iGB
2025 editions ICE and iGB Affiliate will be the biggest gathering of gambling professionals of all time
Following what it’s describing as an ‘unprecedented response’ to the unique exhibiting opportunities available at The Gran Via, Barcelona Clarion Gaming has confirmed that January’s edition of ICE/iGB Affiliate will be the biggest meeting of the global gambling industry on record featuring 1,000+ exhibitors occupying 120,000 sqm of space – 20% bigger than at London 2024.
In an update to stakeholders Clarion Gaming Managing Director Stuart Hunter said: “The 2025 editions of ICE and iGB Affiliate are already reaching capacity despite the show floor being 20% bigger than in 2024 which itself established a new record.” He added: “As part of the Barcelona bid to host ICE/iGB Affiliate, we ensured that we had access to the entire Gran Via campus comprising over 200,000 sqm, allowing the opportunity to secure more space as and when the industry required.
“Whilst we had the option to utilise more space for 2025, we have taken the strategic decision to cap the size of the 2024 show at 120,000 sqm in order to pursue a structured and sustainable growth plan in line with our customer’s needs and which is also designed to deliver optimum visitor density.
“There has been a huge demand for space both from existing exhibitors and those businesses wanting to show at ICE/iGB Affiliate for the first time. Whilst Clarion is a commercial organisation, we also recognise that as partners to the industry we carry numerous responsibilities which in this case means expanding the show but in a controlled and measured manner and in line with the growth of the industry. This is a continuation of the strategy implemented when the first edition of ICE to take place at ExCeL in 2013 comprised 31,000 sqm. Each year we have grown the show floor in line with a campaign to grow the buy-side attendance and therefore increase return on investment for all participants.”
Addressing the composition of the show Hunter added: “As well as their physical size we are curating the make-up of the exhibitions ensuring that they reflect the industry covering every sector. Our overarching objective is to ensure that ICE and iGB Affiliate reflect the needs of the totality of the global industry and the migration to Barcelona enhances our ability to deliver this.”
ICE/iGBA 2025 will occupy 120,000 gross sqm of The Gran Via across Halls 1 (iGB Affiliate) and 2-5 (ICE). An additional 120,000 sqm has been reserved exclusively for ICE/iGBA across the five-year tenancy.
Affiliate Success
ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026
ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.
Turning Complexity into Clarity
Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.
This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.
Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.
Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.
Affiliate Success
Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026
Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.
The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.
iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.
The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.
David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.
“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.
“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”
Awards
OLBG recognised in iGB Affiliate Awards for Dorking sponsorship
OLBG, Principal Partner of Dorking Wanderers FC since the start of the 2025/26 season, has received national recognition after their headline sponsorship campaign was shortlisted for Affiliate Campaign of the Year at the 2026 iGB Affiliate Awards.
The nomination celebrates the leading sports betting and casino community’s collaboration with the Surrey-based club. Their partnership has helped shine a wider spotlight on non-league football through fan-focused content, social engagement and community-led activations.
Alongside the Dorking Wanderers campaign nomination, OLBG has also been shortlisted for both Best Sports Betting Affiliate and Best Casino Affiliate, underlining the brand’s continued growth across the wider iGaming industry.
Since announcing the long-term partnership in 2025, OLBG and Dorking Wanderers have launched a range of initiatives designed to bring supporters closer to the club, including branded fan engagement campaigns and social activations that have generated significant traction online.
Founded in 1999, Dorking Wanderers have become one of the most recognisable names in English non-league football following their rapid rise through the pyramid under owner and manager Marc White. The club has built a substantial national following through viral social media clips and documentary-style football content.
The iGB Affiliate Awards are regarded as one of the leading award ceremonies in the global affiliate and online gambling sector, recognising standout campaigns, partnerships and businesses from across the industry.
This year’s winners will be announced at a ceremony on 2 July.
OLBG CEO Richard Moffatt said: “After winning two awards at last year’s iGB Affiliate Awards, it’s fantastic to see OLBG shortlisted again across three categories this year.
As OLBG continues to grow as a broader sports fan engagement brand, it’s been rewarding to see ideas and learnings from partnerships such as Harry Derham Racing continue to evolve across new collaborations.
It’s especially pleasing to see our work with Dorking Wanderers F.C. recognised in the Campaign of the Year category. We were honoured to win this award last year for our partnership with Harry Derham Racing and, much like that collaboration, our work with DWFC has centred around long term storytelling, helping our partners move closer to their ambitions while giving fans a deeper connection to the sport they love.
A huge thank you goes to everyone at Dorking Wanderers F.C., Bunch of Amateurs and the OLBG team whose energy, creativity and commitment have made the partnership such a success.”
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