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Affiliate Interviews: Jos Moes, owner and CEO of Sportwedtips and the new Betchant.com

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The journey continues, we are bringing you inspirational stories of gambling affiliates, who have managed to climb the ladder and start their own business in the industry. We catch up with Jos Moes, the owner and CEO of Sportwedtips.nl and the new Betchant.com

EEG: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you give some details about your profile? I’m sure this way the readers will not think you are robot after reading this interview 🙂

  • Name: Jos Moes
  • Age: 27
  • Hometown: Alkmaar
  • Living in: Heiloo
  • Favorite Food: Lasagna
  • Must Read Book: The Davinci Code

EEG:Tell us a bit about yourself, we want to know who Jos Moes really is, the main person behind sportwedtips.nl and the all new BetChant.com. Where were you born? What was the key idea of developing this great website for top online bookmakers and betting news?

Jos: Hi Guys,

I am Jos Moes, I’m 27 years old and I’m the owner and CEO of Sportwedtips.nl and the new Betchant.com. I was born in Alkmaar, a small city near Amsterdam in The Netherlands. As a huge sports fan and good programmer I started some funny sports site years ago with some bookmaker ads on it. One day I earned €4000 with this small website and I thought wow, I am going to investigate how this market works.  After that everything went very quickly from a 200 likes facebookpage to a 1500+ daily visited tipster website to an international tipster platform. Now we are just 1 month live with our beta of www.sportwedtips.nl and when all the small bugs are removed we will take over the world with www.betchant.com too!

betchant-logo

EEG:Since there are thousands of bookmaker review websites out there, where do you think your website stands now and what are you looking to achieve with BetChant.com?

Jos: We’re not just a review site because the members (sing up for free) can get social on our website, discuss about sports tips, bookmaker offers and more. It’s not only informative to visit our website but also fun because you can win badges and take part of tipster competitions.  In Holland our website is a success now and we want to take over the sports handicapper world with Betchant!

EEG:What are the strong points of your website and what makes it stand out from the niche websites?

Jos: I think the diversity, it’s not only based on one sport but on several popular sports. Next to that, the website runs itself by the sports tipster and preview writers who loves to provide people with good betting information and staying connected to each other.

EEG:What were the bumps on your road when you got started and how did you overcome them?

Jos: In my opinion there are a few:

  1. When you work together with other programmers who don’t know a thing about gambling, sometimes it’s hard to explain some betting related terms or formulas.
  2. Because of the large amount of offers and some popular bookmakers people use mostly it’s hard to find customers for bookmakers with a less known name and to let your players keep playing at those bookies. But nice deals and good promotions will do the trick mostly.
  3. Because all the bookies are such big companies, it’s difficult to get things fixed quickly. Some elements need to go by several ways for you get a decent solution or answer on your question.

EEG:What are the strategies you are using to get traffic and players to your website? Social Media, Payed advertising?

Jos: When we got started, we promoted a lot on Social Media with payed advertisers but now-a-days it all comes by itself. Off course you need to  provide the followers and readers with good content, but when you are creative and original, the articles and tips will be shared by the people itself.

EEG:We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?

Jos: Thanks for the nice words! In the Netherlands we are now writing with a team of 5 men, each of them specialized on their own sports. The power of good content is to be original and not repost something a rival did.

EEG:How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

Jos: That’s a good question. Now-a-days you see one message which is going viral on twenty different betting related pages a day. Everybody is copying each others articles to gain more followers. We also see this things happen at our pages, tips posted on our page are posted one hour later on some other so called tipster pages.  Our main key is to keep our articles related to our page and write them ourselves instead of copying and adjust some things. Also an important thing is to be the first one with something, if you post something first, you will mostly get the credits you deserve. So the lesson of today is BE ORIGINAL!

EEG:We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Jos: Many times I get the feeling that account managers are kind of lazy. Maybe it’s the company,  I don’t know. Most of the time if you want to achieve something you have to ask things by yourself. For example, a simple thing such as to get on a promotion mailing list. That kind of things are very effective to get new customers, but when you don’t ask to get this info you don’t get a thing.  If I should own a bookmakers office, my accountmanagers had to discuss numbers and promtotions on a monthly base with their affiliates. And not only the big ones but also the small ones, everybody started small and wanted to grow. When we were  a small company it was very hard to get some promotions like a free bet budget cause you don’t bring any customers, I understand the arguments for that but if the big boys always get the biggest marketing materials, the small ones stay small en the big boys stay big which is not fair in my opinion.

EEG:How do you see the future of the gaming industry? For instance, will it become a truly global phenomenon in the near future?

Jos: The last years you see magnificent changes in the gaming industry. The full Premier League is sponsored by huge bookmakers, all the biggest clubs in the world are sponsored by bookmakers and every year you see a lot more sports events with bookmakers as sponsors. I think it’s a good thing because prices are going up and it’s more attractive to visit or play such events. For example, darts. When you saw it 10 years ago and you see it now-a-days, it’s a massive change in popularity but there is also a change in the prices.

 

EEG:What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

Jos: Be patience, you don’t earn 20k in your first half year, but keep positive and stay connected with your visitors to reach your goal. If you want to succeed and you got a good plan, you will succeed!

EEG: Who is your favourite celebrity?

Jos: Wow, in general I would say Steve Jobs and Johnny Depp. But we are now sports related so I will go for Ronaldhino.

EEG:If you would just open your Youtube search bar, what would you search for?

Jos: Some nice house or rap music

EEG:Back to work. Do you attend any igaming conferences? If so, which one is your favourite and what is your most fun experience?

Jos: Yes we always attend the Amsterdam Affiliate Conference in June every year. Mostly it’s a lot of fun to discuss some nice deals with some nice dinners or crazy party’s!

EEG:How do you rate the chances of Eastern Europe becoming potential gaming hotpot of the future? Where do you think the region must improve upon?

Jos: You see a lot of crazy stuff over there with TV shows about betting, we can’t imagine that kind of things here. A news program about betting tips for the weekend, it’s great haha! I don’t think the companies have to improve a lot but the well being needs to go up to get it on a same level as the UK for example.

EEG:Alright, here comes the fun part….favourite food, where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favourite destination around the world.

Jos: Lasagna, Croatia and Brazil

EEG:Where you wouldn’t want to travel in Eastern Europe?

Jos: Right now at Ukraine.

EEG:What is your opinion about EEG (Eastern European Gaming – eegaming.org)?

Jos: I love the concept, it’s nice to read new things, interviews with other people and nice tips & tricks everybody uses.

 

 

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Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI

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Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI

 

By: Richard Metcalf, Global VP, Sports Betting & Online Gaming, TrafficGuard

 

Betting companies can adopt cutting-edge technology and offer the very best odds, but amplifying your brand is still difficult in a saturated industry. As a result of relaxing regulations, international players can break into an increasing number of new markets but reaching local target audiences can be a challenge. For these businesses, affiliate marketing is a vital channel in driving new user acquisition and some of the largest sportsbooks like Paddy Power and DraftKings are among those utilising the strategy.

With competition fierce, businesses are in a constant battle to keep costs low. Cost-per-thousand (CPT) payment models for traditional TV advertisements are progress towards paying for performance, but vendors still cannot guarantee that exposure will translate to depositing customers. Affiliate marketing provides a cost-efficient, low-risk alternative because businesses pay for conversions only.

But with money to be made, affiliate advertising fraud is rife and affiliate partners are likely delivering invalid engagement. If betting companies are looking to expand their user base and market amongst big players, they must improve their visibility over affiliate partners’ traffic.

 

Tracking Affiliate Activity

From smaller players to large conglomerates, there’s an exciting opportunity for betting companies to establish their presence across global markets. In the US especially, rapid legalisation across multiple states has turned betting into a million-dollar industry and created a profitable opportunity for overseas operators to move into the new market.

However, marketing globally can be expensive and driving brand awareness in a new location is often time-consuming and resource-heavy. With affiliate marketing, betting companies can create a network of partners from across the globe and easily access international audiences. This strategy is also much more efficient and expansive than physical marketing methods as it removes the difficulties that are tied to building a target audience from scratch.

Although affiliate marketing is a valuable marketing tool for increasing brand awareness and authenticity, affiliate management platforms aren’t prioritising fraud. The measures they put in place themselves are often basic and easy to get around and fraudsters can easily fly under the radar by taking advantage of the lack of protection. The nature of affiliate marketing means there is a disconnect between the promotion, analytics and payment, preventing companies from getting a holistic view of the fraud impacting them in addition to paying out for valueless traffic.

Affiliate fraud in the betting industry includes any deceitful action taken by a third party to exploit marketing techniques. This can include click fraud, where fake clicks are generated on ads to earn commission payments; or cookie stuffing, where fake cookies are placed on computers to hijack affiliate sales. Malicious affiliate ad programs do this so they can earn money from false clicks or sales and target high-investment marketing campaigns.

Research by Forrester revealed that 81% of advertisers include affiliate marketing as part of their marketing strategy. The growth of the market, paired with the increase in competition, is why many are turning to affiliate marketing. However, by being cost-effective through performance-based pay, there is an increased attraction from fraudsters. Sports betting companies are not well-equipped to address the problems they face with ad fraud.

Statista predicts affiliate marketing spending in the US alone will reach $8.2 billion by the end of 2022. With the vast amount of money involved, sports betting companies are a target for fraudsters.

 

Getting Instant Access

In order to prevent fraudulent traffic, betting companies must increase the visibility they have over affiliates. By keeping track of partners’ activity, including reviewing their demographics, reputation and quality of traffic, they can increase the quality of their affiliate partners.

Betting companies can do this using third-party technology that can indicate that affiliate scams are taking place in real-time to deliver the most reliable fraud protection. Intelligent software that uses behaviour analysis, such as machine learning, can track the volume of data required to deliver an accurate, instant analysis of which traffic is valid, invalid and fraudulent. Machine learning can identify granular details such as an unusually high number of clicks on an ad, or a high number of sales from a single IP address to confidently assess and deal with invalid traffic so the betting company doesn’t have to pay out.

With this data, operators gain the confidence to cross reference the engagement affiliates charge them for, prevent any partners from trying to outmanoeuvre them and safeguard their business against malicious activity. With more protection over advertising campaigns and a larger proportion of clicks coming from conversion-ready leads, companies can build cleaner audience groups from high-value affiliate partners.

 

Better Visibility, Better ROI

Reaching a market size of $231 billion in 2022, the sports betting industry is becoming increasingly attractive to international operators and fraudsters alike. If you’re running an affiliate marketing program, there’s a high chance you’re paying out for partners’ invalid traffic.

Only using the data your affiliate program partners declare means you’re at risk of being misled. Affiliate programs need to be monitored to avoid scams and program fraud. By understanding which affiliate partners are directing invalid traffic to their websites and charging a premium price for it, sportsbooks can optimise their pay-outs and exceed competitors’ efforts.

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Vita Media Group wins Casino Affiliate of the Year Award at the EGR Operator Awards 2022

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Vita Media Group wins Casino Affiliate of the Year Award at the EGR Operator Awards 2022

 

Vita Media Group, a Danish iGaming company, won the Casino Affiliate of the year award at the 2022 edition of the EGR Operator Awards held in London.

The Casino Affiliate of the Year Award is the first major award that Vita Media Group has won.

Vita Media Group’s CEO Jimmi Meilstrup believes this award comes as an appreciation from the iGaming world to all the employees in the company who are delivering extraordinary results every day.

“On behalf of everyone in our company, I am deeply grateful for this award which is the first large-scale award that we have won as a company. From day 1, we promised the iGaming world we are going to build this company on the principles of loyalty and trust. Through hard work, a lot of research, and indeed a great amount of quality traffic generated and delivered, we have excelled in casino affiliation. To everyone who chose Vita Media Group as a partner, thank you, and be sure to expect even better results from us in the future” commented Jimmi Meilstrup.

During the award night held in London on October 27 th , 2022, Vita Media Group was shortlisted 4 times in different categories:

• Affiliate of the year (Headline category)

• Casino Affiliate of the year

• In-house product for the in-house developed iGaming loyalty and reward platform Ekstrapoint.com

• Affiliate Program for the fast-growing developed affiliate program OMG Affiliates

In the Casino Affiliate of the year category, the judges from the EGR Operator Award were reviewing applications based on significant traffic, player numbers, ROI for operators, ability to build strong partner relationships, brand innovation and marketing, and player retention strategies.

The EGR Operator Awards, considered the Oscars in the iGaming industry, are organized by EGR Global, a leading publisher of online gaming B2B news, analyses, and research.

In 2021, Vita Media Group was shortlisted for the first time at the EGR Operator Awards in the Affiliate of the year category for affiliation services and the Rising Star category for its affiliate program OMG Affiliates.

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Affiliate Success

Casino Guru establishes Awards Project to recognize greatest industry achievements

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Casino Guru establishes Awards Project to recognize greatest industry achievements

 

The Casino Guru Awards is the latest project by Casino Guru inspired by guiding the dialogue on consumer safety, and it reflects on the company’s ambition to acknowledge and reward achievement in the gambling industry, specifically in the sectors Casino Guru has contributed to –responsible gambling and consumer education. Casino Guru Awards is the result of this long-term commitment to making gambling safer, fairer, and more accountable for all participants.

Drawing on years of experience as the defining affiliate service in the industry, Casino Guru has transcended its core model to make global changes to the industry, including through its Global Self-Exclusion Initiative, Casino Guru Academy, Fair Gambling Codex, and other initiatives.

Now, the company is stepping up its responsibilities of a gambling industry custodian with the Casino Guru Awards which will celebrate the most committed operators in industry and the professionals who shape its future. The inaugural edition of the event is designed to raise awareness for the Awards and help the most deserving companies serve as good role models industrywide and reach a broader audience.

To participate, companies may nominate themselves through the end of November 2022. Casino Guru will also select worthwhile nominees that will be added to our list in a process that is fair, transparent, and above all else, distinguishes and focuses on merit. A shortlist will be announced in December2022with the official ceremony held online in February 2023. All decisions regarding the outcome of the event will be carried out by hand-picked judges.

Casino Guru Awards will feature judges from some of the biggest companies that are well-established names in the industry, including Kindred Group, Betsson, Gamban, Epic Risk Management, Gordon Moody, and more. The panel will include close to 15 external judges and five of Casino Guru’s own specialists.

Commenting on this project, Daniela Kianicová, PR & External relations Lead at Casino Guru, said: “Casino Guru Awards is a natural continuation of the efforts Casino Guru has put into making gambling safer, fairer, and more transparent for everyone. We worked on the Awards and the categories with the idea to emphasize on areas of the industry that are crucial to consumer safety and can always be improved on.

Our commitment to safer and responsible gambling is unflinching and I am honored to have the opportunity to work alongside the industry’s most distinct professionals to make gambling safer for players. It’s clear to me that Casino Guru Awards will be a benchmark for companies in the industry and a high accolade for any entity that wants to help write the gambling world of tomorrow.”

Casino Guru Awards will run in several categories which will focus on a mix of business achievements and consumer needs. The company feels strongly that achieving a level of excellence across these verticals will result in a better gambling industry for all. The categories include “The Fairest Bonus Policy,” which assesses the fairness of Bonus T&C’s and whether a bonus accounts for breaching applicable rules by accident, among other and equally important criteria.

“The Fairest General T&Cs” category will focus on how a casino’s T&Cs ensure that customers are protected and safeguarded and that they do not fall prey to predatory or hidden rules and details. In true Casino Guru spirit, “The Most Impactful Social Responsibility Initiative” will focus on those operators and companies who understand the importance of responsible gambling and problem gambling prevention.

There is a separate category that will independently assess “The Best Implementation of RG Tools” and “The Most Transparent Casino.” Another important category will be “The Most Effective Handling Complaints,” which is another area where the Casino Guru team feels improvements can be made, giving operators an incentive to operate in a clear and consumer-centric way. Casino Guru is experienced in this particular area having established the Casino Complaint Resolution Center which has thousands of closed cases already.

Last but not least, there is “The Voice of the People” which will be decided by the players, without any intervention. You may find out more about the Casino Guru Awards on the official page, including details about submitting a nomination, who the judges are, and what to expect in the months that lie ahead.

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