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iGB

ICE and iGB Affiliate Advisory Board savour a taste of the Barcelona experience

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ICE and iGB Affiliate Advisory Board savour a taste of the Barcelona experience

 

Members of the ICE and iGB Affiliate Advisory Board, the group of major exhibitors brought together to help oversee the pan-European bid process to host the world’s most influential gaming expos, have participated in an Orientation event organised by Clarion Gaming in partnership with Fira de Barcelona and the Barcelona Convention Bureau.

Exhibitors from the online, land-based and affiliate gaming sectors were represented across the two Orientation Days which included  guided tours of the 240,000 sqm venue in partnership with the Fira de Barcelona team, an insight to the facilities that are available, explanations of how exhibitors participating in similar Tier 1 international events have represented their brands at the venue as well as a detailed breakdown of the vast array of opportunities offered by Barcelona’s world-class hospitality infrastructure including restaurants, entertainment venues and hotels.

Constantí Serrallonga, CEO Fira de Barcelona said: “Winning the bid to host the ICE and iGB Affiliate expos from 2025 strengthens the city’s international standing as a premier destination for major international events and conferences. For Fira, it means increased visibility and an opportunity to showcase our world-class facilities and services. Our team will strive to provide a seamless and enjoyable experience for the over 40,000 attendees. We look forward to providing a memorable experience to all of them.”

Christoph Tessmar, director of Barcelona Convention Bureaux added: “Barcelona is renowned for its inviting and inclusive ambience, solidifying its status as a premier destination for visitors. The city sets itself apart as a well-prepared host for prestigious gatherings, showcasing excellent services and cutting-edge infrastructure. The seamless coordination across various official bodies and different stakeholders in Barcelona plays a pivotal role in ensuring the success of events of this calibre, contributing to the flawless execution of programs at the highest standards. It is crucial to underscore that Barcelona, as a collective entity, stands fully prepared to host events of significant magnitude. The city encapsulates a welcoming atmosphere that fosters excellence, innovation, and entrepreneurship, rendering it an ideal backdrop for any occasion that values these principles”.

Reflecting on the Orientation initiative Stuart Hunter, Managing Director at Clarion Gaming said: “Everything that we do as an organising team is undertaken in partnership with our customers and the Advisory Board was pivotal in the process of identifying the best city and the best venue for the development of ICE and its sister show iGB Affiliate.

“As the bookend to that customer-driven process we are delighted to have hosted Advisory Board members who contributed to what has been widely acknowledged as a best in class, highly professional and forensic process. From January 2025 Fira de Barcelona will be the epicentre for the international ICE and iGB Affiliate communities in a city which is rich in culture and which exudes a spirit of innovation. I think the overriding impressions left with the Advisory Board members who have experienced Fira de Barcelona and been party to the tours and presentations is that the possibilities are endless.

“We are also in the planning stages to host an additional orientation event for the entire ICE and iGB Affiliate exhibitor base in March next year. This will provide all participants with the opportunity to get familiar with the event space and operational capabilities to support their planning for 2025. A virtual tour is also in production for release in the New Year, to further support the transition process.”

He concluded: “Our focus now is on delivering an exceptional edition of ICE 2024 for our international stakeholder community: saying a huge thankyou to ExCeL London for hosting ICE and iGB Affiliate so professionally and being such an important part of their success.”

iGB

2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

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2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time

 

Following what it’s describing as an ‘unprecedented response’ to the unique exhibiting opportunities available at The Gran Via, Barcelona Clarion Gaming has confirmed that January’s edition of ICE/iGB Affiliate will be the biggest meeting of the global gambling industry on record featuring 1,000+ exhibitors occupying 120,000 sqm of space – 20% bigger than at London 2024.

In an update to stakeholders Clarion Gaming Managing Director Stuart Hunter said: “The 2025 editions of ICE and iGB Affiliate are already reaching capacity despite the show floor being 20% bigger than in 2024 which itself established a new record.” He added: “As part of the Barcelona bid to host ICE/iGB Affiliate, we ensured that we had access to the entire Gran Via campus comprising over 200,000 sqm, allowing the opportunity  to secure more space as and when the industry required.

“Whilst we had the option to utilise more space for 2025, we have taken the strategic decision to cap the size of the 2024 show at 120,000 sqm in order to pursue a structured and sustainable growth plan in line with our customer’s needs and which is also designed to deliver optimum visitor density.

“There has been a huge demand for space both from existing exhibitors and those businesses wanting to show at ICE/iGB Affiliate for the first time. Whilst Clarion is a commercial organisation, we also recognise that as partners to the industry we carry numerous responsibilities which in this case means expanding the show but in a controlled and measured manner and in line with the growth of the industry. This is a continuation of the strategy implemented when the first edition of ICE to take place at ExCeL in 2013 comprised 31,000 sqm. Each year we have grown the show floor in line with a campaign to grow the buy-side attendance and therefore increase return on investment for all participants.”

Addressing the composition of the show Hunter added: “As well as their physical size we are curating the make-up of the exhibitions ensuring that they reflect the industry covering every sector. Our overarching objective is to ensure that ICE and iGB Affiliate reflect the needs of the totality of the global industry and the migration to Barcelona enhances our ability to deliver this.”

ICE/iGBA 2025 will occupy 120,000 gross sqm of The Gran Via across Halls 1 (iGB Affiliate) and 2-5 (ICE). An additional 120,000 sqm has been reserved exclusively for ICE/iGBA across the five-year tenancy.

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Affiliate Success

Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024

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Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024

 

Checkd Group and William Hill took home the top prize in the Marketing Campaign of the Year category at last night’s iGB Affiliate Awards 2024.

The team picked up the award for the ‘No Tippy Tappy Football with Sam Allardyce’ video series, which has been a major hit across its 50 episodes with its high-profile guests presenting insight, opinions and anecdotes.

Star guests on the show have included Graeme Souness, Duncan Ferguson, Robbie Fowler, Karl Robinson and Simon Jordan, with the judges impressed by the way that the content reached an audience of over 26 million during the judging period.

Will Tyrrell, Director of UK Media at Checkd Group, said: “‘No Tippy Tappy Football with Sam Allardyce’ has been a big hit for audiences and William Hill alike and the formula of insightful chat and opinion has worked very well. It’s fantastic to gain recognition for our efforts once again and we look forward to taking the show forward to even greater heights in the future. “

The iGB Affiliate Awards celebrates the best innovations, successes and contributions from across the industry.

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iGB

A record 811 exhibitors from 76 nations gather for ‘spectacular’ last London editions of ICE and iGB Affiliate

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A record 811 exhibitors from 76 nations gather for ‘spectacular’ last London editions of ICE and iGB Affiliate

 

ICE and its co-located sister show iGB Affiliate will be bidding farewell to London in quite spectacular style showcasing a record 811 exhibitors from 76 nations and occupying close to 60,000 sqm of net space at ExCeL London.  

Looking ahead to the international celebration of gaming, Stuart Hunter, Managing Director, of show organisers Clarion Gaming said: “It’s totally fitting that the last editions of ICE and iGB Affiliate to be held in London prior to the relocation to Barcelona in 2025 will be taking over the entirety of ExCeL.

“We are using every square millimetre of available space on the show floor, all of ExCeL’s meeting rooms, the main boulevard and the ICC Capital Suite in order to provide a window on the world of gaming.

“I believe that the many thousands of global gaming professionals attending ICE/iGB Affiliate will be party to the most attractive and comprehensive representation of the industry across all jurisdictions and all verticals that has ever been held anywhere in the world.”

“Once again we are expecting a truly global attendance, an intoxicating energy, a proliferation of new ideas, new connections, world-beating networking opportunities and of course the very best concentration of the industry’s most significant innovators and suppliers.”

He continued: “ICE includes features such as the award-winning Consumer Protection Zone which will be the biggest in its history, the ICE Esports Arena, the International Casino Conference, the World Regulatory Briefing, Pitch ICE, Fast Forward, The Growth Markets Zone and the High Street Hub. At iGB Affiliate we have  iGB INTRODUCING, iGB ASCEND and the IGB Affiliate Awards.

“Visitors to both shows have access to a dynamic schedule of events delivering opportunities to connect and engage as soon as they make their way through the doors at ExCeL London. Our focus is on delivering exceptional editions of ICE and iGB Affiliate, saying a huge thankyou to ExCeL London for hosting our events so professionally and for being such an important part of their success.”

 

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