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Prague Gaming & TECH Summit 2025 (25-26 March)
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Affiliate Success

Affiliate Interview: Dave S founder at BestBettingCasinos.com

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The Affiliate Interviews section is on fire, with yet another gambling affiliate rock star sharing his story about his journey into this great industry. Today we catch up with Dave S, founder of BestBettingCasinos.com

GAV: Hi Dave, first of all, we would like to thank you for the opportunity. Could you please share your profile below as an introduction to our readers?

  • Name: Dave S
  • Age: 35
  • Hometown: Alkmaar
  • Living in: The Netherlands
  • Favorite Food: Indian Cuisine
  • Must Read Book: Zlatan (By Zlatan Ibrahimovic)

GAV: Tell us a bit about yourself, we want to know who Dave S really is, the main person behind BestBettingCasinos.com. Where were you born? What was the key idea of developing this great website?

Dave: Of course I can tell a long story about my past and the things I did. But I think it is better to take you in to my life right now. At the moment I own an internet company in which we exploit online and mobile concepts. BestBettingcasinos.com is one of them. The others are dating websites and a mobile Football app for local football clubs in the Netherlands.

I love to explore the world and many businesses. After working for an online casino for a short period we decided to sell the casino. I love the casino business but I did not want to work for a casino again. So we started our own affiliate website. And at the moment of writing this interview we are online for 1 year and 5 days.

GAV: Since there are thousands of casino review websites out there, where do you think BestBettingCasinos.com stands now?

Dave: Yes there are! And I think it is pretty hard nowadays to startup a new affiliate website in this business at the moment. But we love the business, I wanted to stay part of the amazing iGaming industry.

We are just at the start of something beautiful. After a year online, 700 pages further and from 0 visitors to around 100 unique today, we are really happy. And we are still growing every day in traffic and revenue so we are getting more and more motivated to get the website up to a higher level.

GAV: What are the strong points of the website and what makes it stand out from the niche websites? We can certainly say it jumps out of the routine websites…

Dave: If you visit the website there is one thing that really stands out in my opinion. That is the webdesign and the layout we have used. A nice colored design and easy navigation. With large images on the landingpages but not like some bannerfarms I see in the business.

Dave: And I guess the way we are writing stands out from some other websites. We write in a really personal structure. So when a visitors starts reading it feels like we are talking to him, and take him all the way through a casino or a new promotion. 

GAV: What were the bumps on your road when you got started and how did you overcome them?

Dave: I guess this must be time. At the moment this website is not our core business. Me and my mate Koen both have some other projects next to this website. So in the beginning we had to do some time management. But when after only 3 months the first revenues come in you will get motivated and all of a sudden it is easier to reserve some time work on the website.

So I guess motivation and dedication are key to overcome bumps, and of course results.

GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?

Dave: I guess at the moment 90% of the content is written by Koen and myself. Since a few months we also started a partnership with some external writers. I think they write around 7 posts a week. All the other content is our own. This is a well thought choice because we are the only ones who know what our visitors like and what our writing style is.

At the moment there are around 40-50 unique casino reviews on the website. But our strength are the unique bonus and news reviews.

GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

Dave: Haha, you are right! We only write about a news item or a bonus if we think it is interesting for our visitors. And above that we do not add small posts. If we add content to the website it are long posts with full information about the subject.

But I think it is not possible to avoid clutter, Because not every visitor is interested in the same stuff. It all depands on how you write about a subject in my opinion.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Dave: Yes since a few months we are receiving daily mails from new brands. I think a good relationship between webmaster and affiliate manager is based on trust. You build up a relationship by communicating with each other and listen. And it is important to follow up the promises you make.

In my experience it doesn’t work when an affiliate manager pushes you every single moment. We are all in to get the best results. And in the end some brands work on your website and some don’t. And most of the times the not converting brands have the most pushy affiliate managers.

We never give any promises according to spots, conversions and traffic because you will never know what a consumer does or if a brand converts. When you give no expectations I think the relationship will stay good.

GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?

Dave: I hope it gets global of course. But I don’t think it will very soon. For example. We are living in the Netherlands. The regulation talks are being postponed all the time. First it would be regulated in 2014, than 2016 and now maybe 2017.

GAV: Can you name one change that you want to see in the casino affiliate ecosystem?

Dave: I think I am pretty happy with the way it goes.

What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

Dave: I have one important one. Before you start be aware that you can only succeed in this business when you are dedicated and willing to work hard. The time of earning huge amounts of money in a short period is gone.

GAV: Who is your favorite celebrity?

Dave: Without a doubt my mate Zlatan Ibrahimovic! Legend and good example for young people who want to play sports. And above that a great person!

GAV: If you would just open your YouTube search bar, what would you search for?

Dave: Great skiing downhills.

GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?

Dave: I try to visit them all. My best was Berlin last year in October. Uhhhhhhh my most fun experience I really have no idea. I probably think the Lamborghini riding at the BAC. 

GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotpot of the future? Where do you think the region must improve upon?

Dave: As I look at my own traffic and conversions I think there are still a lot of “bonus hunters” in Eastern Europe. But with a lot of the eastern Europe countries connecting to the EU I think the business will get better and better over there.

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.

Dave: The first city that comes on this question is Riga and the second one is Bratislava. Haven’t been at them before. Heard some good stories about it.

My favorite destination around the wotld is by far Rio de Janeiro. Have been there in summer 2016 during the Football World Cup. That city has everything you need. In Europe I would choose Barcelona, I which I am gonna life for a few months at the end of this year.

Where you wouldn’t want to travel in Eastern Europe?

Dave: Poland and Ukraine do not attract me at the moment. I don’t know why but where the first countries that came up.

GAV: What is your opinion about EEG/GAV (Eastern European Gaming – eegaming.org)/Gambling Affiliate Voice – gamblingaffiliatevoice.com?

Dave: It is always good to have an organization like this around. A little regulation and watchdog most of the times is very positive to keep the business booming.

And I like it that you give the floor to Affiliates to talk about their businesses. Keep up the good work. I really enjoyed the interview and hope people get inspired to join our beautiful business. 

Affiliate Announcements

QMRA Launches Italian Quality Mark for Affiliates

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QMRA Launches in Greece

 

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.

In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:

    • A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
    • A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
    • Possibility to consult the QMRA team on compliance related questions.

Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.

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Affiliate Success

Casino Guru secures SBC Awards shortlist for Casino Affiliate of the Year

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Casino Guru, the world’s largest and most up-to-date database of online casinos, has landed on the shortlist for SBC Awards 2024 in the Casino Affiliate of the Year category.

Casino Guru, which has processed more than 6,930 casinos, and prides itself on the world’s largest forum community built around informing players, enters a competitive field of 12 contestants all vying for the distinction.

SBC Awards 2024 is due to take place on September 26 at the MEO Arena on the final day of the SBC Summit, celebrating industry-wide achievements. Casino Guru is proud to be shortlisted for this important accolade. The company has worked tirelessly to establish itself at the top of the industry.

In embracing the affiliate business model, Casino Guru has created a groundbreaking and industry-shifting paradigm through the introduction of the Safety Index, a complex algorithm powered by big data, consumer feedback, and a meticulously in-house analyst team that has allowed Casino Guru to not only be the go-to repository for online casinos but also provide players with a credible source of information when it comes to the inherent trustworthiness of each casino brand listed in the constantly-growing database.

In welcoming the nomination, Šimon Vincze, Head of Sustainable & Safer Gambling, said: “I am thrilled to see Casino Guru shortlisted for the category again this year! Our competitors for the winner are recognised companies with a considerable impact on the online gambling affiliate business. The criteria for the winner go beyond our unique approach to affiliation and consider growth in multiple areas. I am convinced that we have much to offer in this sense as well, and I am looking forward to the judge’s conclusion.”

The Safety Index in particular has been a dynamic and living ecosystem that has been evolving on a weekly and monthly basis, registering movements in casinos’ overall ranking based on a comprehensive set of factors, such as complaint resolution, terms and conditions, licensing issues and more.

Having those efforts recognized by the SBC Summit Awards is a huge milestone for the company, which has operated with an unwavering commitment to bringing consumers the best possible choices from a database that easily constitutes the world’s largest.

Casino Guru is a trailblazer in building an affiliate business that is fully consumer-focused and consumer-facing, by offering an uncompromising, verifiable and transparent accreditation process that ultimately benefits consumers and helps match their preferences with the best casino brand.

Casino Guru is looking forward to September 26 and is excited about the opportunity to demonstrate to the panel of judges that the company is committed to raising standards for the way consumers engage with the industry in a manner that protects consumers and distinguishes the best operators and brands on the market, helping drive a sustainable and healthy environment for all.

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Affiliate Success

ReferOn Nominated for “Acquisition and Retention Partner” at SBC Awards 2024

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ReferOn Nominated for “Acquisition and Retention Partner” at SBC Awards 2024

 

ReferOn, a state-of-the-art affiliate management platform, announces its nomination in the Acquisition & Retention Partner category at the prestigious SBC Awards 2024.

The inclusion in this category highlights ReferOn’s efforts to create and develop a targeted product for the needs of the iGaming industry, recognizing the team’s innovative approach and notable results in the field of affiliate marketing.

ReferOn’s nomination as an Acquisition & Retention Partner confirms that the affiliate management platform has proven its effectiveness and understanding of customer needs, as noted by the judging committee. Designed with years of iGaming experience its team, ReferOn caters to the specific needs of affiliates and managers, offering a flexible and scalable solution for managing large networks of companies in one comprehensive hub.

Alexia Gauci, B2B Sales Manager of ReferOn, commented on the nomination: “Being mentioned in the ‘Acquisition and Retention Partner’ category at the SBC Awards 2024 means a lot for our team. We are providing innovative solutions that meet the evolving needs of iGaming professionals. We’re continuously enhancing the platform’s capabilities so our clients can solve the issues they are facing & achieve business goals.”

ReferOn brings reporting capabilities, robust back-office functions, and unique reward mechanics, all designed to simplify administration and enhance data control. With features like Sub-Affiliation and Independent Deal Calculations (IDC), ReferOn offers transparency and flexibility, helping users with tracking key metrics easily for quick data-driven decisions.

In addition to its technical improvements, ReferOn started educational initiatives & received good feedback from the audience. The team already conducted two free seminars, “ReferOn Insights” for Operators and Affiliates to provide valuable knowledge and strategies for maximizing affiliate marketing success.

The ReferOn team will be exhibiting at SBC Summit 2024 in Lisbon and will showcase its latest developments and offerings at booth F430 from 24-26 September. Visitors will be able to ask ReferOn representatives questions and learn more about the platform’s advanced features and innovations.

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Prague Gaming & TECH Summit 2025 (25-26 March)

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