News
ICE and iGB Affiliate Barcelona are in top 5% of business events in the world

ICE and iGB Affiliate Barcelona have been recognised as global leaders by event industry experts Explori. The agency, which collaborates with over 7,000 global events and conferences across a broad range of industry sectors, has ranked both ICE and iGB Affiliate Barcelona in the top 5% based on their Net Promoter Scores (NPS). This metric evaluates attendee satisfaction and their likelihood of recommending an event to colleagues and industry peers.
Using the findings of research conducted with attendees in the weeks immediately following the conclusion of the historic editions which were the first to be held in Barcelona, Explori calculated a net advocacy of +67 for ICE, up from the 2024 figure of +50, with iGB Affiliate recording an NPS of +68 compared to its 2024 score of +62
Ben Haley, Senior Research Manager, Explori Media Ltd stated: “The transition of ICE and iGB Affiliate from London to Barcelona has been a big success from an attendee advocacy perspective.
“With the Net Promoter Score improving notably year-on-year from +50 to +67 (ICE) and +62 to +68 (iGB Affiliate) both scores over index against Explori’s 36-month rolling tradeshow benchmark for attendee NPS, which sits at +29, and put both ICE Barcelona and iGB Affiliate Barcelona 2025 in the top 5% of events.”
Impressive customer satisfaction ratings were also recorded for both brands with ICE 2025 registering 4.45 out of a maximum of 5 up on the 2024 figure of 4.3. The figure for iGB Affiliate remained constant at 4.46 across both 2024 and 2025.
The research findings have been reflected by the sentiment of major stakeholders including the European Casino Association. Secretary General Hermann Pamminger confirmed: “The European Casino Association (ECA) is delighted to report that ICE 2025 Barcelona surpassed all expectations, showing a new era for this prestigious industry event. We want to congratulate Clarion Gaming for successfully moving the world’s biggest gaming shows to their new home in Barcelona.”
He added: “ICE 2025 in Barcelona showcased a masterful approach to event planning, with strategically separated conference facilities on the first floor and cutting-edge conference technology that significantly enhanced the overall experience. Thoughtfully designed common spaces in front of the conference rooms fostered valuable networking opportunities, allowing industry professionals to forge connections and exchange ideas effortlessly. The choice of Barcelona as the host city proved inspiring, with its compact nature and efficient transportation system making it incredibly easy for attendees to navigate between the Fira and other key locations.
“This perfect balance of professional development and cultural exploration added an extra layer of value to the event, making it a truly memorable experience for all involved. By combining state-of-the-art facilities, strategic planning, and the inherent appeal of one of Europe’s most vibrant cities, ICE 2025 in Barcelona set a new standard for industry events.”
Conferences
New Sponsorship Opportunities Announced for the EEGS Affiliate Conference

The EEGS Affiliate Conference, now in its 4th edition, is pleased to announce the launch of new sponsorship opportunities. As the region’s only event dedicated exclusively to affiliates, this conference serves as a vital platform for industry professionals, brands, and affiliates to network, share insights, and drive growth.
Part of the prestigious Eastern European Gaming Summit (EEGS), the Affiliate Conference will take place in Sofia, Bulgaria, on the 25th of November. This event continues to grow as an essential opportunity for those seeking to expand their presence and influence within the affiliate marketing ecosystem.
The new sponsorship packages are thoughtfully designed to provide maximum visibility, targeted exposure, and valuable engagement opportunities for partners looking to connect with a focused and dynamic audience.
Bronze Sponsorship
Silver Sponsorship
Gold Sponsorship
Platinum Sponsorship
Fun Mirror Sponsorship
For more information, please click HERE or visit EEGS website https://eegamingsummit.com/
If you have any questions or would like to discuss customized opportunities, reach out to the organizers at [email protected]
The EEGS Affiliate Conference eagerly anticipates welcoming new partners and making this 4th edition in Sofia the most successful yet.
Affiliate Program News
Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

Emerging US sportsbook operator Let’sBet has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to support the launch and long-term growth of its affiliate programme.
Headquartered in Maryland, USA, Let’sBet is a dynamic new entrant to the regulated US betting market. Built with a player-first mindset, the operator delivers a seamless sports betting experience across all major US and international events – including the NBA, UFC, UEFA Euro Cup and Formula 1– via a mobile-optimised platform designed for both desktop and on-the-go bettors. The brand also offers extensive live and in-play betting options, keeping users engaged in real time.
New players are welcomed with a 100% deposit bonus, and frequent bettors can look forward to being handpicked for the Let’sBet VIP Club – a tiered programme offering access to personal account managers, dedicated promotions, express payouts, and exclusive VIP events such as race days and hospitality experiences.
Licensed by the Maryland State Lottery and Gaming Control Agency and operated jointly by Veterans Services Corporation and Bee-Fee Limited, Let’sBet is committed to delivering a secure, compliant, and intuitive betting environment. Its infrastructure is monitored 24/7 by a dedicated Information Security team, with robust measures in place to protect data and ensure safe, frictionless transactions.
Let’sBet also maintains a strong commitment to Responsible Gambling. Its platform is equipped with a comprehensive suite of player protection tools, including deposit, wager, loss, session, and single-bet limits; timeout periods; and voluntary self-exclusion through Maryland’s state-run programme. These tools are supported by a customer service team trained to guide users toward healthy betting behaviours.
Marcin Doszczeczko, Director of Sports Betting Operations at Let’sBet, commented: “Choosing NetRefer as our affiliate platform provider was a natural step in building Let’sBet into a standout name in the US sports betting market. Their technology gives us the clarity and scalability we need to launch a high-impact programme from day one. It brings together everything we need to grow a successful affiliate operation – clear reporting through ASR 1.0 API and smart, actionable insights from NetRefer CoPilot AI. Just as we’ve built Let’sBet around trust, service, and user experience, we see those same values reflected in NetRefer’s platform and team. We’re excited to grow this partnership together.”
Amanda Camenzuli, Manager of NetRefer’s Account Management team, added: “We’re thrilled to welcome Let’sBet to NetRefer. They’re an operator that blends innovation with a strong sense of player responsibility, they’re exactly the kind of forward-thinking company we’re proud to support. With a growing footprint in the US market, Let’sBet will benefit from our platform’s ability to deliver real-time insights, data clarity, and the flexibility needed to scale sustainably – while also strengthening NetRefer’s presence in this key region.”
This collaboration marks a significant step forward for both companies, combining the momentum of Let’sBet in the US market with NetRefer’s 20 years of experience in affiliate marketing technology. Together, they aim to build a programme defined by transparency, performance, and long-term growth.
Affiliate Success
Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards

Casino Guru is proud to announce that it has won the Safer Gambling Initiative of the Year at the iGB Affiliate Awards 2025, for a third consecutive year.
The distinction further highlights the company’s commitment to building a sustainable future for the gambling industry, not only through its dedication to providing players with the most complete, real-time-updated database of online casinos curated by trained experts, but also through its efforts to influence business standards and responsible practices across the sector.
As a leader in informed play, Casino Guru has dedicated a significant portion of its time and efforts to building a casino database that uses safer gambling as one of its core metrics for assessing a brand’s reliability, sustainability, and treatment of customers.
Casino Guru’s Head of Sustainable and Safer Gambling, Šimon Vincze, was excited to share his appreciation for the award: “As someone closely involved in responsible gambling and safer play at Casino Guru, I can say this award is a true testament to our work. We’ve worked tirelessly to leverage our market position to produce tangible outcomes in terms of awareness and impact of safer gambling practices, player complaints, and the availability of blocking software. We are a trailblazer in safer gambling among affiliates, but collaboration with other like-minded companies has enabled us to stay at the forefront.”
Casino Guru could not be prouder of this moment, which once again reinforces the company’s leadership in helping to set safer gambling standards industry-wide.
Daniela Sliva, Public Relations and Creative Projects Director, commented on the distinction: “Winning the Safer Gambling Initiative of the Year for a third consecutive time was an emotional moment and a well-deserved one. Casino Guru has worked tirelessly to establish itself as a leader in promoting sustainable and responsible play. We truly believe we are setting new standards for responsible gambling, not just within the affiliate space, but across the wider industry. Our company ethos places safer gambling at the heart of everything we do, from our Complaint Resolution Center to the Safety Index, and especially through initiatives like the Casino Guru Awards, which further reinforce this commitment.”
Among the achievements that Casino Guru has to be proud of are the Casino Guru Awards, which have established clear competitive guidelines for safer and responsible gambling and distinguish companies that adhere to the Casino Guru’s ethical guidelines and best practices.
Furthermore, Casino Guru established the Gamtegrity platform, which reunites all of the company’s safer gambling projects in one place.
Among Casino Guru’s notable achievements are the Casino Guru Academy, which offers upskilling programs with a focus on responsible gambling, the Global Self-Exclusion Standards Initiative, an active list of partners with some of the leaders in the responsible gambling space, including Mindway AI, and much more.
“An industry-wide commitment to responsible gambling is not only possible: it’s within reach. Casino Guru’s achievement at the iGB Affiliate Awards 2025 is yet another reason for us to double down on our efforts and work even harder to make this vision a reality,” Silva concluded.
-
News2 weeks ago
Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform
-
News2 weeks ago
North Star Network acquires BasketUSA.com and BasketEurope.com
-
Affiliate Announcements2 weeks ago
Affilka by SOFTSWISS Unveils Updates for Affiliates
-
Affiliate Announcements2 weeks ago
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector
-
Conferences1 week ago
EEGS Affiliate Conference Returns – Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe
-
Awards6 days ago
Blask wins Best Tech at iGB Affiliate Awards 2025
-
News3 days ago
The Ethics of Ranking: Can Affiliates Be Both Commercial and Credible?
-
Affiliate Success3 days ago
Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards