Blask, the data-driven analytics ecosystem transforming iGaming oversight, has been named ‘Best Tech’ at the prestigious iGB Affiliate Awards 2025 in London.

The win underscores the platform’s transition from a promising startup into an industry mainstay.

Launched publicly in May 2024, Blask has already secured two major accolades: SiGMA Asia Startup Pitch 2024 and Startup of the Year at the Starlet Awards, making this the third milestone in its brief yet impressive journey.

“Winning this award proves that Blask has outgrown its startup roots and become a data-first iGaming institution,” said Max Tesla, CEO and co‑founder. “We’re continuing to build out the platform, and with the recent launch of Blask Games, we now offer Game Visibility Rank across casino titles. No guesswork, just transparent, repeatable insights.”

Blask is now used by some of the biggest operators, affiliates and suppliers in the iGaming industry, providing real-time, data-driven market intelligence as well as a competitive edge in more than 60 markets worldwide.

The platform is regularly updated with new features and functionality.

Last month Blask Games was added, giving operators, affiliates, and analysts access to granular intelligence around game placement within casino lobbies.

Stephen Carter, Clarion Gaming’s Head of Affiliate Content and internal judging lead for the IGB Affiliate Awards has praised both the number of submissions received and their overall quality. 

Speaking as organisers published the list of finalists across the 20-strong categories, he confirmed: “Our external industry judges who are selected for their expertise and their depth of knowledge of the iGaming affiliate sector have been hugely impressed by the overall quality of the individual submissions and the number of companies that have chosen to participate in the 2025 edition of the Awards.

“Both metrics are indicative of how seriously the Awards are taken and how they are widely recognised for being the most prestigious and transparent merit-based awards in iGaming.

“It’s also significant that 40% of the submissions which have progressed to the finals are from businesses not previously shortlisted. This level of engagement demonstrates the relevance and reputation enjoyed by the iGB Affiliate Awards across the iGaming ecosystem.”

Madrid headquartered Betandeal has achieved the most shortlisted entries, making the cut in five categories. The affiliate agency is closely followed by Gambling.com Group, which has put itself in the running across four categories, for best affiliate in casino, sports and bingo (via its WhichBingo brand) as well as Affiliate Employer of the Year.

Newcomer WagerWire has also been shortlisted in four categories across sports, Safer Gambling Initiative of the Year, Employer of the Year and Best Affiliate Campaign.

Interest is mounting in the showpiece black-tie event, with the industry celebration being presented by broadcaster and musician Myleene Klass MBE.

The critically acclaimed television personality, part of the original Britpop era, will host the Cool Britannia-themed event being held 3 July at the Troxy, the stunning Art Deco masterpiece situated in the heart of East London.

The Troxy has an 80-year musical heritage and has featured performances by Liam Gallagher, Jarvis Cocker, Garbage and the Cure.

Members of the iGaming affiliate community can still participate in the public vote for Game of the Year by following the link found at https://www.igblive.com/igb-affiliate-awards-2025. Votes must be cast before 3 June.

The iGB Affiliate Awards shortlist can be viewed at:  https://www.igbaffiliate.com/en/articles/121752/igb-affiliate-awards-2025-shortlist-revealed/