This will be the second year that the igaming affiliate industry takes over ExCeL and we can’t wait. Check out the top five reasons why LAC 2018 at the ExCeL is gonna be bigger, better and more badass than ever before!
5 – IT CROSSES OVER WITH ICE
There’s no denying that ICE is the biggest gambling event on the calendar. With over 30,000 delegates we’re sure there are one or two that you would like to meet. To help you meet them, the first expo day of LAC on Thursday 8th February will coincide with the final day of ICE. This means that more ICE attendees will come and visit LAC than ever before.
That means there are even more chances for you to meet the right people during your trip to London this February.
4 – THE EXHIBITORS AND SPONSORS JUST KEEP COMING
We just can’t stop them – we have had more requests for stands at LAC 2018 than we ever have before. We would love to say that this is down to us but it’s not. These guys want to meet you. The delegates.
Every company who has enquired for a stand want to meet you. We hope that makes you feel good!
3 – THE BIGGEST AFFILIATE SHOW IN LONDON SHOULD BE AT THE BIGGEST EXPO CENTRE IN LONDON
ExCeL is scarily large and it was a scary move from Olympia to ExCeL last year. But damn did it pay off! The buzz around the show was electric – there is no igaming affiliate show that comes close.
The best thing, there is so much room to grow at the ExCeL. This year, there will be more of you guys than ever before – pretty exciting right!
2 – WE’VE BEEN WORKING WITH YOU TO PERFECT OUR CONFERENCE SCHEDULE
We like to be honest, we don’t know everything, and we love a little bit of help every now and then. That’s why we’ve always worked with you guys to help improve our shows.
For the LAC 2018 conference line up we have reached out to as many of you as possible to make sure that our content is as relevant as possible.
After all, we wouldn’t want to waste your time with rubbish content, would we?
1 – THE NETWORKING NEVER STOPS. NEVER.
Networking and the London Affiliate Conference go hand in hand.
Whether you’re attending one of our dedicated networking parties, are out on the expo floor or you’re having a final drink in the hotel bar you can always meet someone new.
Casinomeister and First Look Games join forces to benefit Affiliate Webmasters
Casinomeister, the advocate of fair play, has joined forces with First Look Games to enable affiliate webmasters that participate in the Casinomeister Forum to take advantage of First Look Games award winning provision of game content.
This week has seen the introduction of the First Look Games widget within the Webmasters Corner of the forum and fully accessible to members of the forum groups ‘Webby’ and ‘Webmeister’.
First Look Games provide publishers with access to the latest game content, information and creatives provided by the numerous casino game developers it works with. The facility of the First Look Games widget on the Casinomeister forum allows members to grab the latest game content and information without having to leave the site.
Speaking about the collaboration with First Look Games which sees Casinomeister.com become the first site to employ their widget, Bryan Bailey, Director of Casinomeister stated: “I believe that First Look Games will be instrumental in providing affiliate webmasters up-to-date crucial information about popular games and new releases. This data, to include RTPs and other game specific information, will not only make the webmaster’s site more informative, but it will enhance the user experience of the player.”
Co-Founder of First Look Games, Industry veteran Tom Galanis, commenting on the link up with Casinomeister, said: “We’re really excited to bring affiliates the ability to download game information and marketing assets from the latest and greatest casino game titles offered by our wide range of game developer partners whilst browsing the Casinomeister forum.”
“Those new to First Look Games can also register directly through the widget, which we feel fits in really well with the great new Webmaster’s Corner on the forum.”
Mr Gamble is the fast growing iGaming affiliate taking the world by storm
Player-friendly approach to casino comparisons sees audience grow to new highs
In January 2019, two iGaming enthusiasts from southern Finland, Paavo Salonen and Jonas Kyllönen, created an affiliate site which follows a different path to competitors in the sector – Mr-Gamble.com was conceived to provide a user-friendly service that details the key benefits for different online casinos.
In a little over a year, the team at Mr-Gamble (owned by CashMagnet Ltd) has grown from two to sixteen people, and their site is attracting millions of views and an audience of thousands, eager to find a more discerning comparison site for online casinos. With such impressive growth, the company is now moving to bigger offices in their adopted home town of Tallinn, Estonia.
Putting the players first has been key to this success, with the team’s focus to build a casino comparison site which highlights the various benefits from leading online casino operators. Easy-to-use filters allow players to match specific search criteria to their needs, such as high quality casino bonuses, with a brand promise to help users “find a 200% bonus in under one minute”.
Moreover, with responsible gaming high on regulators agendas for 2020, not least due to COVID-19, Mr-Gamble’s onboarding policies for new casinos include strict criteria to ensure player protection. Time-out periods, self-exclusion options, financial limits, and more are all in place to reassure players that beyond the entertainment factor, their well-being is key.
Jonas Kyllönen explains, “While our competitors focus simply on the bonus offer and a select few aspects of gaming, Mr-Gamble.com highlights things like hidden T’s & C’s and other small details that make up the overall quality of a casino’s service and the bonuses they offer. We even include a section purely for casinos that offer free spins, allowing players to find free spin offers without deposits. This sets us apart from old school affiliates and builds trust with our audience, resulting in a high proportion of returning visitors.”
Kyllönen, who leads on all aspects of marketing for Mr-Gamble, also realises that staying plugged in to media platforms such as Twitch and Instagram enable the company to attract some of their users from the elusive millennial market.
“In just six months”, says Kyllönen, “we became the most watched slots channel on Twitch in Finland, and alongside our Instagram following, this allows us to stay in touch with our audience across multiple touch points – it’s been key to our growth. We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch are both entertaining and good for business.”
This well-rounded approach to the casino comparison sector is both innovative and forward-thinking, standing the company in good stead for the coming decade, during which adapting to change and staying on top of market trends will separate the men from the boys.
Mr Gamble’s affiliate offering is already well-established in Finland, and in April 2020 Mr-Gamble expanded operations to more English-speaking markets including the UK and Canada. The company also plans to target the US market, with licensing currently underway, and is looking at opportunities in Asia.
Alongside Finnish casino enquiries, the company invites English language operators from international markets, particularly in the UK and Canada, to contact firstname.lastname@example.org for more information on deals and listings.
Announcing the launch of the Digital Marketing Mixer
The Digital Marketing Mixer is a new networking and business event hosted by Lee-Ann Johnstone for digital and affiliate marketing professionals to connect and get new business done. This unique concept is the first of its kind and will facilitate new business and sales for delegates in attendance.
The event is FREE to attend for any digital and affiliate marketing professional and is held in collaboration with a number of leading iGaming and Affiliate Marketing brands such as Paysafe (Income Access), GPWA.org, iBet Directory and Affiliate Guard Dog who are collaborating on this inaugural new business focussed event.
Taking place on the 22 May between 5-7pm (GMT) via virtual conference streaming, this unique event is designed to help delegates get connected, secure new business and offer a fun interactive social gathering to support industry growth and business collaboration.
Lee-Ann Johnstone who is hosting the event said: “The Digital Marketing Mixer is designed to help people keep connected during lockdown, to support collaboration and to ensure businesses thrive. I understand how hard it is to keep focussed on sales with an uncertain future, and that’s why I’ve curated an open networking event for EVERYONE in our industry to gather together, get new business done and have fa bit of fun at the same time.”
Event collaborators Michael Corfman of GPWA.org said “Hats off to Lee-Ann for bringing us together for a great time in the age of social distancing.” whilst Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, comments “A marketing mixer that doesn’t involve traveling. Wow! What a great, great opportunity to network. I just can’t believe such events haven’t taken off before and needed a pandemic to be understood.”
The Digital Marketing Mixer will kick off with a live demonstration from London’s leading mixologist, Philip David from (The Covent Garden Cocktail Club and Balthazar) who will demonstrate exactly how to create a cocktail or mock-tail from ingredients found in your store cupboard at home.
There will be fun icebreaker challenges and networking games to enjoy along with coordinated speed networking and sales pitch sessions. The focus of this event is to bring people together and get new business conversations – started!
Lloyd Richman, founder of iBet Directory comments: “I think given the current circumstances the Digital Marketing Mixer is a great way to meet new contacts, expand our network and gain some new business. Thankfully we have people like Lee-Ann as a driving force helping to continue to push our industry forward.”
The event has already enlisted digital representatives from companies such as PokerStars, PlayUp, Betsson, Better Collective, FTD Digital, YorMedia while several other leading iGaming affiliates from both casino, sports, bingo and poker segments, SaaS product owners and agency suppliers are registered to attend.
RSVP FOR FREE and join the Digital Marketing Mixer – HERE
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