Affiliate Interview: Dave S founder at BestBettingCasinos.com
The Affiliate Interviews section is on fire, with yet another gambling affiliate rock star sharing his story about his journey into this great industry. Today we catch up with Dave S, founder of BestBettingCasinos.com
GAV: Hi Dave, first of all, we would like to thank you for the opportunity. Could you please share your profile below as an introduction to our readers?
- Name: Dave S
- Age: 35
- Hometown: Alkmaar
- Living in: The Netherlands
- Favorite Food: Indian Cuisine
- Must Read Book: Zlatan (By Zlatan Ibrahimovic)
GAV: Tell us a bit about yourself, we want to know who Dave S really is, the main person behind BestBettingCasinos.com. Where were you born? What was the key idea of developing this great website?
Dave: Of course I can tell a long story about my past and the things I did. But I think it is better to take you in to my life right now. At the moment I own an internet company in which we exploit online and mobile concepts. BestBettingcasinos.com is one of them. The others are dating websites and a mobile Football app for local football clubs in the Netherlands.
I love to explore the world and many businesses. After working for an online casino for a short period we decided to sell the casino. I love the casino business but I did not want to work for a casino again. So we started our own affiliate website. And at the moment of writing this interview we are online for 1 year and 5 days.
GAV: Since there are thousands of casino review websites out there, where do you think BestBettingCasinos.com stands now?
Dave: Yes there are! And I think it is pretty hard nowadays to startup a new affiliate website in this business at the moment. But we love the business, I wanted to stay part of the amazing iGaming industry.
We are just at the start of something beautiful. After a year online, 700 pages further and from 0 visitors to around 100 unique today, we are really happy. And we are still growing every day in traffic and revenue so we are getting more and more motivated to get the website up to a higher level.
GAV: What are the strong points of the website and what makes it stand out from the niche websites? We can certainly say it jumps out of the routine websites…
Dave: If you visit the website there is one thing that really stands out in my opinion. That is the webdesign and the layout we have used. A nice colored design and easy navigation. With large images on the landingpages but not like some bannerfarms I see in the business.
Dave: And I guess the way we are writing stands out from some other websites. We write in a really personal structure. So when a visitors starts reading it feels like we are talking to him, and take him all the way through a casino or a new promotion.
GAV: What were the bumps on your road when you got started and how did you overcome them?
Dave: I guess this must be time. At the moment this website is not our core business. Me and my mate Koen both have some other projects next to this website. So in the beginning we had to do some time management. But when after only 3 months the first revenues come in you will get motivated and all of a sudden it is easier to reserve some time work on the website.
So I guess motivation and dedication are key to overcome bumps, and of course results.
GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?
Dave: I guess at the moment 90% of the content is written by Koen and myself. Since a few months we also started a partnership with some external writers. I think they write around 7 posts a week. All the other content is our own. This is a well thought choice because we are the only ones who know what our visitors like and what our writing style is.
At the moment there are around 40-50 unique casino reviews on the website. But our strength are the unique bonus and news reviews.
GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Dave: Haha, you are right! We only write about a news item or a bonus if we think it is interesting for our visitors. And above that we do not add small posts. If we add content to the website it are long posts with full information about the subject.
But I think it is not possible to avoid clutter, Because not every visitor is interested in the same stuff. It all depands on how you write about a subject in my opinion.
GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Dave: Yes since a few months we are receiving daily mails from new brands. I think a good relationship between webmaster and affiliate manager is based on trust. You build up a relationship by communicating with each other and listen. And it is important to follow up the promises you make.
In my experience it doesn’t work when an affiliate manager pushes you every single moment. We are all in to get the best results. And in the end some brands work on your website and some don’t. And most of the times the not converting brands have the most pushy affiliate managers.
We never give any promises according to spots, conversions and traffic because you will never know what a consumer does or if a brand converts. When you give no expectations I think the relationship will stay good.
GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?
Dave: I hope it gets global of course. But I don’t think it will very soon. For example. We are living in the Netherlands. The regulation talks are being postponed all the time. First it would be regulated in 2014, than 2016 and now maybe 2017.
GAV: Can you name one change that you want to see in the casino affiliate ecosystem?
Dave: I think I am pretty happy with the way it goes.
What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
Dave: I have one important one. Before you start be aware that you can only succeed in this business when you are dedicated and willing to work hard. The time of earning huge amounts of money in a short period is gone.
GAV: Who is your favorite celebrity?
Dave: Without a doubt my mate Zlatan Ibrahimovic! Legend and good example for young people who want to play sports. And above that a great person!
GAV: If you would just open your YouTube search bar, what would you search for?
Dave: Great skiing downhills.
GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?
Dave: I try to visit them all. My best was Berlin last year in October. Uhhhhhhh my most fun experience I really have no idea. I probably think the Lamborghini riding at the BAC.
GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotpot of the future? Where do you think the region must improve upon?
Dave: As I look at my own traffic and conversions I think there are still a lot of “bonus hunters” in Eastern Europe. But with a lot of the eastern Europe countries connecting to the EU I think the business will get better and better over there.
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.
Dave: The first city that comes on this question is Riga and the second one is Bratislava. Haven’t been at them before. Heard some good stories about it.
My favorite destination around the wotld is by far Rio de Janeiro. Have been there in summer 2016 during the Football World Cup. That city has everything you need. In Europe I would choose Barcelona, I which I am gonna life for a few months at the end of this year.
Where you wouldn’t want to travel in Eastern Europe?
Dave: Poland and Ukraine do not attract me at the moment. I don’t know why but where the first countries that came up.
GAV: What is your opinion about EEG/GAV (Eastern European Gaming – eegaming.org)/Gambling Affiliate Voice – gamblingaffiliatevoice.com?
Dave: It is always good to have an organization like this around. A little regulation and watchdog most of the times is very positive to keep the business booming.
And I like it that you give the floor to Affiliates to talk about their businesses. Keep up the good work. I really enjoyed the interview and hope people get inspired to join our beautiful business.
Fiat & Crypto: King Billy players get the best of both worlds
See how the casino players can deposit in crypto and play in fiat.
Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.
But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto.
What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.
First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.
Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch.
Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”
Well said and well done your Majesty.
For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).
King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
Rightlander wins “Best Tech for Affiliate Programmes” at IGB Affiliate Awards 2023
Following the launch of their innovative Smart Workbench, Rightlander, the advertising and affiliate compliance monitoring specialist, have won the award for ‘Best Technology for Affiliate Programmes’ at this year’s IGB awards ceremony in London. The annual award, dubbed the Oscars of the iGaming affiliate market, recognises the most successful businesses in the gambling industry.
Rightlander is a state-of-the-art advertising and affiliate compliance platform that allows advertisers and networks to identify potentially non-compliant content across different territories. It does this by scanning affiliate content from within the target market, looking for events or conditions defined by clients and regulators, and sending alerts when it finds content that meets those conditions.
According to the judges, who praised the submission’s clear evidence and figures showing customer adoption and cost savings, Rightlander’s offering is “a very strong piece of technology which leads the industry in protecting affiliates, operators and ultimately players and ultimately makes the industry better for being in it.”
Ian Sims, Founder of Rightlander said “We are extremely happy to have won the Best Tech for Affiliate Programmes and this is a milestone moment for Rightlander. We developer/marketing folks love to throw around words like “game changing” and “AI-driven” but when you win an award for “Best Tech for Affiliate Programmes” and it’s one of the judges calling it a “game changer”, that is quite an endorsement.”
Over the past 5 years, Rightlander has scanned tens of millions of webpages to help advertisers identify non-compliant advertising by their marketing partners to protect their brand and regulatory licenses.
Casino Guru wins IGB Affiliates Safer Gambling Initiative of the Year
Casino Guru has won the IGB Affiliates recognition in the Safer Gambling Initiative of the Year category.
Casino Guru has won the IGB Affiliates Awards distinction in the Safer Gambling Initiative of the Year category, an award granted to affiliate services with an unfaltering track record in their commitment to raising player protection standards and contributing to the industry’s ability to better understand gambling-related harm.
Casino Guru underwent a thorough review, which included a look into how the company sought to educate and protect players beyond statutory requirements and the active steps taken to introduce players to a safer gambling journey in every market they engage with.
The assessment distinguished Casino Guru for its comprehensive efforts in responsible gambling and gambling harm prevention as captured by the Gamtegrity, the unifying home of all responsible gambling and consumer protection projects and initiatives launched under the Casino Guru banner and name.
Spearheaded by Šimon Vincze, Casino Guru’s Sustainable & Safer Gambling Lead, Gamtegrity reunites some of the company’s most impactful projects and initiatives geared towards raising standards for the entire industry insofar as problem gambling, player behavior, and harm protection are concerned.
Vincze hailed the IGB Affiliates distinction as a deserved and important milestone in the company’s ongoing efforts to provide the industry with guidance on how to better protect consumers and provide players with assistance on their journey to picking the best and most responsible industry operators.
“QUOTE by Šimon”
I am thrilled from this recognition as it includes most of the projects that I work on. However, this achievement is a reflection of work throughout the departments of Casino Guru and I feel honored to translate it to the rest of the industry. Safer Gambling is undersized in affiliate space, and it is great that iGB motivates companies to compete in it.
Casino Guru’s Gamtegrity project reunites the company’s Global Self-Exclusion System (GSES), an ambitious cross-border initiative designed to create a comprehensive global mechanism that enables players to exclude themselves from regulated gambling markets and focus on recovery.
Casino Guru has similarly focused on creating tools that assist and help vulnerable players to address their problem as well as find help, extensive global information and easy access to treatment options.
The company has also leveraged its industry expertise to create the Casino Guru Academy, an ambitious undertaking which understands how important it is to educate industry professionals about best practices in customer support, casino bonuses, safer gambling, and other important areas.
Not least, Casino Guru’s ample effort and experience in maintaining responsible gambling standards that go beyond national legislation have led the company to set up the Casino Guru Awards which seeks to distinguish prominent operators that share the company’s core values in providing consumers with the safest gambling possible.
The Safer Gambling Initiative of the Year distinction is evidence of the strong and meaningful impact Casino Guru has had in bettering responsible gambling standards and seeking to actively assist players who may struggle with gambling-related problems or suffer gambling-related harm.
Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer
Rightlander, the advertising and affiliate compliance monitoring specialist, is pleased to announce the appointment of Sarafina Wolde Gabriel as...
WeAreGame Nominated for Two AffPapa iGaming Awards 2023
WeAreGame is delighted to announce that we’ve been shortlisted in two categories at the upcoming AffPapa iGaming Awards 2023. The...
BC.GAME Casino Review: The Top-Notch Online Crypto Casino
BC.GAME casino is a highly-rated online crypto-gambling platform that has taken the industry by storm. Established with a commitment...
Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks
As online sports betting continues to expand in the United States, gambling affiliate companies in the country are also...
OLBG gives away more than £1 million to tipsters
£1m prize mark passed on 1 May 2023 76,953 prizes given away to tipsters Most successful winners have taken...
Double Up Media announces relaunch of Best Bingo Websites online bingo comparison site
Nottingham-based affiliate marketing agency Double Up Media has announced the relaunch of one of the UK’s most popular comparison...
BettingLadies.com Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women – By Women
BettingLadies.com, the first sports betting affiliate and content site for all sports written by women, for women, announced it...
WagerWire Welcomes BetMGM, Caesars, SuperBook Sports, and Others Into Media Affiliate Network
WagerWire, a first-of-its-kind platform that empowers bettors to buy and sell active sports bets announced affiliate deals with nine...
SkillOnNet’s EGO Recruits Bright, Young Affiliate Managers
EGO (EGamingOnline), the sales arm of SkillOnNet’s proprietary brands, has announced two new additions to its dedicated team of...
FAVBET apps receive ‘Lite Mode’ for slower networks
The newly revealed ‘Lite Mode’ setting is now available in both the FAVBET’s Android and iOS apps and lets...
News6 years ago
Paddy Power departs the Italian market
Affiliate Success2 years ago
Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
News6 years ago
Use of Social Media for Online Gambling Affiliates
Affiliate Announcements4 years ago
How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference
Affiliate Success6 years ago
Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
News4 years ago
Casino Games for Real Money – Choosing One to Play
News5 years ago
Henrik Persson Ekdahl announces sale of stake in Catena Media
Affiliate Success6 years ago
Exclusive Interview with Christoph C. Cemper Founder & CEO of LinkResearchTools and Link Detox