Albert Einstein once said that: “No amount of experimentation can prove me right. One experiment can prove me wrong.”
If you take a closer look and pay attention to this statement, you can see his point of view. Never give up, even if your experiences have failed you, broke your spirit or your bank.
There is no recipe to become successful, it is only you out there, who can achieve it. But it takes determination and grind. Lots of it!
However, there are definitely some “success killers” you should avoid. It is best to use the process of inversion to get what you want.
Approach inversion in the following manner: Think of the things that lead to failure, but don’t do them. Sounds simple enough, right?
In order to become successful, you can start following successful people and their stories. I’m not always talking about motivational speakers, since 50% of them don’t speak from their own experiences. They just read a lot and have the gift of speech that inspires.
Below you will find the 10 most popular things, successful people never do:
While you’re busy and over analyzing how things would work out, successful people are out there making moves, making thing happen. They usually fail fast or achieve success quickly, however they learn by doing and use their mistakes to better themselves in the future. You can only become successful if you learn from the mistakes you made in the past. Everybody makes mistakes, that’s just how things work.
To answer the question you are thinking about right now, should I approach my venture without planning? No, you don’t want to approach your venture without a plan. But you can’t stay in the planning phase forever and never get anywhere, due to the most important human weakness, fear. Once you’ve figured out what you need to do, start doing it straight away!
Remember that your first attempts aren’t going to work and you’re not going to become an overnight success.
You’re going to fail miserably at some point or fail multiple times before you reach the point you’re aiming at. The perfect example for this is Henry Ford, who created two car companies that failed before the Ford Motor Company took off. It’s funny isn’t it?
Want more? Well, there are plenty people out there who made it, but failed first. If you search online you will surely find one of the biggest stories out there. The story of J.K. Rowling. She had just gotten a divorce, was on government aid, and could barely afford to feed her baby in 1994, just three years before the first Harry Potter book, Harry Potter and The Philosopher’s Stone, was published. When she was shopping it out, she was so poor she couldn’t afford a computer or even the cost of photocopying the 90,000-word novel, so she manually typed out each version to send to publishers. It was rejected dozens of times until finally Bloomsbury, a small London publisher, gave it a second chance after the CEO’s eight year-old daughter fell in love with it.
J.K. Rowling’s Net Worth of $1 billion came from the royalties she is receiving from her books and from the Harry Potter franchise. Harry Potter brand is said to be worth $15 billion. The film Harry Potter was the highest-grossing film series of all-time that recorded world box office sales of $7.7 billion.
Would she have become one of the most richest woman in the world if she had given up?
Want more? I’ll give you more, ever hear of Jim Carrey?
When Jim was 14 years old, his father lost his job, and his family hit rough times. They moved into a VW van on a relative’s lawn, and the young aspiring comedian—who was so dedicated to his craft that he mailed his resume to The Carroll Burnett Show just a few years earlier, at age 10—took an eight-hours-per-day factory job after school to help make ends meet.
At age 15, Carrey performed his comedy routine onstage for the first time—in a suit his mom made him—and totally bombed, but he was undeterred. The next year, at 16, he quit school to focus on comedy full time. He moved to LA shortly after, where he would park on Mulholland Drive every night and visualize his success. One of these nights he wrote himself a check for $10,000,000 for “Acting Services Rendered,” which he dated for Thanksgiving 1995. Just before that date, he hit his payday with Dumb and Dumber. He put the deteriorated check, which he’d kept in his wallet the whole time, in his father’s casket.
His current Net Worth is of $150 million. Impressive, huh?
You can search around and see the stories of Oprah Winfrey, Shania Twain, Emily Blunt, Colonel (Harland) Sanders, Sarah Jessica Parker. You will be amazed to see how these people have made it against all odds!
There’s nothing wrong with having an opinion, but it’s a fatal flaw to think you have things figured out completely. Stay curious, that’s the way all successful people are. At one point you will realize you can’t know everything.
Curiousness leads to learning, one thing you should never stop doing. This will always improve you.
Unsuccessful people have stubborn minds. They’re the people who give you business advice, despite being totally broke. They always think they can solve foreign policy issues, but they can’t even solve their own issues. Keep an open mind, and always try to see both sides of the story.
Successful people don’t see things in black and white. They think in shades of gray.
Successful people don’t make up stories about why they aren’t where they want to be. They’re honest with themselves, accept their flaws and correct them to achieve success. They know what they need to do to be successful, and they know they’re working hard enough to get there. Rationalizing your situation and neglecting to face the truth will keep you stuck in the same spot you’ve always been in.
Are you really working as hard as you can or just whining? Is it really your circumstances, or is it you? Facing the harsh reality of your situation can liberate you, this makes progress. Come clean with yourself, so that you can move forward.
When you make a mistake, you have two choices: You can either take nothing away from it and wallow in self-pity, or you can see your mistake for what it truly is. A possibility to learn, you can call it a teaching.
It’s a gold mine of information. It’s OK to make mistakes. It’s not OK to make the same mistakes repeatedly. Mistakes provide feedback for what you need to do better the next time.
When your project fails, or when you encounter setbacks, sit down and write out the reasons why it didn’t work. This iterative process will help you become the strongest version of yourself.
Search for Peter Thiel, he is an American entrepreneur, venture capitalist, hedge fund manager, and social critic. Thiel co-founded PayPal with Max Levchin and Elon Musk. In his recent book, called “Zero To One, Notes on Startups, Or How to Build the Future”, he calls successful people “definite optimists.” Definite optimists know where they’re headed, and they’re sure about themselves.
The definite optimist has a concrete plan for the future and strongly believes in that future being better than today. The indefinite optimist is bullish on the future but lacks any design and plan for how to make such a future possible. The definite pessimist has a specific vision for the future but believes that future to be bleak. The indefinite pessimist has a bearish view on the future but no idea what to do about it.
Does “luck” come into play when it comes to success? Of course it does. But you put yourself in a position to be lucky by putting in the grind.
You may have luckily met an influential person, but the hard work behind it was getting to know all the players in your field. You may have luckily gotten your work noticed, but the hard work behind it was putting it out there all the time, even when nobody was paying attention. You see?
The honorable Steve Jobs had many memorable quotes, however this is the best way to approach my point:
“My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.” ~ Steve Jobes
You can’t succeed on your own. You’re not talented in every area.
You need other smart people in your corner. You need to collaborate with others. Thinking you can do it on your own is a sign of arrogance.
You need humility to succeed. That humility comes from knowing you need other people to help you.
Elon Musk has a mission to make our species interplanetary. Some people believe that’s impossible. He doesn’t. That’s ruling out the impossible, right there!
The Wright brothers didn’t think creating the airplane was impossible. Successful people believe anything is possible. They’re borderline delusional.
You need to have an irrational amount of optimism to be successful because you’re hoping to achieve a level of success that most people will never come close to. The reason why most people never come close to success is because they believe it’s not possible for them.
But it is possible for you. The limitations you put on yourself have nothing to do with reality, and everything to do with your mindset.
Successful people don’t live stagnant lives. They’re always looking for ways to grow.
There’s always a new skill to learn, a new nugget of knowledge to gain and a new person to meet. This is the reason why people who seem to have it all keep working. One of the most basic human needs is the need for growth.
The minute you stop growing and working on yourself, you’re dead. What can you learn today? How can you improve your skills by one percent each day? Stay on the rise until the day you die.
Hopefully this article will inspire some trust in yourself, it’s one of the most important parts of becoming successful. No one knows the real you but you. Sometimes it is true that we don’t know ourselves. That’s because we have lost ourselves, or maybe because we never knew ourselves to begin with.
Don’t be so afraid of making mistakes. Fear of the choice being “bad” keeps you stuck. Accept that you are human. As far as I know, all humans make mistakes. The only ones that won’t give you grace are the ones that have no grace for themselves. So lighten up a bit.
You know some truths that you need to stop denying and start accepting. That unsettled feeling in your gut is there for a reason.
You have come to the conclusion that you need to trust your best judgment, stick to your decision, follow through, and let the cards fall where they may.
I think the important thing to realize is that life has a way of working out. Even if we make the worst possible choice, we still have the freedom to go back and make adjustments. That’s how successful people work.
So let yourself try what feels right for you, and don’t worry about making the “wrong” decision
Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI
By: Richard Metcalf, Global VP, Sports Betting & Online Gaming, TrafficGuard
Betting companies can adopt cutting-edge technology and offer the very best odds, but amplifying your brand is still difficult in a saturated industry. As a result of relaxing regulations, international players can break into an increasing number of new markets but reaching local target audiences can be a challenge. For these businesses, affiliate marketing is a vital channel in driving new user acquisition and some of the largest sportsbooks like Paddy Power and DraftKings are among those utilising the strategy.
With competition fierce, businesses are in a constant battle to keep costs low. Cost-per-thousand (CPT) payment models for traditional TV advertisements are progress towards paying for performance, but vendors still cannot guarantee that exposure will translate to depositing customers. Affiliate marketing provides a cost-efficient, low-risk alternative because businesses pay for conversions only.
But with money to be made, affiliate advertising fraud is rife and affiliate partners are likely delivering invalid engagement. If betting companies are looking to expand their user base and market amongst big players, they must improve their visibility over affiliate partners’ traffic.
Tracking Affiliate Activity
From smaller players to large conglomerates, there’s an exciting opportunity for betting companies to establish their presence across global markets. In the US especially, rapid legalisation across multiple states has turned betting into a million-dollar industry and created a profitable opportunity for overseas operators to move into the new market.
However, marketing globally can be expensive and driving brand awareness in a new location is often time-consuming and resource-heavy. With affiliate marketing, betting companies can create a network of partners from across the globe and easily access international audiences. This strategy is also much more efficient and expansive than physical marketing methods as it removes the difficulties that are tied to building a target audience from scratch.
Although affiliate marketing is a valuable marketing tool for increasing brand awareness and authenticity, affiliate management platforms aren’t prioritising fraud. The measures they put in place themselves are often basic and easy to get around and fraudsters can easily fly under the radar by taking advantage of the lack of protection. The nature of affiliate marketing means there is a disconnect between the promotion, analytics and payment, preventing companies from getting a holistic view of the fraud impacting them in addition to paying out for valueless traffic.
Affiliate fraud in the betting industry includes any deceitful action taken by a third party to exploit marketing techniques. This can include click fraud, where fake clicks are generated on ads to earn commission payments; or cookie stuffing, where fake cookies are placed on computers to hijack affiliate sales. Malicious affiliate ad programs do this so they can earn money from false clicks or sales and target high-investment marketing campaigns.
Research by Forrester revealed that 81% of advertisers include affiliate marketing as part of their marketing strategy. The growth of the market, paired with the increase in competition, is why many are turning to affiliate marketing. However, by being cost-effective through performance-based pay, there is an increased attraction from fraudsters. Sports betting companies are not well-equipped to address the problems they face with ad fraud.
Statista predicts affiliate marketing spending in the US alone will reach $8.2 billion by the end of 2022. With the vast amount of money involved, sports betting companies are a target for fraudsters.
Getting Instant Access
In order to prevent fraudulent traffic, betting companies must increase the visibility they have over affiliates. By keeping track of partners’ activity, including reviewing their demographics, reputation and quality of traffic, they can increase the quality of their affiliate partners.
Betting companies can do this using third-party technology that can indicate that affiliate scams are taking place in real-time to deliver the most reliable fraud protection. Intelligent software that uses behaviour analysis, such as machine learning, can track the volume of data required to deliver an accurate, instant analysis of which traffic is valid, invalid and fraudulent. Machine learning can identify granular details such as an unusually high number of clicks on an ad, or a high number of sales from a single IP address to confidently assess and deal with invalid traffic so the betting company doesn’t have to pay out.
With this data, operators gain the confidence to cross reference the engagement affiliates charge them for, prevent any partners from trying to outmanoeuvre them and safeguard their business against malicious activity. With more protection over advertising campaigns and a larger proportion of clicks coming from conversion-ready leads, companies can build cleaner audience groups from high-value affiliate partners.
Better Visibility, Better ROI
Reaching a market size of $231 billion in 2022, the sports betting industry is becoming increasingly attractive to international operators and fraudsters alike. If you’re running an affiliate marketing program, there’s a high chance you’re paying out for partners’ invalid traffic.
Only using the data your affiliate program partners declare means you’re at risk of being misled. Affiliate programs need to be monitored to avoid scams and program fraud. By understanding which affiliate partners are directing invalid traffic to their websites and charging a premium price for it, sportsbooks can optimise their pay-outs and exceed competitors’ efforts.
Vita Media Group wins Casino Affiliate of the Year Award at the EGR Operator Awards 2022
Vita Media Group, a Danish iGaming company, won the Casino Affiliate of the year award at the 2022 edition of the EGR Operator Awards held in London.
The Casino Affiliate of the Year Award is the first major award that Vita Media Group has won.
Vita Media Group’s CEO Jimmi Meilstrup believes this award comes as an appreciation from the iGaming world to all the employees in the company who are delivering extraordinary results every day.
“On behalf of everyone in our company, I am deeply grateful for this award which is the first large-scale award that we have won as a company. From day 1, we promised the iGaming world we are going to build this company on the principles of loyalty and trust. Through hard work, a lot of research, and indeed a great amount of quality traffic generated and delivered, we have excelled in casino affiliation. To everyone who chose Vita Media Group as a partner, thank you, and be sure to expect even better results from us in the future” commented Jimmi Meilstrup.
During the award night held in London on October 27 th , 2022, Vita Media Group was shortlisted 4 times in different categories:
• Affiliate of the year (Headline category)
• Casino Affiliate of the year
• In-house product for the in-house developed iGaming loyalty and reward platform Ekstrapoint.com
• Affiliate Program for the fast-growing developed affiliate program OMG Affiliates
In the Casino Affiliate of the year category, the judges from the EGR Operator Award were reviewing applications based on significant traffic, player numbers, ROI for operators, ability to build strong partner relationships, brand innovation and marketing, and player retention strategies.
The EGR Operator Awards, considered the Oscars in the iGaming industry, are organized by EGR Global, a leading publisher of online gaming B2B news, analyses, and research.
In 2021, Vita Media Group was shortlisted for the first time at the EGR Operator Awards in the Affiliate of the year category for affiliation services and the Rising Star category for its affiliate program OMG Affiliates.
Casino Guru establishes Awards Project to recognize greatest industry achievements
The Casino Guru Awards is the latest project by Casino Guru inspired by guiding the dialogue on consumer safety, and it reflects on the company’s ambition to acknowledge and reward achievement in the gambling industry, specifically in the sectors Casino Guru has contributed to –responsible gambling and consumer education. Casino Guru Awards is the result of this long-term commitment to making gambling safer, fairer, and more accountable for all participants.
Drawing on years of experience as the defining affiliate service in the industry, Casino Guru has transcended its core model to make global changes to the industry, including through its Global Self-Exclusion Initiative, Casino Guru Academy, Fair Gambling Codex, and other initiatives.
Now, the company is stepping up its responsibilities of a gambling industry custodian with the Casino Guru Awards which will celebrate the most committed operators in industry and the professionals who shape its future. The inaugural edition of the event is designed to raise awareness for the Awards and help the most deserving companies serve as good role models industrywide and reach a broader audience.
To participate, companies may nominate themselves through the end of November 2022. Casino Guru will also select worthwhile nominees that will be added to our list in a process that is fair, transparent, and above all else, distinguishes and focuses on merit. A shortlist will be announced in December2022with the official ceremony held online in February 2023. All decisions regarding the outcome of the event will be carried out by hand-picked judges.
Casino Guru Awards will feature judges from some of the biggest companies that are well-established names in the industry, including Kindred Group, Betsson, Gamban, Epic Risk Management, Gordon Moody, and more. The panel will include close to 15 external judges and five of Casino Guru’s own specialists.
Commenting on this project, Daniela Kianicová, PR & External relations Lead at Casino Guru, said: “Casino Guru Awards is a natural continuation of the efforts Casino Guru has put into making gambling safer, fairer, and more transparent for everyone. We worked on the Awards and the categories with the idea to emphasize on areas of the industry that are crucial to consumer safety and can always be improved on.
Our commitment to safer and responsible gambling is unflinching and I am honored to have the opportunity to work alongside the industry’s most distinct professionals to make gambling safer for players. It’s clear to me that Casino Guru Awards will be a benchmark for companies in the industry and a high accolade for any entity that wants to help write the gambling world of tomorrow.”
Casino Guru Awards will run in several categories which will focus on a mix of business achievements and consumer needs. The company feels strongly that achieving a level of excellence across these verticals will result in a better gambling industry for all. The categories include “The Fairest Bonus Policy,” which assesses the fairness of Bonus T&C’s and whether a bonus accounts for breaching applicable rules by accident, among other and equally important criteria.
“The Fairest General T&Cs” category will focus on how a casino’s T&Cs ensure that customers are protected and safeguarded and that they do not fall prey to predatory or hidden rules and details. In true Casino Guru spirit, “The Most Impactful Social Responsibility Initiative” will focus on those operators and companies who understand the importance of responsible gambling and problem gambling prevention.
There is a separate category that will independently assess “The Best Implementation of RG Tools” and “The Most Transparent Casino.” Another important category will be “The Most Effective Handling Complaints,” which is another area where the Casino Guru team feels improvements can be made, giving operators an incentive to operate in a clear and consumer-centric way. Casino Guru is experienced in this particular area having established the Casino Complaint Resolution Center which has thousands of closed cases already.
Last but not least, there is “The Voice of the People” which will be decided by the players, without any intervention. You may find out more about the Casino Guru Awards on the official page, including details about submitting a nomination, who the judges are, and what to expect in the months that lie ahead.
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