The journey continues, and we strive to bring you all, and I mean all of the inspirational stories out there. We have recently come across an interesting brand, which is based in the Scandinavian market. It’s called Rebel Penguin – interesting name, you can find out why they’ve chose it in the interview – and is founded by Jonas Warrer. So, without any further delays, here goes our interview with Jonas Warrer.
GAV: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?
Jonas: Thanks – I am thrilled by the opportunity to share my experience and story with the iGaming community.
- Name: Jonas Warrer
- Age: 37
- Hometown: Copenhagen
- Living in: Copenhagen
- Favorite Food: Seafood
- Must Read Book: The Old Man and The Sea
GAV: Tell us a bit about yourself, we want to know who Jonas Warrer Petersen really is, the main person behind the Rebel Penguin brand and its websites. Where were you born? What was the key idea of developing this large brand which covers every aspect of the Scandinavian gambling market?
Jonas: It all started when I was studying in New York. The big sites covering American sports impressed me (e.g. espn.com and sportsline.com) and I wanted to do their counterpart in Europe. It seems a bit naïve looking back but I reckon you have to aim for the stars.
GAV: I must say that I’m impressed with your flagship product Live Goals, where do you think your websites stand at this point?
Jonas: We have spent quite some time on usability, content and making pages all responsive. Overall I am quite satisfied with our websites within these aspects. Our key theme right now is making things stable and (more) scalable. Within sports things are so event driven so everything happens in peaks which you really need to be able to cope with.
GAV: What are the strong points of the website and what makes it stand out from the niche websites, beside its already gained credibility?
Jonas: It has to be simplicity and responsiveness. A lot of our competitors – and especially the big ones – have not updated their website nor design in the last several years. We have tried to take a less-is-more approach when designing the website. As over 60% of our traffic now comes from mobile you really have to optimize for all devices; a key aspect here is trying to focus on what is need-to-have and what is-to-have. If you try to include everything and target everybody – at least in my experience – you end up with a product nobody really thinks is amazing.
GAV: What were the bumps on your road when you got started and how did you overcome them?
Jonas: Building a business model around banners is dead (or you really need high numbers of traffic). The biggest bump on the road definitely was to understand how to convert users into customers. I can highly recommend the book “Don’t make me think” by Steve Krug if you are starting out online. Focusing on the user sounds so simple but you often get entangled in doing things you personally think are awesome – whereas the users really don’t care. Kill your darlings!
GAV: Why Rebel Penguin? It’s seems to be a catchy and interesting name.
Jonas: Penguins are true survivors; they survive in the coldest and harshest climates on earth where they can often be the only animals there. I would be proud to manage a business with these qualities and that’s why the penguin name came up. Everybody has to be a bit of a rebel – haha – so the name sort of wrote itself when we started out.
GAV: We have browsed your websites and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?
Jonas: We have two full-time journalists working in the team. They wire a lot of reviews and previews – both focusing on events and sportsbooks/casinos. We also have a bigger team of freelancers focusing on their local language. Content needs to be unique – otherwise don’t bother to do it.
GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Jonas: Trust and stability! If you want your business to grow you need to optimize and optimize. In my experience you only get the opportunity to do this if you work in a stable relationship with a handful of Affiliate Managers. Landing pages, calls-to-action, key claims etc. – there are so many opportunities to improve things as you move down the conversion funnel. My best advice is to focus on that – rather than hunting short-term enhanced deals or promos in the iGaming industry. Trust is the oil that makes this process run smoothly. Be honest and assume that your Affiliate Manager is equally intelligent as you. I have seen too many newbies trying to outsmart their Affiliate Manager – which I really believe is a killer for your business.
GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?
Jonas: I think we will see more and more countries regulate online gambling. Like with everything else online the entire world is becoming the local market place. Gambling might be restricted in e.g. the US – but people find a way around. The young can’t understand why you ever would go to a betting shop to gamble. As the older generations are replaced the pressure will intensify on the countries that are trying to restrict online gambling.
GAV: Can you name one change that you want to see in the sportsbetting affiliate ecosystem?
Jonas: More transparency and more trust between affiliates and operators. We would all benefit.
GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
Jonas: Nothing beats hard work. Attend all the conferences and events in iGaming when starting out and share your ideas with people. Nearly all people like to share their experience – utilize that. There are so many opportunities in iGaming – and such high growth – so don’t be afraid of people copying your ideas. People are already stuck in their own fantastic idea that they want to realize.
GAV: Who is your favorite celebrity?
Jonas: That’s a tricky one. It’s boring I know but the first person to think of is really Bill Gates. I am impressed by how he is using his personal wealth – and connections to other wealthy people – to make a better world. It would be so easy for him to sit back and enjoy but instead he chose to get involved in making a better world. I love the process towards making things better. Hope is just a very strong feeling and motivator.
GAV: If you would just open your YouTube search bar, what would you search for?
Jonas: The Strokes – One Way Trigger. It’s manic and crazy. Great for working. 🙂
GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?
Jonas: London, Amsterdam and Berlin are all great conferences to go to. I attend all of them. I really like clubbing with Affiliate Managers after a long day of meetings. The opportunity to talk outside of the work setting creates a stronger relationship which makes things much more fun. Personally having a great relationship with the people I do business with motivates me. Going crazy in Felix Club in Berlin with bet365 is just one of those great moments that I think is so unique to this industry. You get the chance to work hard – and the chance to party hard. 🙂
GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotspot of the future? Where do you think the region must improve upon?
Jonas: In my mind most things here depend on lawmakers adapting to the new world. Eastern Europe is very much online and very much likes to gamble. Lawmakers should adapt to that and give people the freedom to decide what they want to spend their money on rather than trying to confine them to an old regime of control and boundaries.
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world?
Jonas: A country like Ukraine is so vast and so full of history and culture. I would love to find myself stuck out there just meeting the locals without a bigger plan for what should happen. My country – Denmark – is just tiny compared to the vast landscapes in Eastern Europe. I would love to experience the “endless” landscapes out there. Favorite destination has to be Greece – how can you not love a country where everything is going so slow and relaxed. They are really miles apart from traditional Scandinavian efficiency – I love that part – they got life figured out.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Jonas: It’s probably best advised to stay away from some Russian borders right now, but I don’t have any no-go areas.
GAV: What is your opinion about EEG/GAV (Eastern European Gaming – eegaming.org)/Gambling Affiliate Voice – gamblingaffiliatevoice.com?
Jonas: I think it’s awesome that eegaming.org focuses on the Eastern and Central European markets as they hold the potential for future growth in iGaming. I would very much side with perfecting the Affiliate – Affiliate Manager relationship so cheers for the good work guys. Keep it up.
Affiliate Roulette Scores Big with Dual Nominations at iGB Affiliate Awards 2024
In the fast-paced world of iGaming affiliate marketing, one platform is causing quite a stir. Affiliate Roulette, a relative newcomer to the scene, has earned not one but two coveted nominations for the upcoming iGB Affiliate Awards 2024. This groundbreaking achievement positions them as a force to be reckoned with in the industry.
A Vision Transformed into Reality
Affiliate Roulette was launched with a clear vision: to redefine the iGaming Affiliate industry. In just a short time, they have set a new standard by creating a unique space for Affiliates and Operators to interact, market, and build trustworthy relationships. Their innovative approach is inspired by the efficiency of Trustpilot but goes far beyond traditional review sites.
Changing the Game for Operators and Affiliates
Affiliate Roulette isn’t just another review site; it’s a dynamic, community-driven hub. They’re transforming the landscape for both Operators and Affiliates:
- Rate and Review Affiliates: Gain valuable insights from firsthand experiences.
- KPI Analysis: Share and learn about key performance indicators like ROI and FTDs.
- Efficient Searches: Find the perfect affiliate match from their extensive directory.
- Scam Protection: Verify affiliate profiles and histories.
- Interactive Features: Engage in live chatrooms for discussions and feedback.
- Featured Positions: Increase visibility to potential affiliates.
- Free Marketing: Showcase your brand directly to Operators.
- Build Reputation: Encourage reviews to establish trust and credibility.
- Direct Negotiations: Collaborate closely with Operators, bypassing expensive networks.
- Affiliate Roulette Seal of Trust: A symbol of excellent performance and reliability.
- Visibility Boost: Claim featured spots for enhanced exposure.
A Built on Experience and Trust
Affiliate Roulette’s founder brought over five years of iGaming industry experience to the table, aiming to bridge the gap between Operators and Affiliates. Their vision quickly became a reality, evident in their impressive launch figures: over 1000 Affiliate Profiles and 50+ rankings and reviews in just two months.
Celebrating Success and Looking Ahead
As part of their strategic approach to solidify their industry position, Affiliate Roulette proudly sponsored the Sigma Europe Summit 2023 from November 13th to 17th. This event provided them with a platform to showcase their innovative approach and connect with industry leaders.
Cost-Effective and User-Friendly
Affiliate Roulette offers free membership for Operators and their Affiliate Managers, with a basic company profile for Affiliates also available at no cost. For those seeking greater visibility, premium services and featured spots are available for a nominal fee.
Transforming the Industry
The dual nominations for the iGB Affiliate Awards are a testament to Affiliate Roulette’s commitment to transforming the iGaming affiliate industry. With a user-friendly interface, community-centric approach, and a presence at the Sigma Europe Summit 2023, Affiliate Roulette is not just bridging gaps but also paving the way for a new era of collaboration and success.
Join Affiliate Roulette in celebrating this remarkable achievement and stay tuned for more exciting developments from this rising star in the world of iGaming affiliate marketing.
ReferOn celebrates SiGMA presence with 5 Star Award!
SiGMA is time for celebration as ReferOn wins Rising Star of the Year award from 5 Star Media!
ReferOn, the state-of-the-art affiliate management platform for the iGaming industry, celebrated its first presence at SiGMA Malta Europe with numerous partners and client meetings and is delighted to announce that it won the Rising Star of the Year award from 5 Star Media for 2023!
Exhibiting at an iGaming conference and expo for the first time since launching in February, ReferOn welcomed clients and prospects at its stand and showcased the Rising Star of the Year award it won from 5 Star Media’s Starlet Awards.
David Harris, Tech Team Lead at ReferOn, commented: “SiGMA Malta Europe was a fantastic event for ReferOn. The event was not only valuable for the significant potential arising from the meetings held, but also because SiGMA fosters an environment where like-minded individuals can deeply understand the market and discuss all its aspects in an ideal setting. This can be in relation to the iGaming market’s weaknesses or areas for growth and it generates a continuous flow of ideas for improvement on all sides. ReferOn was no exception to this and this gave us plenty of food for thought to grow into 2024.”
ReferOn’s platform is focused on ease-of-use, speed and leveraging its state-of-the-art technology for the benefit of affiliates. By joining the platform, affiliates benefit from ReferOn’s brand new features such as Dynamic Reporting, user-friendly dashboards and Instant API Reports.
Boomerang Media is the Best PPC Affiliate at SiGMA Europe Awards 2023
Boomerang Media claimed “The Best PPC Affiliate” nominee at the recent SiGMA Europe Awards 2023, reinforcing its position as an industry leader
Boomerang Media, part of Boomerang Partners, won “The Best PPC Affiliate” at the SiGMA Europe Awards 2023, demonstrating its competitive strength among top industry players. The award ceremony was held on the opening day of the SiGMA Europe Malta event on November 14. Boomerang Media was honored after an open vote and jury decision, beating out fellow nominees Identi and RevenueLab.
“We are thrilled to have secured this prestigious SiGMA Europe award this year,” said Vitalii Prokofiev, CEO of Boomerang Partners. “It validates our team’s dedication and commitment to offering best-in-class experiences tailored for each market we operate in.”
Not just a contender for prestigious awards, Boomerang Partners has also appointed its leading brand – Boomerang Sportsbook, a sponsor of the ‘Best East Europe Affiliate 2023’ category. This underscores their commitment to emerging European markets. With a strong presence in these regions already, Boomerang offers affiliates extensive opportunities to expand globally, including into both Europe and Latin America.
“We applaud Boomerang Partners’s dedication to expanding across Europe and beyond,” Denis Dzyubenko, CIS Region Director at SIGMA Group. “Earned win for Boomerang Media in the “The Best PPC Affiliate” nominee and Boomerang Partners’s sponsorship of the “Best East Europe Affiliate” category demonstrates a strategic understanding of key growth regions and a commitment to supporting the entire ecosystem. Operators like Boomerang, who foster industry development while delivering innovative platforms, are vital to our sector’s success”.
SiGMA Europe is a premier global gaming event and forum for industry experts and affiliates. It convenes over 800 sponsors, 200 exhibitors, 200 speakers, and 25,000 delegates to discuss gaming trends, share ideas, and network. SiGMA has raised over €300,000 for charity since 2020 through its global events. For 2023, the SiGMA Foundation aims to launch significant initiatives, including an educational facility in Ethiopia for 1,000 students, two Camino de Santiago hikes with €70,000 targets each, summiting Mount Toubkal, and continuing the Kilimanjaro Challenge, which has raised €1 million since 2004 – all guided by principles of transparency and impactful philanthropy.
“It’s great to be recognized by the industry’s best. We are glad that our initiative to develop professional sports around the world did not go unnoticed,” stated Vitalii Prokofiev, CEO of Boomerang Partners. “We will continue to push the envelope and deliver the best products in our categories experience globally.” At the SiGMA Europe in Malta, Boomerang Partners is represented by the booth of its flagship brand Boomerang Bet.
Affiliate Roulette Scores Big with Dual Nominations at iGB Affiliate Awards 2024
In the fast-paced world of iGaming affiliate marketing, one platform is causing quite a stir. Affiliate Roulette, a relative...
iGB Affiliate announce One Hundred Shoreditch as new HQ Hotel
The organising team responsible for iGB Affiliate has announced One Hundred Shoreditch as its new HQ Hotel for February’s...
Navigating the Challenges: The Impact of UKGC Regulations on UK Casino Affiliates
The United Kingdom Gambling Commission (UKGC) has been instrumental in shaping the landscape of gambling in the UK, including...
Boomerang Media is the Best PPC Affiliate at SiGMA Europe Awards 2023
Boomerang Media claimed “The Best PPC Affiliate” nominee at the recent SiGMA Europe Awards 2023, reinforcing its position as...
Ukrainian Cyber L&G team belonging to Alona Shevtsova Launches Exclusive Merchandise Line
Ukrainian e-sports team L&G is thrilled to announce the launch of their exclusive merchandise line, available for purchase...
OlyBet Launches Affiliate Program in Spain and Slovakia with Income Access
Income Access is excited to announce that OlyBet has recently launched its affiliate program in Spain and Slovakia with...
Rightlander partners with HAPPYBET to comply with Germany’s evolving advertising regulations
Enhancing regulatory adherence and ensuring ethical affiliate marketing in the licensed gaming industry Rightlander, a leading provider of affiliate...
SPOTLIGHT SPORTS GROUP NAMED AFFILIATE OF THE YEAR AT THE EGR OPERATOR AWARDS
Spotlight Sports Group Triumphs with the Affiliate of the Year Award, Solidifying Position as Industry Leaders Spotlight Sports Group...
Betting on New Customers: Are Returning Users Damaging Sportsbooks’ CAC Strategies?
By: Richard Metcalf In the fast-paced, highly competitive world of sports betting, operators have to ensure they’re maximising Return-On-Investment...
One of the cyber athletes of the L&G team belonging to Alona Shevtsova was transferred to the youth team of the best CS team
According to the Ukrainian ua.news portal, Vladislav Leen Stepanov, who is a CS:GO player of the Ukrainian L&G eSports team...
News6 years ago
Paddy Power departs the Italian market
Affiliate Success2 years ago
Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
News7 years ago
Use of Social Media for Online Gambling Affiliates
Affiliate Announcements4 years ago
How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference
Affiliate Success7 years ago
Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
News5 years ago
Casino Games for Real Money – Choosing One to Play
Affiliate Success4 years ago
iGaming Focus Areas and СРА Selection to Be Discussed at Kyiv iGaming Affiliate Conference
News5 years ago
Henrik Persson Ekdahl announces sale of stake in Catena Media