking session” , whilst Lloyd Richman, the founder of iBet Directory said:  “The Digital Marketing Mixer offers guests a great opportunity to make new contacts and gain an inside view on current changes taking place in our industry. This is a fantastic opportunity for small businesses, publishers, agencies and operator brands to come together and get new business done!” 

 

RSVP FOR FREE and enjoy the next Digital Marketing Mixer HERE

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Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

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Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

 

 

Last month saw the launch of the first Digital Marketing Mixer, a FREE business networking event created by Lee-Ann Johnstone which hosted over 150+ iGaming and Affiliate Marketing professionals in attendance.

The event which received outstanding delegate reviews, will be hosted again on Monday 30th June between 4-6pm (BST) via Zoom. The aim of the speed networking event is to bring together affiliates and digital marketers, technology providers , agencies, experts and marketing service providers together to promote their services virtually.

With limits on travel and attendance at physical events still in play opportunities to network for new business have been limited. That combined with increased remote working has had a natural impact on business development slowing in the short term.

The Digital Marketing Mixer has been created as an open platform for professional social networking to take place in a structured but relaxed virtual atmosphere. The event has been created to support new business and continued lead generation for all businesses operating in the Affiliate industry.

Lee-Ann Johnstone, the event host commented: “The Digital Marketing Mixer is a key event for digital and affiliate marketing businesses to get better connected during this uncertain time. The objective is simple, bring people together to talk, to collaborate and ensure new business and service opportunities continue to thrive. I’ve created this FREE networking event for EVERYONE to benefit from in the affiliate industry to help get new business deals done.”

The mixer remains 100% FREE for delegates to attend and is open to any vertical. Once again the event is held in collaboration with founding collaborators GPWA.org, iBet Directory, and AffiliateINSIDER collaborating to deliver this event.

“The toughest part of the conference experience to replicate online was always going to be those oh-so-important conversations in the bar. I was delighted to find myself in just such conversations at the Digital Marketing Mixer – top marks! “  said Sue Dawson from bestnewbingosites.co.uk who attended last month’s inaugural event. 

The Digital Marketing Mixer will offer a host of  fun networking games, speed selling challenges and enable delegates to enjoy discussing the latest industry trends whilst providing a platform to market their goods and services. The focus of this event remains on getting digital and affiliate marketing professionals quickly connected, getting new deals – done!

Lloyd Richman, founder of iBet Directory commented: The Digital Marketing Mixer Party is a great concept and offers all delegates the option to contribute unlike other webinars and conferences. It had a good mixture of natural event speakers, experienced iGaming professionals and new people to the industry. A great event which was highly successful.

If you are an agency, affiliate, consultant, operator, digital marketer, payment provider or saas product owner, everyone working with or in the affiliate industry is welcome to attend.

RSVP FOR FREE and join the Digital Marketing MixerHERE

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Mr Gamble is the fast growing iGaming affiliate taking the world by storm

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Player-friendly approach to casino comparisons sees audience grow to new highs 

In January 2019, two iGaming enthusiasts from southern Finland, Paavo Salonen and Jonas Kyllönen, created an affiliate site which follows a different path to competitors in the sector – Mr-Gamble.com was conceived to provide a user-friendly service that details the key benefits for different online casinos.

In a little over a year, the team at Mr-Gamble (owned by CashMagnet Ltd) has grown from two to sixteen people, and their site is attracting millions of views and an audience of thousands, eager to find a more discerning comparison site for online casinos.  With such impressive growth, the company is now moving to bigger offices in their adopted home town of Tallinn, Estonia.

Putting the players first has been key to this success, with the team’s focus to build a casino comparison site which highlights the various benefits from leading online casino operators.  Easy-to-use filters allow players to match specific search criteria to their needs, such as high quality casino bonuses, with a brand promise to help users “find a 200% bonus in under one minute”.

 

Moreover, with responsible gaming high on regulators agendas for 2020, not least due to COVID-19, Mr-Gamble’s onboarding policies for new casinos include strict criteria to ensure player protection.  Time-out periods, self-exclusion options, financial limits, and more are all in place to reassure players that beyond the entertainment factor, their well-being is key. 

Jonas Kyllönen explains, “While our competitors focus simply on the bonus offer and a select few aspects of gaming, Mr-Gamble.com highlights things like hidden T’s & C’s and other small details that make up the overall quality of a casino’s service and the bonuses they offer. We even include a section purely for casinos that offer free spins, allowing players to find free spin offers without deposits.  This sets us apart from old school affiliates and builds trust with our audience, resulting in a high proportion of returning visitors.”

Kyllönen, who leads on all aspects of marketing for Mr-Gamble, also realises that staying plugged in to media platforms such as Twitch and Instagram enable the company to attract some of their users from the elusive millennial market.  

“In just six months”, says Kyllönen, “we became the most watched slots channel on Twitch in Finland, and alongside our Instagram following, this allows us to stay in touch with our audience across multiple touch points – it’s been key to our growth. We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch are both entertaining and good for business.”

This well-rounded approach to the casino comparison sector is both innovative and forward-thinking, standing the company in good stead for the coming decade, during which adapting to change and staying on top of market trends will separate the men from the boys.

Mr Gamble’s affiliate offering is already well-established in Finland, and in April 2020 Mr-Gamble expanded operations to more English-speaking markets including the UK and Canada. The company also plans to target the US market, with licensing currently underway, and is looking at opportunities in Asia. 

Alongside Finnish casino enquiries, the company invites English language operators from international markets, particularly in the UK and Canada, to contact silver@cashmagnet.money for more information on deals and listings. 

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