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5 Important Facts About New Zealand’s Gambling Market

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Image by David Mark from Pixabay

 

Whenever there is a focus on the gambling market within the Asia-Pacific region, Australia, which is one of the largest gambling markets in the world, tends to hog all of the attention.

As in many other aspects, Australia’s quieter cousin New Zealand is often wrongfully overlooked by industry pundits, online casino operators, and affiliates. However, they can no longer afford to do so.

New Zealand’s gambling market might not be as large as Australia’s, but it is rapidly becoming a major consumer market that is on track to become a significant global industry player. To help illustrate this point further, here are five essential facts that you need to know about New Zealand’s gambling market.

Source: Unsplash

1. A Huge Portion of New Zealanders Gamble

One fact that is often crucially overlooked is the sheer number of New Zealanders that regularly play real-money casino games. According to some of the most recent studies, a whopping 80% of New Zealanders, equal to about 3.8 million people, gamble on a regular basis. The bulk of these gamblers stick to lotteries, but this is changing fast.

2. Overall Gambling Spend Per Head is Rising

Not only is the number of gambling fans in New Zealand high, but the amount they actually spend is high, and rising. Last year, New Zealanders spent around $2.4 billion, or about $648 per head. This figure is a full $49 million higher than the year before, which, in turn, was significantly higher than the year before that. It is clear that the gambling market is going through an unprecedented growth phase.

3. Online Competition is Heating Up

While there are only a small handful of land-based casinos in New Zealand, the level of online competition is growing rapidly. Among the estimated 1300 online casinos that offer services in New Zealand, the biggest market player is the online platform SkyCity, which offers online pokies, blackjack, poker, roulette, and even live casino games to players across the country. Expect online operators to increase their marketing efforts in NZ in the years ahead.

Source: Unsplash

4. Gambling Revenues Often Go to Charitable Causes

Few people realize that, as part of New Zealand’s unique gambling laws, many of the revenues from casino gaming go straight to charitable causes. Under the law, all public gaming in New Zealand is expected to return profits to the community. Such profits are used to house homeless people in cities such as Auckland, fund new infrastructure such as transport and convention centres, and pay for various other non-commercial causes. Another country that has a similar system in place is Finland, a nation that New Zealand is often compared to.

5. Slots Are By Far the Most Popular Casino Games

Finally, it is important for industry watchers to know that the most popular type of casino game in New Zealand by far is the pokies. Similar to the situation in Australia, pokies are found in bars, pubs, and hotel lobbies across the country, which has contributed to their popularity. Pokies also have a role in the culture of New Zealand, in much the same way that they do in Oz. The pre-eminence of pokies is unlikely to be challenged in the near future.

These are the facts that any industry pundit should know about gambling in New Zealand.

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FAVBET apps receive ‘Lite Mode’ for slower networks

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FAVBET apps receive ‘Lite Mode’ for slower networks

 

The newly revealed ‘Lite Mode’ setting is now available in both the FAVBET’s Android and iOS apps and lets users have quality gaming experience on weaker connections.

The company said that the new mode allows its apps to be used even with minimal internet connectivity during the massive blackouts or power outages.

“We have thoroughly reviewed traffic consumption, turned off everything that wasn’t important for gaming, optimized app performance, and reduced the number of autoloads. That is, we only left the things you need to continue to comfortably use the app and enjoy the game,” the company said in a statement.

‘Lite Mode’ can be activated in the user settings. Once it’s on, the app will not automatically download advertising images and game covers, and will limit the frequency of updates to reduce traffic. That said, the app’s functionality will remain unchanged. Users are also advised to switch to a dark theme for additional charge savings.

According to FAVBET, they continue to work on improving the apps and optimizing the ‘Lite Mode’ for better user experience and comfort.

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Affiliate Success

Fiat & Crypto: King Billy players get the best of both worlds

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Fiat & Crypto: King Billy players get the best of both worlds

 

See how the casino players can deposit in crypto and play in fiat. 

Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.

But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto. 

What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.

First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.

Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch. 

Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”

Well said and well done your Majesty. 

For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).

King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve. 

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London Affiliate Conference

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

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Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

 

The 2023 edition of iGB Affiliate London has broken all records with more attendees travelling from more countries than at any time in the event’s history. The number of unique show visitors attending iGB Affiliate London ’23 totaled 5,763 a 40% uplift on the April 2022 edition (4,116) and 19% ahead of 2020 (4,844) which was the last edition of iGB Affiliate London to take place prior to Covid. The number of visitor days which measures return visits, stands at 7,176.

The brand’s impressive international credentials were once again in evidence with visitors travelling to London from 101 nations – the first time that iGB Affiliate London has broken through the symbolic ‘three figures’ for international representation.

With every show metric in positive territory Portfolio Director Naomi Barton expressed her thanks to the entire iGB Affiliate community for its support and for helping to make the 2023 edition so successful. She stated: “We’ve worked in partnership with colleagues active in the iGaming Affiliate sector to deliver an event that provides what the industry requires across all fronts.

“Our focus was to deliver on our pledge to provide delegates with access to new business strategies, new thinking, new trends, new technologies and new content, in the process keeping the iGB Affiliate London proposition fresh and compelling.”

“This edition of iGB Affiliate London was physically the largest on record and the continued demand for space from both new and existing exhibitors underlines the fact that iGB Affiliate London is regarded by our stakeholders -who are based throughout the world –  as being their flagship event.”

“Significantly 24% of attendees were making their first appearance at iGB Affiliate London with 1 in 10 affiliate visitors new to gambling. The ability to bring new people into the igaming affiliate space represents an important attribute of the brand.”

Away from the exhibition show floor a total of 450 sector professionals attended the prestigious iGB Affiliate Awards which recognized the ‘best of the best’ across 19 categories. Better Collective Co-founders, Jesper Søaard (CEO) and Christian Kirk Rasmussen (COO) were awarded with the blue riband ‘Affiliate Idol – Lifetime Achievement Award’ for their successful contributions to the industry.

On receiving the Award Jesper Søgaard, Co-founder and CEO said: “I speak for Christian too, when I say that it is an incredibly humbling feeling to not only have been considered but chosen to receive the Affiliate Idol Award. Christian and I may have laid the foundation for something great but without our dedicated colleagues, Better Collective would not be where it is today. I am very honoured but also trust that with our vision to become the Leading Digital Sports Media Group, ‘the best has yet to come’.”

The Affiliate Awards sponsors comprised V.Partners (Stage Sponsor), Safe Affiliates Programs (Photobooth), YGAM (Safer Gambling) and Trueplay (NFT).

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