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Affiliate Success

Affiliate Interview: Dave S founder at BestBettingCasinos.com

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The Affiliate Interviews section is on fire, with yet another gambling affiliate rock star sharing his story about his journey into this great industry. Today we catch up with Dave S, founder of BestBettingCasinos.com

GAV: Hi Dave, first of all, we would like to thank you for the opportunity. Could you please share your profile below as an introduction to our readers?

  • Name: Dave S
  • Age: 35
  • Hometown: Alkmaar
  • Living in: The Netherlands
  • Favorite Food: Indian Cuisine
  • Must Read Book: Zlatan (By Zlatan Ibrahimovic)

GAV: Tell us a bit about yourself, we want to know who Dave S really is, the main person behind BestBettingCasinos.com. Where were you born? What was the key idea of developing this great website?

Dave: Of course I can tell a long story about my past and the things I did. But I think it is better to take you in to my life right now. At the moment I own an internet company in which we exploit online and mobile concepts. BestBettingcasinos.com is one of them. The others are dating websites and a mobile Football app for local football clubs in the Netherlands.

I love to explore the world and many businesses. After working for an online casino for a short period we decided to sell the casino. I love the casino business but I did not want to work for a casino again. So we started our own affiliate website. And at the moment of writing this interview we are online for 1 year and 5 days.

GAV: Since there are thousands of casino review websites out there, where do you think BestBettingCasinos.com stands now?

Dave: Yes there are! And I think it is pretty hard nowadays to startup a new affiliate website in this business at the moment. But we love the business, I wanted to stay part of the amazing iGaming industry.

We are just at the start of something beautiful. After a year online, 700 pages further and from 0 visitors to around 100 unique today, we are really happy. And we are still growing every day in traffic and revenue so we are getting more and more motivated to get the website up to a higher level.

GAV: What are the strong points of the website and what makes it stand out from the niche websites? We can certainly say it jumps out of the routine websites…

Dave: If you visit the website there is one thing that really stands out in my opinion. That is the webdesign and the layout we have used. A nice colored design and easy navigation. With large images on the landingpages but not like some bannerfarms I see in the business.

Dave: And I guess the way we are writing stands out from some other websites. We write in a really personal structure. So when a visitors starts reading it feels like we are talking to him, and take him all the way through a casino or a new promotion. 

GAV: What were the bumps on your road when you got started and how did you overcome them?

Dave: I guess this must be time. At the moment this website is not our core business. Me and my mate Koen both have some other projects next to this website. So in the beginning we had to do some time management. But when after only 3 months the first revenues come in you will get motivated and all of a sudden it is easier to reserve some time work on the website.

So I guess motivation and dedication are key to overcome bumps, and of course results.

GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?

Dave: I guess at the moment 90% of the content is written by Koen and myself. Since a few months we also started a partnership with some external writers. I think they write around 7 posts a week. All the other content is our own. This is a well thought choice because we are the only ones who know what our visitors like and what our writing style is.

At the moment there are around 40-50 unique casino reviews on the website. But our strength are the unique bonus and news reviews.

GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

Dave: Haha, you are right! We only write about a news item or a bonus if we think it is interesting for our visitors. And above that we do not add small posts. If we add content to the website it are long posts with full information about the subject.

But I think it is not possible to avoid clutter, Because not every visitor is interested in the same stuff. It all depands on how you write about a subject in my opinion.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Dave: Yes since a few months we are receiving daily mails from new brands. I think a good relationship between webmaster and affiliate manager is based on trust. You build up a relationship by communicating with each other and listen. And it is important to follow up the promises you make.

In my experience it doesn’t work when an affiliate manager pushes you every single moment. We are all in to get the best results. And in the end some brands work on your website and some don’t. And most of the times the not converting brands have the most pushy affiliate managers.

We never give any promises according to spots, conversions and traffic because you will never know what a consumer does or if a brand converts. When you give no expectations I think the relationship will stay good.

GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?

Dave: I hope it gets global of course. But I don’t think it will very soon. For example. We are living in the Netherlands. The regulation talks are being postponed all the time. First it would be regulated in 2014, than 2016 and now maybe 2017.

GAV: Can you name one change that you want to see in the casino affiliate ecosystem?

Dave: I think I am pretty happy with the way it goes.

What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

Dave: I have one important one. Before you start be aware that you can only succeed in this business when you are dedicated and willing to work hard. The time of earning huge amounts of money in a short period is gone.

GAV: Who is your favorite celebrity?

Dave: Without a doubt my mate Zlatan Ibrahimovic! Legend and good example for young people who want to play sports. And above that a great person!

GAV: If you would just open your YouTube search bar, what would you search for?

Dave: Great skiing downhills.

GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?

Dave: I try to visit them all. My best was Berlin last year in October. Uhhhhhhh my most fun experience I really have no idea. I probably think the Lamborghini riding at the BAC. 

GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotpot of the future? Where do you think the region must improve upon?

Dave: As I look at my own traffic and conversions I think there are still a lot of “bonus hunters” in Eastern Europe. But with a lot of the eastern Europe countries connecting to the EU I think the business will get better and better over there.

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.

Dave: The first city that comes on this question is Riga and the second one is Bratislava. Haven’t been at them before. Heard some good stories about it.

My favorite destination around the wotld is by far Rio de Janeiro. Have been there in summer 2016 during the Football World Cup. That city has everything you need. In Europe I would choose Barcelona, I which I am gonna life for a few months at the end of this year.

Where you wouldn’t want to travel in Eastern Europe?

Dave: Poland and Ukraine do not attract me at the moment. I don’t know why but where the first countries that came up.

GAV: What is your opinion about EEG/GAV (Eastern European Gaming – eegaming.org)/Gambling Affiliate Voice – gamblingaffiliatevoice.com?

Dave: It is always good to have an organization like this around. A little regulation and watchdog most of the times is very positive to keep the business booming.

And I like it that you give the floor to Affiliates to talk about their businesses. Keep up the good work. I really enjoyed the interview and hope people get inspired to join our beautiful business. 

Affiliate Success

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

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ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

 

ReferOn, a state-of-the-art affiliate program management system, was recognized alongside MioMedia affiliate program by the reputable Gambling Insider publication on the Affiliate Program of the Year 2024 shortlist.

The MioMedia affiliate program has seen significant growth over the past year, with first deposits up 190%, deposits up 76% and marketing spend up 147%. This growth in performance is due to transparent conditions and the attractiveness of brands such as MyEmpire, Neon54 and Slotspalace, known for their attractive gamification and design.

David Harris, B2B Affiliate Team Manager at ReferOn, noted the achievement: “Our partnership with MioMedia has played a significant role in their success. Thanks to ReferOn’s comprehensive analytics, we have enabled flexible affiliate models, which is one of the keys to growth.”

Helen Reginia, Head of Affiliates at MioMedia, commented on the nomination: “Implementing ReferOn into our processes has been a game changer. The platform has given us the tools to provide competitive commissions to our affiliates, ensuring a stable partnership based on trust, commitment and support.”

MioMedia plans to continue its growth and is preparing to launch new projects, which you can learn about at iGB Affiliate London 2024 from 6 to 8 August on stand E40. In turn, the Referon team will talk about upcoming technical innovations there, at the stand Q10.

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Affiliate Success

Golden Boomerang Awards 2024: Annual Global Traffic Tournament

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Golden Boomerang Awards 2024: Annual Global Traffic Tournament

 

Boomerang Partners launches the prestigious Golden Boomerang Awards 2024 traffic tournament for affiliates worldwide. The competition will be held on a special landing where participants can demonstrate their expertise in driving high-value traffic while contending for grand prizes

The Golden Boomerang Awards is the first tournament organized by Boomerang Partners to reward affiliates who drive high-quality traffic to its online gambling platforms. Running from February 14th to May 14th, 2024 this exclusive tournament offers affiliates a prime opportunity to showcase their traffic generation skills, with the potential to secure booming rewards, including cash prizes, VIP benefits, stylish merchandise, and real gold trophies.

The tournament welcomes both existing and new partners of Boomerang. The new partners must submit an online application and receive a unique ID instantly. This ID ensures transparent evaluation of the traffic driven and sets the stage for a merit-based competition, as the Golden Boomerang Awards emphasizes a performance-based scoring system focusing on the quality and volume of first-time deposits (FTDs). Showing points tally rather than raw FTDs — there’s a leaderboard to track and reward affiliates’ efforts with prizes. The tournament also includes a bi-weekly rewards system with prizes like sleek new MacBooks, Semrush Business subscriptions, Go Pro UAVs, and other hot rewards for hitting key traffic milestones — all incentivizing participant results.

Additionally to these rewards, the most active participants will also be spotlighted across special categories:

  • ‘Best Sportsbook Traffic 2024’, Awarded to the affiliate that drove the highest quality and volume of sportsbook traffic,
  • ‘Best Casino Traffic 2024’, Awarded to the affiliate that drove the highest quality and volume of casino traffic,
  • ‘Best Quality Traffic 2024’, Awarded for delivering overall exceptional quality traffic to Boomerang Partners’ brands,
  • ‘Rising Star 2024’, Honors a newer affiliate who showed outstanding growth and performance — overall four additional categories recognizing more winners with golden statuettes,
  • and much more.

The prize distribution will culminate with the three top golden statuettes: all finishers in the Golden Boomerang Awards tournament will each receive a lustrous, heavyweight Gold Boomerang statue — an industry representation of joining the top tier of affiliate marketing talent, — along with a VIP access pass to the glamorous invite-only Boomerang Awards Grand Ceremony!

As Boomerang Partners CEO Vitalii Prokofev notes, “Making balanced and fair rules in our tournament, we aim to measure an affiliate’s ability to bring value to any partner program effectively. The Golden Boomerang Award thus objectively recognizes those with true best-in-class traffic generation skills — a mark of top-tier affiliate talent. Winners of the Boomerang Award are revered as high-performance leaders, setting a standard for the industry.”

But the best part is reserved for last: the Golden Boomerang Awards on June 1st, 2024 will host the top 30 finalists — highest-performing participants based on tournament results — inviting them for an unforgettable Grand Ceremony experience in Cyprus. Beyond the glamorous accommodations, these VIPs can expect incredible networking with the industry’s best, a brilliant awards ceremony, an A-list entertainment lineup, and an afterparty with unbeatable presents and surprises, as well as many other activities before and after the main event. The invite-only grand finale promises to be the highlight of the year, celebrating the annual Golden Boomerang Awards tournament in a spectacular style.

The Golden Boomerang Awards 2024 intends to bring together world-class affiliates in a competitive yet collaborative setting that rewards driving quality traffic on an annual basis. The tournament signup opens on February 14th and continues past the finale on May 14th, 2024. While later registration is possible, joining earlier allows more time to drive traffic and boosts chances of success. Interested partners can join the exciting journey, demonstrate their expertise, and claim their share of rich rewards at GoldenBoomerangAwards.com

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Affiliate Success

Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024

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Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024

 

Checkd Group and William Hill took home the top prize in the Marketing Campaign of the Year category at last night’s iGB Affiliate Awards 2024.

The team picked up the award for the ‘No Tippy Tappy Football with Sam Allardyce’ video series, which has been a major hit across its 50 episodes with its high-profile guests presenting insight, opinions and anecdotes.

Star guests on the show have included Graeme Souness, Duncan Ferguson, Robbie Fowler, Karl Robinson and Simon Jordan, with the judges impressed by the way that the content reached an audience of over 26 million during the judging period.

Will Tyrrell, Director of UK Media at Checkd Group, said: “‘No Tippy Tappy Football with Sam Allardyce’ has been a big hit for audiences and William Hill alike and the formula of insightful chat and opinion has worked very well. It’s fantastic to gain recognition for our efforts once again and we look forward to taking the show forward to even greater heights in the future. “

The iGB Affiliate Awards celebrates the best innovations, successes and contributions from across the industry.

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