Checkd Group and William Hill took home the top prize in the Marketing Campaign of the Year category at last night’s iGB Affiliate Awards 2024.

The team picked up the award for the ‘No Tippy Tappy Football with Sam Allardyce’ video series, which has been a major hit across its 50 episodes with its high-profile guests presenting insight, opinions and anecdotes.

Star guests on the show have included Graeme Souness, Duncan Ferguson, Robbie Fowler, Karl Robinson and Simon Jordan, with the judges impressed by the way that the content reached an audience of over 26 million during the judging period.

Will Tyrrell, Director of UK Media at Checkd Group, said: “‘No Tippy Tappy Football with Sam Allardyce’ has been a big hit for audiences and William Hill alike and the formula of insightful chat and opinion has worked very well. It’s fantastic to gain recognition for our efforts once again and we look forward to taking the show forward to even greater heights in the future. “

The iGB Affiliate Awards celebrates the best innovations, successes and contributions from across the industry.

Clarion Gaming will be using the reach and profile of its iGB Affiliate brand to officially launch ASCEND 2024, a networking and career development platform for women working in the iGaming and Affiliates sector. 

With the twin objectives of growing female participation across the sector and helping with the career development of rising stars, ASCEND will become the home of networking and mentorship.  The initiative will be launched at a networking and drinks reception taking place 15:00 to 16:30 hrs on Thursday 8th February in the IGB INTRODUCING feature at iGB Affiliate.

Expanding on the launch, Portfolio Director Naomi Barton said: “ASCEND will provide a network for women in the industry to help develop their careers.  We will do this through a number of industry partnerships, live activations at our iGB events, and the provision of a toolkit to help maintain collaborations all year round.

“The 2024 ASCEND launch at iGB Affiliate will comprise a programme of high-energy curated networking facilitated by Saraco, the organisation which serves as a champion for human rights, gender equality and migration. Five women who have been nominated by their companies will then enter the Saraco/Google mentorship programme.

“iGB Affiliate will serve as the launchpad for ASCEND with a subsequent activation taking place at iGB L!VE in July and a founders dinner for partnering organisations. Additionally, Clarion Gaming will provide year-round digital content to assist career development and help integrate the ASCEND proposition further into the igaming industry. Our aim is to have 50 female industry personalities at the launch to serve as founding advocates and mentors.”

iGB Affiliate is set to bid farewell to London in record-breaking style with show organisers projecting that the last edition prior to the show’s relocation to Barcelona in 2025 will register a circa 10+% increase in visitor numbers. Other key performance indicators are also in positive territory with the number of exhibitors and sponsors over 250, (+11% year on year) occupying a total of 13,647 sqm (11,758 in 2023).

Alpha Affiliates, the leading direct advertiser for the iGaming industry, is excited to announce its participation in the highly anticipated iGaming event of the year, iGB Affiliate London 2024, taking place 6-9 February, at ExCeL London.

Alpha Affiliates’ participation comes following a breakthrough year for the direct advertiser with 15,000 partners across more than 50 countries, and over 2,000,000 players worldwide. The company, which witnessed a 20% upsurge in new partners in 2023, now looks to strengthen its international network, connecting with top affiliates at the heart of the iGaming world.

Attendees can meet the Alpha Affiliates team and learn more about the company’s vision and values, discuss new partnerships and take advantage of exciting, new networking opportunities.

The team will also be offering affiliates exclusive offers to Alpha Affiliates’ top brands: Casino Infinity, 1Red, Neospin, and Spinch.

Custom merchandise will also be available, including hoodies run in collaboration between iGB + Alpha Affiliates. Several of these hoodies will be raffled across Alpha Affiliates’ social media right before the event starts. Follow the Alpha Affiliates channels to learn more about the giveaway.

Alpha Affiliates’ team will be one of the main sponsors of the special branded zones – Prince Regent entrance arch & Exclusive East entrance cube assets at the ExCeL. 

To take advantage of the opportunity to connect with Alpha Affiliates, schedule a business meeting with a member of the team by clicking this link https://alpha-affiliates.youcanbook.me/