Affiliate Announcements
Rightlander launches with innovative affiliate landing page tracking platform
![RIGHTLANDER LAUNCHES WITH INNOVATIVE AFFILIATE LANDING PAGE TRACKING PLATFORM](https://gamblingaffiliatevoice.com/wp-content/uploads/Rightlander-GAV.jpg)
Rightlander, the ground-breaking affiliate landing page tracker, has completed a hugely successful beta testing phase and has launched to the market proper.
Rightlander can scan any website and builds a list of affiliate and monetised links connected to it. It follows each of these links to its final destination on the merchant’s website, takes a screen shot, and stores it in a personalised landing page library.
The technology has the power to identify broken landing pages and those that have been significantly altered or lost relevance. It highlights landing pages that have been altered unknowingly, and users are alerted when critical landing page issues occur.
In addition, Rightlander can measure load times, redirect paths and page sizes, and users can download cookie lengths and redirect data for analysis. This, in turn, allows affiliates to make informed decisions on where to send their traffic.
All screenshots, data and information are stored in, and presented though, an intuitive dashboard that allows affiliates to drill down into the pages they are sending traffic to. Data can also be downloaded in a CSV format.
Ian Sims, founder of Rightlander, said: “Rightlander aims to focus affiliate’s attention onto landing page relevance, which is a critical trigger for conversion. It is a powerful platform, allowing them to efficiently and effectively identify broken links and fix them.
“This, in turn, drives conversion and as a result revenues for affiliates. We have had incredible feedback during our beta test period, and are delighted to now be offering Rightlander to affiliates of all shapes and sizes.”
One of the first affiliates to use the Rightlander platform was gg.co.uk, and founder Colin Jeffs says the product is a “boon” for affiliates.
“In an increasingly busy (and needfully compliant) business world, a product which automates a good proportion of the essential administrative work is a boon to the overstretched affiliate.
“Ian’s attention to detail in creating Rightlander, from a practitioner’s perspective, has produced a product which is useful, but also timely in its ability to ensure that one’s business is both functioning correctly and satisfies reinforced operator requirements.”
Affiliate Announcements
4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!
![4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!](https://gamblingaffiliatevoice.com/wp-content/uploads/4ThePlayer-and-Slots.png)
4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.
Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.
Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.
Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”
By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
![Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’](https://gamblingaffiliatevoice.com/wp-content/uploads/Ya8Mtl9QccOLxbIwhMmeFCuTLjPmg1ig9AUHWpfa-1.jpg)
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
Affiliate Announcements
3 New Websites Approved by QMRA
![Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant](https://gamblingaffiliatevoice.com/wp-content/uploads/QMRA-1.png)
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!