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Affiliate Success

Affiliate Interviews: Iwo Bulski, veteran gambling affiliate, founder the of E-Play network

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It’s no surprise to me that some things are predestined and the fact that we have come across this huge network of websites inspired us to do more and get the major affiliate stories out there. Such as the story of Iwo Bulski, who has been industry for over 26 years and has built a large network of websites, even has published a gambling magazine and 3 books. It does not get any better then this, having to pick the brain of such a veteran of the industry.

E-PLAY Consulting is a company that delivers information from gambling world on their own dedicated website. The company delivers the newest information about gambling online as well as it’s stationary forms.

So, without any delays, here goes the interview with Iwo.

GAV: Hi Iwo, First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?

  • Name: Iwo Bulski
  • Age: 55
  • Hometown: Warszawa
  • Living in: London, Prague, Paris, Amsterdam, Barcelona…
  • Favorite Food: all kind of Chinese
  • Must Read Book: “Cien años de soledad”

GAV: Tell us a bit about yourself, we want to know who Iwo Bulski really is, the main person behind the E-Play brand. Where were you born? What was the key idea of developing this large brand which covers every aspect of the Polish gambling market?

Iwo: I was born in Poland and I’ll  live here till the end ( I presume). I’m working in a gambling industry since 1990. At the beginning I was mainly focused on working with gambling machines- street operations and in amusement arcades. I was running a couple of companies, as an owner and CEO. From 2003, I’m managing simultaneously website E-PLAY, which concerns gambling. Over the period 2008-2010 was publishing gambling magazine- month periodical printed in 10,000 copies every month, at the time the only periodical concerning this area of entertainment issued in Poland. From 2014 I’m focused exclusively on online gambling, currently running 6 websites under the same brand E-PLAY. I’m operating in UK for procedural reasons, like most of the companies affiliating and promoting gambling in Poland. I think that I already have some experience in the matters concerning gambling.

GAV: I must say that, since our launch we have been focusing on the Eastern and Central European markets and trying to get the local affiliate stories out, but haven’t come across your brand until yesterday. There are thousands of casino review websites out there, where do you think E-Plays websites stand at this point? Is it truly the oldest and biggest gambling information website in Poland?

Iwo: In my opinion online gambling market in Europe is already quite saturated yet there is still some place for new casinos and new brands. Those stable, operating for many years, are undoubtedly the most powerful and trustworthy. On the other hand, newcomers have different solutions and different view on the market. Moreover, in the era of smart phones and communication development, online gambling is entertainment without limits. This imposes credibility, but also increases business opportunities.
E-PLAY as an informational medium plays role of a broker, connecting gamers’ world with casinos, poker-rooms and bookmakers. Our goal is to pick reasonable and credible offers and push them towards gamer sector. In return we enable the player connection with any casino that goes through our evaluation process. For now, we are only interested in Polish market, in which I have the best discernment and potential, in some time E-PLAY brand will be more focused on European market.

I think that the readers of our websites and magazine in the last 14 years of E-PLAY brands’ existence gained trust to our assessments and judgments; for this I worked really hard for a long time.

GAV: What are the strong points of the website and what makes it stand out from the niche websites, beside its already gained credibility?

Iwo: Our websites: e-play.pl , e-play.eu , e-playkasyno, e-playbet, e-playpoker i e-playslot (under construction), complete each other through different content. Those websites present and describe separate sectors of gambling. This allows the reader to select the information he wants to focus on. It also facilitates promoting brands depending on their products. For example, in e-playcasino there are more descriptions and promotions of online casinos than in e-playpoker, where we focus mainly on describing tournaments, players and poker room promotion. This information network distinguishes us from other, admittedly older and better known informational-affiliative portals. We have also strong SEO promotion- Facebook, Twitter and other society media known in Poland.

I created also mobile app named E-PLAY ONLINE, available on Apple and Android, briefly describing content of all our websites. In May this year we are planning to launch new app along with the website- E-PLAY SLOTS, focused on casino games.

In Poland, E-PLAY is the only brand operating with all kinds of gambling.

GAV: What were the bumps on your road when you got started and how did you overcome them?

Iwo: Crossing from traditional gambling to online gambling is far from simple.  I bypassed the difficulties because over the period 2008-2010 I was already on this subject in my magazine. We were working together with some of great gambling brands, promoting them, until drastic change in Polish gambling law occurred, forcing us to slow down.
Currently, direct promotion and affiliation of gambling is not contained in Polish law, so I’m operating in England. Although, in the Internet omnipresence era, it isn’t the deepest bump in the road.

GAV: As I have come to find out, you guys have also ran a magazine, called E-Play Magazine, which focused on the Polish gambling market. I have browsed through its content and have found many important and interesting news. I think that you’re among a few of the affiliates have ventured into this area. What happened, why did you shut this service down?

Iwo: Changes in Polish gambling law forbidden promotion of any products from this area. As it was the main income of my magazine, I had to quit publishing. Having great journalist team, builder headquarters and   distribution network evolving for a long time, I had to suddenly quit with all of it. It was a thought time for me.
Uneasily acquired international contacts, participation in international gambling trades, visits to plenty of software and hardware producers- it suddenly lost its meaning.
I decided to replace the magazine with commerce. I had four regular shops in Poland and one big online shop (E-PLAY brand of course), distributing games, accessories and equipotent.

Unfortunately,  the odds were not in my favor also this time. Products bringing entertainment for years became replaced. Everything became online: games, books, films, music. I had to constrain this area of activity, however online shop still exists and generates income. Well, I guess that’s the price of development.

GAV: Read somewhere that you are also the editor of three books, this is amazing. History of gambling, When MOB was in Las Vegas and Gambling online, to bad they are all in Polish, would have loved to read them. What’s the story behind these books?

Iwo: I thought that apart from being manager of gambling brand focused of machine exploitation, I have to extend my knowledge about how this area works. That’s where my interest comes from and that’s why I decided to buy those professional books. Two of those- „History of Gambling” and „When MOB was in Las Vegas” were the most interesting. I published them as E-PLAY publisher. I bought the copyrights for editing them in Poland, I undertook editing and professional translation along with distribution. We sold every copy of those. „History of Gambling”, which was sold instantly, had 2 editions; I still have some copies in my depot. We wrote another book- „Gambling Online”, issued in 2009, and again all the copies were sold. Unfortunately, I quit editing and publishing after legislation amendments. However, memories, experience and a couple of copies from this period remained.

eplayconsultingLogo2

GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?

Iwo: From the beginnings of E-PLAY brand- as an informational website, commercial, publishing and now affiliative activity, I have great support of my brothers- Błażej and Bartosz. Their work with editing the content and developing the brand was and is invaluable. Especially Błażej, being a Marketing Manager, is extremely important to my brand. His skills, knowledge and contacts enabled E-PLAY its growth. As a creator and originator, I wouldn’t be able to make it without brotherly help.
Apart from them I have several other employees, 12 people directly bonded with this project. Just like in times of publishing the magazine, I have several editors specialized in this area. Each of them specializes in editing the content typical for the given website. We have IT expert independent from SEO, internet graphic designer. I am manage the brand set its course of action. Sometimes I write an article or review, but I don’t do this often. I don’t want to seem like a mentor or teacher; what I know about gambling I rather present with my work than with my words.
GAV: There is also a huge amount of legal news about the Polish gambling market, and I can see passion behind that writing. Are you doing that yourself?

Iwo: As I mentioned before, I know a bit about gambling, conducting gambling brand for 26 years. For consciously moving through this area, it is necessary to know regulations and conditions allowing to operate in a legal sector of this branch. Writing and informing our readers about it is somehow apparent consequence of this fact. In my team, second of the brothers- Bartosz- specializes in searching through legal and economical materials; his articles are most popular among the readers. Personally, I am not writing much myself, from time to time I allow myself to comment on some event of phenomenon.

GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

Iwo: We base our materials on credibility. Before posting news, coverage or article we check the source and choose only credible ones. Just like with casino promotion, I know this area well enough not to promote the entity I am not certain about. Of course, we have made some mistakes in the past, but luckily just a few.

Being responsible and not practicing politics makes us credible media, as seen by our readers. These translates into our statistics and financial income.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Iwo: Obviously, we are getting loads of offers, a lot of companies want to be promoted on this area. As I mentioned before, most important thing is the credibility of the casino, usually gained on being present on trades, meetings and direct contact of the manager with our representative. We are in good terms with most of them, after all success from both sides depends on mutual understanding. We conduct special promotion actions, with various results, but we are working on our good image all the time. That’s what we, and casinos we are promoting, depend on.
It was different when I started this activity on promotion field (affiliation), it is different now, when E-PLAY brand is widely known and recognized. We needed time, précised goal and consequent actions. And of course vision, which I luckily have.

GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?

Iwo: Of course, the world is a global village. Online gambling will be developing without any obstacles, what we should be worried about are legal issues. Government doesn’t want to facilitate our work, nevertheless current regulations enable predictable investments and operating without any worries. When I was in Asia, Manila, I acknowledged that Asian market is still new and undiscovered, comparing to what’s happening in Europe. African market will be the next giant market for development. We are waiting for changing the regulations in USA. After all, they enables native citizens- Indians, to open their casinos in their nature preserves. We hope that American administration would allow also gambling online. After all, in some States, marihuana was recently legalized.

GAV: Can you name one change that you want to see in the casino affiliate ecosystem?

Iwo: I don’t see a reason for changing much in this ecosystem. I think the important thing for the market is to control its own pathologies and frauds, because these happen quite often. That’s why informational websites exist- they can point out the dishonest limiting their movements. Developing a gambling brand is such expensive and time-absorbing process that it seems unlikely for many fraudulent actions to be taken here. After all, customer-player decides about brand’s prosperity. And he is very sensitive to ratings and descriptions- it’s his own money that he’s risking.

GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

Iwo: Patience. Getting to know this area by visiting trades and exhibitions. Using the information from professional magazines, participation in press conferences during trades. To be a good affiliate you have to go your own way… and be extremely consequent.

GAV: Who is your favorite celebrity?

Iwo: I don’t have anyone who I would call my idol or worship.

GAV: If you would just open your YouTube search bar, what would you search for?

Iwo: E-PLAY NEWS, of course; we post there funny and interesting videos from our branch. We post videos from trades, interviews and other  materials concerning gambling.

GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?

Iwo: Unfortunately, I’m not attending this type of events, I don’t have any opinion about them. I feel like I don’t need attending on such events. I draw the knowledge about new solutions and assistance from magazines, descriptions… and contacts with my managers. They are dependent on results of my work. Apart from that, participating such events is extremely expensive; I don’t like to spend money on the things I can dig out myself.

GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotpot of the future? Where do you think the region must improve upon?

Iwo: I’m not sure if there is such thing as European capital of gambling. For sure it wouldn’t be anywhere in Eastern Europe. Gambling is focused mainly on Malta, in Tel Aviv, Gibraltar, London. Eastern Europe has a chance to became a long-term operating area for casino and bookmakers, there are fastly developing networks of regular gambling along with online gambling, which is still quite a novelty and is really popular. Here are expected highest incomes, as written in various analysis made for big players on the market. No legal regulations and poorly developed idea of responsible gaming makes this region  interesting gambling area. I think it would remain like that for the next 10 years.

Alright, here comes the fun part…., being a local in Eastern Europe, is there some part of the region maybe that you haven’t visited yet?

Iwo: I love to travel. I think there is no country on this side of the world I haven’t been to. I don’t like the term „Eastern Europe” for the area we are talking about, for me those are Ural regions. I have casinos from Russia and Estonia in my offer, I know there is a great potential for this business.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Iwo: Because of business specifics, I don’t have to travel Europe, especially its Eastern part. I rather go to the Western part, travel along the Loire and visit the castles or spend the summer in Tuscany with its amazing landscapes. Sometimes I like to rest on some of Greek islands, sometimes I like to visit my beloved London or Barcelona, which I adore. Why should I go to the places whose future is unsure?

GAV: What is your opinion about EEG/GAV (Eastern European Gaming – eegaming.org)/Gambling Affiliate Voice – gamblingaffiliatevoice.com?

Iwo: I think that you’re doing a good job and you are visible on the market, as much as your promotion allows you to. I didn’t have a lot of contact with you, but I’m certain that it will change soon. Of course with mutual benefit.

 

Affiliate Success

7StarsPartners make it rain with the Iron Mike Affiliate Contest featuring a $100,000 prize pool

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Following recent articles announcing the groundbreaking collaboration between Rabona and Mike Tyson, the excitement continues to build as users are already seizing the opportunity to leverage the VIP Iron Offer, courtesy of the legendary boxer himself. This exclusive offer is empowering affiliates to skyrocket their earnings like never before.

Are you ready to step into the ring of affiliate success? Look no further because 7StarsPartners is thrilled to announce the Iron Mike Affiliate Contest, a game-changing opportunity for affiliates to soar to new heights of profitability!

In an electrifying collaboration between Rabona (exclusively promoted by 7StarsPartners) and the legendary Mike Tyson, affiliates now have the chance to harness the power of Tyson’s brand and Rabona’s dynamic platform to maximize their conversions. With a staggering $100,000 prize pool up for grabs, this contest promises to be a knockout success!

Krystal, Head of Affiliates at 7StarsPartners, shares her excitement: “We’re thrilled to launch the Iron Mike Affiliate Contest, offering affiliates a golden opportunity to elevate their success. With Mike Tyson’s iconic presence and Rabona’s cutting-edge platform, affiliates can unleash their full potential and reap incredible rewards.”

Taking part is as simple as ABC: from February 15 to May 15, 2024, affiliates can showcase their skills by driving sport FTDs via exclusive Tyson’s creatives, including landing pages available in multiple languages. Affiliates compete for top prizes, including a grand prize of $30,000! Whether you’re a seasoned affiliate or just getting started, this contest is your chance to shine.

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Affiliate Success

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

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ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

 

ReferOn, a state-of-the-art affiliate program management system, was recognized alongside MioMedia affiliate program by the reputable Gambling Insider publication on the Affiliate Program of the Year 2024 shortlist.

The MioMedia affiliate program has seen significant growth over the past year, with first deposits up 190%, deposits up 76% and marketing spend up 147%. This growth in performance is due to transparent conditions and the attractiveness of brands such as MyEmpire, Neon54 and Slotspalace, known for their attractive gamification and design.

David Harris, B2B Affiliate Team Manager at ReferOn, noted the achievement: “Our partnership with MioMedia has played a significant role in their success. Thanks to ReferOn’s comprehensive analytics, we have enabled flexible affiliate models, which is one of the keys to growth.”

Helen Reginia, Head of Affiliates at MioMedia, commented on the nomination: “Implementing ReferOn into our processes has been a game changer. The platform has given us the tools to provide competitive commissions to our affiliates, ensuring a stable partnership based on trust, commitment and support.”

MioMedia plans to continue its growth and is preparing to launch new projects, which you can learn about at iGB Affiliate London 2024 from 6 to 8 August on stand E40. In turn, the Referon team will talk about upcoming technical innovations there, at the stand Q10.

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Affiliate Success

Golden Boomerang Awards 2024: Annual Global Traffic Tournament

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Golden Boomerang Awards 2024: Annual Global Traffic Tournament

 

Boomerang Partners launches the prestigious Golden Boomerang Awards 2024 traffic tournament for affiliates worldwide. The competition will be held on a special landing where participants can demonstrate their expertise in driving high-value traffic while contending for grand prizes

The Golden Boomerang Awards is the first tournament organized by Boomerang Partners to reward affiliates who drive high-quality traffic to its online gambling platforms. Running from February 14th to May 14th, 2024 this exclusive tournament offers affiliates a prime opportunity to showcase their traffic generation skills, with the potential to secure booming rewards, including cash prizes, VIP benefits, stylish merchandise, and real gold trophies.

The tournament welcomes both existing and new partners of Boomerang. The new partners must submit an online application and receive a unique ID instantly. This ID ensures transparent evaluation of the traffic driven and sets the stage for a merit-based competition, as the Golden Boomerang Awards emphasizes a performance-based scoring system focusing on the quality and volume of first-time deposits (FTDs). Showing points tally rather than raw FTDs — there’s a leaderboard to track and reward affiliates’ efforts with prizes. The tournament also includes a bi-weekly rewards system with prizes like sleek new MacBooks, Semrush Business subscriptions, Go Pro UAVs, and other hot rewards for hitting key traffic milestones — all incentivizing participant results.

Additionally to these rewards, the most active participants will also be spotlighted across special categories:

  • ‘Best Sportsbook Traffic 2024’, Awarded to the affiliate that drove the highest quality and volume of sportsbook traffic,
  • ‘Best Casino Traffic 2024’, Awarded to the affiliate that drove the highest quality and volume of casino traffic,
  • ‘Best Quality Traffic 2024’, Awarded for delivering overall exceptional quality traffic to Boomerang Partners’ brands,
  • ‘Rising Star 2024’, Honors a newer affiliate who showed outstanding growth and performance — overall four additional categories recognizing more winners with golden statuettes,
  • and much more.

The prize distribution will culminate with the three top golden statuettes: all finishers in the Golden Boomerang Awards tournament will each receive a lustrous, heavyweight Gold Boomerang statue — an industry representation of joining the top tier of affiliate marketing talent, — along with a VIP access pass to the glamorous invite-only Boomerang Awards Grand Ceremony!

As Boomerang Partners CEO Vitalii Prokofev notes, “Making balanced and fair rules in our tournament, we aim to measure an affiliate’s ability to bring value to any partner program effectively. The Golden Boomerang Award thus objectively recognizes those with true best-in-class traffic generation skills — a mark of top-tier affiliate talent. Winners of the Boomerang Award are revered as high-performance leaders, setting a standard for the industry.”

But the best part is reserved for last: the Golden Boomerang Awards on June 1st, 2024 will host the top 30 finalists — highest-performing participants based on tournament results — inviting them for an unforgettable Grand Ceremony experience in Cyprus. Beyond the glamorous accommodations, these VIPs can expect incredible networking with the industry’s best, a brilliant awards ceremony, an A-list entertainment lineup, and an afterparty with unbeatable presents and surprises, as well as many other activities before and after the main event. The invite-only grand finale promises to be the highlight of the year, celebrating the annual Golden Boomerang Awards tournament in a spectacular style.

The Golden Boomerang Awards 2024 intends to bring together world-class affiliates in a competitive yet collaborative setting that rewards driving quality traffic on an annual basis. The tournament signup opens on February 14th and continues past the finale on May 14th, 2024. While later registration is possible, joining earlier allows more time to drive traffic and boosts chances of success. Interested partners can join the exciting journey, demonstrate their expertise, and claim their share of rich rewards at GoldenBoomerangAwards.com

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