News
ICE and iGB Affiliate Barcelona are in top 5% of business events in the world

ICE and iGB Affiliate Barcelona have been recognised as global leaders by event industry experts Explori. The agency, which collaborates with over 7,000 global events and conferences across a broad range of industry sectors, has ranked both ICE and iGB Affiliate Barcelona in the top 5% based on their Net Promoter Scores (NPS). This metric evaluates attendee satisfaction and their likelihood of recommending an event to colleagues and industry peers.
Using the findings of research conducted with attendees in the weeks immediately following the conclusion of the historic editions which were the first to be held in Barcelona, Explori calculated a net advocacy of +67 for ICE, up from the 2024 figure of +50, with iGB Affiliate recording an NPS of +68 compared to its 2024 score of +62
Ben Haley, Senior Research Manager, Explori Media Ltd stated: “The transition of ICE and iGB Affiliate from London to Barcelona has been a big success from an attendee advocacy perspective.
“With the Net Promoter Score improving notably year-on-year from +50 to +67 (ICE) and +62 to +68 (iGB Affiliate) both scores over index against Explori’s 36-month rolling tradeshow benchmark for attendee NPS, which sits at +29, and put both ICE Barcelona and iGB Affiliate Barcelona 2025 in the top 5% of events.”
Impressive customer satisfaction ratings were also recorded for both brands with ICE 2025 registering 4.45 out of a maximum of 5 up on the 2024 figure of 4.3. The figure for iGB Affiliate remained constant at 4.46 across both 2024 and 2025.
The research findings have been reflected by the sentiment of major stakeholders including the European Casino Association. Secretary General Hermann Pamminger confirmed: “The European Casino Association (ECA) is delighted to report that ICE 2025 Barcelona surpassed all expectations, showing a new era for this prestigious industry event. We want to congratulate Clarion Gaming for successfully moving the world’s biggest gaming shows to their new home in Barcelona.”
He added: “ICE 2025 in Barcelona showcased a masterful approach to event planning, with strategically separated conference facilities on the first floor and cutting-edge conference technology that significantly enhanced the overall experience. Thoughtfully designed common spaces in front of the conference rooms fostered valuable networking opportunities, allowing industry professionals to forge connections and exchange ideas effortlessly. The choice of Barcelona as the host city proved inspiring, with its compact nature and efficient transportation system making it incredibly easy for attendees to navigate between the Fira and other key locations.
“This perfect balance of professional development and cultural exploration added an extra layer of value to the event, making it a truly memorable experience for all involved. By combining state-of-the-art facilities, strategic planning, and the inherent appeal of one of Europe’s most vibrant cities, ICE 2025 in Barcelona set a new standard for industry events.”
News
MightyTips launches snappy Football Tips format for casual and pro bettors alike

MightyTips unveils a major product update — Football Tips, a dynamic new feature that delivers fast, curated football betting advice tailored for today’s users.
MightyTips is a leading platform dedicated to helping sports bettors make smarter decisions through in-depth sportsbook reviews, up-to-date bonus offers, expert betting blogs, and insightful match previews. While offering a wide range of content for bettors at all levels, the platform’s core focus has always been on delivering accurate predictions empowering users to place educated bets.
But as digital habits shift and the need for actionable insights grows, the platform is stepping into a new chapter. Football Tips are built to meet users where they are — with lighter, faster, and more personalised content that enhances the betting experience.
Ivo Osis, Product Owner at MightyTips, said: “This launch represents a major evolution in how MightyTips serves its audience. With Football Tips, we’re opening up our platform to casual and pro bettors alike, providing smarter insights in a more scalable format, driven to improve user experience and frictionless journey through the world of football betting.”
Key features of Football Tips:
- Match of the Day highlight – instantly find the most important game to bet on, hand-selected by expert analysts
- Quick match briefs – save time with short, insightful tips written by trusted football authors
- Tipsters’ stats on every tip – check each tipster’s accuracy to build transparency and trust
- My Saved Choice feature – save favourite tips and revisit them anytime
- More matches, more options – explore tips beyond just predictions and expect other sports coming soon, such as tennis and cricket
- Easy navigation by tip type – find exactly what you’re looking for, whether it’s 1X2, BTTS, or Over/Under tips, all one click away
This new format enhances usability, increases engagement, and broadens access to MightyTips’ expert content. It’s part of a wider strategy to modernise content delivery across sports and improve the overall user journey
News
Mikael Strunge is appointed as the new President and CEO of ACROUD

The board of directors of ACROUD AB has appointed Mikael Strunge as the new President and CEO of Acroud. Mikael Strunge, born in 1981, has worked within Acroud for four years in various roles in different parts of the company, most recently as COO. Mikael Strunge succeeds Robert Andersson.
“On behalf of the Board, I would like to thank Robert Andersson for his leadership and contributions over the past years. We are pleased to appoint Mikael Strunge as our new President and CEO. Mikael brings deep operational insight and a clear strategic vision, and we are confident that under his leadership, Acroud will enter its next phase of growth and innovation”, says Morten Marcussen, Chairman of Acroud.
“The last 4 years at Acroud has been a rollercoaster of emotions and results. I am proud to accept this appointment from the board and look forward to start the implementation of the company’s new strategic framework”, says Mikael Strunge, new President and CEO of Acroud.
Biography of Mikael Strunge
Mikael Strunge is 44 years old and has worked within Acroud for over four years, most recently as COO of Acroud, being responsible for the day-to-day management and operational activities of Acroud. Before that, Mikael was the CEO of PMG before PMG was acquired by Acroud.
Affiliate Announcements
ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

ReferOn, the next-gen affiliate management system, has introduced three major features aimed at making affiliate operations faster, smoother and more scalable than ever.
The latest updates, including Async task tracking, affiliate-controlled postbacks and bulk payment generation, reflect ReferOn’s ongoing commitment to removing friction and empowering users with practical and efficient tools.
- Async Tasks: Say goodbye to frozen screens, slow loading and laggy sessions. The new system handles background-heavy processes such as bulk payments asynchronously (and with real-time tracking). This ensures smoother overall performance where users can monitor complex actions without overloading their session.
- Affiliate-Controlled Postbacks: Affiliates can now manage their own postback setup directly in the platform (when enabled by their manager). No more tickets, long email threads or tedious back-and-forth communication. Campaigns go live faster and everyone moves more efficiently and with less delay.
- Bulk Payment Generation: One of the more repetitive recurring workflows for users just became radically more efficient (and easy). Users can now generate payments for multiple partners in bulk with just a few clicks, freeing up time for higher-impact work.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the new features, “At ReferOn, we design for scale, efficiency and performance. These new features are more than simple improvements, they represent the foundations of a more autonomous, convenient and resilient system. We’re about empowering both operators and affiliates, and we’ve done that by providing self-service and streamlined tools to keep control in their hands. The ReferOn team continues to deliver on our promise of user empowerment without complexity.”
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