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Affiliate Interviews: Tom Lasten, Editor-in-Chief at CasinoBonusesIndex.com

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We have browsed around and have found a casino bonus comparison site that indexes the best bonuses from the most reputable online casino operators all over Europe and the Rest of the World. It seems that this website has been around for quite a while and it’s run by a great team which has a front man who has been writing about gambling professionally over 10 years. So, without any delays, here is our interview with Tom Lasten, Editor-in-Chief at CasinoBonusesIndex.com

GAV: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?

  • Name: Tom Lasten
  • Age: 35
  • Hometown: London, United Kingdom
  • Living in: London
  • Favorite Food: Japanese
  • Must Read Book: Beat the Dealer by Edward O Thorpe

GAV: Tell us a bit about yourself, we want to know who Tom Lasten really is, Editor-in-Chief at CasinoBonusesIndex.com. Where were you born? What was the key idea of developing this great website?

Tom: I was born in London but have travelled most of Europe, Asia and America and I’ve lived in Las Vegas and Malta for what I would call an influential period of time.  The idea behind the website came from a mix of my days of playing blackjack and my degree in Journalism.  I played at a pretty decent level and casinos are what I know, I’ve written about gambling professionally now for well over 10 years.  I wanted to give players a great resource with which to learn the games, but from someone who actually plays them, not simply a nameless face spinning an article.  So I’m the Editor-in-Chief at www.casinobonusesindex.com but the face behind all of our brands is Blue Window Ltd, we’re an agency of around 15 people based in Malta and we operate our sites in many different languages, across 20+ countries such as France, Sweden, Germany, Finland etc. 

GAV: Since there are thousands of casino review websites out there, where do you think CasinoBonusesIndex.com stands now?

Tom: I think the beauty of this website is that it has a younger, more relevant take on online casinos.  Gambling is seen as such an old mans game, but in reality its the younger generations who spend 24/7 online, they’re on their smartphones constantly and are always looking for the next big thing. We have the exact same hunger for the newest tech and the latest games, exactly like our players.

GAV: What are the strong points of the website and what makes it stand out from the niche websites?

Tom: It’s easy to navigate and there are a lot of exclusive bonuses on there, this is thanks to the great partnerships we’ve built over the years with all the different online casinos.  We’re fiercely honest with all our reviews as well, I think it’s still nice to have a bit of integrity in this business, if something doesn’t fit with a game or casino we’ll let our players know about it straight.  It’s the same concept in play across all of the language versions of this particular brand.

GAV: What were the bumps on your road when you got started and how did you overcome them?

Tom: Not very many to be honest, I guess like most you have little experience of the actual money side of the business when you first start out, so negotiating can be tricky not knowing how much everything is potentially worth, other than that we took a very measured approach to the business and building the website so as such it built up over time, anything that required extra attention or any problems we just made sure was resolved so we felt no negative impact.

casino-bonus-index-logo

GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews?

Tom: A lot of the content such as the news, casino reviews and casino game guides on the site were written by me, mainly because I have a lot of actual gambling and online casino experience, especially blackjack.   I also have a great writer who specializes in online slots.  She actually writes great slot reviews because she plays the games so much herself.  For the other languages there are separate teams all within Blue Window Ltd working on each of the websites and they all have a similar setup with multiple writers and main editors.  It’s a truly international agency in that sense.

How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

Tom: As an editor, it’s a question of choosing content that you think your audience will love and also content that you can write with authority about.  I’m very honest when I write, I see a lot of articles written for the sake of traffic and it’s obvious the person writing the article doesn’t know the subject at all.  Our content is good for both attracting new traffic and satisfying our existing audience plus we’re complete geeks when it comes to the subjects we cover! so we write with passion as well as relevance and authority.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Tom: There needs to be a bit of give and take of course, but I’ve met both sides of the coin.  I work with some great affiliate managers who are very down to earth and we do business easily because there’s no bullshit.  On the reverse I’ve worked with many in the past that come across all ‘Wolf of Wall Street’ and I’m just not interested.  My advice is just be a normal human being with your clients, business doesn’t need to be painful for either parties, it should ideally be mutually beneficial and a good working relationship leads to a better and healthier business for both in the long term.

GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?

Tom: I think it’s always been a global thing on the whole but now you will definitely see a second explosion in online gambling, there are so many markets opening up around the world, in countries where everything is very new so there’s lots of potential for fast growth and a chance for more product diversity in those newer markets.

GAV: Can you name one change that you want to see in the casino affiliate ecosystem?

Tom: More parties? Haha, I think this is a tough one to answer because it constantly evolves but I was thinking the other day how cool it would be to see more direct interaction with the software developers than just at trade shows.  It’s always fun to try new tech or new games before they’re released and get some proper advanced previews out for the players, at the moment it’s a side of the industry that has great crossover potential but developers tend to be a shy and secretive bunch.

GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

Tom: For your sites you need to find your own voice and be true to it, sounds simple but it’s hard sometimes not to just rubber stamp everything that comes through.  For the business side if it’s something you’ve never done before then there are plenty of very good resources and on the whole the affiliate community is quite approachable for general advice, just don’t ask about any trade secrets and you’ll be fine!

GAV: Who is your favorite celebrity?

Tom: (Chelsea Footballer) John Terry

GAV: If you would just open your YouTube search bar, what would you search for?

Tom: Usually some really good jazz funk or house music for while I’m working, for actual videos I tend to watch a lot of old football matches from the 80’s on YouTube and older WSOP tournaments are also a personal favorite at the moment.

GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?

Tom: We do go to a few of them, I really enjoy ICE for all the cool new games and tech previews, the London Affiliate Convention is always fun to catchup with old acquaintances and the newer SiGMA summit of igaming in Malta was a really good event last year.

GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotspot of the future? Where do you think the region must improve upon?

Tom: I think there’s a lot of great potential in these markets, but care must be taken by the relevant authorities to ensure the players are looked after before the casinos, not the other way around.  I think improvements like this go a long way to building trust in new brands and especially trust in new markets which is very important.  Good reputation is everything after all.

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.

Tom: One of the places I would love to go to still is Poland, but I’d love to take a few weeks to really explore the country a bit and get to know the history from the people’s perspective.  My favorite destination? At the moment I love Mexico and it may sound cheesy but also Las Vegas, there’s just something special about Vegas.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Tom: I don’t know if there’s anywhere I wouldn’t go, I’m always up for adventure and experiencing new cultures and places.

GAV: What is your opinion about EEG/GAV (Eastern European Gaming – eegaming.org)/Gambling Affiliate Voice – gamblingaffiliatevoice.com?

Tom: I have followed you guys for a while, I read your website regularly for insights into the Eastern European markets to get a better idea of what’s going on currently in that sector so I really like what EEgaming.org does for the industry, you really bring something relevant to the niche.  Gambling affiliate voice in particular is a great resource, especially for newer affiliates.  There are many pitfalls out there if you’re not careful and this site can go a long way to helping them get started, talking to reputable affiliate managers and other key people in the industry can help to answer many important questions newer affiliates may have.

Affiliate Success

Media profile joins Better Collective

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Media profile joins Better Collective

 

World leading sports betting affiliate, Better Collective, hires former General Manager and Editor-in-Chief of Racing.com, Shane Anderson. Anderson joins the headquarters in Copenhagen where he will take on the position as Senior Director of Group Content & Brand.

 

On July 1st, 2019, former General Manager and Editor-in-Chief of Racing.com, Shane Anderson, joins Better Collective. In his new position as the Senior Director of Group Content & Brand, Anderson will be in charge of leading an ambitious content strategy that will strengthen the on-site content of Better Collective’s brands and products.

Jesper Søgaard, CEO of Better Collective, said: “We are extremely glad to get Shane Anderson on board with us. He comes with many years of managerial experience from within the industry and will help set an ambitious content vision that will empower the Better Collective brands, such as Bettingexpert.com, even further. This will ultimately lead to a better experience for our users.”

Shane Anderson said: “I have followed the development that Better Collective has undergone with great admiration over the past few years. I look forward to becoming part of the team in Copenhagen and bringing my experience within journalism to the content production of BC’s products to make them even stronger and more appealing to the global community of sports betting fans.”

Shane Anderson has been part of Racing.com since its launch in 2014, where he has both had the role as a television presenter, as well as a member of the executive management team.

 

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Affiliate Success

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

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Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

 

On October 17, Tbilisi will host Georgia iGaming Affiliate Conference, the country’s first event dedicated to affiliate marketing in the gambling industry. The event will bring together gambling experts, software developers, and affiliates.

Georgia iGaming Affiliate Conference by Smile-Expo will involve top gambling experts who will share information about new technologies and legal aspects as well as examine affiliate marketing prospects in Georgia and worldwide.

Online Gambling Market in Georgia
The Georgian gambling market is one of the core markets in Eastern Europe. Its traffic is freely accepted by such major affiliate networks as 3sNet, Adventor, and FINAFF.

Besides, Georgian gambling companies use foreign networks to offer their solutions and unique affiliate programs appropriate to their products. The country is included in the map of affiliate programs operating at global and regional levels.

Georgia iGaming Affiliate Conference
It is Georgia’s first event dedicated to gambling affiliate marketing, online gambling, and market potential. Invited industry experts will make presentations on online gambling trends, compare legislative issues in different countries, and share secrets of iGaming affiliate program operations.

Exhibition Area
The exhibition area will allow iGaming companies, software developers, and affiliates to present their solutions and services. Attendees will be able to appreciate exhibitors’ products and talk to company representatives personally.

Whom the Conference Is Aimed at
Georgia iGaming Affiliate Conference will be useful to affiliates, arbitrage specialists, online casino operators, affiliate network representatives, lawyers, developers of specialized software (web platforms, apps, programs), webmasters, SEO experts, and marketers.

The conference will allow to discover more about the gambling industry regulation, marketing strategies, and gambling affiliate programs. Conference guests will be able to take part in efficient networking, establish beneficial business contacts, and find new partners.

Organizer and Date
The event will be held by Smile-Expo, an international company that has been organizing business events for 13 years. Georgia iGaming Affiliate Conference will take place in the capital of Georgia on October 17.

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Affiliate Success

Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies

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Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies

 

On June 21, Switzerland will host Zurich iGaming Affiliate Conference. It is the country’s first event uniting gambling business representatives and specialists from affiliate marketing companies.

Why is it important to attend the event?
Zurich iGaming Affiliate Conference is Switzerland’s only event bringing together the specialized audience and providing relevant practical knowledge about online gambling business operations. Representatives of virtual casinos and land-based gambling venues will meet and share their experience.

As part of the conference, speakers will talk about market trends, industry regulation, project promotion, and affiliate marketing opportunities. They will present case studies and give answers to guests’ questions.

Each participant is a potential business partner. Therefore, due to efficient networking, local gambling operators and foreign gambling companies will obtain new companions, while affiliate network representatives will be able to agree on collaboration with casinos and webmasters. Besides, guests will get a chance to meet investors who are ready to assist in implementing various projects.

Who will participate in the event?
The event dedicated to gambling and СРА networks will become a meeting point for gambling market players engaged in online and offline segments. They include casino managers, SEO specialists, arbitrage experts, webmasters, lawyers, and digital agencies. They will represent such companies and organizations as DAO.Casino, PartnerMatrix, Endorphina, Red Tiger, Lucky Labz, Rombet, Planzer Law, Federbet, Global Bet, Buffalo Partners, Astrea, Expozive, PLANZER LAW, and so on.

The wide geography of conference participants consists of experts from Italy, Germany, Sweden, the UK, Malta, and other European countries, as well as the USA and South Caucasus.

The specially prepared infographics will allow you to examine focus areas of participants and the full list of countries represented by them.
Noteworthy is that the international event will be attended by representatives of leading offline and online casinos.

The event will be concluded with an incredible afterparty in the Talks&Drinks format. The party will be the best place for finding new partners, making successful deals, and introducing your own projects.

To communicate with top gambling representatives, register to the event.
Buy tickets at a 20% discount! You should just use the PR20 promotion code.  Buy a ticket >>>

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