Affiliate Success
Affiliate Interviews: Jos Moes, owner and CEO of Sportwedtips and the new Betchant.com

The journey continues, we are bringing you inspirational stories of gambling affiliates, who have managed to climb the ladder and start their own business in the industry. We catch up with Jos Moes, the owner and CEO of Sportwedtips.nl and the new Betchant.com
EEG: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you give some details about your profile? I’m sure this way the readers will not think you are robot after reading this interview 🙂
- Name: Jos Moes
- Age: 27
- Hometown: Alkmaar
- Living in: Heiloo
- Favorite Food: Lasagna
- Must Read Book: The Davinci Code
EEG:Tell us a bit about yourself, we want to know who Jos Moes really is, the main person behind sportwedtips.nl and the all new BetChant.com. Where were you born? What was the key idea of developing this great website for top online bookmakers and betting news?
Jos: Hi Guys,
I am Jos Moes, I’m 27 years old and I’m the owner and CEO of Sportwedtips.nl and the new Betchant.com. I was born in Alkmaar, a small city near Amsterdam in The Netherlands. As a huge sports fan and good programmer I started some funny sports site years ago with some bookmaker ads on it. One day I earned €4000 with this small website and I thought wow, I am going to investigate how this market works. After that everything went very quickly from a 200 likes facebookpage to a 1500+ daily visited tipster website to an international tipster platform. Now we are just 1 month live with our beta of www.sportwedtips.nl and when all the small bugs are removed we will take over the world with www.betchant.com too!
EEG:Since there are thousands of bookmaker review websites out there, where do you think your website stands now and what are you looking to achieve with BetChant.com?
Jos: We’re not just a review site because the members (sing up for free) can get social on our website, discuss about sports tips, bookmaker offers and more. It’s not only informative to visit our website but also fun because you can win badges and take part of tipster competitions. In Holland our website is a success now and we want to take over the sports handicapper world with Betchant!
EEG:What are the strong points of your website and what makes it stand out from the niche websites?
Jos: I think the diversity, it’s not only based on one sport but on several popular sports. Next to that, the website runs itself by the sports tipster and preview writers who loves to provide people with good betting information and staying connected to each other.
EEG:What were the bumps on your road when you got started and how did you overcome them?
Jos: In my opinion there are a few:
- When you work together with other programmers who don’t know a thing about gambling, sometimes it’s hard to explain some betting related terms or formulas.
- Because of the large amount of offers and some popular bookmakers people use mostly it’s hard to find customers for bookmakers with a less known name and to let your players keep playing at those bookies. But nice deals and good promotions will do the trick mostly.
- Because all the bookies are such big companies, it’s difficult to get things fixed quickly. Some elements need to go by several ways for you get a decent solution or answer on your question.
EEG:What are the strategies you are using to get traffic and players to your website? Social Media, Payed advertising?
Jos: When we got started, we promoted a lot on Social Media with payed advertisers but now-a-days it all comes by itself. Off course you need to provide the followers and readers with good content, but when you are creative and original, the articles and tips will be shared by the people itself.
EEG:We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?
Jos: Thanks for the nice words! In the Netherlands we are now writing with a team of 5 men, each of them specialized on their own sports. The power of good content is to be original and not repost something a rival did.
EEG:How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Jos: That’s a good question. Now-a-days you see one message which is going viral on twenty different betting related pages a day. Everybody is copying each others articles to gain more followers. We also see this things happen at our pages, tips posted on our page are posted one hour later on some other so called tipster pages. Our main key is to keep our articles related to our page and write them ourselves instead of copying and adjust some things. Also an important thing is to be the first one with something, if you post something first, you will mostly get the credits you deserve. So the lesson of today is BE ORIGINAL!
EEG:We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Jos: Many times I get the feeling that account managers are kind of lazy. Maybe it’s the company, I don’t know. Most of the time if you want to achieve something you have to ask things by yourself. For example, a simple thing such as to get on a promotion mailing list. That kind of things are very effective to get new customers, but when you don’t ask to get this info you don’t get a thing. If I should own a bookmakers office, my accountmanagers had to discuss numbers and promtotions on a monthly base with their affiliates. And not only the big ones but also the small ones, everybody started small and wanted to grow. When we were a small company it was very hard to get some promotions like a free bet budget cause you don’t bring any customers, I understand the arguments for that but if the big boys always get the biggest marketing materials, the small ones stay small en the big boys stay big which is not fair in my opinion.
EEG:How do you see the future of the gaming industry? For instance, will it become a truly global phenomenon in the near future?
Jos: The last years you see magnificent changes in the gaming industry. The full Premier League is sponsored by huge bookmakers, all the biggest clubs in the world are sponsored by bookmakers and every year you see a lot more sports events with bookmakers as sponsors. I think it’s a good thing because prices are going up and it’s more attractive to visit or play such events. For example, darts. When you saw it 10 years ago and you see it now-a-days, it’s a massive change in popularity but there is also a change in the prices.
EEG:What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
Jos: Be patience, you don’t earn 20k in your first half year, but keep positive and stay connected with your visitors to reach your goal. If you want to succeed and you got a good plan, you will succeed!
EEG: Who is your favourite celebrity?
Jos: Wow, in general I would say Steve Jobs and Johnny Depp. But we are now sports related so I will go for Ronaldhino.
EEG:If you would just open your Youtube search bar, what would you search for?
Jos: Some nice house or rap music
EEG:Back to work. Do you attend any igaming conferences? If so, which one is your favourite and what is your most fun experience?
Jos: Yes we always attend the Amsterdam Affiliate Conference in June every year. Mostly it’s a lot of fun to discuss some nice deals with some nice dinners or crazy party’s!
EEG:How do you rate the chances of Eastern Europe becoming potential gaming hotpot of the future? Where do you think the region must improve upon?
Jos: You see a lot of crazy stuff over there with TV shows about betting, we can’t imagine that kind of things here. A news program about betting tips for the weekend, it’s great haha! I don’t think the companies have to improve a lot but the well being needs to go up to get it on a same level as the UK for example.
EEG:Alright, here comes the fun part….favourite food, where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favourite destination around the world.
Jos: Lasagna, Croatia and Brazil
EEG:Where you wouldn’t want to travel in Eastern Europe?
Jos: Right now at Ukraine.
EEG:What is your opinion about EEG (Eastern European Gaming – eegaming.org)?
Jos: I love the concept, it’s nice to read new things, interviews with other people and nice tips & tricks everybody uses.
Affiliate Success
First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.
The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.
The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.
Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.
“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!
“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.
“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”
Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.
“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”
Affiliate Success
SOFTSWISS Affiliate Software Platform Wins at IGA 2025

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
Affiliate Announcements
QMRA Launches Italian Quality Mark for Affiliates

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.
In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:
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- A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
- A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
- Possibility to consult the QMRA team on compliance related questions.
Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.
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